Joyoung Co., Ltd. Abstract of the Semi-Annual report 2022
Ticker: 002242 Stock Abbreviation: Joyoung
Joyoung Co., Ltd.
Abstract of the Semi-Annual Report 2022
Section I Important Statements
This is an abstract of the Semi-Annual Report 2022. Investors are kindly reminded to read the complete version of Semi-annual Report 2022
on the website, which is designated by the China Securities Regulatory Commission to get complete information about operational results, financial
statements, and future plans of the Company.
All directors attended the board meeting that reviewed the Semi-Annual Report.
Modified Audit Opinion
Applicable √ N/A
The preliminary plan for dividend distribution and converting capital reserves into share capital for common shareholders which were
considered and approved by the Board
Applicable N/A
Convert capital reserves into share capital
□ Yes √ No
The Board has considered and approved the following dividend payout plan for the Reporting Period: based on the Company's total shares of
767,017,000, and deducting the 10,800,000 shares repurchased by the Company, it is proposed that, based on a total of 756,217,000 shares, the
Company should distribute a cash dividend of RMB 5.0 (tax inclusive) and 0 stock dividend (tax inclusive) per 10 shares to all the shareholders and
should not convert capital reserves into share capital.
The preliminary plan for dividend distribution for preferred shares in the reporting period was approved by the Board
Applicable √ N/A
Section II Company Profile
1. Company Information
Stock Abbreviation Joyoung Ticker 002242
Stock Exchange Where the Shares
Shenzhen Stock Exchange
of the Company are Listed
Contact Us Board Secretary Securities Representative
Name Minxin MIAO
No.760 Yinhai Street, Qiantang New District,
Address
Hangzhou, Zhejiang Province
Tel. 0571-81639178
E-mail 002242@joyoung.com
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Joyoung Co., Ltd. Abstract of the Semi-Annual report 2022
2. Management's Discussion and Analysis
In the first half of this year, gross domestic product (GDP) was 56.26 trillion yuan, up 2.5% year-on-year; of which, GDP in the second quarter
was 29.25 trillion yuan, up 0.4% year-on-year. Under the strong leadership of the Party and the government, all regions efficiently coordinated the
epidemic prevention and control and focused on the economic and social development. With a series of policies to stabilize growth and promote
consumption taking effect, consumption continued to recover in general.
The current global epidemic continues to evolve, the external environment is complex and severe, the United States and the euro zone CPI
continued to rise, especially the recent increase in the rate of expansion, record highs. The sustained high international commodity prices put
pressure on the business efficiency of enterprises.
Space technology empowered high-quality small appliance
In the first half of the year, the company focused on the space series products and mid and high-end products, launched cell-wall breaking
blender with anti-bacteria material, three-dimensional hot air heating technology non-flip air fryer, 0 coating rice cooker with water film technology,
water purifier with heating function and anti-bacteria material, Damowang frying pan and other products, which enhanced the brand awareness.
The self-cleaning function of small appliances has become a necessary option for product optimization and upgrading, from the kitchen to the
whole house, from the " hand washing free" cell-wall breaker to the "one key self-cleaning" Joyoung floor scrubber, the company did well in
consumer insight, grasped the mainstream upgrading direction of the scrubber - sterilization, anti-bacteria and anti-odor, added automatic drying
function and electrolysis of water to remove bacteria function.
From small kitchen appliances to small cleaning appliances, from making consumers eat healthy to live healthy, this is not only category
expansion and technological innovation, but also the inheritance of brand genes “health and innovation“and company values to meet the people's
aspirations for a better life.
Through continuous technology and product innovation, efficient digital user communication and product upgrading, and fast and accurate
marketing strategies, the company has been able to capture new market demands and respond quickly, and continue to lead the industry.
Deep integration across omni-channels
The company adheres to the brand concept of "Healthy and Enjoyable" and continues to promote the brand rejuvenation. As young people of
Generation Z gradually become the mainstream consumer group in the new era, the company's brand positioning and communication methods are
becoming more and more youthful, and the active and precise communication method of the whole chain can reach more target groups and
improve the conversion rate of the chain, so that the original intelligent technology products can enter the lives of more young consumers.
In the first half of the year, the company continued to actively layout and expand new channels online and offline, coordinate the development
of traditional e-commerce and content e-commerce, O2O new retail and lower-tier markets, grasp the opportunity of the development of content
e-commerce including tiktok and Kuaishou, build a comprehensive live broadcast matrix in the industry; At the same time, the company has been
actively investing in the construction of space technology stores, increase the sales team's incentive, encourage more experienced sales to carry
out live broadcast, to build a more comprehensive, flexible and accurate O2O digital marketing operation system, to explore a better way of
operating among high-cost, high-flow and high-value offline channels, and to comprehensively enhance the main consumers’ awareness, loyalty
and willingness to buy from the company .
Relying on the company's self-built digital platform, the company gradually improves digital operation, actively adapts to the general trend of
omnichannel development, explores the integration of online and offline development to the greatest extent, dilutes and blurs the definition and
division of traditional channels, builds omnichannel development strategy, builds and completes the closed loop of new retail O2O shopping
experience, and strives to achieve comprehensive digital transformation of business.
Flexible strategies towards new categories
The international situation is complicated and changeable, the epidemic prevention and control has become normalized, the production cost
of enterprises is rising, and the competition environment is still fierce, but all the gloom will eventually dissipate, and a better future is coming as
expected while a much more efficient operation is required. In the context of the in-depth development of digital economy, the competitive
advantage of enterprises will also be converted from the single advantage to industrial chain advantage, product innovation advantage, and
business efficiency advantage, etc.
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Joyoung Co., Ltd. Abstract of the Semi-Annual report 2022
As a leading company in the domestic small home appliance industry, the company researches and innovates more new products to meet the
market demand, and locates them in the middle end, fully enters the small cleaning appliances market, and achieves full category coverage in the
field of small home appliances.
The company will continue to expand and strengthen the brand asset value of "Family Kitchen" + "Hope Kitchen" + "Space Kitchen", actively
adapt to the changing market environment, play the advantage of insight into consumer needs, adhere to the retail sales-driven model, fully develop
new channels, to build the company into a full category of high-quality small household appliances leader.
3. Core Competence Analysis
During the reporting period, there were no significant changes in the core competencies of the company. The company has three brand
assets of "Home Kitchen" + "Hope Kitchen" + "Space Kitchen": hundreds of millions of products are providing convenience for users' "Home
Kitchen", thousands of "Hope Kitchens" provide meals for over 500,000 rural children every day, and "Space Kitchen" provides better diet and water
for astronauts on the Chinese space station.
The company did well in consumer insight, focused on the core mainstream category innovation, comprehensively developed the mid-end
product line, timely captured the new market demand and responded quickly, and continued to lead the industry development direction. The
company built nationwide online and offline sales network, especially the new offline retail channels represented by Shopping Mall and Space
Technology stores, achieving O2O integration development and high value conversion of users, and achieving accurate coverage of different circles
of consumers with a three-dimensional multi-level sales network; With the self-built digital center network, the company continuously strengthened
and improved its digital operation advantages, and accumulated valuable big data foundation for the future in-depth mining of digital economy,
creating value for the company and shareholders; please refer to the 2021 Annual Report for details.
4. Key Accounting Data and Financial Indicators
Whether the Company performed a retroactive adjustment to or restatement of accounting data
□Applicable √ N/A
H1 2022 H1 2021 Flux
Operating revenues (RMB Yuan) 4,710,448,144.61 4,743,532,346.81 -0.70%
Net profits attributable to shareholders of the Company (RMB Yuan) 346,406,390.76 451,454,511.23 -23.27%
Net profits attributable to shareholders of the Company before non-recurring
299,028,193.10 348,957,572.66 -14.31%
gains and losses (RMB Yuan)
Net cash flow from operating activities (RMB Yuan) 464,033,063.69 -332,426,945.14 239.59%
Basic earnings per share (RMB Yuan /share) 0.45 0.58 -22.41%
Diluted earnings per share (RMB Yuan /share) 0.45 0.58 -22.41%
Weighted average return on net assets 8.32% 10.30% -1.98%
30 June 2022 31 December 2021 Flux
Total assets (RMB Yuan) 7,090,645,917.50 8,516,380,670.95 -16.74%
Net assets attributable to shareholders of the Company (RMB Yuan) 3,692,205,500.83 4,263,662,880.72 -13.40%
5. Number of Shareholders of the Company and Their Shareholdings
Unit: share
Total number of common shareholders at the Total number of preferred shareholders with resumed voting
44,811 0
end of the Reporting Period rights at the end of the Reporting Period (if any)
Top 10 common shareholders
Total shares Number of Pledged or frozen shares
Nature of Shareholding
Name of shareholder held at the restricted
shareholder percentage Status Number
period-end shares held
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Joyoung Co., Ltd. Abstract of the Semi-Annual report 2022
Domestic
Shanghai Lihong Enterprise Management
non-state-owned 50.13% 384,523,746 Pledged 307,618,897
Limited
corporation
Foreign
BILTING DEVELOPMENTS LIMITED 16.94% 129,924,090 Pledged 103,939,172
corporation
Foreign
Hong Kong Securities Clearing Co., Ltd. 8.82% 67,651,802
corporation
State-owned
Central Huijin Investment Ltd. 1.46% 11,201,233
corporation
Basic Pension Insurance Fund Portfolio No.
Others 0.91% 7,001,435
1001
Bank of China-Invesco Great Wall Strategic
Selection and Flexible Allocation Mixed Others 0.40% 3,089,769
Securities Investment Fund
China Universal Asset Management Co.,Ltd -
Others 0.40% 3,045,400
Social Security Fund 423 Portfolio
China Universal Asset Management
Others 0.27% 2,041,100
Co.,Ltd-Social Security Fund 1103 Portfolio
National Social Security Fund 101 Portfolio Others 0.25% 1,940,292
State-owned
Guosen Securities Co. 0.24% 1,860,776
corporation
In April 2019, the shareholding structure of Bilting Developments Limited changed. MR. Xuning
WANG, the actual controller of the Company, became the actual controller of Bilting
Developments Limited (See Report No. 2019-027 of the Company on www.chinainfo.com.cn.). As
a result, Shanghai Lihong Enterprise Management Co., Ltd. and Bilting Developments Limited,
Related or acting-in-concert parties among
shareholders above both controlled by Mr. Xuning WANG, are defined as acting-in-concert parties by the
Administrative Measures for the Takeover of Listed Companies.
Other than the aforementioned related and acting-in-concert parties, the Company is uncertain
about whether there are related or acting-in-concert parties among shareholders above.
Explanation on common shareholders
participating in securities margin trading (if N/A
any)
6. Change in controlling shareholders or actual controllers
Change in controlling shareholder during the reporting period
□Applicable √ N/A
Change in actual controller during the reporting period
□Applicable √ N/A
7. Total Number of Preferred Shareholders and TOP 10 Preferred Shareholders and Their Shareholdings
□Applicable √ N/A
8. Relevant Information on Corporate Bonds
□Applicable √ N/A
Section III. Important Matters
None
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