意见反馈 手机随时随地看行情

公司公告

晨光文具:2019年年度报告(英文版)2020-06-03  

						                      Annual Report 2019



Stock Code: 603899                         Short Name: M&G Stationery




            Shanghai M&G Stationery Inc.
                Annual Report 2019




                            1 / 308
                                         Annual Report 2019




                                      Important Notice
I.   The Board of Directors, Supervisory Committee, directors, supervisors and senior
     management of the Company warrant that the contents of this report are true,
     accurate and complete, without any misrepresentation, misleading statements or
     material omissions, and severally and jointly bear the legal responsibilities thereof.

II. All directors of the Company attended the Board meeting.


III. BDO China Shu Lun Pan Certified Public Accounts LLP has issued the audit report
     with unqualified opinions to the Company.

IV. Chen Huwen, the chairman of the Company, Zhang Qing, the CFO of the Company
     and Zhai Yu, the head of the accounting department (person in charge of accounting),
     warrant the truthfulness, accuracy and completeness of the financial report in this
     annual report.

V. Profit distribution plan or plan to convert surplus reserves into share capital approved
     by the Board of Directors during the Reporting Period

The Company will distribute cash dividend of RMB4.00 (tax inclusive) per 10 shares based on
the Company’s total share capital registered as at the registration date for the implementation of
dividend distribution, with the distributed profit totaling RMB368,000,000. The remaining
distributable profits in 2019 will be carried forward to the following year.

VI. Risks statement of the forward-looking statements
"√ Applicable" "□ Not applicable"
Forward-looking statements including future plans and development strategies involved in this
annual report do not constitute the Company’s substantive commitments to investors. The
investors are advised to pay attention to investment risks.

VII. Is there any non-operating misappropriation of funds of the Company by any
     controlling shareholders and their related parties

No

VIII. Has the Company provided any external guarantees in violation of the decision-
     making procedures
No




                                               2 / 308
                                        Annual Report 2019


IX. Warning on significant risks

The Company has illustrated various risks and corresponding measures that the Company might
face in the production and operation. Please refer to the “Potential Challenges and Risks” set
out in the “Discussion and Analysis of Operation” under Section IV. Investors are advised to pay
attention to risk of investment.

X.   Others
"□ Applicable" "√ Not applicable"




     本报告分别以中、英文编制,在对中外文文本的理解上发生歧义时,以中文文本为准。
                  This English version is converted from the Chinese version.
      In case of any discrepancy between the Chinese version and the English version,
                               the Chinese version shall prevail.




                                              3 / 308
                                                              Annual Report 2019



                                                                  Contents

Chapter I Definition .................................................................................................................................. 5
Chapter II Company Profile and Key Financial Indicators ................................................................. 6
Chapter III Business Overview ............................................................................................................. 14
Chapter IV Discussion and Analysis of Operation ............................................................................. 21
Chapter V Major Events ........................................................................................................................ 50
Chapter VI Changes in Ordinary Shares and Shareholders ............................................................ 71
Chapter VII Preference Shares ............................................................................................................ 78
Chapter VIII Directors, Supervisors, Senior Management and Employees .................................. 79
Chapter IX Corporate Governance ...................................................................................................... 87
Chapter X Corporate Bonds ................................................................................................................. 91
Chapter XI Financial Report ................................................................................................................. 92
Chapter XII References ....................................................................................................................... 308




                                                                       4 / 308
                                        Annual Report 2019




                                     Chapter I Definition

I.   Definition
In this report, unless the content requires otherwise, the following terms shall have the
following meanings:
 Definition of common terms
 The Report                          Annual Report 2019
 Company, the Company,               Shanghai M&G Stationery Inc.
 M&G Stationery
 M&G Group                           M&G Holdings (Group) Co., Ltd.
 M&G Colipu                          Shanghai M&G Colipu Office Supplies Co., Ltd.
 M&G Life                            M&G Living Studio Enterprise Management Co., Ltd.(晨光生活馆企业管
 (晨光生活馆)                        理有限公司)/Large retail store of the Company
 M&G Technologies                    Shanghai M&G Information Technology Co., Ltd.(上海晨光信息科技有
                                     限公司)
 Jiekui Investment                   Shanghai Jiekui Investment Management Firm (L.P.)
 Keying Investment                   Shanghai Keying Investment Management Office (L.P.)
 Chenguang Venture                   Shanghai Chenguang Venture Capital Center (L.P.)
 Capital Center
 (晨光创投)
 Chenguang Sanmei                    Shanghai Chenguang Sanmei Property Investment Co., Ltd.
 (晨光三美)
 Jiumu Store                         Jiumu M&G Store Enterprise Management Co., Ltd.(九木杂物社企业管
 (九木杂物社)                        理有限公司)/Large retail store of the Company
 M&G Office Supplies                 Shanghai M&G Office Supplies Co., Ltd.
 (晨光办公)
 Office Depot                        Office Depot Network Technology Co., Ltd.
 Axus Stationery                     Axus Stationery (Shanghai) Company Ltd.
 KA                                  Key Account, usually referring to large cross-regional retailers with large
                                     operating space and dense customer flow, including RT-MART,
                                     Walmart, Carrefour, Hualian Supermarket.
 Reporting period                    Year 2019, from 1 January 2019 to 31 December 2019
 Yuan, ten thousand                  RMB, RMB10,000, RMB100 million
 Yuan, hundred million
 Yuan




                                               5 / 308
                                        Annual Report 2019




         Chapter II Company Profile and Key Financial Indicators
I.     Company Information

Chinese name of the Company                     上海晨光文具股份有限公司
Short name of the Company in Chinese            晨光文具
English name of the Company                     SHANGHAI M&G STATIONERY INC.
Abbreviation of English name of the             M&G
Company
Legal representative of the Company             Chen Huwen


II.    Contact Information

                                      Board Secretary                   Securities Affairs
                                                                           Representative
Name                      Quan Qiang                             Bai Kai
Office address            Building C, Hanqiao Culture Science Building C, Hanqiao Culture
                          & Technology Park, No. 455             Science & Technology Park,
                          Yanzhan Road, Songjiang District,      No. 455 Yanzhan Road,
                          Shanghai                               Songjiang District, Shanghai
Telephone                 021-57475621                           021-57475621
Fax                       021-57475621                           021-57475621
E-mail                    ir@mg-pen.com                          ir@mg-pen.com


III.   Introduction to General Information

Registered address                        Building 3, No. 3469 Jinqian Road, Fengxian District,
                                          Shanghai
Postal code of registered address         201406
Office address                            Building C, Hanqiao Culture Science & Technology
                                          Park, No. 455 Yanzhan Road, Songjiang District,
                                          Shanghai
Postal code of office address             201612
Website of the Company                    http://www.mg-pen.com
E-mail                                    ir@mg-pen.com


IV.    Information Disclosure and Place for Obtaining the Report

Media for the Company’s information          Shanghai Securities News, China Securities
disclosure                                    Journal, Securities Daily, Securities Times

                                              6 / 308
                                         Annual Report 2019


CSRC's designated website for the              www.sse.com.cn
Company’s Annual Report disclosure
The Company’s Annual Report may be            Board of Director’s Office
obtained at



V.     Stock Information

                                         Stock Information
      Share class    Exchanges on which      Stock short          Stock code        Stock short name
                     the stocks are listed      name                                 before change
       A share         Shanghai Stock            M&G                603899                 /
                           Exchange


VI.    Other Relevant Information

                            Name                         BDO China Shu Lun Pan CPAs(Special
                                                         general partnership)
 Auditor of the
                            Office address               4F No. 61 Nanjing East Road, Shanghai
 Company (domestic)
                            Name of the signing          Gu Xuefeng, Wang Aijia
                            accountant


VII. Major Accounting Data and Financial Indicators for the Past Three Years
(1) Major accounting data
                                                                       Unit: Yuan     Currency: RMB
                                                                       Year-on-
  Major accounting                                                       year
                               2019                      2018                              2017
          data                                                         change
                                                                         (%)
 Revenue                11,141,101,364.44      8,534,988,597.55           30.53      6,357,102,964.25
 Net profit              1,060,083,625.03         806,847,308.41          31.39        634,040,991.46
 attributable to
 shareholders of
 the listed
 companies
 Net profit              1,005,187,834.38         749,412,457.07          34.13        544,514,731.94
 attributable to
 shareholders of
 the listed


                                               7 / 308
                                          Annual Report 2019


 companies, net of
 non-recurring
 gains and losses
 Net cash flow            1,081,941,383.68          827,940,565.51       30.68        717,497,928.03
 generated from
 operating activities
                                                                      Year-on-
                                                                        year
                            End of 2019             End of 2018                       End of 2017
                                                                      change
                                                                        (%)
 Net assets               4,201,500,384.99       3,410,808,445.41        23.18     2,833,961,137.00
 attributable to
 shareholders of
 the listed
 companies
 Total asset              7,565,115,311.74       5,677,500,049.71        33.25     4,388,278,915.63


(2) Key financial indicators

                                                                       Year-on-year
                                                                        increase or
       Key financial indicators           2019             2018                            2017
                                                                      decrease in the
                                                                     current period (%)
 Basic earnings per share                  1.1523           0.8770                31.39    0.6892
 (Yuan/share)
 Diluted earnings per share                1.1523           0.8770                31.39    0.6892
 (Yuan/share)
 Basic earnings per share, net             1.0926           0.8146                34.13    0.5919
 of non-recurring gains and
 losses (Yuan/share)
 Weighted average ROE (%)                    28.17           26.16     Increase of 2.01     24.45
                                                                     percentage points
 Weighted average ROE, net of                26.71           24.30     Increase of 2.41     20.99
 non-recurring gains and losses                                      percentage points
 (%)


Explanation of major accounting data and financial indicators for the past three years by the
end of the Reporting Period


                                                 8 / 308
                                         Annual Report 2019


"√ Applicable" "□ Not applicable"
Revenue increased by 30.53% or RMB2,606,112,800 over the same period of last year,
primarily due to: (1) the Company’s traditional core business grew a steadily 20% in 2019, as a
leading company in the stationery and office supplies industry, we benefited from our
competitive advantages of distribution channel, brand recognition, design and R&D, and supply
chains: (2) new business continued developing at a high speed in 2019, M&G Colipu and M&G
Life grew by 51% compared with last year.


VIII. Difference in the Accounting Information under the PRC Accounting Standards for
       Business Enterprise (“PRC GAAP”) and Overseas Accounting Standards
(1) Difference in net profit and net asset attributable to shareholders of the listed
      company in financial reports disclosed under International Accounting Standards
      and PRC GAAP
"□ Applicable" "√ Not applicable"


(2) Differences in net profit and net assets attributable to shareholders of the listed
      company in financial reports disclosed under overseas accounting standards and
      PRC GAAP
"□ Applicable" "√ Not applicable"


(3) Explanation on the differences between PRC GAAP and Overseas Accounting
      Standards:
"□ Applicable" "√ Not applicable"


IX.    Key Financial Data for the Year of 2019 by Quarter
                                                                  Unit: Yuan    Currency: RMB
                           1st Quarter          2nd Quarter       3rd Quarter           4th Quarter
                            (Jan-Mar)            (Apr-Jun)        (Jul-Sept)            (Oct-Dec)
 Revenue                2,355,613,820.98     2,483,009,195.91   3,108,721,445.78   3,193,756,901.77
 Net profit               258,715,131.28       212,549,376.55    330,611,308.24      258,207,808.96
 attributable to
 shareholders of the
 listed companies
 Net profit               232,639,806.85       194,719,722.78    333,199,496.91      244,628,807.84
 attributable to
 shareholders of the


                                               9 / 308
                                       Annual Report 2019


 listed company
 after non-recurring
 profit or loss
 Net cash flow             99,550,085.40       147,529,761.88      430,910,767.84       403,950,768.56
 generated from
 operating activities


Explanation on difference between information by quarter and information disclosed in
periodical reports
"□ Applicable" "√ Not applicable"


X.   Items and Amounts of Non-recurring Gains or Losses
"√ Applicable" "□ Not applicable"
                                                                      Unit: Yuan   Currency: RMB
  Items of Non-recurring                                                   Amounts in      Amounts in
                             Amounts in 2019     Notes (if applicable)
     Gains or Losses                                                          2018            2017
Gains or losses on               6,081,606.95 Mainly due to the               -69,195.83    -621,092.66
disposal of non-current                         disposal of certain old
assets                                          equipment by the
                                                subsidiaries held by
                                                the Company and the
                                                winding up of certain
                                                subsidiaries under the
                                                subsidiaries held by
                                                the Company, due to
                                                business needs
Government grants               42,747,681.46 Mainly including            42,122,713.66 35,057,419.77
included in profits and                         government grants
losses for the current                          received during the
period, excluding those                         Reporting Period and
closely related to the                          government grants
normal business and of                          transferred from
fixed amount or fixed                           deferred income
quantity granted on an
on-going basis in
accordance with certain
standards and in
compliance with the
                                            10 / 308
                                    Annual Report 2019


State policies
Gains arising from                                                             33,642,175.40
investment costs for
acquisition of
subsidiaries, associates
and joint ventures less
than the fair values of
attributable identifiable
net assets of the
invested entity at the
time of acquisition
Gains or losses on                                               35,517,479.65 38,184,246.05
entrusted investment or
asset management
Investment income                        /                                       -340,881.23
arising from changes in
fair values held-for-
trading financial assets
and held-for-trading
financial liabilities, and
investment gains on the
disposal of held-for-
trading financial assets,
held-for-trading financial
liabilities and available-
for-sale financial assets,
except the Company
normal operations
related to effective
hedging business
Investment income            29,184,868.54 Revenue generated                               /
arising from changes in                      from purchase of
fair values held-for-                        wealth management
trading financial assets,                    products
derivative financial
assets, held-for-trading
financial liabilities and
derivative financial

                                         11 / 308
                                             Annual Report 2019


liabilities, and investment
gains on the disposal of
held-for-trading financial
assets, derivative
financial assets, held-for-
trading financial
liabilities, derivative
financial liabilities and
other debt investment,
except the Company
normal operations
related to effective
hedging business
Reversal of provision for          1,803,027.63 Mainly due to the                                  7,460,100.24
impairment of                                       provision reversal of
receivables which are                               bad debts on
individually tested for                             individual receivables
impairment                                          of the Company
Other net non-operating            -5,743,388.02 Mainly the expense of             -7,936,377.76   -5,409,684.43
income and expenses,                                public donations and
other than the above                                the losses arising
items                                               from the winding up
                                                    of certain subsidiaries
                                                    controlled by the
                                                    subsidiaries of the
                                                    Company
Effect of minority equity          -4,764,697.27                                   -2,192,444.11 -13,897,494.77
Effect of income tax              -14,413,308.64                              -10,007,324.27       -4,548,528.85
            Total                 54,895,790.65                                57,434,851.34 89,526,259.52

XI.   Items Measured at Fair Values
"√ Applicable" "□ Not applicable"
                                                                          Unit: Yuan      Currency: RMB
                                                   Closing         Changes in the         Effect on profit
        Items             Opening balance
                                                   balance                Period           for the Period
 Held-for-trading         1,027,265,300.00     661,878,587.24      -365,386,712.76          4,613,287.24
 financial assets
 Receivables                 1,894,232.00       29,549,924.83        27,655,692.83


                                                  12 / 308
                                         Annual Report 2019


 financing
 Derivative
 financial assets
 Other debt
 investments
 (including other
 current assets)
 Other non-
 current financial
 assets
 Investments in           3,600,000.00        3,909,179.93        309,179.93
 other equity
 instruments
 Held-for-trading
 financial
 liabilities
 Derivative
 financial
 liabilities
        Total         1,032,759,532.00     695,337,692.00     -337,421,840.00   4,613,287.24


XII. Others
"□ Applicable" "√ Not applicable"




                                              13 / 308
                                       Annual Report 2019




     Chapter III Business Overview
I.   Description of the Company’s principal business, operation model and industry
     condition during the Reporting Period
(1) Principal business and operation model
1. Principal business
As a comprehensive stationery supplier, the Company integrates the value of creativity into its
products and service advantages, advocates fashionable stationery lifestyle, and provides
solutions for study and work. The traditional core businesses include designing, developing,
manufacturing and selling writing instruments, student stationery, office supplies and other
products under               brands; new businesses mainly comprise of one-stop direct office
supplies service platform—M&G Colipu and retail stores—M&G Life and Jiumu Store, and online
platform of M&G Technologies. During the Reporting Period, there were no significant changes
in the Company's principal business and operation model.


(2) Main Operation Model
The Company has an independent and complete operation from design and development of
brands and products, procurement of raw materials and accessories, product manufacturing,
supply chain management and distribution network management, and warehouse and logistics.
The Company is capable of performing independent operation of business in the market. For
R&D and new products development model, the Company has an “entire design system”
covering the whole process starting from customer value proposal to product design, product
mold development to brand image design, incorporating trend-, theme and experience-oriented
development model to develop new products with a comprehensive categories approach based
on consumer insight. For manufacturing model, the Company uses the brand manufacturing
model that combines sales-driven production, in-house and OEM outsourcing, develops an
independent system from raw material procurement to manufacturing and selling, and has
established its brands in the market. We have the advantages from participating the whole value
chain from design, research and developing, manufacturing and selling stationery. For sales
model, based on features of stationery products and current situations of domestic stationery
consumption, the Company has developed its sales model that heavily relies on regional
distributors, complemented by direct sales to offices 2B customers, direct-sale store, KA sales,
online sales, as well as international distribution. We are the one of pioneering companies in
China’s stationery business that engage in large-scale brand sales management and franchise
management.


In the direct office supplies service business,M&G Colipu is mainly responsible for providing
governments, public institutions, Fortune Global 500 companies and other SMEs with cost-
                                            14 / 308
                                         Annual Report 2019


effective one-stop service in procurement of office supplies. M&G Colipu has around 15 core
categories of office supplies, ranging from office appliances, office equipment, IT digital products,
office furniture, personal protective equipment, food and beverage, and business gifts. M&G
Colipu ensures products are supplied by its factories directly, and provides customized value-
added services.


M&G Technologies mainly comprises of onlines businesses in Tmall and JD. Tmall business
refers to M&G Technologies’ Tmall flagship store where customers can place orders on the store.
For the business on JD platform, the system issues purchase order monthly based on inventory
and shelf sales ratio, and M&G Technologies replies the purchase order in the system according
to its actual inventory condition; after the order is confirmed, it will then be forwarded to our
warehouse system, and warehouse will deliver goods to JD according to the confirmed purchase
order.


M&G retail store businesses include two store formats: the M&G Life stores and Jiumu stores.
M&G Life stores mainly target students aged 8-15, selling stationery products complemented by
daily necessity and entertainment products. M&G Life stores mostly locate in Xinhua Bookstore
and compound boutique bookstores, representing the Company’s exploration to move beyond
the then-dominant traditional channels nearby schools. Jiumu Stores mainly target the consumer
group of young female consumers aged 15-35 and their families, and sells a more
comprehensive products including stationery, cultural and recreative products, educational and
entertainment products, and daily household and home products. Jiumu stores mostly locate in
prime business districts in cities, it is an upgraded version based on experience learned from
M&G Life stores and is an ongoing exploration in new retail model in lifestyle products with a
distinct cultural element.   Jiumu Store started franchising in July 2018, franchisees pays
contract deposit and decoration fee according to the contract, and store rent, store staff salary,
utilities and other costs occurred in franchising stores are borne by franchisees.


For its traditional core businesses, the Company faces challenge with changing demands from
the more individualized population born after 1990 and 2000. With the changing demographics
of China particularly with the decreasing birth rate, unit volume growth contribution to revenue is
set to decline going forward, the sustained growth of the stationery industry will comes mostly
from consumption upgrade and product upgrade. Stationery consumption in China appears to
become more brand conscious, innovative, individualized and premium. There is a clear growth
in demand for better cultural and creative products, which promotes the industry moving from
merely stationery products towards stationery products with more cultural and creativity. M&G
Life stores and Jiumu stores both serve as the Company’s bridgehead in upgrading its products
and channels of its traditional core businesses, and they play important role in promoting the

                                              15 / 308
                                         Annual Report 2019


Company’s brands and upgrading products sales. M&G Colipu’s direct sales business to offices
satisfactorily meets demands for purchasing office supplies from large corporations and
institutions, which helps boosting the sales of writing instruments and office supplies in traditional
core business of the Company.


3. Main driving forces in revenue growth
(1) Social transformation and consumption upgrade; (2) Greater investment from the state in
education; (3) Favorable policy environment for development of culture industry; (4) Continued
growth in household income; (5) Second-child policy; (6) Fragmented industry with low
concentration.


(2) Situations and features of industry where the Company operates, and industry status
of the Company
1. Situations of industry where the Company operates
According to Guidelines for the Industry Classification of Listed Companies (revised in 2012)
issued by China Securities Regulatory Commission, and results of industry classification of listed
companies released by China Securities Regulatory Commission, the Company is classified to
manufacturing industry in products for stationery, arts, sports and entertainment. The Company
is a member of China Stationery & Sporting Goods Association, and China Writing Instrument
Association.


In 2019, China’s stationery and office supplies amounted to RMB152.2 billion, representing a
growth of 6.7% from the previous year, industry profit reached RMB9.7 billion, representing a
growth of 9.8%. In 2019, there are 1,027 enterprises above designated size in China’s stationery
and office supplies industry, and the number of those who suffered loss in 2019 increased
compared with previous year. (Source: China Stationery & Sporting Goods Association)


In 2019, member enterprises of China Writing Instrument Association recorded the revenue from
principal business of RMB16.4 billion, representing a decrease of 1% from the previous year,
and profit is RMB0.9 billion, representing a growth of 15% compared with previous year.
According to the comprehensive assessment made by China National Light Industry Council,
the prosperity index of writing instrument industry was in normal range overall. In 2019, writing
instrument industry export amounted to USD2.8 billion, decreased 0.5% from previous year. The
pricing advantage of China’s low-end rollerball pens and pencils was lessened. The writing
instrument industry imports amounted to USD0.8 billion, decreased 2.2% from previous year.
The import are mostly high-end pens. (Source: China Writing Instrument Association)


2. Features of the industry

                                               16 / 308
                                        Annual Report 2019


(1) Periodicity
Writing instruments, student stationery and office supplies are slightly affected by economic
fluctuations. With low unit price, writing instruments and student stationery are necessity goods
with relatively low income elasticity, and therefore are not much sensitive to economic
fluctuations.
(2) Seasonality
There is a seasonality in demand for student stationery. Period before a new semester begins
every year (summer and winter vacation) is what the stationery industry calls “schooling peak”
season, during which sales for companies in the student stationery industry usually peak.


3. Development trend of the industry
With the changing demographics of China particularly with the decreasing birth rate, stationery
industry revenue growth is less driven by unit volume growth, and more from consumption
upgrade and product upgrade. With the changes in the way of life and consumption habit of
consumers, retail industry started a new round of redevelopment and innovation. Stationery
industry faces challenges with uncertainty of external environment, diversification of retail
channels, and more individualized demands from the main customers group (post-90s and post-
00s). As domestic stationery market becomes more mature, demand for mid- to high-end
stationery products keeps increasing, breaking the past market structure dominated by low-end
products, this provides opportunities for mid- to high-end stationery products with good quality
and good price. Furthermore, China’s population of 1.4 billion accounts for about 18% of global
population, leading stationery companies in China have a big room for development in global
stationery market.
Traditional nearby school stationery retail channels are still the major retail format in China, and
the other retail channels have higher growth rate, making channels of retail sales more diversified.
New channels and forms of business are developed gradually, channel upgrade and competition
across different channels become more pronounced. Domestic consumption for stationery in
China becomes more brand conscious, innovative, individualized and high-end. There is a
growing demand for exquisite cultural and creative products, promoting stationery products
moving from those primarily focus on functionality towards those with more cultural and creative
elements that cater to customers. With continued development in the market, market
concentration of stationery industry becomes greater, leaving more room for industry
consolidation. Leading companies in the stationery industry with good brand recognition are in
a strong position where the strong ones may become stronger, and more market share are
gained by leading companies.


The market of the direct office supplies service business has been growing very fast in China.
According to industry research report from securities company, the scale of the market of broad

                                              17 / 308
                                        Annual Report 2019


office supplies (including office furniture, equipment and other office supplies) in China reached
more than RMB1 trillion. Regulation on the Implementation of the Government Procurement Law
of the People's Republic of China in 2015 explicitly requires that the state shall promote the
utilization of information networks for carrying out digital government procurement. In the same
year, General Office of the State Council issued the Notice of the General Office of the State
Council on Issuing the Work Plan for Integrating and Establishing a Uniform Public Resources
Trading Platform, requiring that a public resources trading platform with unified regulations,
openness and transparency, efficient service and standard supervision should be developed
across the country to achieve digital transaction of public resources in the whole process. With
such strong promotion and national policy supports, B2B office supplies procurement got the
historical opportunities for rapid development.


4. Company position in the industry
The Company is a leading company of “own brand + domestic demand” in China’s stationery
industry. The Company has a strong first-mover advantage and leading advantage with its wide
and deep coverage of its distribution network in stationery industry. As at the end of the Reporting
Period, the Company has a national distribution network covering over 85,000 retail stationery
shops across China, enabling the company to establish market leading position for its own brand
products amidst fierce competitions of domestic market. The Company ranked first in “Top Ten
Enterprises in China’s Light Industry and Writing Instrument” for eight consecutive years.


II.   Explanation on substantial changes in major assets of the Company during the
      Reporting Period
"√ Applicable" "□ Not applicable"
Please refer to 2 (3) Analysis on Assets and Liabilities set out in Discussion and Analysis of
Operation under Section IV for more details.


III. Analysis on core competitiveness during the Reporting Period
"√ Applicable" "□ Not applicable"
1. Brand advantage
As a leading company of “own brand + domestic demand” in China’s stationery industry, the
Company has established a leading position for its own brand products amidst fierce
competitions of domestic market. The Company ranked first in “Top Ten Enterprises in China’s
Light Industry and Writing Instrument” for eight consecutive years. M&G brand has sound brand
recognition among consumers, and served as the designated stationery brand for Boao Forum
for Asia for 12 consecutive years.



                                              18 / 308
                                       Annual Report 2019


2. Channel advantage
The Company has a strong first-mover advantage and leading advantage with its wide and deep
coverage of its distribution network in stationery industry, and the efficient management of the
distribution system. As at the end of the Reporting Period, the Company has 35 tier-one
distributor partners across China, and tier-two and tier-three distributor partners in about 1,200
cities, covering over 85,000 retail stationery shops across China.


3. Design and R&D advantage
The Company has the capability to respond timely to the market and strong R&D capacity for
new products.
The Company will do market research for new product development to constantly spot and grasp
the latest market trends. The Company launches about one thousand of new products each year,
to meet different consumer needs. The continued development of new products helps the
Company to accumulate resources in product design. In 2019, “Enjoy Writing” gel pen developed
by the Company won IF Design Award and Good Design Award (G-Mark), product design of the
Company received international recognition.


4. Technology advantage
The Company has learned core technologies of writing instrument including nib, ink and its
matching, as well as inhouse mold development technology, and has participated in preparation
of national industry standards. The Company undertook several research projects in the 13th
Five-Year National R&D Program. The Company won a second-grade prize in 2019 China
Innovation Award for industry-university-research collaborations. During the Reporting Period,
testing laboratory of the Company got CNAS accreditation certificate, which means that test
results of the Company’s laboratory are recognized by over 100 countries, testing capability
reached world level.


5. Manufacturing advantage
The Company benefits from experience of large-scale manufacturing accumulated throughout
the past years, independent mold development capability, stable supply chain, sound quality
control system and introduction of various information management systems. The Company has
the capability of large-scale manufacturing with high quality control standard. The good and
stable product quality has won general recognition and favorable comments from consumers.
China writing instrument industry base, China writing instrument center, national industry design
center and China key laboratory of light industry and writing instrument engineering technology
all have physical presence in the Company.


6. Supply chain advantage

                                             19 / 308
                                      Annual Report 2019


Using the idea of partnership to run business operation, the Company has been striving to build
a high standard supply chain ecosystem. The Company keeps iterating and upgrading its
scientific management for supply chain, and has obtained new practice achievements in
information collaboration across the value chain, inventory optimization, financial support for
supply chain, management informatization of quality and order, and optimization of supplier
performance to help business partners get stronger operation system, both loyalty and operation
capability of our business partners are improved simultaneously.




                                            20 / 308
                                        Annual Report 2019




      Chapter IV Discussion and Analysis of Operation

I.   Discussion and Analysis of Operation
In 2019, with the background of increased uncertainties both at home and abroad, and more
complication and changes in the market, the Company focused closely on development strategy
and annual operation objective set by the Board of Directors. With the great efforts from the
management and all employees, the Company maintained a healthy, stable and high-quality
development, achieved the annual operation target, operation performance continued to grow,
and the Company’s comprehensive strength was further improved.
The Board of Directors of the Company paid close attention to external industry development,
actively implemented company strategies, continued to focus on “adjusting product structure and
stimulating growth” as the theme for the year, continued to optimize retail channel, continued to
push the four segments of its traditional core businesses, continued to grow direct office supplies
business, accelerated growth of self-owned large retail stores, continued to expand online sales,
and continued to improve internal management. Operation of the Company in 2019 is
summarized and reported as follows:


1. Focus and Optimize Channels
During the Reporting Period, the Company focused on key retail stationery shops, built model
stores, continued to push optimization and upgrading of distribution network, and better channel
management: (1) improved single store quality with a focus on model stores; (2) facilitated the
upgrading of franchising; (3) pushed the continued upgrading of distribution centers and
optimizing operations; (4) strengthened categories promotion and dedicated retail spaces for key
products; (5) actively carried out exploration for new business, and improved market shares in
key business districts. As at the end of the Reporting Period, the Company has 35 tier-one
distributor partners across China, and tier-two and tier-three distributor partners in about 1,200
cities, covering over 85,000 retail stationery shops with “M&G” logo across China.


The Company made efforts to roll out M&G Alliance APP, so as to build a stronger connection
among the Company headquarters, multi-tier distribution partners and retail stationery shops,
and to improve digitization of business operations and information flow. Overall collaboration in
sales activities of the Company can will be improved as retail stationery shops adopt M&G
Alliance APP. On the one hand, information from the Company can flow to retail stationery shops
without geographical and time limitation, on the other hand, response time can be shortened and
order fulfillment rate improved. Headquarters can collect demand-side information as users’ pain


                                             21 / 308
                                       Annual Report 2019


points and product feedback in a more timely and effective way, helping accuracy in new product
development.


2. Push the Four Segments of Traditional Core Business
 (1) Mass market stationery segment
Each category and product is reviewed with grid analysis tool to further identify high potential
products, collaborate and share resources across function departments including product,
design, marketing and sales. Manage the number of SKUs to reduce quantity and increase
quality, and develop a small number and high quality long-term products and hit products.


(2) Premium stationery segment
During the Reporting Period, the Company continued to expand the market for premium
stationery segment. Growth of product portfolio was driven by best-selling products, product
structure was upgraded, product mix became more balanced. Retail stationery shops suitable
for premium stationery segment was uplifted by model shops, and premium stationery products
sales in single store were improved by creating dedicated zone for such products. Suitable sales
channel for premium stationery products were expanded across the country. With an integrated
chain ranging from product development, business establishment, marketing, to brand promotion.
Exclusive window for season-limited M&G products were well received by the market. Market
share of the Company’s premium stationery products increased.


(3) Office stationery segment
During the Reporting Period, the Company continued development and promotion of office
stationery, shifted focus from product breadth towards depth, formed overall solutions for office
stationery products, put core products on shelves, developed potential customers, increased
store count for office stationery stores. Drive sales growth and increase market shares in office
supplies market through seeking new customers continuously and improving sales in a single
store with established customers.


(4) Arts and kids drawing segment
During the Reporting Period, the Company focused on key categories of arts and kids drawing
segment, continued to adjust product mix, emphasized on long-term products, and increased
contribution from key products. The Company seized opportunities to build standard store
shelves in dedicated zones, improved the capability to develop best-selling categories
significantly with such popular products as marker pen, food-grade watercolor pen, wood-free
erasable color pencil, and water-soluble oil pastel; and prepared MG-KIDS and MG-ARTS mid-
end product lines. During the Reporting Period, the Company acquired Axus Stationery, and



                                            22 / 308
                                        Annual Report 2019


established strategic cooperation with CARIOCA, a stationery brand in Italy which enriched mid-
to high-end arts products offering for children.


3. Continue to grow M&G Colipu
                                                                                       Unit: 0’000
 M&G Colipu                 2019            2018              2017           3-year average
 Operating revenue       365,806.17       258,604.90         125,515.91              249,975.66
 Net profit                 7,580.35        3,213.52           2,104.34                 4,299.40
During the Reporting Period, M&G Colipu improved service quality and customer satisfaction,
expanded product category, sought more customers, built national supply chain system, and
enhanced service capability of regional warehouses across the country. M&G Colipu maintained
rapid growth, recorded revenue of RMB3,658,061,700, representing a year-on-year increase of
41.45%, and furthered increased its market shares and brand influence in direct sales of office
supplies. More details are presented as follows:
(1) Customer Development
As for government customers, the Company succeeded in shortlisting for e-commerce projects
of the People’s Government of Shanxi Province, the People’s Government of Liaoning Province,
the People’s Government of Jilin Province, and Chongqing Municipal People’s Government; as
for central state-owned enterprises, the Company succeeded in shortlisting for procurement
projects of China Mobile, China Unicom, and China Post; as for customers of financial institutions,
the Company succeeded in shortlisting for the project of SPD Bank and CGB; as for customers
of companies listed on Global Fortune 500 and other enterprises, the Company won the bidding
for procurement projects of Xiaomi, Siemens, Dell, China Resources Land and Guangzhou
Metro.
During the Reporting Period, M&G Colipu launched convenient shopping service to expand the
market of SMEs through sound products with low price and low operation cost.
(2) Warehouse Distribution and Logistics
During the Reporting Period, M&G Colipu enhanced supervision on order, after-sale service,
logistics and distribution, improved quality of basic delivery, took measures to address wrong
delivery and damaged goods, and improved product packaging. The Company enhanced
delivery capability for “end-to-end”, and implemented supervision and operation management
for the entire order process, so delivery acceptance rate was increased. Optimizing available
areas and ranges of the four warehouses in East China, North China, South China and Central
China, the Company kept workload of different warehouses in good balance to improve overall
delivery effectiveness, and set up delivery team in nine cities including Shanghai, Beijing,
Guangzhou, Shenzhen and Tianjin, to improve customer experience.


4. Accelerate Growth of self-owned Large Retail Stores

                                              23 / 308
                                          Annual Report 2019




                                                                                        Unit: 0’000
M&G Life (consolidated)                2019           2018        2017         3-year average
Revenue                               60,063.70     30,592.14   20,510.96               37,055.60
Net profit                              -804.67     -3,030.04   -4,114.99                -2,649.90
Of which, Jiumu Store                  2019           2018        2017      Average in three years
Revenue                               46,043.51     15,299.61    3,515.35               21,619.49
Net profit                              -693.11     -2,602.78     -989.07                -1,428.32
   During the Reporting Period, M&G Life (including Jiumu Store) recorded a total operation
   revenue of RMB600,637,000, increased 96.34% over the previous year. The Company actively
   improved product portfolio and service model, fully developed Jiumu Store and tried some
   remodeling for M&G Life stores, so as to better meet market demands from consumption
   upgrading, and let people better enjoy writing and recording. As at the end of the Reporting
   Period, the Company has 380 large retail stores in China, of which 119 are M&G Life, and 261
   are Jiumu Stores (158 direct-sales stores and 103 franchising stores).
   For M&G Life stores, the Company kept optimizing operation management, focused on adjusting
   product mix and improving single store quality, continued to reduce loss and increase efficiency,
   losses from M&G Life was reduced significantly during the Reporting Period. For Jiumu Store,
   market expansion was accelerated, with new store opening in key cities, covering 55 cities in
   China. The Company made continuous effort to improve and adjust product category, positioned
   cultural and creative products more accurately and increased brand awareness of Jiumu Store.
   WeChat mini program was launched, customer stickiness strengthened with membership
   programs. These efforts are meant to better satisfy consumer demand for cultural and creative
   products from consumption upgrading, increase market shares of the Company in premium
   stationery segment, and upgrade brand image of the Company. With increasing brand influence
   of Jiumu Store, brands of M&G benefited better exposure to the public.


   5. Continue to expand M&G Technologies
                                                                                        Unit: 0’000
     M&G Technologies          2019               2018           2017          3-year average
     Operating revenue        29,668.20           23,434.15     18,530.70               23,877.68
     Net profit                 -120.59              963.31      1,329.54                  724.09
   During the Reporting Period, M&G Technologies followed the omni-channel strategy, and
   recorded revenue of RMB296,682,000, representing growth of 26.60% over the previous year.
   M&G products ranked the first in online retail value for student writing instruments, learning
   auxiliary, painting materials and paper book in Taobao system. M&G Technologies facilitated
   the development and optimization of new products to penetrate the market and strengthen its
   brand position. The number and quality of online stores of the brand were increased to ensure

                                                  24 / 308
                                       Annual Report 2019


sustainable online development for M&G brand, while online products were improved and
promoted to explore online incremental categories.


6. Promote Design and R&D
As a national high- and new-tech enterprise, the Company has been striving to research and
develop core technologies and production, and keep continuous innovation to provide
consumers with good products using industry-leading technologies. During the Reporting Period,
the Company kept innovating in all its product segments, optimized product mix in different
categories, better linked products with supply chain, made some breakthroughs in certain key
categories, further improved the product portfolio. Progress in R&D and manufacturing of full
food-grade watercolor ink improved safety for arts and kids drawing segment. The successful
development of formulas for several new oil pastels improved applicability and cost
competitiveness of products. The needle nib with the smallest diameter was successfully
developed, and put into lot production smoothly to fill the gap in the category of writing
instruments. The Company developed Chinese lead-free material for nib manufacturing and
processing to address safety problems in the supply of core materials, helping environmental
protection in China. The third and fifth research projects on the 13th Five-Year National Key R&D
Program—New Environmentally Friendly Materials for Writing Instrument proceeded smoothly
with several sub-projects completed.
In October 2019, the Company again obtained High- and New-tech Enterprise Certificate jointly
issued by Shanghai Municipal Science and Technology Commission, Shanghai Finance Bureau
and Shanghai Municipal Tax Service, State Taxation Administration with another term of three
years.


7. Continue to Improve Internal Management
Production center focused its efforts on improving efficiency, eliminating bad practice, and
boosting morale. By implementing measures aimed at efficiency, quality, cost, delivery time,
safety, morale and environment, operation capacity was improved.
Various business team strengthened cross function coordination, for example, product and
design team worked on improving pain points in consumer survey, product planning,
technological R&D, product design, manufacturing, logistics, and customer complaints, so as to
improve product quality. Supply chain resources were further integrated to support development
of hit products and high-value products.
The Company’s lean production program of MPS (M&G Production System), which was
launched in 2015, was upgraded to a comprehensive program of MBS (M&G Business System)
in 2019. The Company continued to learn from advanced global management experience and
to improve management capability. For human resources, the Company improved its position



                                            25 / 308
                                       Annual Report 2019


and title system, promoted performance by performance management, continued building talent
training system and accelerated reserve of qualified managers.


8. Continue Digitization
During the Reporting Period, the Company continued to empower businesses with data, build
in-house data middle platform, integrated various existing information systems with data,
mobilizing resources to solve prioritized business pain points, and met the growing demand from
external businesses. For sales system, focus on rolling out M&G Alliance APP to push the
digitalization of channel; for production system, better data connection between quality
inspection and MES backoffice system; for financial system, updated group financial reporting
software and improved work efficiency.


II.   Financial Performance during the Reporting Period
In 2019, the Company recorded revenue of RMB11,141,101,400, representing an increase of
30.53% as compared to the corresponding period of last year. The net profit attributable to
shareholders of the listed company amounted to RMB1,060,083,600, representing an increase
of 31.39% as compared to the corresponding period of last year, while net profit attributable to
shareholders of the listed company after deducting non-recurring profit and loss amounted to
RMB1,005,187,800, representing an increase of 34.13% as compared to the corresponding
period of last year. As at the end of 2019, total asset of the Company amounted to
RMB7,565,115,300, representing an increase of 33.25% as compared to the corresponding
period of last year. The net asset attributable to shareholders of the listed company amounted
to RMB4,201,500,400, representing an increase of 23.18% as compared to the corresponding
period of last year. The Company has maintained healthy and rapid growth, with sound operation
of its asset.
(1) Analysis of principal operation
1.    Analysis of change in certain items in income statement and cash flow statement
                                                                   Unit: Yuan    Currency: RMB
                Item                                         Amount in the
                                      Amount in the                             Change in the
                                                            same period last
                                      current period                            proportion (%)
                                                                 year
 Revenue                            11,141,101,364.44       8,534,988,597.55             30.53
 Operation cost                      8,229,837,268.86       6,330,446,740.16             30.00
 Selling expenses                      980,166,101.18        789,386,543.37              24.17
 Administrative expenses               469,262,188.13        379,618,754.18              23.61
 R&D expenses                          160,403,362.97        114,388,916.75              40.23
 Financial expenses                      -8,397,277.65         -7,959,449.65              -5.50

                                            26 / 308
                                        Annual Report 2019


 Net cash flow generated from          1,081,941,383.68      827,940,565.51                30.68
 operating activities
 Net cash flow generated from            -74,352,686.18      -295,966,108.35               74.88
 investing activities
 Net cash flow from financing           -364,300,101.66      -225,100,000.00               61.84
 activities


2.    Analysis of revenue and cost
"√ Applicable" "□ Not applicable"
During the Reporting Period, the Company recorded revenue of RMB11,141,100,000,
representing an increase of 30.53% as compared to the corresponding period of last year. The
increase is mainly attributable to:
(1)       In 2019, the traditional core business achieved steady growth with a year-on-year
increase of 20%. As a leading company in the stationery and office supplies industry, we
benefited from our competitive advantages of distribution channel, brand recognition, design and
R&D, and supply chains. Given that the stationery and office supplies industry in China are still
quite fragmented, there is still room for the Company to increase its market share.
(2)       In 2019, new businesses continued rapid growth: M&G Colipu and M&G Life grew by
51% compared with last year. Among this, M&G Colipu grew 41.45% from last year, mainly due
to the much larger scale of the market of direct office supplies service. According to industry
research report from securities company, the scale of the market of broad office supplies
(including office furniture, equipment and other office supplies) in China reached more than
RMB1 trillion. Regulation on the Implementation of the Government Procurement Law of the
People's Republic of China in 2015 explicitly requires that the state shall promote the utilization
of information networks for carrying out digital government procurement. In the same year,
General Office of the State Council issued the Notice of the General Office of the State Council
on Issuing the Work Plan for Integrating and Establishing a Uniform Public Resources Trading
Platform, requiring that a public resources trading platform with unified regulations, openness
and transparency, efficient service and standard supervision should be developed across the
country to achieve transaction of public resources by digital in the whole process. With such
strong promotion and national policy supports, B2B office supplies procurement got the historical
opportunities for rapid development.
Revenue from the principal business amounted to RMB11,139,921,600, accounting for 99.99%
of the operation revenue and representing an increase of 30.54% as compared to the
corresponding    period   of   last year. Cost of the        principal   business amounted       to
RMB8,229,332,400, representing an increase of 30.00% as compared to the corresponding
period of last year. The increase in cost is a main result of the growth in revenue.


                                             27 / 308
                                            Annual Report 2019


With the development in business, direct sales of office supplies and large retail store business
of the Company gradually expanded. In order to better reflect product and business modules of
the Company, the Company made segment disclosure for direct sales of office supplies,
accordingly, principal business reporting format by industry and product was adjusted for the
Reporting Period.


(1).     Result of principal business by industry, product and region
                                                                              Unit: Yuan        Currency: RMB
                                   Result of principal business by industry

                                                                                                           Change in

                                                                           Change in Change in               gross
                                                              Gross
                                                                           revenue         cost from         profit
       By industry       Revenue         Operation cost      margin
                                                                           from last       last year        margin
                                                                (%)
                                                                           year (%)          (%)           from last

                                                                                                            year (%)

Manufacturing and     7,085,012,384.59 4,856,789,638.83          31.45         21.62           19.75         Increase

sales of stationery                                                                                           by 1.07

and office supplies                                                                                        percentage

                                                                                                               points

Retail industry       4,050,346,491.25 3,372,542,728.19          16.73         49.69           48.27         Increase

                                                                                                              by 0.80

                                                                                                           percentage

                                                                                                               points

Service industry         4,562,765.09                                  /               /               /

                                   Result of principal business by product

                                                                                                           Change in

                                                                           Change in Change in               gross
                                                              Gross
                                                                           revenue         cost from         profit
       By product        Revenue         Operation cost      margin
                                                                           from last       last year        margin
                                                                (%)
                                                                           year (%)          (%)           from last

                                                                                                            year (%)

Writing               2,186,591,691.37 1,383,090,906.87          36.75         12.26            9.28         Increase

instruments                                                                                                   by 1.72

                                                                                                           percentage

                                                                                                               points

Student stationery    2,645,275,497.55 1,781,278,080.67          32.66         42.35           44.14        Decrease

                                                                                                              by 0.83


                                                  28 / 308
                                          Annual Report 2019


                                                                                                   percentage

                                                                                                       points

Office stationery    2,346,944,916.66 1,725,910,247.56         26.46           15.86       14.76     Increase

                                                                                                      by 0.70

                                                                                                   percentage

                                                                                                       points

Other products        298,485,107.73    159,902,745.78         46.43         233.85       238.49    Decrease

                                                                                                      by 0.73

                                                                                                   percentage

                                                                                                       points

Direct sales of      3,658,061,662.53 3,179,150,386.14         13.09           41.45       42.47    Decrease

office supplies                                                                                       by 0.62

                                                                                                   percentage

                                                                                                       points

Management fee           4,562,765.09                                          68.41

for franchising

                                  Result of principal business by region

                                                                                                   Change in

                                                                       Change in Change in           gross
                                                            Gross
                                                                           revenue     cost from     profit
  By Geography          Revenue         Operation cost     margin
                                                                       from last       last year    margin
                                                             (%)
                                                                           year (%)      (%)       from last

                                                                                                    year (%)

China               10,949,351,918.16 8,098,106,055.92         26.04           30.15       29.53     Increase

                                                                                                      by 0.35

                                                                                                   percentage

                                                                                                       points

Other countries       190,569,722.77    131,226,311.10         31.14           57.79       66.68    Decrease

                                                                                                      by 3.67

                                                                                                   percentage

                                                                                                       points



Explanation on result of principal business by industry, product and geography
1. Revenue from principal business of the Company includes revenue from manufacturing and
selling stationery and office supplies, revenue from retail industry and revenue from service
industry.




                                                29 / 308
                                        Annual Report 2019


2. Revenue from retail industry refers to revenue gained by M&G Colipu and M&G Life through
selling non-M&G products. During the Reporting Period, sales of the above categories grew
continuously.
3. Writing instruments refers to products of writing utensil sold by the Company (excluding M&G
Colipu).
4. Student stationery refers to products of student stationery sold by the Company (excluding
M&G Colipu). During the Reporting Period, revenue from student stationery increased by 40.53%
as compared to the corresponding period of last year, mainly because of sales increase and the
acquisition of Axus Stationery.
5. Office stationery refers to products of office supplies sold by the Company (excluding M&G
Colipu).
6. Other products refers to products sold by the Company (excluding M&G Colipu) apart from
writing instruments, student stationery and office supplies. During the Reporting Period, revenue
from other products increased by 233.85% as compared to the corresponding period of last year,
mainly because large retail store expanded business quickly and sales increased.
7. Direct sales of office supplies refer to products in all categories sold by M&G Colipu. During
the Reporting Period, business of M&G Colipu developed rapidly.
8. Revenue from other countries increased by 57.79%, mainly because of the increase of
overseas sales from Axus Stationery.
                                                                                      Unit: 0’000
                                  Result of revenue by business
   Businesses          Revenue in          Revenue in         Change in            Change
                          2019                2018              amount
 Traditional core         665,068.98         551,090.85         113,978.13           21%
 business
 Colipu Office            365,806.17         258,604.90         107,201.27           41%
 Supplies
 business
 Retail large              60,063.70           30,592.14          29,471.56          96%
 store business
 E-commerce                29,668.20           23,434.15           6,234.05          27%
 business
 Transactions              -6,496.91          -10,223.18           3,726.27
 offset
 Total                  1,114,110.14         853,498.86         260,611.28           31%




                                             30 / 308
                                             Annual Report 2019


(2).     Analysis of production and sales volume
"√ Applicable" "□ Not applicable"
                                                                            Change in Change in Change in

   Major                                                                    production sales from inventory
                 Unit       Production         Sales          Inventory
 products                                                                   from last     last year      from last

                                                                             year (%)        (%)         year (%)

Writing         Piece      2,301,956,388 2,270,730,687 580,672,713                 6.84         8.30          5.68

instruments

Student         Piece      5,494,359,548 5,305,245,796 644,449,966               36.85         33.01         41.53

stationery

Office          Piece      1,423,262,635 1,413,678,371 138,580,624                 8.63         7.90          7.43

stationery

Other           Piece        12,576,071        9,178,022        5,410,802       192.28       197.66         168.83

products

Direct          Piece       290,473,435      288,518,320      21,113,972         12.83         13.73         10.20

sales of

office

supplies



Explanation on production and sales volume
Production volume increased with sales. The growth in the production and sales volume of
student stationery is helped by the acquisition of Axus Stationery. The growth in the production
and sales volume of other products is mainly because large retail store expanded business
quickly and sales increased.


(3).     Analysis of cost
                                                                                               Unit: RMB Yuan
                                                  By industry

                                                                                          Percentage
                                                                                          change in

                                                                             Percentage the amount
                                             Percentage
                                                                               of total     for the     Explanation
                                              of total     Amount in the
                            Amount in the                                     costs for    current          on
 By industry   Cost item                      costs for    same period
                            current period                                    the same    period as         the
                                             the current      last year
                                                                             period last compared        situation
                                             period (%)
                                                                              year (%)      to the
                                                                                            same
                                                                                          period last

                                                   31 / 308
                                                        Annual Report 2019


                                                                                                               year (%)

Manufacturing Cost of             4,856,789,638.83           59.02 4,055,859,578.58               64.07            19.75
and sales of      principal
stationery and business

office supplies

Retail industry Cost of           3,372,542,728.19           40.98 2,274,564,994.95               35.93            48.27
                  principal
                  business

Service           /                                 /                /                   /                /               /                /
industry

                                                             By product

                                                                                                              Percentage
                                                                                                              change in
                                                                                                              the amount
                                                                                             Percentage
                                                        Percentage                                              for the
                                                                                              of total                        Explanation
                                                         of total        Amount in the                         current
                                   Amount in the                                              costs for                           on
 By product           Cost item                          costs for       same period                          period as
                                   current period                                            the same                             the
                                                        the current        last year                          compared
                                                                                             period last                       situation
                                                        period (%)                                              to the
                                                                                              year (%)
                                                                                                                same
                                                                                                              period last

                                                                                                               year (%)

Writing           Cost of         1,383,090,906.87           16.81 1,265,617,160.50               19.99              9.28

instruments       principal
                  business

Student           Cost of         1,781,278,080.67           21.65 1,235,797,751.80               19.52            44.14
stationery        principal
                  business

Office            Cost of         1,725,910,247.56           20.97 1,503,891,848.04               23.76            14.76

stationery        principal

                  business

Other             Cost of          159,902,745.78              1.94       47,239,918.50             0.75          238.49

products          principal
                  business

Direct sales of Cost of           3,179,150,386.14           38.63 2,231,387,838.70               35.25            42.47
office supplies principal
                  business

Management Cost of                                  /                /                   /                /               /                /
fee for           principal

franchising       business

                                                              32 / 308
                                          Annual Report 2019




Explanation on other situations of cost analysis
Cost increased simultaneously with sales. The growth in the costs of student stationery is mainly
because of sales increase and the acquisition of Axus Stationery. The growth in the costs of
other products is mainly because large retail store expanded business quickly and sales
increased.


(4).       Major customers and suppliers
"√ Applicable" "□ Not applicable"
Sales of the top 5 customers amounted to RMB2,389,602,700, accounting for 21.45% of the
total annual sales. Of the sales of the top 5 customers, sales of related parties amounted to
RMB387,821,100, accounting for 3.48% of the total annual sales.
                                                                                  Unit: RMB Yuan
 Rank                  Customer name                        Amount           Related relationship
   1         First                                         952,212,757.52            No
   2         Second                                        477,565,530.73            No
   3         Third                                         387,821,087.67            Yes
   4         Fourth                                        288,003,073.21            No
   5         Fifth                                         284,000,271.72            No
                           Total                          2,389,602,720.85
Related relationship between the Company and top five customers in 2019: the third customer
is Nanjing Zhaochen Stationery Sales Co., Ltd, a sales company controlled by Guo Weilong who
is the younger brother of the spouse of Chen Huxiong, CEO of the Company. According to Article
VIII and X set out in Guidelines for the Affiliated Transactions of Listed Companies, Guo Weilong
is deemed as a related natural person of the Company, and the sales company controlled by
him is the related legal person of the Company.


Purchase amount of the top 5 suppliers amounted to RMB1,087,111,000, accounting for 13.52% of
the total annual purchase amount. Of the purchase amount of the top 5 suppliers, purchase amount
of related parties amounted to RMB0, accounting for 0% of the total annual purchase amount.
                                                                                  Unit: RMB Yuan
  Rank                 Rank of supplier                     Amount           Related relationship
       1      First                                        380,013,748.41            No
       2      Second                                       223,976,162.51            No
       3      Third                                        180,407,188.66            No
       4      Fourth                                       169,037,053.67            No
       5      Fifth                                        133,676,870.68            No


                                               33 / 308
                                        Annual Report 2019


                           Total                         1,087,111,023.93
There was no related relationship between the Company and the top 5 suppliers in 2019.
Other explanation
No


3.     Expense
"√ Applicable" "□ Not applicable"
                                                                              Unit: RMB Yuan
        Item in       Amount in the        Amount in the        Change (%)     Reason for
       statement      current period         last period                         change
        Selling       980,166,101.18       789,386,543.37          24.17
       expenses
     Administrative   469,262,188.13       379,618,754.18          23.61
       expenses
     R&D expenses     160,403,362.97       114,388,916.75          40.23     Please see
                                                                             details below
       Financial      -8,397,277.65        -7,959,449.65           -5.50
       expenses
Explanation on the reason for change in R&D expenses:
R&D expenses increased by RMB46,014,400, representing an increase of 40.23% as compared
to the corresponding period of last year. Reason for change: investment in R&D in traditional
business, investment in development of Colipu's new IT system, and increased R&D expenses
from the acquisition of Axus Stationery.
4.     R&D investment
(1). Table of R&D investment
"√ Applicable" "□ Not applicable"
                                                                              Unit: RMB Yuan
 Expensed R&D investment in the                                              160,403,362.97
 current period
 Capitalized R&D investment in the                                                        0.00
 current period
 Total R&D investment                                                        160,403,362.97
 Percentage of total R&D investment                                                       1.44
 to operation revenue (%)
 Number of the Company’s R&D staff                                                       459
 Percentage of the number of R&D                                                          8.12
 staff to the Company’s total number

                                              34 / 308
                                         Annual Report 2019


 of employees (%)
 Percentage of capitalized R&D                                                              0.00
 investment (%)


(2). Explanation on the result
"√ Applicable" "□ Not applicable"
The total R&D investment accounts for 4.08% of operation revenue of the parent company


5.     Cash flow
"√ Applicable" "□ Not applicable"
                                                                             Unit: RMB Yuan
                                           Amount in the
                       Amount in the                                          Reason for
          Item                            same period last    Change (%)
                       current period                                           change
                                                year
                                                                           Mainly because
                                                                           of growth in sales
     Net cash flow                                                         and profit and
     generated from                                                        benefit from
                      1,081,941,383.68     827,940,565.51       30.65
       operating                                                           effective
        activities                                                         management of
                                                                           cash flow from
                                                                           operating activity.
                                                                           Mainly because
     Net cash flow
                                                                           of the net
     generated from
                       -74,352,686.18     -295,966,108.35       74.88      redemption of
       investing
                                                                           bank financial
        activities
                                                                           product.
                                                                           During the
                                                                           Reporting Period,
                                                                           growth achieved
                                                                           in distributed
     Net cash flow
                                                                           dividends and
     from financing   -364,300,101.66     -225,100,000.00       61.84
                                                                           interest
        activities
                                                                           payments as
                                                                           compared to the
                                                                           same period last
                                                                           year, and

                                              35 / 308
                                             Annual Report 2019


                                                                                                   influence in
                                                                                                   change of
                                                                                                   borrowings
                                                                                                   repaid by Axus
                                                                                                   Stationery to
                                                                                                   financial
                                                                                                   institutions.


(2) Explanation on significant change of profit caused by non-core business
"□ Applicable" "√ Not applicable"


(3) Analysis of assets and liabilities
"√ Applicable" "□ Not applicable"
1.   Assets and liabilities
                                                                                                     Unit: RMB Yuan
                                                                                       Change in
                                      Percentage                         Percentage
                                                                                       percentage
                                       of total                           of total
                   Amount as at the                                                      for the
                                        assets      Amount as at the       assets
      Items           end of the                                                         current               Explanation
                                      at the end    end of last period   at the end
                    current period                                                     period over
                                      of current                           of last
                                                                                        the last
                                      period (%)                         period (%)
                                                                                       period (%)

Cash and           1,935,600,694.35        25.59     1,046,668,874.97          18.44         84.93 Increase in cash and
equivalents                                                                                           equivalents brought by

                                                                                                      the growth of income and
                                                                                                      net profit

Held-for-trading     661,878,587.24          8.75                               0.00                  According to
financial assets                                                                                      requirements in New
                                                                                                      Standards of Financial

                                                                                                      Instruments, bank
                                                                                                      financial product is
                                                                                                      reclassified into financial

                                                                                                      assets held for trading

Bills receivable                             0.00        1,894,232.00           0.03       -100.00 According to
                                                                                                      requirements in New

                                                                                                      Standards of Financial
                                                                                                      Instruments, bills
                                                                                                      receivable are reclassified

                                                                                                      into receivable financing
                                                                                                      by nature

                                                     36 / 308
                                         Annual Report 2019


Receivables            29,549,924.83     0.39                       0.00           According to

financing                                                                          requirements in New
                                                                                   Standards of Financial
                                                                                   Instruments,

                                                                                   reclassification should be
                                                                                   performed based on the
                                                                                   nature of bills receivable

                                                                                   and factoring of the
                                                                                   accounts receivable

Prepayment             85,371,444.73     1.13     42,336,973.71     0.75   101.65 Payment settled in

                                                                                   advance for goods
                                                                                   because of the business
                                                                                   development of the

                                                                                   Company

Inventories          1,378,108,759.85   18.22   1,042,701,610.00   18.37    32.17 Inventories in the
                                                                                   acquisition of Axus
                                                                                   Stationery during the
                                                                                   Reporting Period, and

                                                                                   inventories prepared in
                                                                                   advance for primary
                                                                                   schooling peak

Other current          29,280,925.29     0.39   1,046,977,400.35   18.44    -97.20 According to New
assets                                                                             Standards of Financial
                                                                                   Instruments, bank

                                                                                   financial product is
                                                                                   reclassified into financial
                                                                                   assets held for trading

Available-for-sale                       0.00       3,600,000.00    0.06   -100.00 According to New
financial assets                                                                   Standards of Financial

                                                                                   Instruments, available-for-
                                                                                   sale financial assets are
                                                                                   reclassified to investment

                                                                                   in other equity
                                                                                   instruments

Long-term                6,624,590.00    0.09                       0.00           Mainly from

receivables                                                                        compensation for the
                                                                                   Company made by
                                                                                   original shareholders of

                                                                                   Axus Stationery for audit
                                                                                   adjustment and related
                                                                                   losses during the period

                                                                                   according to the
                                                                                   agreement

                                                37 / 308
                                        Annual Report 2019


Investments in          3,909,179.93    0.05                      0.00              According to

other equity                                                                        requirements in New
instruments                                                                         Standards of Financial
                                                                                    Instruments, the item is

                                                                                    the investment for
                                                                                    Shanghai M&G Culture
                                                                                    and Creativity (上海晨光

                                                                                    文化创意) held by the
                                                                                    Company for non-
                                                                                    transaction purpose

Fixed assets        1,163,702,352.12   15.38    876,617,888.99   15.44       32.75 Mainly due to the fixed
                                                                                    assets in the acquisition
                                                                                    of Axus Stationery during

                                                                                    the Reporting Period

Construction in      260,469,728.76     3.44     24,506,469.59    0.43     962.86 Mainly due to investment
progress                                                                            in the construction project
                                                                                    of new Qingcun
                                                                                    production base during

                                                                                    the Reporting Period

Intangible assets    331,005,762.09     4.38    187,987,875.67    3.31       76.08 Mainly due to intangible
                                                                                    assets of land use rights

                                                                                    in the acquisition of Axus
                                                                                    Stationery during the
                                                                                    Reporting Period

Goodwill              30,175,537.19     0.40        131,001.23    0.00   22,934.54 Consideration for the
                                                                                    acquisition of Axus
                                                                                    Stationery exceeded the
                                                                                    assessed net assets
                                                                                    during the Reporting

                                                                                    Period

Deferred income       36,623,535.59     0.48     25,525,520.98    0.45       43.48 Mainly due to deferred
tax assets                                                                          income tax assets

                                                                                    recorded through
                                                                                    deductible temporary
                                                                                    differences arising from

                                                                                    increased asset
                                                                                    impairment provisions
                                                                                    and unrealized profits

                                                                                    from internal transactions

Short-term           182,979,528.81     2.42                      0.00              Mainly due to short-term

borrowings                                                                          borrowing of Axus
                                                                                    Stationery from the bank
                                                                                    and financial institutions

                                               38 / 308
                                        Annual Report 2019


                                                                                   during the Reporting

                                                                                   Period

Accounts payable    1,861,072,467.87   24.60   1,319,407,048.21   23.24     41.05 Mainly due to accounts
                                                                                   payable for purchasing

                                                                                   goods at primary
                                                                                   schooling peak season
                                                                                   and the acquisition of

                                                                                   Axus Stationery as at the
                                                                                   end of the Reporting
                                                                                   Period

Accounts received    206,762,293.94     2.73    147,647,053.87     2.60     40.04 Mainly due to amounts
in advance                                                                         received in advance from
                                                                                   customers for primary
                                                                                   schooling peak season
                                                                                   during the Reporting
                                                                                   Period

Other payables       331,653,211.40     4.38    240,665,881.17     4.24     37.81 Mainly due to the
                                                                                   collection of risk margin

                                                                                   and provision of due
                                                                                   unpaid marketing fees
                                                                                   during the Reporting

                                                                                   Period

Deferred income       36,576,744.55     0.48        564,909.50     0.01   6,374.80 Mainly due to the
tax liabilities                                                                    acquisition of Axus
                                                                                   Stationery at a premium
                                                                                   during the Reporting
                                                                                   Period

Other                    526,359.55     0.01                       0.00            Mainly due to translation
comprehensive                                                                      difference for Axus

income                                                                             Stationery’s financial
                                                                                   statement with foreign
                                                                                   currency and changes in

                                                                                   fair value of investment in
                                                                                   other equity instruments
                                                                                   during the Reporting

                                                                                   Period

Minority equity      259,424,856.61     3.43     85,856,179.34     1.51    202.16 Mainly due to the new

                                                                                   minority equity for the
                                                                                   acquisition of Axus
                                                                                   Stationery during the

                                                                                   Reporting Period




                                               39 / 308
                                           Annual Report 2019


Other explanation
No


2.     Major restricted assets as at the end of the Reporting Period
"√ Applicable" "□ Not applicable"
(1) On 29 March 2017, Axus Stationery and Shanghai Pudong Development Bank Co., Ltd.
Songjiang Branch (hereinafter referred to as “SPD Bank”) entered into the Factoring Agreement
under the contract No. 98082013280133 to provide factoring service through the pledge of
accounts receivable (USD). As of 31 December 2019, Axus Stationery's unpaid factoring
borrowing was USD427,099.11 (equivalent to RMB2,979,528.81).
(2) On 29 October 2019, Axus Stationery and China Merchants Bank Co., Ltd. Shanghai Branch
entered into the Facility Agreement (No. 121XY2019028027) with facility amount of
RMB180,000,000.00 for 12 months from 30 October 2019 to 29 October 2020. Pursuant to the
agreement, Axus Stationery and China Merchants Bank entered into the Maximum Mortgage
Contract (No.121XY2019028027) with the mortgage term from the effective date of the mortgage
contract to the termination of litigation for facility credit. The collaterals for mortgage include:

      Name of collateral      Ownership         Original value      Accumulated           Net value
                                  No.                               depreciation
  No. 111 Xuezi South          HFDQ Zi          47,061,453.52      22,483,546.11        24,577,907.41
     Road, Xianghuaqiao       (2013) No.
       Street, Qingpu           015437
           District
  No. 233 Xuezi South          HFDQ Zi          32,156,238.78      11,248,094.31        20,908,144.47
     Road, Xianghuaqiao       (2013) No.
       Street, Qingpu           013396
           District
  No. 333 Xuezi South          HFDQ Zi          60,230,210.97      12,418,790.03        47,811,420.94
     Road, Xianghuaqiao       (2015) No.
       Street, Qingpu           015718
           District
 Total                                         139,447,903.27      46,150,430.45        93,297,472.82


3.     Other explanation
"□ Applicable" "√ Not applicable"


(4) Analysis on industry operating information
"√ Applicable" "□ Not applicable"
                                                 40 / 308
                                       Annual Report 2019


Please refer to “Description of the Company’s Principle Business, Operation Model and Industry
Condition During the Reporting Period” set out in “Business Overview of the Company”of Section
III.




                                            41 / 308
                                       Annual Report 2019



(5) Analysis of investment
1.   Overall analysis of external equity investment
"√ Applicable" "□ Not applicable"
During the Reporting Period, total external investment of the Company amounted to
RMB211,038,100, representing a decrease of 41.52% as compared to the total investment of
RMB360,875,700 in corresponding period of last year.


(1) Significant equity investment
"√ Applicable" "□ Not applicable"
1. In 2018, the Company increased capital by RMB322,000,000 for M&G Colipu in cash. The
amount pledged but not yet contributed is RMB322,000,000. For more details, please refer to
the Announcement on Increasing Capital for Controlled Subsidiary (announcement No.: 2018-
034) disclosed by the Company on 9 November 2018. As at the end of the Reporting Period, the
actual contribution of capital made by the Company amounted to RMB98,000,000, of which
premium is RMB28,000,000, and amount promised but not yet settled is RMB252,000,000;
2. On 22 March 2019, the Company entered into the Equity Transfer Agreement of Axus
Stationery (Shanghai) Company Ltd. with Axus Stationery (Shanghai) Company Ltd. and its
shareholder Yilin Investment (Shanghai) Co., Ltd.(懿琳投资(上海)有限公司), Mr. Xu Peifeng and
Mr. Andre FrancisViegas, the actual controllers of Beilin Investment (Shanghai) Co.,Ltd.(倍林投
资(上海)有限公司) and Highton Limited respectively, to acquire 56% equity of Axus Stationery
(Shanghai) Company Ltd. at the consideration of RMB177,038,100. As at the end of the
Reporting Period, the actual contribution of capital made by the Company amounted to
RMB170,006,000, and the amount promised but not yet settled is RMB7,032,100. For more
details, please refer to the Announcement on the Acquisition of 56% of Equity of Axus Stationery
(Shanghai) Company Ltd., Announcement on Update on the Acquisition of 56% of Equity of Axus
Stationery (Shanghai) Company Ltd., and Announcement on Update on the Acquisition of 56%
of Equity of Axus Stationery (Shanghai) Company Ltd. disclosed by the Company on 26 March
2019, 9 April 2019 and 30 July 2019 respectively under the announcement No.2019-009, 2019-
011 and 2019-022 respectively. Acquisition was completed at the end of April 2019, and started
to be included into the consolidated statement of the Company.


(2) Significant non-equity investment
"□ Applicable" "√ Not applicable"


(3) Financial assets measured at fair value
"□ Applicable" "√ Not applicable"


                                            42 / 308
                                               Annual Report 2019



    (6) Sale of significant assets and equity interests
    "□ Applicable" "√ Not applicable"


    (7) Analysis of major controlled companies and shareholding companies
    "√ Applicable" "□ Not applicable"
                                                                    Unit: 0’000        Currency: RMB
Company Name Nature of the                 Major     Registered Total asset Net assets         Net profit
                       business       products         capital
                                            and
                                      services
Shanghai M&G
Zhenmei                              Stationery
                     Wholesale and
Stationery Co.,                       and office        1,000.00     3,214.99        -925.45     -426.55
                         retail
Ltd.(上海晨光珍                           supplies
美文具有限公司)
Shanghai M&G
                     Wholesale and         Office
Colipu Office                                          30,000.00 167,576.19        41,157.70    7,580.35
                         retail           supplies
Supplies Co., Ltd.
Shanghai M&G
Stationery & Gift                    Stationery
                     Wholesale and
Co., Ltd.(上海晨                      and office       19,941.94 100,954.21        38,718.02    4,987.75
                         retail
光文具礼品有限                            supplies
公司)
M&G Living
Studio Enterprise
                                     Stationery
Management           Wholesale and
                                      and office       10,000.00    37,086.02      -2,341.24     -804.67
Co., Ltd.(晨光生         retail
                                          supplies
活馆企业管理有
限公司)
Shanghai M&G
Jiamei Stationery Manufacturing, Stationery
Co., Ltd.(上海晨     wholesale and    and office        3,000.00     6,505.17       3,737.62      127.68
光佳美文具有限           retail           supplies
公司)
Shanghai M&G
                     Wholesale and         Office
Information                                             5,000.00    12,699.55       6,761.94     -120.59
                         retail           supplies
Technology Co.,

                                                     43 / 308
                                               Annual Report 2019



Ltd.(上海晨光信
息科技有限公司)
Shenzhen Erya
Creative and                              Design,
Cultural                                   office
                    Design and so
Development                           supplies          2,000.00     1,983.22    1,053.25       3.10
                         forth
Co., Ltd.(深圳尔                          and so
雅文化创意发展                             forth
有限公司)
Shanghai M&G
                    Wholesale and          Office
Office Supplies                                         5,000.00    20,682.63    9,635.45   2,636.01
                         retail           supplies
Co., Ltd.
Axus Stationery      Production,     Stationery
(Shanghai)           sale and so      and office        8,100.00    78,201.89   25,273.66    -993.49
Company Ltd.             forth            supplies
    Note: Acquisition of 56% equity of Axus Stationery by the Company during the Reporting
    Period was completed at the end of April 2019, and started to be included into the consolidated
    statement of the Company.


    (8) Structured entities controlled by the Company
    "□ Applicable" "√ Not applicable"


    III. Discussion and analysis on future development of the Company
    (1) Industry pattern and trend
    "√ Applicable" "□ Not applicable"
    As the way of life and consumption habit of consumers change, retail industry started a new
    round of redevelopment and innovation. Stationery industry faces the challenge that uncertainty
    of the external environment, decentralized diversification of consumption channel, individual
    demands of the target consumption group (post-90s and post-00s) stimulate the demand for new
    products. As population structure changes in China and the birth rate declines, contributions of
    growth in sales volume only to revenue weakens in stationery industry, so more revenue growth
    will be contributed by consumption upgrading and product upgrading in the future. As domestic
    consumption market becomes increasingly mature, demand for mid- to high-end pen products
    in the Chinese market keeps increasing, helping enterprises to expand beyond the low-end pen
    products market, and providing opportunities and challenges for mid- to high-end products with
    high quality and high price.


                                                     44 / 308
                                         Annual Report 2019



Traditional business circles around the schools are still the leading ones, while other business
circles and form of sales increase rapidly, and sales terminal becomes diversified. New channels
and forms of business are developed gradually, with upgrading and competition in channels
becoming increasingly obvious. Stationery consumption tends to be more brand-oriented,
innovative, individualized and high-end in China, and there is a growing demand for exquisite
cultural and creative products, promoting stationery upgrading and transforming to cultural and
creative life. With the constant development in the market, stationery industry becomes gradually
centralized in market with the M&A accelerating in upstream and downstream continuously, and
integration space in the industry further opened. Excellent brand stationery enterprises are in a
strong position in the market, so the strong will get stronger, and market shares will be quickly
occupied by leading enterprises.
Market of direct sales to offices achieved prosperous development. According to industry
research report made by the securities company, the scale of large market for office supplies
(including office furniture, equipment and other office materials) in China reached more than
RMB1 trillion. Regulation on the Implementation of the Government Procurement Law of the
People's Republic of China implemented in 2015 expressly requires that the state shall promote
the utilization of information networks for carrying out government procurement activities in
electronic manners. In the same year, General Office of the State Council issued the Notice of
the General Office of the State Council on Issuing the Work Plan for Integrating and Establishing
a Uniform Public Resources Trading Platform, requiring that a public resources trading platform
with unified regulations, openness and transparency, efficient service and standard supervision
should be developed across the country to basically realize electronic transaction of public
resources in the whole process. Benefiting from the great promotion and support from national
policies, B2B office supplies procurement got the historical opportunities for rapid development.
The 1.4 billion population in China accounts for 18% of the total population in the world, and
excellent stationery enterprises in China have a vast space for greater development in global
market. During the Reporting Period, 98% revenue of the Company is contributed by domestic
market, and the international market share is expected to increase.


(2) Development strategy of the Company
"√ Applicable" "□ Not applicable"
To further the competitive advantage of the core traditional business by continued emphasis on
innovation of technology and products; to further develop new businesses of one-stop office
supplies service and direct retail; to actively expand international market; and to further integrate
high-quality resources in the industry chain. With continued efforts in those four areas, to reach
the goal of becoming the number one stationery brand(s) in China.




                                              45 / 308
                                        Annual Report 2019



(3) Operation plan
"√ Applicable" "□ Not applicable"
In 2020, the Company plans to reach revenue of RMB12,812,266,600, an increase of 15%,
mainly through the following approaches:
1. Traditional core business
Businesses in domestic stationery industry are relatively decentralized. There are many
manufacturers with small average scale, so industrial concentration remains quite low.
Thousands of stationery manufacturers in China are currently divided into different subdivided
stationery categories. As there is no leading enterprise with relatively high market shares in most
of the subdivided stationery categories, the Company has much room for greater improvement.
Making good use of the existing advantages in channel, brand, design and R&D and supply
chain, the Company is expected to maintain fast and stable growth in traditional core business.
(1) Focus on and further develop channel
The Company will focus on key terminals, and build perfect stores to improve quality in a single
store, facilitate the optimization and upgrading of franchising stores and delivery centers, and
upgrade channel. Besides, the Company will also strengthen promotion for categories and
special zones for products to increase on-sale rate of the must-have products, and actively
explore new business models to create driving force for sale, increase proportion in business
circles and expand market share, making breakthroughs in both the existing stock market and
increment market.
(2) Promote four product sectors comprehensively
① Consumer products
The Company will continue to improve stronger product strategy, and set up the assurance
process for quality of newly developed products to achieve target development with less quantity
but higher quality, and increase contribution of individual product. Focus will be placed on
product management of key categories to develop long-term products and high-quality products.
Promotion for category will be carried out collaboratively with offline distribution channel to
increase on-sale rate, while coordination will be made with online channel to increase online
sales of consumer products.
② Exquisite cultural and creative products
The Company will optimize inventory of exquisite cultural and creative products, ameliorate
development and presentation plan for key categories based on terminal sale to develop
formations of exquisite cultural and creative products with strong function, and manage SKU to
increase the contribution of individual product. Besides, the Company will also optimize
marketing window and the timing of launching, and popularize key categories with breakthroughs
through seizing market opportunities and collaborating research, production and sale. Brand of
exquisite cultural and creative products will be popularized and customer stickiness will be
enhanced through summit of exquisite cultural and creative products.
                                              46 / 308
                                         Annual Report 2019



③ Office supplies
The Company will enhance development and promotion of office supplies to put core products
on sale, and expand M&G stores for office supplies and establish perfect stores for office
supplies on a continuous basis. Focus will be placed on key development and breakthrough of
“mega customer”, “extensive category” and “large platform” to facilitate development of large
office terminal customers. Moreover, the Company will focus on the development of online office
supplies in all categories and multiple channels, and stimulate sales growth and increase market
shares in office supplies market through seeking new customers continuously and improving
sales in the single store of established customers.
④ Arts products for children
The Company will optimize product structure and promote long-term products and new products.
The Company will also increase brand influence, optimize development of new products and
enhance contributions from individual product, and facilitate rapid growth in e-commerce to
develop new e-commerce categories and establish new e-commerce stores. CARIOCA products
will be promoted through online and offline channel, and Marco products of Axus Stationery will
be further developed and popularized.


2. New business
(1) Keep expanding operation of M&G Colipu
Business in direct sales of office supplies continues to achieve booming development since M&G
Colipu follows requirement on well-informed, open and transparent government procurement,
and meets requirements that enterprises desire to increase procurement efficiency and reduce
procurement cost for non-production office and administration supplies. Brand enterprise
continues to enhance competitiveness through improving service quality, enriching product
categories, seeking more customers and developing national supply chain system, so M&G
Colipu is expected to maintain relatively rapid growth, and become one of the main competitors
in the market of direct sales of office supplies.
M&G Colipu will redouble its efforts to develop sales teams in the south China, north China and
central China so that it can expand local market and increase coverage of large projects.
Furthermore, the Company will also further improve its capacity in supplying products to enhance
customer stickiness, get shortlisted in more new comprehensive e-commerce projects from
state-owned enterprises and win bidding for the Group's comprehensive promotion to expand its
existing shares. Efforts will be made to construct central warehouse in the northeast China, and
start and facilitate construction and establishment of central warehouse in the northwest China.
In addition, the Company will popularize Colipu's convenient shopping service(省心购) to expand
the market of small and micro businesses by providing sound products with low price and low
operation cost.
(2) Combine direct sale with franchise to further explore the business model of large retail store

                                               47 / 308
                                       Annual Report 2019



In terms of M&G Life, the Company will improve operation capacity of the stores and sales of
per employee, optimize human resource cost for stores, and increase orders from customers
and quality of existing single store so as to improve new product launch strategy, accelerate
iteration of products and increase efficiency of products. In terms of Jiumu Store, the Company
will speed up channel layout, enhance the development of operation team and explore
opportunity for new categories to strengthen development capacity for original products,
integrate high-quality supply chain resources, improve supply chain management, and upgrade
channel and product.
(3) Accelerate development of M&G Technologies
The Company will continue to focus on making breakthroughs in e-commerce channel, and
develop best-selling products of new categories to accelerate development for online distribution
channel and improve key stores. Moreover, the Company will cultivate its capacity to develop
online products, improve online product formations and promotion, and develop new scenes and
categories so as to continuously create incremental online categories, improve promotion
efficiency for categories and enhance brand exposure. Attention will be paid to management of
market order to enhance control on distribution system.


(4) Potential risks
"√ Applicable" "□ Not applicable"
1. Risks in operation management
With the great growth in the scale of assets and sale of the Company, the Company faces new
challenges in operation management system, internal control system and staff management.
Although the Company has developed operation management system and internal control
system that accord with features of its business and technology in its development, and hired
and cultivated stable core management team, operation of the Company will be adversely
affected if the aforesaid management system and management staff fail to promptly adapt to the
rapid expansion of the Company. Therefore, the Company will keep improving its management
system and internal control system, and adopt various measures to improve qualification of
management staff.
2. Market risks
With social transformation and consumption upgrading, stationery market presents opportunities
for structure-based development. If the Company is unable to anticipate market trends in time
and adapt to market changes from aspects of product upgrading, quality management to sale
strategy, the Company will encounter certain risks in market competition. Having been aware of
the problem, the Company enhanced product R&D under the guidance of the market, optimized
product structure, and developed a sounder quality management and control system. Market
strategies are formulated based on market survey, analysis of big data and management
discussion.
                                            48 / 308
                                       Annual Report 2019



3. Risks from fiscal and taxation
According to Article 28 of Enterprise Income Tax Law of the People's Republic of China, the
enterprise income tax on important high- and new-tech enterprises that are necessary to be
supported by the state shall be levied at the reduced tax rate of 15%. The Company was re-
recognized as a national high- and new-tech enterprise on 28 October 2019, and started to
implement the policy of reduced enterprise income tax rate of 15% on 1 January 2019 for 3 years.
If the state adjusts preferential income tax policy for high- and new-tech enterprises, or the
Company fails to pass the review after its qualification of high- and new-tech enterprise expires,
operation performance of the Company will be adversely affected. As such, the Company
performs strict control according to assessment standards for high- and new-tech enterprises to
ensure that it meets all indicators, and qualifies and passes the annual review and renewal for
high- and new-tech enterprises.
4. Risks from COVID-19
Since the outbreak of novel coronavirus (hereinafter referred to as “COVID-19”) at the beginning
of 2020, domestic economy growth and demand of foreign trade have slowed down significantly.
Although demand of stationery industry is relatively rigid, it has been affected by macro-economy
and delay in new semester, especially for primary and middle schools. The impact of COVID-19
on the macro-economy is uncertain, adding uncertainties to the Company’s operation in 2020.
The Company pays close attention to the development of COVID-19, and adopt active measures
to reduce risks and uncertainties brought by COVID-19.


(5) Others
"□ Applicable" "√ Not applicable"


IV. Explanation on the failure to disclose as per rules due to inapplicability or special
    reasons such as state secrets and business secrets and the reasons thereof
"□ Applicable" "√ Not applicable"




                                             49 / 308
                                         Annual Report 2019




     Chapter V Major Events
I.   Proposal for profit distribution of ordinary shares or capitalization of capital reserve
(1) Formulation, implementation or adjustment of the cash dividend policy
"√ Applicable" "□ Not applicable"
1. The existing profit distribution policy of the Company is implemented after it was passed at
the 16th meeting of the third Board meeting and 2016 annual general meeting.
2. Principle in profit distribution of the Company: The Company implements the dividend
distribution policy which entitles the shareholders to the same rights and same dividends, under
which shareholders are entitled to receive dividends and other kinds of distribution of interests
based on the number of shares held by them. The Company adopts active profit distribution
policy, which emphasizes investors’ reasonable investment returns while maintaining
sustainability and stability. The Company is allowed to distribute profit in cash or shares, but its
profit distribution shall not exceed the range of the accumulated distributable profits or affect the
Company’s ability to continue as a going concern.
3. Overall approaches to distribute profit of the Company: The Company distributes dividends in
cash or shares, or cash-and-shares, and if the Company satisfies the conditions for cash
dividends, priority should be given to profit distribution by means of cash dividends.
4. Specific conditions and proportion for cash dividends: The Company primarily adopts cash
dividend as its profit distribution policy. The Company may distribute cash dividend when it
makes a profit in the current year and the distributable profits are positive after making up losses,
contributing to the statutory reserves and surplus reserves, but the profit distribution shall not
exceed the range of the accumulated distributable profits. In general, if there are no material
investment plans or significant cash expenditure, the Company may distribute profit in cash for
a single year not less than 20% of the distributable profit realized in the current year.
In addition, as for the proportion of cash dividends to the total profit distribution, the Board of
Directors shall take into full account of various factors such as features of the industries where
the Company operates, the stage of development, its own business model, level of profitability,
and whether there is significant capital expenditure arrangement, to distinguish the following
situations and determine differentiated cash dividend proportion in accordance with the
procedures as required by the Articles of Association:
(1) If the Company is at a mature stage of development and has no significant capital expenditure
arrangement, the proportion of cash dividends in the profit distribution shall be at least 80% when
the profit distribution is made;
(2) If the Company is at a mature stage of development and has significant capital expenditure
arrangement, the proportion of cash dividends in the profit distribution shall be at least 40% when
the profit distribution is made;

                                              50 / 308
                                              Annual Report 2019



(3) If the Company is at a growing stage of development and has no significant capital
expenditure arrangement, the proportion of cash dividends in the profit distribution shall be at
least 30% when the profit distribution is made;
(4) If the Company is at a growing stage of development and has significant capital expenditure
arrangement, the proportion of cash dividends in the profit distribution shall be at least 20% when
the profit distribution is made.
The aforesaid “significant investment plans” or “significant cash expenditure” refers to one of the
following:
(1) The proposed external investment, acquisition of assets or purchase of equipment by the
Company in the coming twelve months with accumulated expenses amounting to or exceeding
50% of the latest audited net assets of the Company and exceeding RMB50,000,000;
(2) The proposed external investment, acquisition of assets or purchase of equipment by the
Company in the coming twelve months with accumulated expenses amounting to or exceeding
30% of the latest audited total assets of the Company.
Significant investment plans or significant cash expenditure that meets the above conditions
shall be reviewed and approved at the general meeting after being reviewed by the Board
meeting.
5. During the Reporting Period, the formulation and implementation of the cash dividend policy
has complied with the Articles of Association and the resolutions of the general meetings. The
dividend distribution standards and proportions are clearly stated, and relevant decision making
procedures and systems are complete. Independent directors have diligently served their
obligations, and played their roles. As minority shareholders have opportunities to fully express
their opinions and appeals, their legitimate interests have been fully protected.


(2) Plan or proposal for dividend distribution of ordinary shares or transfer of capital
      reserve fund to share capital of the Company for the latest three years (including the
      reporting period)
                                                                                Unit: Yuan        Currency: RMB
                                                                                Net profit         Percentage of
                          Amount of                                         attributable to the    the net profit
               Number     dividends     Number of                                ordinary          attributable to
               of bonus   distributed     shares                             shareholders of       the ordinary
                                                       Amount of cash
 Year of       shares       per 10      transferred                             the listed        shareholders of
                                                          dividends
distribution    per 10     shares         per 10                             company in the          the listed
                                                       (inclusive of tax)
               shares      (Yuan)         shares                              consolidated        company in the
               (shares)   (inclusive     (shares)                                financial         consolidated
                            of tax)                                         statements for the       financial
                                                                             distribution year    statements (%)

                                                      51 / 308
                                         Annual Report 2019



2019                 0          4           0     368,000,000.00   1,060,083,625.03   34.71
2018                 0          3           0     276,000,000.00    806,847,308.41    34.21
2017                 0        2.5           0     230,000,000.00    634,040,991.46    36.28



(3) The inclusion of shares repurchased through cash offer in cash dividend
"□ Applicable" "√ Not applicable"


(4) If the Company records profit distributable to ordinary shareholders of the Company
       during the Reporting Period is positive but there is no proposal for cash dividend,
       the Company shall disclose the reasons, the usage and the utilization plan of the
       undistributed profits in detail
"□ Applicable" "√ Not applicable"
II.    Performance of undertakings
(1)     Undertakings by the Company’s beneficial controllers, shareholders, related parties,
        acquirers, the Company and other related parties during or subsisted in the
        Reporting Period




                                                52 / 308
                                                                                                                                                                                      Annual Report 2019



                                                  "√ Applicable" "□ Not applicable"




                                                                                                                                                                                                                                Time and term of the undertaking




                                                                                                                                                                                                                                                                                                                                                                     If not performed in time, describe


                                                                                                                                                                                                                                                                                                                                                                                                                                 If not performed in time, describe
                                                                                                                                                                                                                                                                                                                   Whether strictly performed in a
                                                                                                                                                                                                                                                                    Whether there is deadline for
Background of undertakings



                                                      Type of undertakings Types




                                                                                                                                                                                                                                                                                                                                                                                                          the specific reasons


                                                                                                                                                                                                                                                                                                                                                                                                                                                                      plans in next steps
                                                                                      Undertaking party




                                                                                                                                                                                                                                                                                                                                                     timely manner
                                                                                                                                                                                                                                                                                                    performance
                                                                                                                                                                         Type of undertakings
                                                                                                                                                                     Contents of the undertaking




                                                                                                                                              Undertaking for restriction on sale of shares and voluntary lockup            36 months                              Yes                                            Yes
                                                                                      M&G Group, Chen Huwen, Chen Huxiong, and Chen Xueling
Undertakings related to initial public offering



                                                      Restriction on sale of shares




                                                                                                                                              undertaking by the controlling shareholder—M&G Group, and
                                                                                                                                              beneficial controllers—Chen Huwen, Chen Huxiong, and Chen Xueling
                                                                                                                                              (1) Within 36 months from initial public offering and listing of the
                                                                                                                                              Company, the shares of the Company issued prior to the offering or
                                                                                                                                              listing shall neither be transferred or entrusted to other person for
                                                                                                                                              management, nor be repurchased by the Company as required.
                                                                                                                                              (2) If the closing price of the shares has been lower than the issue
                                                                                                                                              price for 20 consecutive trading days within 6 months after shares of
                                                                                                                                              Company are issued in the initial public offering, or the closing price is
                                                                                                                                              lower than the issue price as at the end of the six-month period upon
                                                                                                                                              the listing, the lockup period for shares of the Company held before the
                                                                                                                                              offering or listing shall be automatically extended by 6 months based
                                                                                                                                              on the 36 months of original undertaking period, in other words, the
                                                                                                                                              lockup period is 42 months from the date when shares of the Company
                                                                                                                                              are listed. If there are any ex-rights or ex-dividends events, such as the
                                                                                                                                              declaration of dividends, bonus issue, and capitalization from capital
                                                                                                                                              reserve to share capital, the above closing price refers to price after
                                                                                                                                              corresponding adjustment of price of shares of the Company;
                                                                                                                                              (3) Within 24 months after the termination of lockup period, if any
                                                                                                                                              attempt is made to reduce the shares of the Company that it had held
                                                                                                                                              prior to the offering and listing by any means, the price of the
                                                                                                                                              shareholding reduction shall not be lower than the offering price of the
                                                                                                                                              Company's initial public offering shares at the time of the offering and
                                                                                                                                              the listing. If there are any ex-rights or ex-dividends events, such as the
                                                                                                                                              declaration of dividends, bonus issue, and capitalization from capital
                                                                                                                                              reserve to share capital before the reduction of the aforesaid shares,
                                                                                                                                              the price of the shareholding reduction should not be lower than the
                                                                                                                                              adjusted offering price of the Company's initial public offering shares at
                                                                                                                                              the time of the offering and the listing.




                                                                                                                                                                                             53 / 308
                                                                                                                    Annual Report 2019



                                                                            Undertaking for restriction on sale of shares and voluntary lockup            36 months    Yes   Yes


 Restriction on sale of shares



                                  Keying Investment and Jiekui Investment
                                                                            undertaking by Keying Investment and Jiekui Investment, shareholders
                                                                            holding more than 5% of the equity
                                                                            (1) Within 36 months from initial public offering and listing of the
                                                                            Company, the shares of the Company issued prior to the offering or
                                                                            listing shall neither be transferred or entrusted to other person for
                                                                            management, nor be repurchased by the Company as required.
                                                                            (2) If the closing price of the shares has been lower than the issue
                                                                            price for 20 consecutive trading days within 6 months after shares of
                                                                            Company are issued in the initial public offering, or the closing price is
                                                                            lower than the issue price as at the end of the six-month period upon
                                                                            the listing, the lockup period for shares of the Company held before the
                                                                            offering or listing shall be automatically extended by 6 months based
                                                                            on the 36 months of original undertaking period, in other words, the
                                                                            lockup period is 42 months from the date when shares of the Company
                                                                            are listed. If there are any ex-rights or ex-dividends events, such as the
                                                                            declaration of dividends, bonus issue, and capitalization from capital
                                                                            reserve to share capital, the above closing price refers to price after
                                                                            corresponding adjustment of price of shares of the Company;
                                                                            (3) After the aforesaid undertaking period expires, the proportion of
                                                                            shares unlocked every year shall not exceed 25% of the total shares of
                                                                            the Company held;
                                                                            (4) Within 24 months after the termination of lockup period, if any
                                                                            attempt is made to reduce the shares of the Company that it had held
                                                                            prior to the offering and listing by any means, the price of the
                                                                            shareholding reduction shall not be lower than the offering price of the
                                                                            Company's initial public offering shares at the time of the offering and
                                                                            the listing. If there are any ex-rights or ex-dividends events, such as the
                                                                            declaration of dividends, bonus issue, and capitalization from capital
                                                                            reserve to share capital before the reduction of the aforesaid shares,
                                                                            the price of the shareholding reduction should not be lower than the
                                                                            adjusted offering price of the Company's initial public offering shares at
                                                                            the time of the offering and the listing;
                                                                            (5) Notwithstanding any change in the position of some of the partners
                                                                            in the joint venture or their departure from the joint venture, the joint
                                                                            venture will strictly perform the above undertakings.
Others                           M&G                                        Shareholding and intention to reduce shareholding of the controlling          Not          No    Yes
                                 Group                                      shareholder—M&G Group                                                        applicable
                                                                            (1) M&G Group advocates that shares of the Company should be held
                                                                            in the long term to ensure that M&G Group shares operation
                                                                            achievements of the Company on a continuous basis. Therefore, M&G
                                                                            Group has the intention to hold shares of the Company for a long term.
                                                                            (2) After the lockup period of the Company’s shares held by M&G
                                                                            Group expires, it is possible that M&G Group might reduce
                                                                            shareholding of the Company appropriately for the development
                                                                            requirement of M&G Group. In this situation, M&G Group is expected
                                                                            to reduce its shareholdings by no more than 5% of the total shares of
                                                                            the Company held by M&G Group within the first year after the lockup
                                                                            period expires with the price of the shareholding reduction not lower
                                                                            than the offering price of the Company's initial public offering. The
                                                                            shareholding reduction shall not exceed 10% of the total shares of the
                                                                            Company held by M&G Group within the second year after the lockup
                                                                            period expires with the price of the shareholding reduction not lower

                                                                                                                            54 / 308
                                                                                          Annual Report 2019



                                                   than the offering price of the Company's initial public offering. If there
                                                   are any ex-rights or ex-dividends events, such as the declaration of
                                                   dividends, bonus issue, and capitalization from capital reserve to share
                                                   capital in the Company before M&G Group reduces its holding of the
                                                   aforesaid shares, the price of the shareholding reduction for M&G
                                                   Group should not be lower than the adjusted offering price of the
                                                   Company's initial public offering shares at the time of the offering and
                                                   the listing.
                                                   (3) If M&G Group intends to reduce shareholding of the Company, it
                                                   will announce its reduction plan 3 transaction days before reducing the
                                                   shareholding. Furthermore, the reduction will be performed legally
                                                   according to rules of Shanghai Stock Exchange in the form of block
                                                   trade, auction transaction as well as other methods recognized by
                                                   China Securities Regulatory Commission.
Others                                             Shareholding and intention to reduce shareholding of Keying                   Not          No   Yes
         Keying Investment and Jiekui Investment




                                                   Investment and Jiekui Investment, shareholders holding more than 5%           applicable
                                                   of the equity
                                                   (1) The joint venture, which is an employee-owned enterprise
                                                   established by officials and important business professionals of the
                                                   Company, advocates that shares of the Company should be held in the
                                                   long term to ensure that operation achievements of the Company are
                                                   shared on a continuous basis. Therefore, the joint venture has the
                                                   intention to hold shares of the Company for a long term.
                                                   (2) After the lockup period of the Company’s shares held by joint
                                                   venture expires, it is possible that the joint venture might reduce
                                                   shareholding of the Company appropriately for the development
                                                   requirement of the joint venture. In this situation, the joint venture is
                                                   expected to reduce its shareholdings by no more than 25% of the total
                                                   shares of the Company held by the joint venture within the first year
                                                   after the lockup period expires with the price of the shareholding
                                                   reduction not lower than the offering price of the Company's initial
                                                   public offering. The shareholding reduction shall not exceed 25% of the
                                                   total shares of the Company held by joint venture within the second
                                                   year after the lockup period expires with the price of the shareholding
                                                   reduction not lower than the offering price of the Company's initial
                                                   public offering. If there are any ex-rights or ex-dividends events, such
                                                   as the declaration of dividends, bonus issue, and capitalization from
                                                   capital reserve to share capital before the Company reduces its holding
                                                   of the aforesaid shares, the price of the shareholding reduction for the
                                                   Company should not be lower than theadjusted offering price of the
                                                   Company's initial public offering shares at the time of the offering and
                                                   the listing; (3) If the joint venture intends to reduce shareholding of the
                                                   Company, it will announce its reduction plan 3 transaction days before
                                                   reducing the shareholding. Furthermore, the reduction will be
                                                   performed legally according to rules of Shanghai Stock Exchange in
                                                   the form of block trade, auction transaction as well as other methods
                                                   recognized by China Securities Regulatory Commission.




                                                                                                   55 / 308
                                                                                                                                        Annual Report 2019



                                                                                                Undertaking in relation to non-competition by M&G Group, Keying               Not          No   Yes


Address competition between counterparts



                                           M&G Group, Keying Investment and Jiekui Investment
                                                                                                Investment and Jiekui Investment                                              applicable
                                                                                                (1) The enterprise and other enterprises (except the Company and
                                                                                                enterprises controlled by it) controlled and (or) invested by it currently
                                                                                                have not engaged in any form of business or activity that constitutes or
                                                                                                may constitute a direct or indirect competition relationship with principal
                                                                                                businesses of the Company and enterprises controlled by it.
                                                                                                (2) After the initial public offering and listing of the Company, the
                                                                                                enterprise and other enterprises (except the Company and enterprises
                                                                                                controlled by it) controlled and (or) invested by it will not:
                                                                                                ① engage in any form of business or activity that constitutes or may
                                                                                                constitute a direct or indirect competition relationship with current or
                                                                                                future principal businesses that the Company and enterprises
                                                                                                controlled by it specialize in;
                                                                                                ② support other enterprises other than the Company and enterprises
                                                                                                controlled by it in any form of business or activity that constitutes or
                                                                                                may constitute a direct or indirect competition relationship with current
                                                                                                or future principal businesses that the Company and enterprises
                                                                                                controlled by it specialize in;
                                                                                                ③ interfere in any form of business or activity that constitutes or may
                                                                                                constitute a direct or indirect competition relationship with current or
                                                                                                future principal businesses that the Company and enterprises
                                                                                                controlled by it specialize in.
                                                                                                Apart from the aforesaid undertaking, the enterprise further guarantees
                                                                                                that it will
                                                                                                ① ensure its independence in assets, businesses, employees, finance
                                                                                                and institution according to relevant rules of laws and regulations;
                                                                                                ② adopt legal and effective measures to stop companies, enterprises
                                                                                                and other economic organizations that the Company has control right
                                                                                                from engaging directly or indirectly in the same or similar businesses
                                                                                                with the Company;
                                                                                                ③ not take advantage of its position as the controlling shareholder of
                                                                                                the Company to carry out any other activities that may harm the rights
                                                                                                of the Company and other shareholders.




                                                                                                                                                 56 / 308
                                                                                                                                  Annual Report 2019



                                                                                          Undertaking in relation to non-competition by beneficial controllers—        Not          No   Yes
                                                                                          Chen Huwen, Chen Huxiong, and Chen Xueling                                    applicable
                                                                                          (1) I currently hold no position in other companies or economic
                                                                                          organizations that have the same or similar business with the Company
                                                                                          or enterprises controlled by it.
                                                                                          (2) Other enterprises (except the Company and enterprises controlled
                                                                                          by it) which are controlled by me independently and/ or in which I am
                                                                                          one of the beneficial shareholders currently have not engaged in any
                                                                                          form of business or activity that constitutes or may constitute a direct or
                                                                                          indirect competition relationship with principal businesses of the
                                                                                          Company and enterprises controlled by it.
                                                                                          (3) After the initial public offering and listing of the Company, other
                                                                                          enterprises (except the Company and enterprises controlled by it)
                                                                                          which are controlled by me independently and/ or in which I am one of
                                                                                          the beneficial shareholders will not:
                                                                                          ① engage in any form of business or activity that constitutes or may
                                                                                          constitute a direct or indirect competition relationship with current or
                                                                                          future principal businesses that the Company and enterprises
                                                                                          controlled by it specialize in;
                                                                                          ② support other enterprises other than the Company and enterprises
                                                                                          controlled by it in any form of business or activity that constitutes or
                                                                                          may constitute a direct or indirect competition relationship with current
                                                                                          or future principal businesses that the Company and enterprises
                                                                                          controlled by it specialize in;
                                                                                          ③ interfere in any form of business or activity that constitutes or may
                                                                                          constitute a direct or indirect competition relationship with current or
                                             Chen Huwen, Chen Huxiong, and Chen Xueling




                                                                                          future principal businesses that the Company and enterprises
 Address competition between counterparts




                                                                                          controlled by it specialize in.
                                                                                          Apart from the aforesaid undertaking, I further guarantee that I will:
                                                                                          ① ensure its independence in assets, businesses, employees, finance
                                                                                          and institution according to relevant rules of laws and regulations;
                                                                                          ② adopt legal and effective measures to stop companies, enterprises
                                                                                          and other economic organizations that I have control right from
                                                                                          engaging directly or indirectly in the same or similar businesses with
                                                                                          the Company;
                                                                                          ③ not take advantage of the position as the beneficial controller of the
                                                                                          Company to carry out any other activities that may harm the rights of
                                                                                          the Company and other shareholders.
Others                                      M&G                                           Undertaking on the binding measures in case of the failure to fulfill the     Not          No   Yes
                                                                                          undertaking by M&G Stationery                                                 applicable
                                                                                          (1) Our company will strictly perform various obligations and
                                                                                          responsibilities set out in all public undertaking issues (hereinafter
                                                                                          referred to as “Undertaking Issues”) in the initial public offering and
                                                                                          listing.
                                                                                          (2) If our company fails to perform various obligations and
                                                                                          responsibilities set out in the undertaking issues, our company
                                                                                          undertakes to take the following measures for restrictions:
                                                                                          ① Compensate public investors for direct losses suffered by relying on
                                                                                          relevant undertakings to implement transactions through self-owned
                                                                                          capital with the amount of compensation being determined according to
                                                                                          negotiation between our Company and investors, or the method or
                                                                                          amount determined by the securities supervision and administration
                                                                                          department and the judicial authority;

                                                                                                                                          57 / 308
                                                                                                Annual Report 2019



                                                        ② Within 12 months after the date when our Company fully eliminates
                                                        the adverse effect due to failure on related undertaking issues, our
                                                        Company shall not issue securities, including but not limited to shares,
                                                        corporate bonds, convertible corporate bonds and other types of
                                                        securities approved by securities regulatory authorities;
                                                        ③ Our Company shall not increase the salary or allowance of our
                                                        directors, supervisors and senior management in any form until our
                                                        Company has fully eliminated the adverse effect due to failure on
                                                        related undertaking issues.
Others    M&G                                           Undertaking on the binding measures in case of the failure to fulfill the      Not          No   Yes
          Group                                         undertaking by the controlling shareholder—M&G Group                          applicable
                                                        (1) M&G Group will strictly perform various obligations and
                                                        responsibilities set out in all public undertaking issues (hereinafter
                                                        referred to as “Undertaking Issues”) in the initial public offering and
                                                        listing of M&G Stationery.
                                                        (2) If M&G Group fails to perform various obligations and
                                                        responsibilities set out in the aforesaid undertaking issues, M&G Group
                                                        undertakes to take the following measures for restrictions:
                                                        ① Compensate public investors for direct losses suffered by relying on
                                                        relevant undertakings to implement transactions through self-owned
                                                        capital with the amount of compensation being determined according to
                                                        negotiation between M&G Group and investors, or the method or
                                                        amount determined by the securities regulatory authorities and the
                                                        judicial authority;
                                                        ② The lockup period of M&G Stationery’s shares held by M&G Group
                                                        will be automatically extended to the date when M&G Group fully
                                                        eliminates the adverse effect due to failure on related undertaking
                                                        issues.
                                                        Undertaking on the binding measures in case of the failure to fulfill the      Not          No   Yes
 Others



           Chen Huwen, Chen Huxiong, and Chen Xueling




                                                        undertaking by beneficial controllers—Chen Huwen, Chen Huxiong,               applicable
                                                        and Chen Xueling
                                                        (1) I will strictly perform various obligations and responsibilities set out
                                                        in all public undertaking issues (hereinafter referred to as “Undertaking
                                                        Issues”) in the initial public offering and listing of M&G Stationery.
                                                        (2) If I fail to perform various obligations and responsibilities set out in
                                                        the aforesaid undertaking issues, I undertake to take the following
                                                        measures for restrictions:
                                                        ① Compensate public investors for direct losses suffered by relying on
                                                        relevant undertakings to implement transactions through self-owned
                                                        capital with the amount of compensation being determined according to
                                                        negotiation between investors and me, or the method or amount
                                                        determined by the securities regulatory authorities and the judicial
                                                        authority;
                                                        ② The lockup period of M&G Stationery’s shares held by me directly
                                                        or indirectly will be automatically extended to the date when I fully
                                                        eliminate the adverse effect due to failure on related undertaking
                                                        issues.
                                                        ③ I shall not require M&G Stationery to increase my salary or
                                                        allowance in any form, nor shall I accept the increase of salary or
                                                        allowance by M&G Stationery in any form until I have fully eliminated
                                                        the adverse effect due to failure on related undertaking issues.




                                                                                                        58 / 308
                                                                                                     Annual Report 2019



                                                             Undertaking on the binding measures in case of the failure to fulfill the   Not          No   Yes


      Others



                   Keying Investment and Jiekui Investment
                                                             undertaking by Keying Investment and Jiekui Investment, shareholders        applicable
                                                             holding more than 5% of the equity
                                                             (1) The joint venture will strictly perform various obligations and
                                                             responsibilities set out in all public undertaking issues (hereinafter
                                                             referred to as “Undertaking Issues”) in the initial public offering and
                                                             listing of M&G Stationery.
                                                             (2) If the joint venture fails to perform various obligations and
                                                             responsibilities set out in the aforesaid undertaking issues, the joint
                                                             venture undertakes to take the following measures for restrictions:
                                                             ① Compensate public investors for direct losses suffered by relying on
                                                             relevant undertakings to implement transactions through self-owned
                                                             capital with the amount of compensation being determined according to
                                                             negotiation between the joint venture and investors, or the method or
                                                             amount determined by the securities regulatory authorities and the
                                                             judicial authority;
                                                             ② The lockup period of M&G Stationery’s shares held by the joint
                                                             venture will be automatically extended to the date when the joint
                                                             venture fully eliminates the adverse effect due to failure on related
                                                             undertaking issues.




(2)             Where the Company has profit forecasts on assets or projects, and the Reporting
                Period was within the term of profit forecasts, the Company has to state whether
                such profit forecasts on assets or projects are fulfilled and the reasons therefor


"□ Fulfilled" "□ Unfulfilled" "√ Not applicable"


(3)             Execution of the performance undertakings and its impact on the goodwill
                impairment testing
"□ Applicable" "√ Not applicable"


III. Occupation of funds and repayment of debts during the Reporting Period
"□ Applicable" "√ Not applicable"
IV. Explanation of the Company on the “non-standard opinions audit report” from
               accounting firm
"□ Applicable" "√ Not applicable"




                                                                                                             59 / 308
                                           Annual Report 2019



V.    Analysis and explanation from the Company on the reasons and impact of the change
      of accounting policies, accounting estimates or correction on significant accounting
      errors
(1) Analysis and explanation from the Company on the reasons and impact of the change of
      accounting policies or accounting estimates
"√ Applicable" "□ Not applicable"
1. Implement Notice of Modification and Issuance of the Financial Statement Format for General
Business Enterprises in 2019(《关于修订印发 2019 年度一般企业财务报表格式的通知》) and
Notice of Modification and Issuance of the Format of Consolidated Financial Statements (2019)
(《关于修订印发合并财务报表格式(2019 版)的通知》) released by the Ministry of Finance.
The Ministry of Finance issued the Notice of Modification and Issuance of the Financial
Statement Format for General Business Enterprises in 2019 (Cai Kuai (2019) No. 6) and Notice
of Modification and Issuance of the Format of Consolidated Financial Statements (2019) (Cai
Kuai (2019) No.16) on 30 April 2019 and 19 September 2019 respectively to revise financial
statement format for general business enterprises. The main impact of the Company's
implementation of the above regulations is shown as follows:

 Contents and reasons        Review and               Item and amount in statement influenced
       of changes in          approval
                                                      Consolidation                    Parent company
     accounting policies     procedure
                                                                                  The “bills receivable and
                                          The “bills receivable and accounts
                                                                                  accounts receivable” is
                                          receivable” is divided into “bills
(1) The “bills receivable                                                        divided into “bills
                                          receivable” and “accounts
       and accounts                                                               receivable” and “accounts
                                          receivable”. Balance of “bills
     receivable” in the                                                          receivable”. Balance of
                                          receivable” at the end of last year
      balance sheet is                                                            “bills receivable” at the
                                          is RMB1,894,232.00, and balance
      divided into “bills                                                        end of last year is
                              The 18th    of “accounts receivable” at the end
      receivable” and                                                            RMB0.00, and balance of
                             meeting of of last year is
 “accounts receivable”;                                                         “accounts receivable” at
                             the fourth   RMB808,772,112.91;
 the “bills payable and                                                          the end of last year is
                               Board      The “bills payable and accounts
  accounts payable” is                                                           RMB93,324,765.86;
                              meeting     payable” is divided into “bills
      divided into “bills                                                        The “bills payable and
                                          payable” and “accounts payable”.
payable” and “accounts                                                          accounts payable” is
                                          Balance of “bills payable” at the
        payable”; the                                                            divided into “bills payable”
                                          end of last year is RMB0.00, and
     comparison data is                                                           and “accounts payable”.
                                          balance of “accounts payable” at
 adjusted accordingly.                                                            Balance of “bills payable”
                                          the end of last year is
                                                                                  at the end of last year is
                                          RMB1,319,407,048.21.
                                                                                  RMB0.00, and balance of

                                                  60 / 308
                                                         Annual Report 2019



                                                                                              “accounts payable” at the
                                                                                              end of last year is
                                                                                              RMB240,475,062.99.
                   (2) The item of
                       “Including:
                   derecognition of
                                                                                              The amount of
              income from financial      The 18th
                                                       The amount of “derecognition of       “derecognition of income
               assets at amortized       meeting of
                                                       income from financial assets at        from financial assets at
              cost” is added to the     the fourth
                                                       amortized cost” in the current        amortized cost” in the
               item of investment          Board
                                                       period is RMB0.00.                     current period is
              income in the income        meeting
                                                                                              RMB0.00.
                   statement. The
             comparison data is not
                       adjusted.


            2. Implement the Accounting Standard for Business Enterprises No. 22—Recognition and
            Measurement of Financial Instruments, the Accounting Standard for Business Enterprises No.
            23—Transfer of Financial Assets, the Accounting Standard for Business Enterprises No. 24—
            Hedge Accounting and the Accounting Standard for Business Enterprises No. 37—Presentation
            of Financial Instruments (revised in 2017) issued by the Ministry of Finance
            The Ministry of Finance revised the Accounting Standard for Business Enterprises No. 22—
            Recognition and Measurement of Financial Instruments, the Accounting Standard for Business
            Enterprises No. 23—Transfer of Financial Assets, the Accounting Standard for Business
            Enterprises No. 24—Hedge Accounting and the Accounting Standard for Business Enterprises
            No. 37—Presentation of Financial Instruments in 2017. It is stipulated in the revised standards
            that for financial instruments that have not been derecognized on the date of first implementation,
            if the previous recognition and measurement are inconsistent with the revised standards, they
            shall be retrospectively adjusted. If the comparative figures in financial statements for the prior
            period are inconsistent with the revised standards, no adjustment is required. The Company
            adjusted the retained earnings and other comprehensive income at the beginning of the year
            due to the cumulative impact of retrospective adjustment.
            Based on the adjusted balance at the end of last year according to Cai Kuai (2019) No. 6 and
            Cai Kuai (2019) No. 16, the main impacts of implementing the above new financial instrument
            standards are as follows:
Contents and reasons        Review and                           Item and amount in statement influenced

   of changes in              approval
                                                        Consolidation                               Parent company
 accounting policies         procedure

  (1) Non-tradable            The 18th   Available-for-sale    financial      assets: Available-for-sale    financial       assets:

                                                              61 / 308
                                                            Annual Report 2019



   available-for-sale      meeting of the   decreased by RMB3,600,000.00;                   decreased by RMB3,600,000.00;

   equity instrument       fourth Board     Other equity instrument investments:            Other equity instrument investments:

   investments are            meeting       increased by RMB3,600,000.000                   increased by RMB3,600,000.00

    designated as

   “financial assets

measured at fair value

     through other

    comprehensive

       income”.

                                            Retained earnings: decreased by RMB0.00         Retained earnings: decreased by RMB0.00
    (2) Provision of
                                            Bills receivable: decreased by RMB0.00          Bills receivable: decreased by RMB0.00
 expected credit loss
                                            Accounts receivable: decreased by               Accounts receivable: decreased by
was made for “financial
                             The 18th       RMB0.00                                         RMB0.00
 assets at amortized
                           meeting of the   Other receivables: decreased by RMB0.00         Other receivables: decreased by RMB0.00
  cost” and “financial
                           fourth Board     Debt investment: decreased by RMB0.00           Debt investment: decreased by RMB0.00
assets measured at fair
                              meeting       Other comprehensive income: increased by        Other comprehensive income: increased by
 value through other
                                            RMB0.00                                         RMB0.00
comprehensive income
                                            Deferred income tax assets: increased by        Deferred income tax assets: increased by
  (debt instrument)”.
                                            RMB0.00                                         RMB0.00

                                            Retained earnings: increased by                 Retained earnings: increased by

                                            RMB6,081,955.00                                 RMB5,380,330.00
  (3) Bank financial
                             The 18th       Other current assets: decreased by              Other current assets: decreased by
product is reclassified
                           meeting of the   RMB1,020,000,000.00                             RMB820,000,000.00
 into financial assets
                           fourth Board     Deferred income tax liabilities: increased by   Deferred income tax liabilities: increased by
 held for trading and
                              meeting       RMB1,183,345.00                                 RMB949,470.00
measured at fair value
                                            Financial assets held for trading: increased    Financial assets held for trading: increased

                                            by RMB1,027,265,300.00                          by RMB826,329,800.00




               (2) Analysis and explanation from the Company on the reasons and impact of the
                     correction on significant accounting errors
               "□ Applicable" "√ Not applicable"


               (3) Communication with the previous accounting firm
               "□ Applicable" "√ Not applicable"




                                                                  62 / 308
                                         Annual Report 2019



(4) Other explanation
"□ Applicable" "√ Not applicable"


VI. Appointment and dismissal of the accounting firm
                                                              Unit: 0’000       Currency: RMB
                                                              Current accounting firm
 Name of domestic accounting firm                    BDO China Shu Lun Pan Certified Public
                                                                  Accounts LLP
 Remuneration of domestic accounting firm                                                    130
 Term of office of domestic accounting firm                              10


                                                  Name                        Remuneration
 Internal control audit           BDO China Shu Lun Pan                                       50
 accounting firm                  CPAs(Special general partnership)


Explanation on appointment and dismissal of the accounting firm
"√ Applicable" "□ Not applicable"
During the Reporting Period, the BDO China Shu Lun Pan Certified Public Accounts LLP was
re-appointed as the audit institution.


Explanation on the change of accounting firm during the auditing period
"□ Applicable" "√ Not applicable"
VII. Risk of suspension of listing
(1) Causes of suspension of listing
"□ Applicable" "√ Not applicable"


(2) Measures to be taken by the Company
"□ Applicable" "√ Not applicable"


VIII. Situation and causes for termination of listing
"□ Applicable" "√ Not applicable"


IX. Matters related to bankruptcy and reorganisation
"□ Applicable" "√ Not applicable"




                                              63 / 308
                                        Annual Report 2019



X.    Material litigation and arbitration
"□   The    Company      had    material   litigation   and   arbitration   during   the   year"
"√ The Company did not have material litigation and arbitration during the year"


XI. Punishment and rectification to the listed Company, its directors, supervisors, senior
      management, controlling shareholders, beneficial controllers and acquirers
"□ Applicable" "√ Not applicable"


XII. Explanation on credibility status of the Company, its controlling shareholders and
      beneficial controllers during the Reporting Period
"√ Applicable" "□ Not applicable"
During the Reporting Period, since the Company, its controlling shareholders and beneficial
controllers maintained sound credibility, there had been no refusal to implement effective
judgments of a court or default of any material overdue debt.


XIII. Equity incentive plan, employee shareholding plan or other employee incentive
      measures of the Company and their impacts
(1)    Incentive matters disclosed in temporary announcements and without further
       progress or change in subsequent implementation
"□ Applicable" "√ Not applicable"
(2)    Incentive matters which have not been disclosed in temporary announcements or
       with further progress
Equity incentive
"□ Applicable" "√ Not applicable"
Other explanation
"□ Applicable" "√ Not applicable"


Employee shareholding plan
"□ Applicable" "√ Not applicable"


Other incentive measures
"□ Applicable" "√ Not applicable"




                                              64 / 308
                                      Annual Report 2019



XIV. Major related transactions
(3) Related transactions in relation to daily operation
1.   Events disclosed in temporary announcements and without further progress or
change in subsequent implementation
"□ Applicable" "√ Not applicable"
2.   Events disclosed in temporary announcements and with further progress or change
in subsequent implementation
"√ Applicable" "□ Not applicable"
The 15th meeting of the fourth Board meeting and 2018 annual general meeting of the Company
reviewed and passed Resolution for the Implementation of Daily Related Transactions in 2018
and Expected Daily Related Transactions in 2019, and released Announcement for the
Implementation of Daily Related Transactions in 2018 and Expected Daily Related Transactions
in 2019 (announcement No.: 2019-003) on 26 March 2019. In 2019, sales to the sales company
controlled by Guo Weilong were estimated to be RMB380,000,000.00. It was estimated that fees
for the lease of self-owned houses (including office buildings, workshops, parking space,
warehouses and dormitories) paid to M&G Group will amounted to RMB3,622,857.14; fees for
the lease of self-owned office buildings and parking space amounted to RMB3,848,991.90;
utilities amounted to RMB6,000,000.00. M&G Colipu is expected to pay M&G Group
RMB14,834,912.14 for the lease of self-owned office building and parking space; M&G
Technologies is expected to pay M&G Group RMB1,675,847.14 for the lease of self-owned office
building and parking space; M&G Life is expected to pay M&G Group RMB11,428.57 for the
lease of parking space.
In 2019, the actual sales to the sales company controlled by Guo Weilong amounted to
RMB387,821,087.67; actual fees for the lease of self-owned houses (including office buildings,
workshops, parking space, warehouses and dormitories) paid to M&G Group amounted to
RMB3,622,857.14; actual fees for the lease of self-owned office buildings and parking space
paid to M&G Group amounted to RMB3,846,134.78; actual utilities paid to M&G Group
amounted to RMB5,283,878.50; M&G Colipu actually paid M&G Group RMB14,839,388.35 for
the lease of self-owned office building and parking space; M&G Technologies actually paid M&G
Group RMB1,677,275.74 for the lease of self-owned office building and parking space; M&G Life
actually paid M&G Group RMB5,952.39 for the lease of self-owned parking space.


3.   Events not disclosed in temporary announcements
"□ Applicable" "√ Not applicable"




                                           65 / 308
                                      Annual Report 2019



(4) Related transactions as a result of acquisition and disposal of assets or equity
1.   Events disclosed in temporary announcements and without further progress or
     change in subsequent implementation
"□ Applicable" "√ Not applicable"
2.   Events disclosed in temporary announcements and with further progress or change
     in subsequent implementation
"□ Applicable" "√ Not applicable"
3.   Events not disclosed in temporary announcements
"□ Applicable" "√ Not applicable"
4.   Disclosable performance achievements during the Reporting Period when involved
     with agreed-upon performance
"□ Applicable" "√ Not applicable"
(5) Major related transactions in joint external investment
1.   Events disclosed in temporary announcements and without further progress or
     change in subsequent implementation
"□ Applicable" "√ Not applicable"
2.   Events disclosed in temporary announcements and with further progress or change
     in subsequent implementation
"□ Applicable" "√ Not applicable"
3.   Events not disclosed in temporary announcements
"□ Applicable" "√ Not applicable"
(6) Creditor’s rights and debts with related parties
1.   Events disclosed in temporary announcements and without further progress or
     change in subsequent implementation
"□ Applicable" "√ Not applicable"
2.   Events disclosed in temporary announcements and with further progress or change
     in subsequent implementation
"□ Applicable" "√ Not applicable"
3.   Events not disclosed in temporary announcements
"□ Applicable" "√ Not applicable"
(7) Others
"□ Applicable" "√ Not applicable"




                                           66 / 308
                                                                     Annual Report 2019



          XV. Material contracts and their performance
          (1) Trusteeship, contracting and leasing matters
          1.    Trusteeship
          "□ Applicable" "√ Not applicable"
          2.    Contracting
          "□ Applicable" "√ Not applicable"
          3.    Leasing
          "□ Applicable" "√ Not applicable"


          (2) Guarantees
          "□ Applicable" "√ Not applicable"
          (3) Entrusting others to manage cash assets
          1.    Entrusted wealth management
          (1) Overall condition of entrusted wealth management
          "√ Applicable" "□ Not applicable"
                                                                                                        Unit: 0’000                       Currency: RMB
                                                                                 Amount                  Undue                  Overdue uncollected
                            Types                Source of fund
                                                                                 incurred               balance                           amount
           Entrusted wealth                     Raised capital                           2,000                                                                 0
           management of banks
           Entrusted wealth                     Self-owned                        104,000                       65,000                                         0
           management of banks                  capital


          Others
          "□ Applicable" "√ Not applicable"


          (2) Individual entrusted wealth management
          "√ Applicable" "□ Not applicable"
                                                                                                                   Unit: Yuan              Currency: RMB
                                                                                                                                                 Whether      Whether      Amount of

                                           Beginning   Termination                                                                                it has     there is a    provision
                 Type of     Amount of                                            Source
                                            date of      date of                            Method to Annual Expected Actual                       gone        future        for the
                entrusted     entrusted                              Source of      of                                                 Actual
Trustee                                    entrusted    entrusted                           determine rate of    return     gains                through a   entrusted     impairment
                 wealth        wealth                                  fund       Usage                                               recovery
                                            wealth       wealth                              return    return    (if any)   or loss                legal       wealth       (if any)
               management management                                              of fund
                                          management management                                                                                  procedure management

                                                                                                                                                  or not     plan or not




                                                                              67 / 308
                                                                      Annual Report 2019



ABC Shanghai          Non-principal   10,000 2019/7/4                 Self-owned                         Unrecovered Yes    Yes

Fengxian Guangming guaranteed                                         capital

Branch                with floating

                      returns

SPD Bank Fengxian     Non-principal   20,000     2019/7/4 2019/10/8   Self-owned           4.16%   218.84 Recovered   Yes   Yes

Branch                guaranteed                                      capital

                      with floating

                      returns

SPD Bank Fengxian     Non-principal   40,000 2019/7/4                 Self-owned                         Unrecovered Yes    Yes

Branch                guaranteed                                      capital

                      with floating

                      returns

China Merchants       Principal and   20,000 2019/7/9    2019/9/25    Self-owned           4.20%   179.51 Recovered   Yes   Yes

Bank Shanghai         income                                          capital

Wuzhong Road          guaranteed

Branch

Industrial and        Fixed returns   12,000 2019/6/20                Self-owned                         Unrecovered Yes    Yes

Commercial Bank of    and non-                                        capital

China Limited Gumei   principal

Road Branch           guaranteed

                      with floating

                      returns

Industrial and        Fixed returns    2,000 2019/7/31                Self-owned                         Unrecovered Yes    Yes

Commercial Bank of    and non-                                        capital

China Limited Gumei   principal

Road Branch           guaranteed

                      with floating

                      returns

Industrial and        Fixed returns    1,000 2019/8/30                Self-owned                         Unrecovered Yes    Yes

Commercial Bank of    and non-                                        capital

China Limited Gumei   principal

Road Branch           guaranteed

                      with floating

                      returns

Industrial and        Fixed returns    1,000 2019/9/29                Self-owned                         Unrecovered Yes    Yes

Commercial Bank of    and non-                                        capital

China Limited Gumei   principal

Road Branch           guaranteed

                      with floating

                      returns




                  Others
                  "□ Applicable" "√ Not applicable"


                  (3) Provision for the impairment of entrusted wealth management
                  "□ Applicable" "√ Not applicable"

                                                                                68 / 308
                                      Annual Report 2019




2.   Entrusted loans
(1) Overall condition of entrusted loans
"□ Applicable" "√ Not applicable"
Others
"□ Applicable" "√ Not applicable"


(2) Individual entrusted loans
"□ Applicable" "√ Not applicable"
Others
"□ Applicable" "√ Not applicable"


(3) Provision for the impairment of entrusted loans
"□ Applicable" "√ Not applicable"


3.   Others
"□ Applicable" "√ Not applicable"


(4) Other material contracts
"□ Applicable" "√ Not applicable"


XVI. Explanation on other material matters
"□ Applicable" "√ Not applicable"


XVII.    Active fulfillment of social responsibilities
(1) Poverty alleviation of the listed companies
"□ Applicable" "√ Not applicable"


(2) Overview of social responsibility
"√ Applicable" "□ Not applicable"
For more details, please refer to 2019 Annual Report on Social Responsibilities disclosed by
the Company on the website of the Shanghai Stock Exchange on 14 April 2020.




                                           69 / 308
                                        Annual Report 2019



(3) Environmental information
1.   Explanation on environmental protection of the company and its major subsidiaries
     falling into the category of key pollutant discharging units designated by the
     environmental protection authorities
"□ Applicable" "√ Not applicable"


2.   Explanation on environmental protection of companies other than key pollutant
     discharging units
"√ Applicable" "□ Not applicable"
The Company does not belong to the key pollutant discharging units published by national
environmental protection authorities. As the Company pays great attention to environmental
protection, the greening rate of its sites is high. During the production process, the plastic raw
granular edges did not produce solid waste or environmental pollution after going through
smashing, re-granulating and recycling process; paperboard edges for package was recycled
and sold by classification to local recycle stations for recycled paper. The Company has not
admixed any harmful recycling waste in its production, so no volatile gas that is harmful to the
health of human beings was produced. Besides, domestic wastewater was disposed in
accordance with sewage treatment regulations set by the local government.


3.   Explanation on reasons for not disclosing the environmental information of
     companies other than key pollutant discharging units
"□ Applicable" "√ Not applicable"


4.   Explanation on further progress or changes of environmental information disclosed
     during the Reporting Period
"□ Applicable" "√ Not applicable"


(4) Other explanation
"□ Applicable" "√ Not applicable"


XVIII.   Convertible corporate bonds
"□ Applicable" "√ Not applicable"




                                             70 / 308
                                        Annual Report 2019



       Chapter VI Changes in Ordinary Shares and Shareholders

I.     Changes in share capital of ordinary shares
(1)     Changes in ordinary shares
1.     Changes in ordinary shares
During the Reporting Period, there is no change in the total number and structure of share capital
of ordinary shares of the Company.


2.     Explanation on changes in ordinary shares
"□ Applicable" "√ Not applicable"
3.     Impact of changes in ordinary shares on the earnings per share, net asset value per
share and other financial indicators in the last year and period (if any)
"□ Applicable" "√ Not applicable"
4.     Other contents that the Company deems necessary and the securities regulatory
authorities require disclosing
"□ Applicable" "√ Not applicable"
(2)     Changes in restricted shares
"□ Applicable" "√ Not applicable"
II.    Issuance and listing of securities
(1) Issuance of securities as at the Reporting Period
"□ Applicable" "√ Not applicable"
Explanation on issuance of securities as at the Reporting Period (please provide separate
explanation on the bonds with different interest rates during their duration):
"□ Applicable" "√ Not applicable"


(2) Changes in the total number of ordinary shares and shareholder structure of the
       Company and changes in the structure of assets and liabilities of the Company
"□ Applicable" "√ Not applicable"


(3) Existing internal employee shares
"□ Applicable" "√ Not applicable"
III.   Shareholder and beneficial controller




                                              71 / 308
                                               Annual Report 2019



(1) Total number of shareholders

 Total number of shareholders of ordinary                                                                     15,196
 shares as at the end of the Reporting Period
 Total number of shareholders of ordinary                                                                     14,271
 shares at the end of last month prior to the
 disclosure date of this annual report
 Total number of shareholders of preferred                                                                            0
 shares whose voting rights have been
 restored as at the end of the Reporting
 Period
 Total number of shareholders of preferred                                                                            0
 shares whose voting rights have been
 restored at the end of last month prior to the
 disclosure date of this annual report


(2) Table of shareholdings of the top ten shareholders and the top ten shareholders of
     shares in circulation (or shareholders not subject to selling restrictions) as at the end
     of the Reporting Period
                                                                                                           Unit: share
                                       Shareholdings of the top ten shareholders

                                                                      Number of           Pledged or
                         Change         Number of
                                                                     shares held             frozen
  Name of shareholder   during the     shares held      Percentage                                            Nature of
                                                                      subject to
          (full name)   Reporting      as at the end       (%)                         Share                 shareholder
                                                                        selling                 Number
                          Period       of the period                                   status
                                                                      restrictions

 M&G Holdings (Group)              0   536,000,000           58.26                 0                   0   Domestic
 Co., Ltd.                                                                              No                 nonstate-owned
                                                                                                           legal person

 Hong Kong Securities   30,760,849       33,489,521           3.64                 0                   0   Unknown
 Clearing Company                                                                       No

 Limited

 Shanghai Keying        -7,800,000       23,400,000           2.54                 0                   0   Others
 Investment
                                                                                        No
 Management Office
 (L.P.)

 Shanghai Jiekui        -7,700,000       23,100,000           2.51                 0                   0   Others
 Investment
                                                                                        No
 Management Firm

 (L.P.)


                                                       72 / 308
                                                   Annual Report 2019



Chen Huxiong                 -7,600,000      22,800,000            2.48                 0                  0   Domestic
                                                                                              No
                                                                                                               natural person

Chen Huwen                   -7,600,000      22,800,000            2.48                 0                  0   Domestic
                                                                                              No
                                                                                                               natural person

Chen Xueling                 -4,800,000      14,400,000            1.57                 0                  0   Domestic
                                                                                              No
                                                                                                               natural person

Industrial and                1,691,966      11,999,854            1.30                 0                  0   Unknown
Commercial Bank of
China Limited-Invesco
Great Wall Emerging
Mature and Hybrid
                                                                                              No
Equity Investment
Funds(中国工商银行股
份有限公司-景顺长城
新兴成长混合型证券投
资基金)

NSSF 406 portfolio            6,608,798       9,561,401            1.04                 0     No           0   Unknown

Bank of China Limited-          375,396       9,260,000            1.01                 0                  0   Unknown
Invesco Great Wall
Ding Yi Hybrid Security
Investment Fund                                                                               No
(LOF)(中国银行股份有

限公司-景顺长城鼎益
混合型证券投资基金)

                          Shareholdings of the top ten shareholders of non-restricted circulating shares

                                              Number of non-restricted circulating             Type and number of shares
          Name of shareholder
                                                          shares held                          Type             Number

M&G Holdings (Group) Co., Ltd.                                            536,000,000        Ordinary             536,000,000
                                                                                            RMB Shares

Hong Kong Securities Clearing                                              33,489,521        Ordinary              33,489,521
Company Limited                                                                             RMB Shares

Shanghai Keying Investment                                                 23,400,000        Ordinary              23,400,000
Management Office (L.P.)                                                                    RMB Shares

Shanghai Jiekui Investment                                                 23,100,000        Ordinary              23,100,000
Management Firm (L.P.)                                                                      RMB Shares

Chen Huxiong                                                               22,800,000        Ordinary              22,800,000

                                                                                            RMB Shares

Chen Huwen                                                                 22,800,000        Ordinary              22,800,000

                                                                                            RMB Shares

Chen Xueling                                                               14,400,000        Ordinary              14,400,000
                                                                                            RMB Shares




                                                          73 / 308
                                               Annual Report 2019



 Industrial and Commercial Bank of                                    11,999,854                                11,999,854
 China Limited-Invesco Great Wall
 Emerging Mature and Hybrid Equity                                                     Ordinary
 Investment Funds(中国工商银行股份                                                   RMB Shares
 有限公司-景顺长城新兴成长混合型
 证券投资基金)

 NSSF 406 portfolio                                                    9,561,401       Ordinary                   9,561,401
                                                                                     RMB Shares

 Bank of China Limited-Invesco Great                                   9,260,000                                  9,260,000
 Wall Ding Yi Hybrid Security
                                                                                       Ordinary
 Investment Fund (LOF)(中国银行股份
                                                                                     RMB Shares
 有限公司-景顺长城鼎益混合型证券
 投资基金)

 Explanation on the related            There is related relationship among the shareholders—M&G Group, Keying
 relationship or parties acting in     Investment, Jiekui Investment, Chen Huwen, Chen Huxiong, and Chen Xueling.
 concert among the above               Chen Huwen, Chen Huxiong, and Chen Xueling are parties acting in concert. Save
 shareholders                          as the above, the Company is not aware of any related relationship or parties acting
                                       in concert as set out in Measures for the Administration of the Takeover of Listed
                                       Companies among the aforesaid shareholders.

 Explanation on the preference         No
 shareholders with voting rights
 restored and their shareholdings



Shareholdings of the top ten shareholders subject to trading moratorium and the condition of
trading moratorium
"□ Applicable" "√ Not applicable"


(3)    Strategic investors or general legal persons becoming the top ten shareholders
       because of placing of new shares
"□ Applicable" "√ Not applicable"
IV. Controlling shareholder and beneficial controllers
(1) Controlling shareholder
1     Legal person
"√ Applicable" "□ Not applicable"
 Name                                       M&G Holdings (Group) Co., Ltd.
 Person in charge of the Company            Chen Huxiong
 or legal representative
 Establishment date                         2007-05-10
 Main operation businesses                  Industrial investment, infrastructure investment,

                                                      74 / 308
                                        Annual Report 2019



                                      consultation for investment information (excluding
                                      broker), consultation for enterprise
                                      management and relevant businesses, domestic trade
                                      (excluding projects with national special approval)
                                      (For the above items subject to licensing or permit,
                                      relevant approval must be obtained prior to operation)
 Equity interests of other            No
 domestic and overseas listed
 companies controlled or invested
 during the Reporting Period
 Other explanations                   No


2   Natural person
"□ Applicable" "√ Not applicable"
3   Special explanation on the Company not having controlling shareholders
"□ Applicable" "√ Not applicable"


4   Index and date of changes in controlling shareholders during the Reporting Period
"□ Applicable" "√ Not applicable"
5   Diagram of the ownership and controlling relationship between the Company and its
    controlling shareholders
"√ Applicable" "□ Not applicable"

         M&G Group




             M&G


(2) Beneficial controllers
1   Legal person
"□ Applicable" "√ Not applicable"
2   Natural person
"√ Applicable" "□ Not applicable"


                                             75 / 308
                                       Annual Report 2019



 Name                                        Chen Huwen
 Nationality                                 China
 Acquire right of residence in other         No
 countries or regions or not
 Main job and title                          Chairman of the Board of Shanghai M&G
                                             Stationery Inc.
 Shareholdings in other domestic or          No
 overseas listed companies over the past
 10 years
 Name                                        Chen Huxiong
 Nationality                                 China
 Acquire right of residence in other         Yes
 countries or regions or not
 Main job and title                          Vice-chairman of the Board and CEO of
                                             Shanghai M&G Stationery Inc.
 Shareholdings in other domestic or          No
 overseas listed companies over the past
 10 years
 Name                                        Chen Xueling
 Nationality                                 China
 Acquire right of residence in other         No
 countries or regions or not
 Main job and title                          Chairman of the Board and vice president of
                                             Shanghai M&G Stationery Inc.
 Shareholdings in other domestic or          No
 overseas listed companies over the past
 10 years


3   Special explanation on the Company not having beneficial controllers
"□ Applicable" "√ Not applicable"


4   Index and date of changes in beneficial controllers during the Reporting Period
"□ Applicable" "√ Not applicable"


5   Diagram of the ownership and controlling relationship between the Company and its
    beneficial controllers
"√ Applicable" "□ Not applicable"
                                            76 / 308
                                                           Annual Report 2019




             Chen Xueling    Chen Huwen     Chen Huxiong




                                 Keying          Jiekui
     M&G Group
                               Investment     Investment




                            M&G




6       Control of the Company by beneficial controllers by way of trust or other means of
        asset management
"□ Applicable" "√ Not applicable"


(3) Other explanation regarding the controlling shareholders and the beneficial
        controllers
"□ Applicable" "√ Not applicable"


V.      Other legal person shareholders with more than 10% shareholdings
"□ Applicable" "√ Not applicable"
VI. Explanation on limitation on reduction of shareholding
"□ Applicable" "√ Not applicable"




                                                                77 / 308
                                      Annual Report 2019




                           Chapter VII Preference Shares
"□ Applicable" "√ Not applicable"




                                           78 / 308
                                                                      Annual Report 2019


                           Chapter VIII Directors, Supervisors, Senior Management and Employees
I.    Shareholding change and remuneration
(1) Shareholding change and remuneration of directors, supervisors and senior management currently employed and retired during the
Reporting Period
"√ Applicable" "□ Not applicable"
                                                                                                                                                       Unit: 0’000 shares
                                                                                                                                              Total pre-tax   Whether to get
                                                                                                                                              remuneration    remuneration
                                                                          Number of
                                                                                           Number of                                            from the       from related
                                                                          shares held                      Change in
                                                                                          shares held                         Reasons for      Company        parties of the
     Name   Position (note)   Gender    Age      From         To            at the                         share of the
                                                                                          at the end of                         change         during the         Company
                                                                         beginning of                         year
                                                                                            the year                                           Reporting
                                                                           the year
                                                                                                                                              Period (RMB
                                                                                                                                                 0’000)
 Chen       Chairman          Male     50     2014-6-12   2020-5-10             3,040            2,280               -760 Personal                   164.04 No
 Huwen                                                                                                                        capital needs
 Chen       Vice Chairman Male         50     2014-6-12   2020-5-10             3,040            2,280               -760 Personal                   164.04 No
 Huxiong    and President                                                                                                     capital needs
 Chen       Director and      Female   53     2014-6-12   2020-5-10             1,920            1,440               -480 Personal                     92.61 No
 Xueling    Vice President                                                                                                    capital needs
 Fu Chang   Director and      Male     50     2018-3-23   2020-5-10                   0                0                  0                          111.52 No
            Vice President
 Zhang      Independent       Male     57     2017-5-11   2020-5-10                   0                0                  0                            12.00 No
 Jingzhong Director
 Chen       Independent       Male     52     2017-5-11   2020-5-10                   0                0                  0                            12.00 No
 Jingfeng   Director


                                                                           79 / 308
                                                                             Annual Report 2019

Cheng Bo      Independent     Male       45       2016-4-19      2020-5-10                   0            0                0                          12.00 No
              Director
Zhu Yiping Chairman of        Female     61       2014-6-12      2020-5-10                   0            0                0                               0 Yes
              the Board of
              Supervisors
Xu Jingjin    Employee        Male       41       2014-6-12      2020-5-10                   0            0                0                          51.31 No
              Supervisor
Han           Supervisor      Female     42       2014-6-12      2020-5-10                   0            0                0                               0 Yes
Lianhua
Yao           Chief Engineer Male        64       2014-6-12      2020-5-10                   0            0                0                          68.16 No
Hezhong
Zhang         Chief Financial Male       45       2018-4-4       2020-5-10                   0            0                0                         146.70 No
Qing          Officer
Quan          Board           Male       47       2017-3-31      2020-5-10                   0            0                0                          96.18 No
Qiang         Secretary
   Total                /         /           /          /              /              8,000         6,000            -2,000       /                 930.56          /


       Name                                                                         Main working experience
Chen Huwen         Has been involved in the stationery manufacturing industry since 1997 and is one of the founders of M&G Group. Once worked as General Manager of Shanghai
                   Sino-Korean M&G Stationery Manufacturing Co., Ltd. Now works as Chairman of the Company.
Chen Huxiong       Has been involved in the stationery manufacturing industry since 1995. Worked as General Manager of Shanghai Sino-Korean M&G Stationery Manufacturing
                   Co., Ltd. from 2001 to 2004, and Chairman of Shanghai Sino-Korean M&G Stationery Manufacturing Co., Ltd. from 2004 to 2009. Now works as Vice Chairman
                   and President of the Company, and is also Vice Chairman of China Writing Instrument Association, Deputy Director of Ballpoint Pen Professional Committee of
                   China Writing Instrument Association, and Chairman of China Writing Instrument Industry Technology Innovation Alliance.
Chen Xueling       Has been involved in the stationery manufacturing industry since 1997 and is one of the founders of M&G Group. Once worked as Deputy General Manager of
                   the Company's Production Center, and now works as a director and Vice President of the Company.
Fu Chang           Joined M&G Stationery in May 2006 and successively served as Deputy Director of Marketing Center and Director of Production Center. Now works as a director


                                                                                  80 / 308
                                                                           Annual Report 2019

                and Vice President of the Company.
Zhang           Worked in the Research Office of the Politics and Law Committee under the Zhejiang Provincial Party Committee from August 1984 to September 1988; and
Jingzhong       has been the Director at Zhejiang T & C Law Firm from October 1988 to present. Has been Vice President of the All China Lawyers Association from April 2016
                to present.
Chen Jingfeng   Once worked as Deputy General Manager and General Manager of Shanghai Dazhong Public Utilities (Group) Co., Ltd. and President of CMC Holdings, and
                is currently the Chairman of Zhongyun Capital.
Cheng Bo        Professor of accounting, doctor of accounting, senior accountant, senior member of the Accounting Society of China, the third-level talent of the New Century
                151 Talent Project in Zhejiang Province. Started to work in a college or university in 2008 and is currently a teacher of economics and accounting specialty at
                Zhejiang Agriculture and Forestry University. Has long been engaged in scientific research and teaching in auditing and internal control, corporate governance
                and financial management. Has chaired more than 20 projects such as the National Social Science Fund of China and the Humanities and Social Science Fund
                under the Ministry of Education, and published more than 100 academic papers in various authoritative accounting journals and 4 academic monographs.
Zhu Yiping      Once worked as Deputy General Manager of Jiangsu Life Group Co., Ltd. and Deputy General Manager of Shanghai Yuhui Industrial Co., Ltd. Joined M&G
                Stationery in May 2003 and served successively as Chief Financial Officer of Shanghai Sino-Korean M&G Stationery Manufacturing Co., Ltd., Deputy Director
                of the Company's Financial Center, and Chief Financial Officer of M&G Group. Now works as the person in charge of internal control of M&G Group.
Xu Jingjin      Once worked as Sales Manager of Beijing International Hotel, Marketing Director and Sales Manager of Jianguo Garden Hotel Beijing, Sales Manager of Noble
                Club, and Restaurant Manager of Thai Chili Catering Service Company. Joined M&G Stationery in 2007. Now works as Director of the Company's Public Affairs
                Department.
Han Lianhua     Once worked as Cashier of Shanghai Fengxian Qianqiao Grain Management Office, Chief Accountant of Shanghai Rongjian Chemical Plant, and Financial
                Director of Shanghai Office of Fengxian Modern Agricultural Park. Joined M&G Stationery in June 2006. Successively served as Financial Supervisor of
                Shanghai Sino-Korean M&G Stationery Manufacturing Co., Ltd., Shanghai M&G Zhenmei Stationery Co., Ltd., and Shanghai M&G Stationery & Gift Chain
                Management Co., Ltd., and Financial Manager of M&G Group. Now works as Chief Financial Officer of M&G Group.
Yao Hezhong     Joined M&G Stationery in 1999 and successively served as Deputy General Manager and Deputy President of the Company’s R & D Center. Now works as
                Chief Engineer of the Company.
Zhang Qing      Once worked as Chief Financial & Operating Officer at Danone Premium Brands (Shanghai) Trading Co., Ltd. and Asia-Pacific Chief Financial Officer at Moen
                Shanghai Kitchen & Bath Products Co., Ltd. Now works as Chief Financial Officer of the Company.
Quan Qiang      Once worked as Chief Financial Officer of Fenglin Wood Industry Group Co., Ltd. and Executive Director for Chinese Business of the Royal Bank of Scotland.
                Now works as Secretary of the Board of Directors of the Company.


                                                                                 81 / 308
                                                                    Annual Report 2019




Particulars on other information
"□ Applicable" "√ Not applicable"


(2) Equity incentives granted to directors and senior management during the Reporting Period
"□ Applicable" "√ Not applicable"
II.   Employment of directors, supervisors and senior management currently employed and retired during the Reporting Period
(1) Employment in shareholders’ companies
"√ Applicable" "□ Not applicable"
                                                                              Position held in
  Name of person employed          Name of shareholder’s company                                          From                     To
                                                                          shareholder’s company
 Chen Huwen                     M&G Group                               President                  2007-05-10
                                Keying Investment                       General Partner            2011-02-18
 Chen Huxiong                   M&G Group                               Chairman                   2007-05-10
                                Jiekui Investment                       General Partner            2011-02-18
 Chen Xueling                   M&G Group                               Director                   2007-05-10
 Zhu Yiping                     M&G Group                               Chief Financial Officer    2011-03-01
 Han Lianhua                    M&G Group                               Financial Manager          2011-03-01
 Particulars on employment      Save for the personnel disclosed above, none of other directors, supervisors and senior management of the Company
 in shareholders’              were employed by the shareholders’ companies.
 companies




                                                                         82 / 308
                                                                      Annual Report 2019


(2) Employment in other companies
"√ Applicable" "□ Not applicable"
                                                                                        Position held in other
  Name of person employed                    Name of other companies                                                   From              To
                                                                                             companies
 Chen Huwen                     Chenguang Venture Capital Center(晨光创投)             General Partner           12 May 2011
                                Chenguang Sanmei(晨光三美)                             General Manager           26 May 2008
 Chen Huxiong                   Chenguang Venture Capital Center(晨光创投)             Limited Partner           12 May 2011
                                Chenguang Sanmei(晨光三美)                             Chairman                  26 May 2008
 Chen Xueling                   Chenguang Venture Capital Center                       Limited Partner           12 May 2011
                                (晨光创投)
                                Chenguang Sanmei(晨光三美)                             Director                  26 May 2008
 Zhang Jingzhong                Zhejiang T & C Law Firm                                Director                  October 1988
                                Zhejiang Jinggong Science & Technology Co.,            Independent Director      January 2018
                                Ltd.
                                Kweichow Moutai Co., Ltd.                              Independent Director      August 2016
                                Lily Group Co., Ltd.                                   Independent Director      September 2018
 Chen Jingfeng                  Zhongyun Capital                                       Chairman                  October 2017
 Cheng Bo                       Zhejiang Agriculture and Forestry University           Full-time Teacher         June 2014
                                Shanghai Serum Bio-technology Co., Ltd.                Independent Director      January 2018
                                Hangzhou Silan Microelectronics Co., Ltd.              Independent Director      June 2019
 Particulars on employment      Save for the personnel disclosed above, none of other directors, supervisors and senior management of the Company were
 in other companies             employed by other related companies.




                                                                            83 / 308
                                                                          Annual Report 2019


III. Remuneration of directors, supervisors and senior management
"√ Applicable" "□ Not applicable"
 Decision-making procedures for the                 According to the Articles of Association, the remuneration of directors and supervisors is determined by
 remuneration of directors, supervisors and         the general shareholders' meeting; and the remuneration of senior management is determined by the
 senior management                                  board of directors.
 Determination basis for the remuneration of        The annual remuneration of independent directors of the Company is considered and approved by the
 directors, supervisors and senior                  general shareholders' meeting. Other directors, supervisors and senior managers who receive
 management                                         remuneration from the Company
                                                    are subject to the operation performance appraisal on an annual basis and the pre-paid base salary on a
                                                    monthly basis, and the annual remuneration is settled after the Company’s annual operation target is
                                                    completed.
 Actual payment of the remuneration of directors,   RMB9,305,600
 supervisors and senior management
 Total remuneration actually received by all        RMB9,305,600
 directors, supervisors and senior management
 at the end of the Reporting Period


IV. Changes in directors, supervisors and senior management of the Company
"□ Applicable" "√ Not applicable"
V.   Particulars on punishments by securities regulatory authorities in the past three years
"□ Applicable" "√ Not applicable"




                                                                               84 / 308
                                         Annual Report 2019



VI. Employees of the parent company and major subsidiaries
(1) Employees

 Number of employees in the parent company                                                 2,109
 Number of employees in major subsidiaries                                                 3,543
 Number of employees                                                                       5,652
 Number of retirees of whom the parent
 company and major subsidiaries are
 responsible for the expenses
                                       Professional structure
                    Category                                          Number
             Production personnel                                                          1,978
                Sales personnel                                                            1,241
              Technical personnel                                                            459
               Finance personnel                                                             191
            Administration personnel                                                         269
            Management personnel                                                           1,040
                     Others                                                                  474
                      Total                                                                5,652
                                       Education background
                    Category                                     Number (person)
 University (including college) and above                                                  2,827
 High school, technical secondary school                                                   1,312
 Others                                                                                    1,513
                      Total                                                                5,652


(2) Remuneration policy
"√ Applicable" "□ Not applicable"
A competitive compensation strategy was implemented: The Company adopted different
appraisal methods for personnel in different positions and at different levels, and by establishing
and improving competitive remunerations and benefits, performance appraisal systems and
incentive systems, actively promoted equity incentives and employee shareholding plans,
attracted all kinds of professional talents and formed a benign internal competition to stimulate
the potential of employees, enhance the enthusiasm and initiative of employees, build a
professional team with stable development, and ensure the continuous improvement of the
Company’s performance.



                                              85 / 308
                                        Annual Report 2019



(3) Training program
"√ Applicable" "□ Not applicable"
The Company highlighted the construction of talent echelon and promoted the development of
talents in the organization. It carried out the cultivation of talent quality through the leadership
training program, potential talent development plan, rotation learning, personal development
path design, etc. The training of the manufacturing system focused on the ability enhancement
of grassroots management personnel and the cultivation of reserve talents in core technical
positions, and actively promoted the establishment and application of the apprentice base to
create a first-class stationery manufacturing technician team in the industry.


(4) Labor outsourcing
"√ Applicable" "□ Not applicable"
 Total working hours of labor outsourcing                                        20,686,562 hours
 Total remuneration paid for labor outsourcing                                   RMB566,831,518


VII. Others
"□ Applicable" "√ Not applicable"




                                              86 / 308
                                       Annual Report 2019




     Chapter IX Corporate Governance
I.   Particulars on corporate governance
"√ Applicable" "□ Not applicable"
1. Shareholders and general shareholders’ meetings: The Company could hold general
shareholders’ meetings in accordance with the requirements of the Company Law, the Articles
of Association, and the Rules of Procedure of the General Shareholders’ Meeting. Proposals,
procedures, and voting at the general shareholders’ meetings were strictly implemented in
accordance with the relevant provisions. When considering proposals related to related-party
transactions, related shareholders avoided voting to ensure fair and reasonable related-party
transactions. Resolutions adopted at general shareholders’ meetings met the requirements of
laws and regulations, and complied with the lawful rights and interests of all shareholders,
especially small and medium-sized shareholders.
2. Directors and board of directors: All the Directors of the Company could, based on the Rules
of Procedure of the Meetings of the Board of Directors and other rules, attend the board meetings
earnestly and all independent directors strictly complied with the above rules and performed their
respective functions and duties in good faith and with diligence. The board of directors set up
four special committees, namely the Audit Committee, the Strategic Committee, the Nomination
Committee, and the Remuneration and Appraisal Committee, which could give full play to their
professional roles in the Company's operation management.
3. Supervisors and the board of supervisors: The Company’s board of supervisors strictly
complied with the relevant provisions of the Company Law and the Articles of Association, met
the requirements of laws and rules in terms of number and composition of members, and could,
according to the Rules of Procedure of the Board of Supervisors, etc., seriously perform their
own functions and duties, and supervise the compliance with laws and regulations of the
Company's finance personnel, directors and senior management in performing their functions
and duties.
4. Controlling shareholder and listed company: The Company and its controlling shareholders
were independent of each other in personnel, assets, finance, organization and operating
business. The Company's board of directors, board of supervisors and internal institutions could
operate independently. The Company's major decisions were made by the general shareholders'
meeting in accordance with the law. The controlling shareholders exercised the rights of
shareholders in accordance with the law, and had no behaviors that directly or indirectly
interfered with the Company's decisions and business activities by circumventing the Company's
general shareholders' meeting.




                                             87 / 308
                                                   Annual Report 2019



Whether there are significant differences between corporate governance and the requirements
of the relevant regulations of the China Securities Regulatory Commission; if there are
significant differences, the reasons should be explained
"□ Applicable" "√ Not applicable"


II.    Brief introduction to general shareholders’ meetings

                                                                   Query index of the
                                                                                                        Disclosure date
                                                                 designated website on
       Session number              Convening date                                                   when the resolution
                                                                 which the resolution is
                                                                                                          is published
                                                                           published
 2018 annual general             18 April 2019                   www.sse.com.cn                    19 April 2019
 shareholders’
 meeting
 2019                      1st   20 June 2019                    www.sse.com.cn                    21 June 2019
 extraordinary general
 shareholders’
 meeting


Particulars on general shareholders’ meetings
"√ Applicable" "□ Not applicable"
The proposals considered at 2018 annual general shareholders’ meeting and 2019 1st
extraordinary general shareholders’ meeting were adopted.


III. Performance of functions and duties by directors
(1) Attendance of directors at board meetings and general shareholders’ meetings
                                                                                                                 Attendance at

                                                                                                                    general
                                                       Attendance at board meetings
                                                                                                                 shareholders’
                                                                                                                   meetings
  Director   Independent
                                                                                                                  Number of
      Name     director                                                                                 Two
                            Number of      Number of      Number of       Number of      Number                  attendance at
                                                                                                   consecutive
                           attendance attendance attendance by attendance                  of                       general
                                                                                                   absences in
                            required       in person   communication      by proxy       absence                 shareholders’
                                                                                                       person
                                                                                                                   meetings

 Chen        No                        5           5                  3              0          0 No                          2
 Huwen

 Chen        No                        5           5                  5              0          0 No                          1

 Huxiong


                                                           88 / 308
                                      Annual Report 2019



Chen        No                5       5                3   0       0 No               1
Xueling

Fu Chang No                   5       5                4   0       0 No               1

Zhang       Yes               5       5                4   0       0 No               0
Jingzhong

Chen        Yes               5       5                4   0       0 No               0
Jingfeng

Cheng Bo Yes                  5       5                3   0       0 No               1



Particulars on two consecutive absences in person from board meetings
"□ Applicable" "√ Not applicable"


 Number of board meetings held during the        5
 year
 Including: on site                              2
 by communication                                3
 on site and by communication                    2


(2) Independent directors' objections to the Company's related matters
"□ Applicable" "√ Not applicable"


(3) Others
"□ Applicable" "√ Not applicable"


IV. If there is any objection to important opinions and suggestions put forward by the
     special committees under the board of directors in performing its functions and
     duties during the Reporting Period, the specific situation should be disclosed
"□ Applicable" "√ Not applicable"


V.   Particulars on risks in the Company identified by the board of supervisors
"□ Applicable" "√ Not applicable"


VI. Particulars on the situations that the Company and its controlling shareholders
     cannot guarantee independence and cannot maintain self-operation ability in the
     aspects of business, personnel, assets, organization and finance
"□ Applicable" "√ Not applicable"


                                            89 / 308
                                        Annual Report 2019



The corresponding solutions, work progress and follow-up work plan of the Company in case
of horizontal competition
"□ Applicable" "√ Not applicable"


VII. Establishment and implementation of appraisal mechanism and the incentive
     mechanism for senior management during the Reporting Period
"√ Applicable" "□ Not applicable"
During the Reporting Period, the Company established a comprehensive appraisal mechanism
for senior management. Quarterly and annual appraisals were conducted based on the
completion of KPI and daily routine work by the departments for which senior management were
responsible. Through the appraisal, not only the Company's overall operation and main
economic indicators were achieved, but also the development of the senior management
personnel was realized, so as to fully mobilize the work enthusiasm and operation potential of
the senior management.


VIII. Whether to disclose the self-appraisal report on internal control
"√ Applicable" "□ Not applicable"
2019 Appraisal Report on Internal Control was considered and approved at the 20th meeting of
the 4th board of directors of the Company. For the full text of the report, please
see 2019 Appraisal Report on Internal Control disclosed on the website of the Shanghai Stock
Exchange (www.sse.com.cn) on 14 April 2020.


Particulars on major defects in the internal control during the Reporting Period
"□ Applicable" "√ Not applicable"


IX. Particulars on the audit report on internal control
"√ Applicable" "□ Not applicable"
The Company engaged BDO China Shu Lun Pan Certified Public Accounts LLP to audit the
implementation of internal control in its 2019 financial statements and the Audit Report on
Internal Control was issued. For the full text of the report, please see 2019 Audit Report on
Internal Control disclosed on the website of the Shanghai Stock Exchange (www.sse.com.cn)
on 14 April 2020.
Whether to disclose the audit report on internal control: yes


X.   Others
"□ Applicable" "√ Not applicable"


                                             90 / 308
                                      Annual Report 2019



    Chapter X Corporate Bonds
"□ Applicable" "√ Not applicable"




                                           91 / 308
                                        Annual Report 2019



      Chapter XI Financial Report
I.    Auditor’s report
"√ Applicable" "□ Not applicable"
                                                         Xin Kuai Shi Bao Zi [2020] No. ZA10693


To the shareholders of Shanghai M&G Stationery Inc.:


I.    Audits’ opinion
We have audited the accompanying financial statements of Shanghai M&G Stationery Inc.
(hereinafter referred to as “M&G Stationery”), which comprise the consolidated and parent
company’s balance sheets as at 31 December 2019, the consolidated and parent company’s
income statements, the consolidated and parent company’s cash flow statements, and the
consolidated and parent company’s statements of changes in shareholders’ equity for the year
of 2019, as well as notes to financial statements.
In our opinion, the accompanying financial statements were prepared in accordance with the
Accounting Standards for Business Enterprises in all material aspects and give a true and fair
view of the consolidated and parent company’s financial position of M&G Stationery as at 31
December 2019 and of its consolidated and parent company’s operating results and cash flows
for the year of 2019.


II.   Basis of auditors’ opinion
We have conducted our audit in accordance with the Chinese Auditing Standards for Certified
Public Accountants. The “Responsibilities of Certified Public Accountants for Auditing of
Financial Statements” in the auditor’s report further illustrate our responsibilities under those
standards. In accordance with the Code of Professional Ethics of Chinese Certified Public
Accountants, we are independent of M&G Stationery and have performed other responsibilities
in respect of professional ethics. We believe that the audit evidence we have obtained is
sufficient and appropriate to provide a basis for our opinion.


III. Key audit matters
Key audit matters are those matters that, in our professional judgment, were of most significance
in our audit of the financial statements for the current period. These matters were addressed in
the context of our audit of the financial statements as a whole and, in forming our opinion thereon,
we do not provide a separate opinion on these matters. The followings are the key audit matters
that we have determined to communicate in the auditor’s report.




                                              92 / 308
                                         Annual Report 2019




               Key audit matters                         How our audit addressed the key audit
                                                                           matter
(I) Recognition of the revenue
Please refer to notes to financial statements            1.   We understood and evaluated
for accounting policies set out in “III Significant     design of the key internal control
Accounting Policies and Accounting                       designed by management and we tested
Estimates” (XXII) and “V Notes to                      the effectiveness of implementing key
Consolidated Financial Statements” (XXXIV).             controls;
M&G Stationery mainly specializes in selling             2.   We inspected customer contracts,
stationery and office supplies.                          on a sample basis, to identify terms and
(1) Timing of revenue recognition for regional           conditions of transfer of risks and
sales and overseas sale (export agent):                  rewards related to the ownership of
Shanghai: sales revenue is recognized after              goods, and assessed the timing of
goods are delivered; regions other than                  revenue recognition with reference to the
Shanghai: sales revenue is recognized after              requirements of prevailing accounting
goods are delivered and delivery documents               standards;
are confirmed with signature from the logistic           3.   We selected samples for revenue
companies;                                               transactions recorded during the current
(2) Timing of revenue recognition for KA sales:          year, with invoices, sales contracts,
sales revenue is recognized after goods are              goods delivery notes or transport
delivered and delivery documents are                     documents to assess whether the related
confirmed with signature from the logistic               revenue was recognized in accordance
companies;                                               with M&G Stationery’s revenue
(3) Timing of revenue recognition for self-              recognition accounting policies;
managing and export business: revenue is                 4.   We performed analytical procedures
recognized when the goods pass the ship’s rail          on revenue and cost, including analysis
in the port of shipment under the term of FOB;           of revenue, cost, gross profit margin
(4) Timing of revenue recognition for direct             fluctuations in each month of the current
sales of office supplies: sales revenue is               period, and performed analysis on sales
recognized after goods are delivered and                 model to observe whether there is any
confirmed by customers;                                  abnormal transaction;
(5) Timing of revenue recognition for direct             5.   We took samples from revenue
sales large flagship store: sales revenue is             transactions that took place shortly
recognized after goods are delivered and                 before and after the balance sheet date,
confirmed by customers.                                  by checking delivery orders and other
In 2019, M&G Stationery’s revenue from                  supportive documents to assess whether
principal business in sales recognition

                                              93 / 308
                                         Annual Report 2019



amounted to RMB11,139,921,600.                            revenue was recognized in the correct
Since revenue is one of the key performance               accounting period.
indicators of M&G Stationery, there is possibly           6. We evaluated the accuracy and
inherent risk of inappropriately recognizing              authenticity of the revenue amount by
revenue to reach specific purpose in revenue              implementing the income letter
recognition made based on the sales group of              verification procedure and checking
distributor; there is possibly potential risk of          goods return after the period.
material misstatement in revenue recognition
made based on the sales group of end
customer because it involves many
transactions with small amount for each
transaction, so we recognized revenue
recognition as a key audit matter.
(II) Anticipated credit loss of accounts receivable
                                                          1.   We understood and evaluated
Please refer to notes to financial statements             design of the key internal control
for accounting policies set out in “III Significant      regarding impairment of financial assets
Accounting Policies and Accounting                        (including accounts receivable) designed
Estimates” (IX) and “V Notes to Consolidated            by management and we tested the
Financial Statements” (IV).                              effectiveness of implementing key
As at 31 December 2019, balance of accounts               controls;
receivable amounted to RMB1,059,038,000,                  2.   We evaluated rationality of the
and provision made for credit impairment loss             estimation on anticipated credit loss of
of accounts receivable amounted to                        accounts receivable, including judgment
RMB32,943,200.                                            of forward-looking information; basis of
M&G Stationery measured provision for loss of             estimation on anticipated credit loss
accounts receivable in accordance with                    made on a single item, and basis of
amount of anticipated credit loss in the entire           estimation on anticipated credit loss
lifetime. The anticipated credit loss requires            made on portfolio, including rationality of
the management to take into consideration of              the division for portfolio;
forward-looking information apart from                    3.   We reviewed credit risk assessment
combining historical experience and current               performed by the management on
situations, involving lots of estimation and              internal and external environment of
judgment, so we recognized anticipated credit             M&G Stationery’s operation, integrity of
loss of accounts receivable as a key audit                different customers, repayment history,
matter.                                                   repayment capacity, and historical
                                                          experience in credit loss;


                                               94 / 308
                                        Annual Report 2019



                                                        4.   We recalculated to check whether
                                                        measurement of provision for loss made
                                                        by the management on single and
                                                        portfolio accounts receivable is
                                                        consistent with the amount of anticipated
                                                        credit loss in the entire existing period.
IV. Other information
The management of M&G Stationery (hereinafter referred to as the “management”) is
responsible for the other information which comprises all the information covered in M&G
Stationery 2019 Annual Report other than the financial statements and this auditor’s report.
Our audit opinion on the financial statements does not cover the other information and we do not
express any form of assurance conclusion thereon.
In conjunction with our audit to the financial statements, our responsibility is to read the other
information. During the process, we considered whether there is material inconsistency or there
is likely material misstatement between the other information and the financial statements or the
information we obtained during the audit.
As we have performed the work on the other information obtained before the date of our auditor’s
report, we shall report if we confirmed there was a material misstatement among the other
information. We have nothing needed to be reported on this case.


V.   Responsibilities of the management and governing bodies for the financial
     statements
The management shall be responsible for the preparation of financial statements in accordance
with the Accounting Standards for Business Enterprises to enable them to be fairly reflected,
and to design, implement and maintain the necessary internal controls so that there is no material
misstatement due to fraud or error in the financial statements.
In the preparation of the financial statements, the management is responsible for assessing M&G
Stationery’s continuous operating capacity, disclosing matters relating to continuous operations
(if applicable), and applying the continuing operating assumptions unless the management plans
to perform liquidation, cease operation or otherwise has no realistic choice.
The governing bodies are responsible for overseeing the financial reporting process of M&G
Stationery.


VI. Responsibilities of CPA for the audit of the financial statements
Our objective is to obtain reasonable assurance of the financial statements as a whole whether
there is a material misstatement due to fraud or error and to issue an auditor’s report containing
audit opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an
audit conducted in accordance with China Standards on Auditing will always detect a material

                                             95 / 308
                                          Annual Report 2019



misstatement when it exists. Misstatements can arise from fraud or error and are considered
material if, individually or in the aggregate, they could reasonably be expected to influence the
economic decisions of users taken on the basis of these financial statements.
As part of an audit in accordance with the auditing standards, we exercised professional
judgment and maintained professional skepticism throughout the audit. We also performed the
following works:
(1) to identify and assess the risks of material misstatement of the financial statements, whether
due to fraud or error; design and perform audit procedures responsive to those risks; and obtain
audit evidence that is sufficient and appropriate to provide a basis for our opinion. The risk of not
detecting a material misstatement resulting from fraud is higher than for one resulting from error,
as fraud may involve collusion, forgery, intentional omissions, misrepresentations, or the
override of internal control.
(2) to understand the internal control related to the audit to design the appropriate audit
procedures.
(3) to evaluate the appropriateness of accounting policies used and the reasonableness of
accounting estimates and related disclosures made by the management.
(4) to draw a conclusion on the appropriateness of the management’s use of the going concern
basis of accounting. and, based on the audit evidence obtained, whether a material uncertainty
exists related to events or conditions that may cast significant doubt on the ability of M&G
Stationery to continue as a going concern. If we conclude that a material uncertainty exists, we
are required to draw attention in our auditor’s report to the related disclosures in the financial
statements or, if such disclosures are inadequate, to modify our opinion. Our conclusions are
based on the audit evidence obtained up to the date of our auditor’s report. However, future
events or conditions may cause M&G Stationery to cease to continue as a going concern.
(5) to evaluate the overall presentation, structure and content (including disclosure) of the
financial statements, and to assess whether the financial statements reflect the related
transactions and events fairly.
(6) to obtain sufficient and appropriate audit evidence of the financial information of the entity or
business activity of the M&G Stationery in order to express an opinion on the financial statements.
We are responsible for directing, supervising and performing group audits. We take full
responsibility for the audit opinion.
We communicated with the governing bodies regarding, among other matters, the planned
scope and timing of the audit and significant audit findings, including any significant deficiencies
in internal control that we identify during the audit.
We also provided a statement to management on compliance with ethical requirements related
to independence, and communicated with governing bodies about all relationships and other
matters that may be reasonably considered to affect our independence, as well as related
precautions (if applicable).

                                               96 / 308
                                        Annual Report 2019



From the matters we had discussed with the governing bodies, we confirmed which matters were
most important to the audit of the financial statements for the current period and thus constituted
the key audit matters. We set out these matters in the auditor’s report. Unless the disclosure of
these matters are forbidden by the laws and regulations, or, in rare cases, if it is reasonably
expected that the negative impacts caused by discussing certain matters in the auditor’s report
would be larger than the benefits for public interest, we shall not disclose the matters in the
auditor’s report under such circumstances.


BDO China Shu Lun Pan CPAs            Certified Public Accountant: Gu Xuefeng (Project Partner)
(Special general partnership)


                                      Certified Public Accountant: Wang Aijia




       Shanghai, China               10 April 2020




                                              97 / 308
                                            Annual Report 2019




II.   Financial Statements
                                    Combined Balance Sheet
                                           31 December 2019
Prepared by: SHANGHAI M&G STATIONERY INC.
                                                                       Unit: Yuan    Currency: RMB
               Item                 Notes          31 December 2019          31 December 2018
 Current assets:
 Cash and equivalents             VII. 1                1,935,600,694.35        1,046,668,874.97
 Transaction settlement
 funds
 Lending funds
 Held-for-trading financial
                                  VII. 2                    661,878,587.24
 assets
 Financial assets at fair value
 through current profit or loss
 Derivative financial assets
 Bills receivable                 VII. 4                                              1,894,232.00
 Accounts receivable              VII. 5                1,026,094,724.15            808,772,112.91
 Receivables financing            VII. 6                     29,549,924.83
 Prepayment                       VII. 7                     85,371,444.73           42,336,973.71
 Premium receivable
 Reinsurance premium
 receivable
 Reserves for reinsurance
 contract receivable
 Other receivables                VII. 8                    117,647,039.93          110,280,059.38
 Including: Interest
 receivable
 Dividend receivable
 Financial assets purchased
 under agreements to resell
 Inventories                      VII. 9                1,378,108,759.85        1,042,701,610.00
 Held for sale assets
 Non-current assets due
 within one year
 Other current assets             VII. 12                    29,280,925.29      1,046,977,400.35
                                                 98 / 308
                                         Annual Report 2019



Total current assets                                 5,263,532,100.37     4,099,631,263.32
Non-current assets:
Loans and advances to
customers
Debt investment
Available-for-sale financial
                                                                             3,600,000.00
assets
Other debt investment
Held-to-maturity investment
Long-term receivables          VII. 15                     6,624,590.00
Long-term equity               VII. 16
                                                          35,582,783.47     30,175,665.26
investments
Investments in other equity    VII. 17
                                                           3,909,179.93
instruments
Other non-current financial
assets
Investment real estate
Fixed assets                   VII. 20               1,163,702,352.12      876,617,888.99
Construction in progress       VII. 21                   260,469,728.76     24,506,469.59
Productive biological assets
Oil and gas assets
Right-of-use assets
Intangible assets              VII. 25                   331,005,762.09    187,987,875.67
Development expenses
Goodwill                       VII. 27                    30,175,537.19        131,001.23
Long-term prepaid              VII. 28
                                                         118,336,333.95    118,024,364.67
expenses
Deferred income tax assets     VII. 29                    36,623,535.59     25,525,520.98
Other non-current assets       VII. 30                   315,153,408.27    311,300,000.00
Total non-current assets                             2,301,583,211.37     1,577,868,786.39
Total assets                                         7,565,115,311.74     5,677,500,049.71
Current liabilities:
Short-term borrowings          VII. 31                   183,193,763.86
Borrowings from central
bank
Placements from banks and
other financial institutions
                                              99 / 308
                                             Annual Report 2019



Held-for-trading financial
liabilities
Financial liabilities at fair
value through current profit
or loss
Derivative financial liabilities
Bills payable
Accounts payable                   VII. 35               1,861,072,467.87     1,319,407,048.21
Accounts received in               VII. 36
                                                             206,762,293.94    147,647,053.87
advance
Financial assets sold under
repurchase agreements
Deposits from customers
and other banks
Brokerage for trading
securities
Brokerage for underwriting
securities
Employee benefits payable          VII. 37                   154,119,492.32    120,786,076.52
Taxes payable                      VII. 38                   258,583,118.14    279,377,546.18
Other payables                     VII. 39                   331,438,976.35    240,665,881.17
Including: Interest payable
Dividend payable
Fees and commissions
payable
Reinsured accounts payable
Held-for-sale liabilities
Non-current liabilities due
within one year
Other current liabilities
Total current liabilities                                2,995,170,112.48     2,107,883,605.95
Non-current liabilities:
Reserves for insurance
contracts
Long-term borrowings
Bonds payable


                                                 100 / 308
                                          Annual Report 2019



Including: Preference
shares
Perpetual bonds
Lease liabilities
Long-term payable               VII. 46                     6,620,000.00       5,109,800.00
Long-term employee
benefits payable
Estimated liabilities
Deferred income                 VII. 49                    65,823,213.11      67,277,109.51
Deferred income tax             VII. 29
                                                           36,576,744.55         564,909.50
liabilities
Other non-current liabilities
Total non-current liabilities                             109,019,957.66      72,951,819.01
Total liabilities                                     3,104,190,070.14      2,180,835,424.96
Owner’s equity (or
shareholders’ equity):
Share capital                   VII. 51                   920,000,000.00     920,000,000.00
Other equity instruments
Including: Preference
shares
Perpetual bonds
Capital reserve                 VII. 53                   272,347,764.53     272,347,764.53
Less: Treasury shares
Other comprehensive
                                                               526,359.55
income
Special reserve
Surplus reserve                 VII. 57                   440,260,399.59     343,733,386.35
General risk provision
Undistributed profit            VII. 58               2,568,365,861.32      1,874,727,294.53
Total equity attributable to
the owners of the parent                              4,201,500,384.99      3,410,808,445.41
company
Minority equity                                           259,424,856.61      85,856,179.34
Total owners’ equity (or
                                                      4,460,925,241.60      3,496,664,624.75
shareholders’ equity)




                                              101 / 308
                                          Annual Report 2019



 Total liabilities and owner's
 equity (or shareholders’                            7,565,115,311.74         5,677,500,049.71
 equity)


Legal Representative: Chen Huwen Accountant in charge: Zhang Qing              Person in charge of
Accounting Department: Zhai Yu


                                  Parent Company’s Balance Sheet
                                         31 December 2019
Prepared by: SHANGHAI M&G STATIONERY INC.
                                                                      Unit: Yuan    Currency: RMB
               Item                  Notes       31 December 2019           31 December 2018
 Current assets:
 Cash and equivalents                                 1,358,805,872.56             552,507,774.24
 Held-for-trading financial
                                                          509,467,061.37
 assets
 Financial assets at fair value
 through current profit or loss
 Derivative financial assets
 Bills receivable
 Accounts receivable                XVII. 1                82,949,224.65            93,324,765.86
 Receivables financing
 Prepayment                                                 9,630,209.45             9,002,289.37
 Other receivables                  XVII. 2               285,036,794.54           227,644,350.97
 Including: Interest
                                                               192,500.00
 receivable
 Dividend receivable
 Inventories                                              448,245,658.48           433,945,665.76
 Held for sale assets
 Non-current assets due
 within one year
 Other current assets                                     150,047,540.99           820,679,150.20
 Total current assets                                 2,844,182,362.04         2,137,103,996.40
 Non-current assets:
 Debt investment
 Available-for-sale financial                                                        3,600,000.00
 assets
                                              102 / 308
                                         Annual Report 2019



Other debt investment
Held-to-maturity investment
Long-term receivables                                      6,624,590.00
Long-term equity                   XVII. 3
                                                     1,089,168,192.56      878,722,964.35
investments
Investments in other equity
                                                           3,909,179.93
instruments
Other non-current financial
assets
Investment real estate
Fixed assets                                             749,415,024.84    792,636,398.34
Construction in progress                                 258,864,834.00     23,686,726.44
Productive biological assets
Oil and gas assets
Right-of-use assets
Intangible assets                                        182,268,368.82    184,634,388.95
Development expenses
Goodwill
Long-term prepaid
                                                          10,106,589.01     15,345,487.19
expenses
Deferred income tax assets                                 5,469,359.66      5,277,303.99
Other non-current assets                                 311,929,028.24    311,300,000.00
Total non-current assets                             2,617,755,167.06     2,215,203,269.26
Total assets                                         5,461,937,529.10     4,352,307,265.66
Current liabilities:
Short-term borrowings
Held-for-trading financial
liabilities
Financial liabilities at fair
value through current profit
or loss
Derivative financial liabilities
Bills payable
Accounts payable                                         225,831,712.59    240,475,062.99
Accounts received in
                                                         116,720,284.19     80,736,039.60
advance
Employee benefits payable                                 87,609,891.62     76,794,379.93
                                             103 / 308
                                Annual Report 2019



Taxes payable                                   160,129,252.33    187,418,365.45
Other payables                                  513,035,659.92     29,240,729.97
Including: Interest payable
Dividend payable
Held-for-sale liabilities
Non-current liabilities due
                                                                  140,000,000.00
within one year
Other current liabilities
Total current liabilities                   1,103,326,800.65      754,664,577.94
Non-current liabilities:
Long-term borrowings
Bonds payable
Including: Preference
shares
Perpetual bonds
Lease liabilities
Long-term payable                               258,620,000.00    187,109,800.00
Long-term employee
benefits payable
Estimated liabilities
Deferred income                                  28,453,779.37     29,979,024.38
Deferred income tax
                                                  1,420,059.21
liabilities
Other non-current liabilities
Total non-current liabilities                   288,493,838.58    217,088,824.38
Total liabilities                           1,391,820,639.23      971,753,402.32
Owner’s equity (or
shareholders’ equity):
Share capital                                   920,000,000.00    920,000,000.00
Other equity instruments
Including: Preference
shares
Perpetual bonds
Capital reserve                                 274,008,599.09    274,008,599.09
Less: Treasury shares
Other comprehensive
                                                     292,894.11
income
                                    104 / 308
                                        Annual Report 2019



 Special reserve
 Surplus reserve                                        439,931,539.68            343,404,526.44
 Undistributed profit                               2,435,883,856.99          1,843,140,737.81
 Total owners’ equity (or
                                                    4,070,116,889.87          3,380,553,863.34
 shareholders’ equity)
 Total liabilities and owner's
 equity (or shareholders’                          5,461,937,529.10          4,352,307,265.66
 equity)
Legal Representative: Chen Huwen Accountant in charge: Zhang Qing             Person in charge of
Accounting Department: Zhai Yu


                                 Consolidated Income Statement
                                    January - December 2019
                                                                    Unit: Yuan     Currency: RMB
                   Item                     Notes               2019                  2018
 I. Total operating income                               11,141,101,364.44       8,534,988,597.55
 Including: Operating income             VII. 59         11,141,101,364.44       8,534,988,597.55
 Interest income
 Premium received
 Handling fee and commission
 income
 II. Total operating costs                                9,873,266,701.55       7,640,602,184.07
 Including: Operating cost               VII. 59          8,229,837,268.86       6,330,446,740.16
 Interest expenses
 Handling fee and commission
 expenses
 Payment on surrenders
 Net compensation expenses
 Net provision drawn for insurance
 contract
 Policy dividend expenses
 Reinsurance expenses
 Taxes and surcharges                    VII. 60              41,995,058.06        34,720,679.26
 Selling expenses                        VII. 61             980,166,101.18       789,386,543.37
 Administrative expenses                 VII. 62             469,262,188.13       379,618,754.18
 R&D expenses                            VII. 63             160,403,362.97       114,388,916.75
 Financial expenses                      VII. 64              -8,397,277.65         -7,959,449.65
                                            105 / 308
                                            Annual Report 2019



Including: Interest expenses                                       8,386,182.80
Interest income                                                   20,872,167.57     5,997,422.97
Add: Other gains                             VII. 65              26,504,881.46     8,716,713.66
Income from investment (“-” refers to      VII. 66
                                                                  23,994,985.32    35,123,869.91
loss)
Including: Investment income from
                                                                    -576,595.97      -393,609.74
associates and joint ventures
Derecognition of income from
financial assets at amortized cost
Exchange gains (“-” refers to loss)
Net gain on exposure hedging
(“-” refers to loss)
Gain on change in fair value (“-”          VII. 68
                                                                   4,613,287.24
refers to loss)
Losses on credit impairment                  VII. 69
                                                                 -28,006,009.88
(“-” refers to loss)
Losses on assets impairment                  VII. 70
                                                                 -17,843,081.89    -3,412,585.70
(“-” refers to loss)
Gains from asset disposal (“-” refers      VII. 71
                                                                   6,081,606.95       -69,195.83
to loss)
III. Operating profits (“-” refers to
                                                             1,283,180,332.09     934,745,215.52
loss)
Add: Non-operating profits                   VII. 72              29,358,655.04    46,009,012.19
Less: Non-operating expenses                 VII. 73              18,859,243.06    20,539,389.95
IV. Total profits (“-” refers to total
                                                             1,293,679,744.07     960,214,837.76
loss)
Less: Income tax expenses                    VII. 74             217,602,900.41   152,378,423.75
V. Net profits (“-” refers to net loss)                    1,076,076,843.66     807,836,414.01
(I) Classified by operation continuity
1. Net profits from continuing
                                                             1,076,076,843.66     807,836,414.01
activities (“-” refers to net loss)
2. Net profits from discontinuing
activities (“-” refers to net loss)
(II) Classified by ownership
1. Net profits attributable to
shareholders of the parent company                           1,060,083,625.03     806,847,308.41
(“-” refers to net loss)

                                                106 / 308
                                         Annual Report 2019



2. Profit or loss attributable to
minority shareholders (“-” refers to                        15,993,218.63   989,105.60
net loss)
VI. Net amount of other
                                                                709,796.69
comprehensive income after tax
(I) Net amount of other
comprehensive income after tax
                                                                526,359.55
attributable to owners of the parent
company
1. Other comprehensive income not
                                                                309,179.93
to be reclassified into profit or loss
(1) Change in re-measurement of
defined benefit plans
(2) Other comprehensive income
that may not be reclassified to profit
or loss under equity method
(3) Change in fair value of
investments in other equity                                     309,179.93
instruments
(4) Change in fair value of
enterprise's own credit risk
2. Other comprehensive income to
                                                                217,179.62
be reclassified into profit or loss
(1) Other comprehensive income
that may be reclassified to profit or                            -16,285.82
loss under equity method
(2) Change in fair value of other debt
investments
(3) Profit or loss from the change of
fair value of available-for-sale
financial assets
(4) Amount included in other
comprehensive income on
reclassification of financial assets
(5) Profit or loss from held-to-
maturity investment reclassified as
available-for-sale financial assets


                                             107 / 308
                                         Annual Report 2019



 (6) Credit impairment provisions of
 other debt investments
 (7) Cash flow hedging reserve
 (Effective portion of cash flow
 hedging profit or loss)
 (8) Exchange differences from
                                                                  233,465.44
 translation of financial statements
 (9) Others
 (II) Net amount of other
 comprehensive income after tax                                   183,437.14
 attributable to minority shareholders
 VII. Total comprehensive income                          1,076,786,640.35         807,836,414.01
 (I) Total comprehensive income
 attributable to owners of the parent                     1,060,609,984.58         806,847,308.41
 company
 (II) Total comprehensive income
                                                               16,176,655.77            989,105.60
 attributable to minority shareholders
 VIII. Earnings per share:
 (I) Basic earnings per share
                                                                        1.1523                0.8770
 (Yuan/share)
 (II) Diluted earnings per share
                                                                        1.1523                0.8770
 (Yuan/share)
In case of business combination under common control, net profit realized by the combined
before the combination in the period was nil; net profit realized by the combined in the previous
period was nil. RMB0.
Legal Representative: Chen Huwen Accountant in charge: Zhang Qing                Person in charge of
Accounting Department: Zhai Yu


                            Income Statement of the Parent Company
                                   January - December 2019
                                                                     Unit: Yuan      Currency: RMB
                Item                        Notes                2019                  2018
 I. Operating income                     XVII. 4          3,933,991,943.14        3,402,622,358.54
 Less: Operating cost                    XVII. 4          2,183,782,074.37        2,034,456,319.11
 Taxes and surcharges                                          17,610,206.96        15,169,890.00
 Selling expenses                                             186,518,505.25       164,230,651.64
 Administrative expenses                                      338,338,989.17       260,215,672.87

                                              108 / 308
                                            Annual Report 2019



R&D expenses                                                     129,731,243.16   114,388,916.75
Financial expenses                                               -12,660,392.50    -5,324,409.58
Including: Interest expenses                                        948,654.26
Interest income                                                   12,582,570.87     2,721,099.71
Add: Other gains                                                   5,782,081.23     4,618,424.45
Income from investment (“-” refers        XVII. 5
                                                                  21,470,373.55    32,190,116.49
to loss)
Including: Investment income from
                                                                    -576,595.97      -393,609.74
associates and joint ventures
Derecognition of income from
financial assets at amortized cost
Net gain on exposure hedging
(“-” refers to loss)
Gain on change in fair value
                                                                   3,137,261.37
(“-” refers to loss)
Losses on credit impairment
                                                                    -651,502.57
(“-” refers to loss)
Losses on assets impairment
                                                                  -2,154,113.62    -1,191,669.73
(“-” refers to loss)
Gains from asset disposal
                                                                    190,467.53       -332,568.10
(“-” refers to loss)
II. Operating profits (“-” refers to
                                                             1,118,445,884.22     854,769,620.86
loss)
Add: Non-operating profits                                        17,311,132.84    35,648,932.27
Less: Non-operating expenses                                       2,001,519.26    13,794,616.24
III. Total profits (“-” refers to total
                                                             1,133,755,497.80     876,623,936.89
loss)
Less: Income tax expenses                                        173,865,695.38   131,832,461.42
IV. Net profits (“-” refers to net
                                                                 959,889,802.42   744,791,475.47
loss)
(I) Net profits from continuing
                                                                 959,889,802.42   744,791,475.47
activities (“-” refers to net loss)
(II) Net profits from discontinuing
activities (“-” refers to net loss)
V. Net amount of other
                                                                    292,894.11
comprehensive income after tax



                                                 109 / 308
                                         Annual Report 2019



(I) Other comprehensive income
not to be reclassified into profit or                         309,179.93
loss
1. Change in re-measurement of
defined benefit plans
2. Other comprehensive income
that may not be reclassified to
profit or loss under equity method
3. Change in fair value of
investments in other equity                                   309,179.93
instruments
4. Change in fair value of
enterprise's own credit risk
(II) Other comprehensive income
                                                              -16,285.82
to be reclassified into profit or loss
1. Other comprehensive income
that may be reclassified to profit                            -16,285.82
or loss under equity method
2. Change in fair value of other
debt investments
3. Profit or loss from the change
of fair value of available-for-sale
financial assets
4. Amount included in other
comprehensive income on
reclassification of financial assets
5. Profit or loss from held-to-
maturity investment reclassified
as available-for-sale financial
assets
6. Credit impairment provisions of
other debt investments
7. Cash flow hedging reserve
(Effective portion of cash flow
hedging profit or loss)
8. Exchange differences from
translation of financial statements
9. Others
                                             110 / 308
                                       Annual Report 2019



 VI. Total comprehensive income                             960,182,696.53        744,791,475.47
 VII. Earnings per share:
 (I) Basic earnings per share
 (Yuan/share)
 (II) Diluted earnings per share
 (Yuan/share)
Legal Representative: Chen Huwen Accountant in charge: Zhang Qing            Person in charge of
Accounting Department: Zhai Yu


                               Consolidated Cash Flow Statement
                                   January - December 2019
                                                                    Unit: Yuan      Currency: RMB
                Item                   Notes                 2019                    2018
 I. Cash flow from operating
 activities:
 Cash received from sales of
                                                       12,659,206,706.73         9,713,854,726.05
 goods or rendering of services
 Net increase in customer and
 interbank deposits
 Net increase in borrowings
 from central bank
 Net increase in placements
 from banks and other financial
 institutions
 Cash received from premiums
 under original insurance
 contract
 Net cash received from
 reinsurance business
 Net increase in deposits of
 policy holders and
 investments
 Cash received from interest,
 fees and commissions
 Net increase in borrowings
 Net increase in repurchase
 business capital


                                           111 / 308
                                     Annual Report 2019



Net cash received from
securities trading agency
services
Tax rebates                                               10,615,726.68
Other cash received from         VII. 76
                                                         278,708,570.57     107,722,867.77
operating activities
Sub-total of cash inflows from
                                                       12,948,531,003.98   9,821,577,593.82
operating activities
Cash paid for goods and
                                                        9,111,402,404.98   7,005,237,744.44
services
Net increase in customer
loans and advances
Net increase in deposits with
PBOC and interbank deposits
Cash paid for compensation
payments under original
insurance contract
Net increase in funds for
lending
Cash paid for interests,
handling charges and
commissions
Cash paid for policy dividends
Cash paid to and on behalf of
                                                         727,849,843.52     578,387,066.44
employees
Taxes and fees paid                                      676,394,326.12     467,902,661.41
Cash paid for other operating    VII. 76
                                                        1,350,943,045.68    942,109,556.02
activities
Sub-total of cash outflows
                                                       11,866,589,620.30   8,993,637,028.31
from operating activities
Net cash flow generated from
                                                        1,081,941,383.68    827,940,565.51
operating activities
II. Cash flow from investing
activities:
Cash received from disposal
                                                        1,250,355,226.95   3,065,000,000.00
of investments



                                           112 / 308
                                 Annual Report 2019



Cash received from returns on
                                                      24,216,354.35     35,517,479.65
investments
Net cash received from
disposal of fixed assets,
                                                       5,463,204.22        912,028.22
intangible assets and other
long-term assets
Net cash received from
disposal of subsidiaries and
other operating entities
Other cash received relating
to investing activities
Sub-total of cash inflows from
                                                 1,280,034,785.52     3,101,429,507.87
investing activities
Cash paid for purchase and
construction of fixed assets,
                                                  377,738,579.26       318,226,341.22
intangible assets and other
long-term assets
Cash paid for investment                          866,000,000.00      3,079,169,275.00
Net increase in pledged loans
Net cash paid for acquiring
subsidiaries and other                            110,648,892.44
operating entities
Other cash paid relating to
investing activities
Sub-total of cash outflows
                                                 1,354,387,471.70     3,397,395,616.22
from investing activities
Net cash flow generated from
                                                   -74,352,686.18      -295,966,108.35
investing activities
III. Cash flow generated
from financing activities:
Proceeds received from
                                                      42,000,000.00      4,900,000.00
financing activities
Including: Proceeds received
by subsidiaries from minority                         42,000,000.00      4,900,000.00
shareholders’ investment
Cash received from
                                                  346,892,780.31
borrowings


                                     113 / 308
                                         Annual Report 2019



 Other cash received from
 financing-related activities
 Sub-total of cash inflows from
                                                            388,892,780.31           4,900,000.00
 financing activities
 Cash repayments of
                                                            458,363,649.10
 borrowings
 Dividends paid, profit
                                                            286,141,698.09         230,000,000.00
 distributed or interest paid
 Including: Dividend and profit
 paid by subsidiaries to
 minority shareholders
 Other cash paid for financing-      VII. 76
                                                              8,687,534.78
 related activities
 Sub-total of cash outflows
                                                            753,192,881.97         230,000,000.00
 from financing activities
 Net cash flow from financing
                                                            -364,300,101.66        -225,100,000.00
 activities
 IV. Effects of exchange rate
 fluctuations on cash and                                     -7,343,606.05          2,580,870.25
 cash equivalents
 V. Net increase in cash and
                                                            635,944,989.79         309,455,327.41
 cash equivalents
 Add: Cash and cash
 equivalents at the beginning of                            741,501,446.10         432,046,118.69
 the period
 VI. Cash and cash
 equivalents at the end of the                             1,377,446,435.89        741,501,446.10
 period


Legal Representative: Chen Huwen Accountant in charge: Zhang Qing Person in charge of
Accounting Department: Zhai Yu




                                Cash Flow Statement of the Company
                                      January - December 2019
                                                                      Unit: Yuan    Currency: RMB
               Item                      Notes                 2019                   2018


                                               114 / 308
                                 Annual Report 2019



I. Cash flow from operating
activities:
Cash received from sales of
                                                 4,481,220,462.21     3,889,934,554.26
goods or rendering of services
Tax rebates
Other cash received from
                                                  869,793,478.23        65,606,561.94
operating activities
Sub-total of cash inflows from
                                                 5,351,013,940.44     3,955,541,116.20
operating activities
Cash paid for goods and
                                                 2,424,224,396.02     2,227,188,178.82
services
Cash paid to and on behalf of
                                                  366,624,770.76       328,475,870.29
employees
Taxes and fees paid                               445,473,384.86       289,957,488.72
Cash paid for other operating
                                                  894,987,272.24       557,320,507.69
activities
Sub-total of cash outflows
                                                 4,131,309,823.88     3,402,942,045.52
from operating activities
Net cash flow generated from
                                                 1,219,704,116.56      552,599,070.68
operating activities
II. Cash flow from investing
activities:
Cash received from disposal
                                                 1,020,000,000.00     2,610,000,000.00
of investments
Cash received from returns on
                                                      22,046,969.52     32,583,726.23
investments
Net cash received from
disposal of fixed assets,
                                                       1,564,005.35        611,830.73
intangible assets and other
long-term assets
Net cash received from
disposal of subsidiaries and
other operating entities
Other cash received relating
to investing activities
Sub-total of cash inflows from
                                                 1,043,610,974.87     2,643,195,556.96
investing activities


                                     115 / 308
                                 Annual Report 2019



Cash paid for purchase and
construction of fixed assets,
                                                  301,156,480.55       246,840,159.56
intangible assets and other
long-term assets
Cash paid for investment                          954,000,000.00      2,589,269,275.00
Net cash paid for acquiring
subsidiaries and other                            170,005,997.67
operating entities
Other cash paid relating to
investing activities
Sub-total of cash outflows
                                                 1,425,162,478.22     2,836,109,434.56
from investing activities
Net cash flow generated from
                                                  -381,551,503.35      -192,913,877.60
investing activities
III. Cash flow generated
from financing activities:
Proceeds received from
financing activities
Cash received from
borrowings
Other cash received from
financing-related activities
Sub-total of cash inflows from
financing activities
Cash repayments of
borrowings
Dividends paid, profit
                                                  276,948,654.26       230,000,000.00
distributed or interest paid
Other cash paid for financing-
related activities
Sub-total of cash outflows
                                                  276,948,654.26       230,000,000.00
from financing activities
Net cash flow from financing
                                                  -276,948,654.26      -230,000,000.00
activities
IV. Effects of exchange rate
fluctuations on cash and                              -2,444,756.42      2,580,870.25
cash equivalents


                                     116 / 308
                                   Annual Report 2019



 V. Net increase in cash and
                                                    558,759,202.53    132,266,063.33
 cash equivalents
 Add: Cash and cash
 equivalents at the beginning of                    247,580,827.87    115,314,764.54
 the period
 VI. Cash and cash
 equivalents at the end of the                      806,340,030.40    247,580,827.87
 period


Legal Representative: Chen Huwen Accountant in charge: Zhang Qing Person in charge of
Accounting Department: Zhai Yu




                                       117 / 308
                                                                                                     Annual Report 2019




                                                                       Consolidated Statements of Changes in Owners’ Equity
                                                                                                 January - December 2019
                                                                                                                                                                                           Unit: Yuan           Currency: RMB
                                                                                                                           2019


                                                                                 Equity attributable to owners of the parent company
                                                                                                                                                                                                                        Total equity
          Item
                     Paid-up capital     Other equity instruments                       Less:       Other                                  General                                                   Minority equity   attributable to
                                                                                                                Special      Surplus                    Undistributed
                       (or share       Preference Perpetual            Capital reserve Treasury comprehensive                                risk                         Others      Sub-total                           owners
                                                              Others                                            reserve      reserve                        profit
                        capital)        shares      bonds                               shares     income                                  provision

I. Balance at the
                     920,000,000.00                                    272,347,764.53                                     343,733,386.35               1,874,727,294.53            3,410,808,445.41 85,856,179.34 3,496,664,624.75
end of last year

Add: Changes in

accounting                                                                                                                   538,033.00                   5,543,922.00                6,081,955.00                       6,081,955.00

policies

Correction for

previous errors

Enterprise merger

under the same

control

Others

II. Balance at the

beginning of the     920,000,000.00                                    272,347,764.53                                     344,271,419.35               1,880,271,216.53            3,416,890,400.41 85,856,179.34 3,502,746,579.75

year

III. Increase and

decrease for the
                                                                                                   526,359.55              95,988,980.24                688,094,644.79              784,609,984.58 173,568,677.27      958,178,661.85
period (“-” for

decrease)




                                                                                                            118 / 308
                      Annual Report 2019

(I) Total

comprehensive        526,359.55                         1,060,083,625.03   1,060,609,984.58 16,176,655.77 1,076,786,640.35
income

(II) Owner’s

contribution and                                                                              157,392,021.50   157,392,021.50

capital reduction

1. Ordinary

shares
                                                                                               42,000,000.00    42,000,000.00
contributed by the

owners

2. Capital

contributions by
other equity

instrument

holders

3. Amount of

share-based

payments

credited to
owners’ equity

4. Others                                                                                     115,392,021.50   115,392,021.50

(III) Profit
                                        95,988,980.24    -371,988,980.24    -276,000,000.00                    -276,000,000.00
distribution

1. Withdrawal of
                                        95,988,980.24     -95,988,980.24
surplus reserve

2. Withdrawal of

general risk

provision

3. Distribution to

owners (or                                               -276,000,000.00    -276,000,000.00                    -276,000,000.00
shareholders)



                            119 / 308
                       Annual Report 2019

4. Others

(IV) Internal carry-

forward of

owners’ equity

1. Transfer of

capital reserve to
capital (or share

capital)

2. Transfer of
surplus reserve to

capital (or share

capital)

3. Surplus reserve

to cover loss

4. Changes in

defined benefit

scheme carried

forward to

retained earnings

5. Carry-forward

of other

comprehensive

income to

retained earnings

6. Others

(V) Special

reserve

1. Withdrawal for

the period

2. Utilization for

the period



                           120 / 308
                                                                                                      Annual Report 2019

(VI) Others

IV. Balance at the
                      920,000,000.00                                  272,347,764.53                526,359.55          440,260,399.59                 2,568,365,861.32          4,201,500,384.99 259,424,856.61 4,460,925,241.60
end of the period




                                                                                                                            2018

                                                                                   Equity attributable to owners of the parent company
                                                                                                                                                                                                                      Total equity
          Item                                                                                                                                                                                          Minority
                       Paid-up capital     Other equity instruments                       Less:       Other                                  General                                                                 attributable to
                                                                                                                  Special      Surplus                    Undistributed                                  equity
                          (or share      Preference Perpetual            Capital reserve Treasury comprehensive                                risk                         Others      Sub-total                       owners
                                                                Others                                            reserve      reserve                        profit
                          capital)        shares      bonds                               shares     income                                  provision

I. Balance at the
                       920,000,000.00                                    272,347,764.53                                     269,254,238.80               1,372,359,133.67            2,833,961,137.00 79,967,073.74 2,913,928,210.74
end of last year

Add: Changes in

accounting policies

Correction for

previous errors

Enterprise merger

under the same

control

Others

II. Balance at the

beginning of the       920,000,000.00                                    272,347,764.53                                     269,254,238.80               1,372,359,133.67            2,833,961,137.00 79,967,073.74 2,913,928,210.74

year

III. Increase and
decrease for the
                                                                                                                             74,479,147.55                502,368,160.86              576,847,308.41 5,889,105.60    582,736,414.01
period (“-” for

decrease)




                                                                                                              121 / 308
                     Annual Report 2019

(I) Total

comprehensive                                        806,847,308.41    806,847,308.41     989,105.60    807,836,414.01
income

(II) Owner’s

contribution and                                                                         4,900,000.00     4,900,000.00

capital reduction

1. Ordinary shares

contributed by the                                                                       4,900,000.00     4,900,000.00

owners

2. Capital

contributions by

other equity
instrument holders

3. Amount of

share-based

payments credited

to owners’ equity

4. Others

(III) Profit
                                     74,479,147.55   -304,479,147.55   -230,000,000.00                  -230,000,000.00
distribution

1. Withdrawal of
                                     74,479,147.55    -74,479,147.55
surplus reserve

2. Withdrawal of

general risk

provision

3. Distribution to

owners (or                                           -230,000,000.00   -230,000,000.00                  -230,000,000.00

shareholders)

4. Others




                         122 / 308
                         Annual Report 2019

(IV) Internal carry-

forward of owners’
equity

1. Transfer of

capital reserve to

capital (or share

capital)

2. Transfer of

surplus reserve to

capital (or share

capital)

3. Surplus reserve
to cover loss

4. Changes in

defined benefit

scheme carried

forward to retained

earnings

5. Carry-forward of
other

comprehensive

income to retained
earnings

6. Others

(V) Special reserve

1. Withdrawal for

the period

2. Utilization for the

period

(VI) Others




                             123 / 308
                                                                                                   Annual Report 2019

IV. Balance at the
                       920,000,000.00                              272,347,764.53                                      343,733,386.35        1,874,727,294.53        3,410,808,445.41 85,856,179.34 3,496,664,624.75
end of the period

Legal Representative: Chen Huwen Accountant in charge: Zhang Qing Person in charge of Accounting Department: Zhai Yu


                                                             Statements of Changes in Equity of Owners of Parent Company
                                                                                            January - December 2019
                                                                                                                                                                            Unit: Yuan             Currency: RMB
                                                                                                                                 2019

                                           Paid-up capital             Other equity instruments                                   Less:        Other                                                    Total equity
                     Item                                                                                                                                  Special      Surplus       Undistributed
                                             (or share       Preference                                       Capital reserve   Treasury   comprehensive                                               attributable to
                                                                          Perpetual bonds         Others                                                   reserve      reserve           profit
                                              capital)        shares                                                             shares       income                                                      owners

I. Balance at the end of last year         920,000,000.00                                                     274,008,599.09                                         343,404,526.44 1,843,140,737.81 3,380,553,863.34

Add: Changes in accounting policies                                                                                                                                     538,033.00      4,842,297.00      5,380,330.00

Correction for previous errors

Others

II. Balance at the beginning of the
                                           920,000,000.00                                                     274,008,599.09                                         343,942,559.44 1,847,983,034.81 3,385,934,193.34
year

III. Increase and decrease for the
                                                                                                                                              292,894.11              95,988,980.24   587,900,822.18    684,182,696.53
period (“-” for decrease)

(I) Total comprehensive income                                                                                                                292,894.11                              959,889,802.42    960,182,696.53

(II) Owner’s contribution and capital

reduction

1. Ordinary shares contributed by the

owners

2. Capital contributions by other equity

instrument holders

3. Amount of share-based payments

credited to owners’ equity

4. Others




                                                                                                           124 / 308
                                                                                                    Annual Report 2019

(III) Profit distribution                                                                                                                                              95,988,980.24   -371,988,980.24   -276,000,000.00

1. Withdrawal of surplus reserve                                                                                                                                       95,988,980.24    -95,988,980.24

2. Distribution to owners (or
                                                                                                                                                                                       -276,000,000.00   -276,000,000.00
shareholders)

3. Others

(IV) Internal carry-forward of owners’

equity

1. Transfer of capital reserve to capital

(or share capital)

2. Transfer of surplus reserve to

capital (or share capital)

3. Surplus reserve to cover loss

4. Changes in defined benefit scheme

carried forward to retained earnings

5. Carry-forward of other
comprehensive income to retained

earnings

6. Others

(V) Special reserve

1. Withdrawal for the period

2. Utilization for the period

(VI) Others

IV. Balance at the end of the period        920,000,000.00                                                     274,008,599.09                  292,894.11             439,931,539.68 2,435,883,856.99 4,070,116,889.87



                                                                                                                                 2018

                                            Paid-up capital             Other equity instruments                                  Less:         Other                                                     Total equity
                     Item                                                                                                                                   Special      Surplus       Undistributed
                                              (or share       Preference                                       Capital reserve   Treasury   comprehensive                                                attributable to
                                                                           Perpetual bonds         Others                                                   reserve      reserve           profit
                                               capital)        shares                                                            shares        income                                                       owners

 I. Balance at the end of last year         920,000,000.00                                                     274,008,599.09                                         268,925,378.89 1,402,828,409.89 2,865,762,387.87

 Add: Changes in accounting policies



                                                                                                            125 / 308
                                                           Annual Report 2019

Correction for previous errors

Others

II. Balance at the beginning of the
                                          920,000,000.00           274,008,599.09   268,925,378.89 1,402,828,409.89 2,865,762,387.87
year

III. Increase and decrease for the
                                                                                     74,479,147.55   440,312,327.92    514,791,475.47
period (“-” for decrease)

(I) Total comprehensive income                                                                       744,791,475.47    744,791,475.47

(II) Owner’s contribution and capital

reduction

1. Ordinary shares contributed by the

owners

2. Capital contributions by other

equity instrument holders

3. Amount of share-based payments

credited to owners’ equity

4. Others

(III) Profit distribution                                                            74,479,147.55   -304,479,147.55   -230,000,000.00

1. Withdrawal of surplus reserve                                                     74,479,147.55    -74,479,147.55

2. Distribution to owners (or
                                                                                                     -230,000,000.00   -230,000,000.00
shareholders)

3. Others

(IV) Internal carry-forward of owners’

equity

1. Transfer of capital reserve to

capital (or share capital)

2. Transfer of surplus reserve to

capital (or share capital)

3. Surplus reserve to cover loss




                                                               126 / 308
                                                            Annual Report 2019

 4. Changes in defined benefit

 scheme carried forward to retained

 earnings

 5. Carry-forward of other

 comprehensive income to retained

 earnings

 6. Others

 (V) Special reserve

 1. Withdrawal for the period

 2. Utilization for the period

 (VI) Others

 IV. Balance at the end of the period   920,000,000.00              274,008,599.09                     343,404,526.44 1,843,140,737.81 3,380,553,863.34

Legal Representative: Chen Huwen Accountant in charge: Zhang Qing Person in charge of Accounting Department: Zhai Yu




                                                                127 / 308
                                        Annual Report 2019



III. General Information about the Company
1.   Company profile
"√ Applicable" "□ Not applicable"
Shanghai M&G Stationery Inc. (hereinafter referred to as “Company” or the “Company”) is a
limited company that was approved by the Approval for the Initial Public Offering of Shanghai
M&G Stationery Inc. in [2015] No. 15 securities regulatory license of China Securities Regulatory
Commission in January 2015. The Company’s business license No.: 91310000677833266F. In
January 2015, the Company was listed on Shanghai Stock Exchange. The industry where the
Company operates is manufacturing industry in products for stationery, arts, sports and
entertainment.
As of 31 December 2019, the Company issued a total of 920,000,000 shares accumulatively,
and its registered capital amounted to RMB920,000,000. The registered address of the
Company is Building 3, No. 3469 Jinqian Road, Fengxian District,Shanghai. The principal
operations of the Company include: stationery manufacturing and sales, digital products, security
equipment, instruments and apparatus, protective equipment in work, furniture, decorations,
cosmetics, accessories, office supplies, craft gifts (except ivory and its products), rubber and
plastic products, electronic products, household appliances, toys, molds, hardware and electric
material, communication equipment, computer software and auxiliary equipment, wholesale and
retail of daily necessities, engagement in the import and export business of goods and
technology, food sales, e-commerce, publication operation, printing for other prints, packaging
and printing services, and consultation for business management. [For those businesses that
require permission, business activities are conducted after getting the approval from relevant
departments].
The parent company of the Company is M&G Holdings (Group) Co., Ltd., and the beneficial
controllers are Chen Huwen, Chen Huxiong, and Chen Xueling.
The financial statements were approved for submission by the Board of Directors on 10 April
2020.


2.   Scope of consolidated financial statements
"√ Applicable" "□ Not applicable"
As of 31 December 2019, subsidiaries in the scope of the Company’s consolidated financial
statements are presented as follows:
                                       Name of subsidiaries
 Shanghai M&G Zhenmei Stationery Co., Ltd.(上海晨光珍美文具有限公司)
 Shanghai M&G Colipu Office Supplies Co., Ltd.
 Lianyungang Colipu Office Supplies Co., Ltd.(连云港市科力普办公用品有限公司)
 Shenyang M&G Colipu Office Supplies Co., Ltd.(沈阳晨光科力普办公用品有限公司)

                                             128 / 308
                                         Annual Report 2019


 Shanghai M&G Stationery & Gift Co., Ltd.(上海晨光文具礼品有限公司)
 Shanghai M&G Stationery Sales Co., Ltd.(上海晨光文具销售有限公司)
 Guangzhou M&G Stationery&Gifts Sales Co., Ltd.(广州晨光文具礼品销售有限公司)
 Yiwu Chenxing Stationery Co., Ltd.(义乌市晨兴文具用品有限公司)
 Harbin M&G Sanmei Stationery Co., Ltd.(哈尔滨晨光三美文具有限公司)
 Zhengzhou M&G Stationery&Gifts Co., Ltd.(郑州晨光文具礼品有限责任公司)
 M&G Living Studio Enterprise Management Co., Ltd.(晨光生活馆企业管理有限公司)
 M&G Living Studio Enterprise Management (Shanghai) Co., Ltd.(晨光生活馆企业管理(上海)
 有限公司)
 Shanghai M&G Jiamei Stationery Co., Ltd.(上海晨光佳美文具有限公司)
 Jiangsu M&G Living Studio Enterprise Management Co., Ltd.(江苏晨光生活馆企业管理有限
 公司)
 Zhejiang New M&G Living Studio Enterprise Management Co., Ltd.(浙江新晨光生活馆企业管
 理有限公司)
 Jiumu M&G Store Enterprise Management Co., Ltd.(九木杂物社企业管理有限公司)
 Shanghai M&G Information Technology Co., Ltd.(上海晨光信息科技有限公司)
 Shenzhen Erya Creative and Cultural Development Co., Ltd.(深圳尔雅文化创意发展有限
 公司)
 Shanghai M&G Office Supplies Co., Ltd.
 Office Depot Network Technology Co., Ltd.
 Luoyang M&G Stationery Sales Co., Ltd.(洛阳晨光文具销售有限公司)
 Hangzhou Sanmei M&G Stationery Co., Ltd.(杭州三美晨光文具有限公司)
 Axus Stationery (Shanghai) Company Ltd.
 Jiangsu Marco Pen Co., Ltd.(江苏马可笔业有限公司)
 Changchun Macro Stationery Co., Ltd.(长春马可文教用品有限公司)
 Yili Senlai Wood Co., Ltd.(伊犁森徕木业有限公司)
 Axus Stationery (Hong Kong) Company Ltd.
 International stationery company
Details of the scope of the consolidated financial statements for the current period and its
changes are set out in “VI Changes in the Consolidation Scope” and “VII Equity in Other Entities”
of the notes.


IV. Preparation basis of financial statements
1.   Preparation basis
Based on a going concern and actual transactions and events, the Company prepared financial
statements in accordance with the Accounting Standards for Business Enterprises-Basic
Standards, as well as various specific account standards, application guidance for accounting

                                              129 / 308
                                          Annual Report 2019


standards for business enterprises, interpretations of the accounting standards for business
enterprises and other relevant regulations (hereinafter collectively referred to as “CAS”) issued
by the Ministry of Finance, and the disclosure requirements in the Preparation Convention of
Information Disclosure by Companies Offering Securities to the Public No.15—General
Provisions on Financial Report issued by China Securities Regulatory Commission.


2.   Going concern
"√ Applicable" "□ Not applicable"
The Company has the ability to continue as a going concern within the 12 months after the end
of the Reporting Period and there are no material events that may affect its ability to continue as
a going concern.


V.   Significant accounting policies and accounting estimates
Notes to specific accounting policies and accounting estimates:
"√ Applicable" "□ Not applicable"
The following disclosures cover the specific accounting policies and accounting estimates
formulated by the Company according to the characteristics of its production and operation. For
more details, please refer to “III (IX) Financial instrument”, “III (XIII) Fixed assets”, “III (XVI)
Intangible assets”, “III (XVIII) Long-term prepaid expenses”, “III (XXII) Revenue” and “III (XXIII)
Government grant”.


1.   Statement of compliance of accounting standards for business enterprises
The financial statements have been prepared by the Company in conformity with the China
Accounting Standards for Business Enterprises, and present truly and completely the
Company’s financial position, operating results, changes in shareholders' equity and cash flow
and other related information.


2.   Accounting period
The accounting period of the Company is from 1 January to 31 December of each calendar year.


3.   Operating cycle
"√ Applicable" "□ Not applicable"
The Company’s operating cycle is 12 months.


4.   Reporting currency
The reporting currency of the Company is RMB.

                                                130 / 308
                                          Annual Report 2019




5.   Accounting treatments for enterprise merger under or not under joint control
"√ Applicable" "□ Not applicable"
Enterprise merger under joint control: the assets and liabilities acquired by the Company in
enterprise merger shall be measured at the carrying amount of the assets and liabilities of the
acquiree (including goodwill incurred in the acquisition of the acquiree by ultimate controlling
party) in the consolidated financial statements of the ultimate controlling party at the date of
merger. The difference between the carrying amount of the net assets obtained and the carrying
amount of the consideration paid for the merger (or total nominal value of the issued shares) is
adjusted to capital premium in capital reserve. If the capital premium in capital reserve is not
sufficient to offset the difference, the remaining balance is adjusted against retained earnings.
Enterprise merger not under joint control: the assets paid and liabilities incurred or committed as
a consideration of enterprise merger by the Company are measured at fair value on the date of
acquisition and the difference between the fair value and its carrying amount shall be included
in the current profit or loss. Where the cost of merger is higher than the fair value of the
identifiable net assets acquired from the acquiree in enterprise merger, the Company shall
recognize such difference as goodwill; where the cost of merger is less than the fair value of the
identifiable net assets acquired from the acquiree in enterprise merger, such difference shall be
included in the current profit or loss.
The direct expenses incurred in enterprise merger shall be included the current profit or loss;
transaction costs associated with the issue of equity or debt securities for the enterprise merger
shall be included in the initially recognized amounts of the equity or debt securities.


6.   Preparation of consolidated financial statements
"√ Applicable" "□ Not applicable"
(1) Scope of consolidation
The consolidation scope of consolidated financial statements is determined on the basis of
control, including the Company and all of its subsidiaries.
(2) Consolidation procedure
The consolidated financial statements are prepared by the Company based on the financial
statements of the Company and its subsidiaries and in accordance with the other relevant
information. In preparation of the Company’s consolidated financial statements, the Company
will regard the enterprise group as a single accounting entity. The Group’s overall financial
condition, operating results and cash flow are reflected based on the relevant accounting
standards, measurement and presentation requirements and in accordance with the unified
accounting policy.



                                              131 / 308
                                         Annual Report 2019


The subsidiaries that are within the scope of the consolidation shall have the same accounting
policies and the accounting periods with those of the Company. In preparing the consolidated
financial statements, where the accounting policies and the accounting periods are inconsistent
between the Company and its subsidiaries, the financial statements of subsidiaries are adjusted
in accordance with the accounting policies and accounting period of the Company. For
subsidiaries acquired from an enterprise merger not under joint control, the financial statements
of the subsidiaries are adjusted based on the fair value of the identifiable net assets on the date
of acquisition. For subsidiaries acquired from an enterprise merger under joint control, the
financial statements of the subsidiaries are adjusted based on the carrying amount of their assets,
liabilities (including goodwill incurred in the acquisition by ultimate controlling party) in the
financial statements of the ultimate controlling party.
The owners’ equity, the net profit or loss and the comprehensive income attributable to minority
shareholders of a subsidiary of the current period are presented separately under the owners’
equity in the consolidated balance sheet, the net profit and the total comprehensive income in
the consolidated income statement respectively. Where losses attributable to the minority
shareholders of a subsidiary exceed the minority shareholders’ interest entitled in the
shareholders’ equity of the subsidiary at the beginning of the period, the excess is allocated
against the minority equity.
① Addition of subsidiary or business
During the Reporting Period, if there is an addition of subsidiary or business due to business
combination under common control, the amount at the beginning of the period in the consolidated
balance sheet will be adjusted; the income, expenses and profit of the subsidiary or business
combination from the beginning of the period to the end of the reporting period will be included
in the consolidated income statement; the cash flows of the subsidiary or business combination
from the beginning of the period to the end of the reporting period will be included in the
consolidated statement of cash flows, and relevant items in the comparative statements will also
be adjusted as if the reporting entity after combination had been existing since the control of the
ultimate controlling party started.
Where control over the investee under common control is obtained due to reasons such as
increase in investments, adjustment is made as if the parties involved in the combination had
been existing in the current condition since the control of the ultimate controlling party started.
For equity investment held before the control over the acquiree is obtained, profit or loss, other
comprehensive income and other changes in net assets recognized from the later of the
acquisition of the original equity interest and the date when the acquirer and the acquiree were
placed under common control until the date of combination are offset against retained profit at
the beginning of the period of the comparative statements or profit or loss of the period
respectively.



                                             132 / 308
                                        Annual Report 2019


During the Reporting Period, if there is an addition of subsidiary or business due to business
combination not under common control, the amount at the beginning of the period in the
consolidated balance sheet will not be adjusted; the income, expenses and profit of the
subsidiary or business from the date of purchase to the end of the reporting period will be
included in the consolidated income statement; the cash flows of the subsidiary or business from
the date of purchase to the end of the reporting period will be included in the consolidated
statement of cash flows.
Where control over the investee not under common control is obtained due to reasons such as
increase in investments, for the equity interest of the acquiree held before the date of purchase,
the Company remeasures the equity interest at its fair value as at the date of purchase, and any
difference between the fair value and its book value will be accounted for as investment gains of
the period. Where equity interest of the acquiree held before the date of purchase is related to
other comprehensive income under equity accounting and other changes in owners’ equity other
than net profit or loss, other comprehensive income and profit distribution, other comprehensive
income and other changes in owners’ equity related thereto are transferred to investment gains
of the period to which the date of purchase belongs, except for other comprehensive income
arising from the changes in net liabilities or net assets due to the re-measurement of defined
beneficiary plans by the acquiree.
② Disposal of subsidiaries or business
A. General treatment for disposal
During the reporting period, for the disposal of a subsidiary or business, the income, expenses
and profit of the subsidiary or business from the beginning of the period to the date of disposal
are included in the consolidated income statement; the cash flows of the subsidiary or business
from the beginning of the period to the date of disposal are included in the consolidated
statement of cash flows.
When control over the investee is lost due to the disposal of part of the equity investment or
other reasons, the Company remeasures the remaining equity investment at fair value as at the
date on which control is lost. The difference between the sum of the consideration received from
equity disposal and the fair value of the remaining equity interest and the sum of the net assets
of the subsidiary proportionate to the original shareholding accumulated from the date of
purchase or combination and goodwill is included in investment gains of the period during which
the control is lost. Other comprehensive income related to the equity investment in the original
subsidiary or other changes in owners’ equity other than net profit or loss, other comprehensive
income and profit distribution are transferred to investment gains of the period during which the
control is lost, except for other comprehensive income arising from the changes in net liabilities
or net assets due to the re-measurement of defined beneficiary plans by the investee.




                                            133 / 308
                                        Annual Report 2019


Where loss of control is due to the decrease in the Company’s shareholding as a result of the
increase in capital contribution to the subsidiary by other investing parties, the accounting
principle described above will be applied.
B. Stepwise disposal of subsidiary
In respect of stepwise disposal of equity investment in a subsidiary through multiple transactions
until control is lost, if the terms, conditions and economic effects of the transactions of equity
investment in the subsidiary satisfy one or more of the following conditions, the transactions are
normally accounted for as a basket of transactions:
i. these transactions were entered into simultaneously or after considering the effects of each
other;
ii. these transactions constituted a complete commercial result as a whole;
iii. one transaction was conditional upon at least one of the other transaction;
iv. one transaction was not economical on its own but was economical when considering together
with other transactions.
Where the transactions of disposal of equity investment in a subsidiary until control is lost
constitute a basket of transactions, the Company accounts for the transactions as a transaction
of disposal of a subsidiary until control is lost; however, the difference between the amount
received each time for disposal before control is lost and the net assets of such subsidiary
corresponding to the disposal of investment is recognized as other comprehensive income in the
consolidated financial statements, and is transferred to profit or loss of the period during which
control is lost upon loss of control.
Where the transactions of disposal of equity investment in a subsidiary until control is lost do not
constitute a basket of transactions, before the loss of control, the transactions are accounted for
using the policies related to partial disposal of equity investment in a subsidiary where no control
is lost; when control is lost, they are accounted for using the general method for disposal of
subsidiaries.
③ Purchase of minority interests in subsidiary
For the difference between the long-term equity investment newly acquired due to the purchase
of minority interests by the Company and the share of net assets of the subsidiary calculated
according to the new shareholding accumulated from the date of purchase (or date of
combination), share premium of the capital reserve in the consolidated balance sheet will be
adjusted; where share premium of the capital reserve is insufficient for the write-down, retained
profit will be adjusted.
④ Partial disposal of equity investment in subsidiaries without losing control
For the difference between the consideration received from partial disposal of long-term equity
investment in a subsidiary without loss of control and the net assets of the subsidiary
corresponding to the disposal of long-term equity investment accumulated from the date of
purchase or date of combination, share premium of the capital reserve in the consolidated

                                             134 / 308
                                         Annual Report 2019


balance sheet will be adjusted; where share premium of the capital reserve is insufficient for the
write-down, retained profit will be adjusted.


7.   Classification of joint arrangements and accounting of associate
"□ Applicable" "√ Not applicable"


8.   Determination of cash and cash equivalents
In preparing the cash flow statement, the cash on hand and deposits that are available for
payment at any time of the Company are recognized as cash. The short-term (due within 3
months of the date of purchase) and highly liquid investments that are readily convertible to
known amounts of cash and subject to an insignificant risk of change in value are recognized as
cash equivalents.


9.   Foreign currency transactions and translation of foreign currency financial
     statements
"√ Applicable" "□ Not applicable"
(1) Foreign currency transactions
Foreign currency transactions shall be translated into RMB at the spot exchange rate on the day
when the transactions occur.
Balance of monetary items in foreign currency as at the balance sheet date is translated at the
spot rates prevailing at the balance sheet date, and any translation difference arising therefrom
is included in profit or loss of the period except for the translation difference arising from
dedicated borrowings in foreign currency related to the construction of assets qualified for
capitalisation which is accounted for under the principle of capitalisation of borrowing expenses.
(2) Translation of foreign currency financial statements
Asset and liability items in the balance sheet are translated at the spot rates prevailing at the
balance sheet date. Owners’ equity items other than “undistributed profit” are translated at the
spot rates on the dates when they are incurred. Income and expense items in the income
statement are translated at the spot rates prevailing at the transaction dates.
On disposal of a foreign operation, the exchange differences in the financial statements in foreign
currency relating to that foreign operation are transferred from owners’ equity to profit or loss of
the period during which the disposal occurs.


10. Financial instruments
"√ Applicable" "□ Not applicable"
Financial instruments include financial assets, financial liabilities and equity instruments.
(1) Classification of the financial instruments

                                                135 / 308
                                          Annual Report 2019


Applicable accounting policies from 1 January 2019
According to the business model of the Company’s management of financial assets and the
contractual cash flow characteristics of financial assets, financial assets are classified at the
initial recognition as: financial assets at amortized cost, financial assets (debt instruments) at fair
value through profit or loss, and other financial assets at fair value through current profit or loss.
If the business model aims at collecting contractual cash flows that are only the payment made
based on the principal and the interest of the outstanding principal amount, financial assets shall
be classified as financial assets at amortized cost; if the business model aims at both collecting
contractual cash flows and selling the financial assets, and contractual cash flows are only the
payment made based on the principal and the interest of the outstanding principal amount,
financial assets shall be classified as financial assets at fair value through other comprehensive
income. Save for the above, other financial assets shall be classified as financial assets at fair
value through current profit or loss.
For non-trading equity instrument investments, the Company determines at the initial recognition
whether it is designated as financial asset (equity instruments) at fair value through other
comprehensive income.
Financial liabilities at the initial recognition are classified into financial liabilities at fair value
through current profit or loss, and financial liabilities at amortized cost.
Financial liabilities at the initial recognition can be designated as financial liabilities at fair value
through current profit or loss if one of the following conditions can be met:
① Such designation can eliminate or significantly reduce accounting mismatches.
② According to the enterprise risk management or investment strategy stated in the official
written document, management and evaluation of the financial liabilities portfolio or financial
assets and financial liabilities portfolio are based on fair value which will be used as the basis for
reporting to the key management personnel.
③ The financial liabilities include embedded derivatives that need to be split separately.


Applicable accounting policies before 1 January 2019
The financial assets and financial liabilities are classified at the initial recognition as: financial
assets or financial liabilities at fair value through current profit or loss, including financial assets
or liabilities for trading and financial assets or financial liabilities that are directly designated for
measurement at fair value through current profit or loss; held-to-maturity investments; accounts
receivable; available-for-sale financial assets and other financial liabilities.


(2) Recognition and measurement of financial instruments
Applicable accounting policies from 1 January 2019
① Financial assets at amortized cost



                                                136 / 308
                                          Annual Report 2019


Financial assets at amortized cost include notes receivable and accounts receivable, other
receivables, long-term receivables and debt investment, which are initially measured at fair value,
and related transaction costs are included in the initial recognition amount. The accounts
receivable of major financing components and the accounts receivable of the Company’s
decision not to consider the financing component with the term less than one year are initially
measured at the contract transaction price.
Interest calculated by the effective interest method during the period of holding is included in the
current profit or loss.
Upon recovery or disposal, the difference between the acquisition price and the carrying amount
of the financial asset shall be included in the current profit or loss.
② Financial assets at fair value through other comprehensive income (debt instruments)
Financial assets (debt instruments) at fair value through other comprehensive income, including
receivables financing and other debt investments, are initially measured at fair value, and related
transaction costs are included in the initial recognition amount. The financial assets are
subsequently measured at fair value. Changes in fair value are included in other comprehensive
income, except for interest, impairment losses or gains and exchange gain or loss calculated
using the effective interest method.
When the recognition is terminated, the accumulated gain or loss previously included in other
comprehensive income is transferred from other comprehensive income and included in the
current profit or loss.
③ Financial assets (equity instruments) at fair value through other comprehensive income
Financial assets (equity instruments) at fair value through other comprehensive income,
including other equity instruments, are initially measured at fair value, and related transaction
costs are included in the initial recognition amount. The financial assets are subsequently
measured at fair value, and changes in fair value are included in other comprehensive income.
The dividends obtained are included in the current profit and loss.
When the recognition is terminated, the accumulated gain or loss previously included in other
comprehensive income is transferred from other comprehensive income and included in retained
earnings.
④ Financial assets at fair value through the current profit or loss
Financial assets at fair value through the current profit or loss, including held-for-trading financial
assets, derivative financial assets and other non-current financial assets, are initially measured
at fair value, and related transaction costs are included in the current profit or loss. The financial
assets are subsequently measured at fair value, and changes in fair value are included in the
current profit or loss.
⑤ Financial liabilities at fair value through current profit or loss
Financial liabilities at fair value through current profit or loss, including held-for-trading financial
liabilities, and derivative financial liabilities, are initially measured at fair value, and related

                                               137 / 308
                                           Annual Report 2019


transaction costs are included in the current profit or loss. The financial liabilities are
subsequently measured at fair value, and changes in fair value are included in the current profit
or loss.
When the recognition is terminated, the difference between the carrying amount and
consideration paid is included in the current profit and loss.
⑥ Financial liabilities at amortized cost
Financial liabilities at amortized cost, including short-term borrowings, bills payable and accounts
payable, other payables, long-term borrowings, bonds payable, long-term payables, are initially
measured at fair value, and related transaction costs are included in the initial recognition amount.
Interest calculated by the effective interest method during the period of holding is included in the
current profit or loss.
When the recognition is terminated, the difference between consideration paid and the carrying
amount of the financial liabilities is included in the current profit and loss.


Applicable accounting policies before 1 January 2019
① Financial assets (financial liabilities) at fair value through current profit or loss
When acquired, the financial assets (financial liabilities) shall be initially recognized at their fair
value (except for cash dividends which are declared but not distributed or interests on bonds of
which the maturity interest is not collected), and related transaction costs are included in the
current profit or loss.
The interest or cash dividend which was gained in the holding period is recognized as investment
income. At the end of the period, the change in the fair value of the financial asset (financial
liabilities) shall be included in the current profit or loss.
When disposed, the difference between the fair value and the amount of initial recognition shall
be recognized as investment income; meanwhile, the gain or loss on changes in fair value is
adjusted.
② Held-to-maturity investment
When acquired, the held-to-maturity investment is initially recognized at the sum of the fair value
(except for interests on bonds of which the maturity interest is not collected) and relevant
transaction costs.
Interest income is calculated according to the amortized cost and effective interest rate, and
included in investment income during the holding period. The effective interest rate is determined
when acquired, and shall remain unchanged within the predicted term of existence or within a
shorter applicable term.
When disposed, the difference between the consideration obtained and the carrying amount of
the investment shall be included in investment income.
③ Accounts receivable



                                                 138 / 308
                                         Annual Report 2019


The receivables that are formed in selling goods or rendering labor services to external parties,
and the debts (excluding debt instruments that are quoted in an active market) of other
enterprises held by the Company, including accounts receivable and other receivables, are
initially recognized at the consideration of the contract or agreement to be received from the
buyers. Accounts receivable that are of a financing nature are initially recognized at their present
value.
Upon recovery or disposal of accounts receivable, the difference between the consideration
obtained and the carrying amount of accounts receivable is included in the current profit or loss.
④ Available-for-sale financial assets
When acquired, available-for-sale financial assets are initially recognized at the sum of the fair
value (except for cash dividends which are declared but not distributed or interests on bonds of
which the maturity interest is not collected) and relevant transaction costs.
The interests or cash dividends to be obtained during the holding period are recognized in
investment income. At the end of the period, financial assets are measured at fair value, and its
change in fair value is included in other comprehensive income. However, the equity instrument
investment that is not quoted in an active market and whose fair value cannot be reliably
measured, and derivative financial assets that are linked to the equity instrument and that must
be settled through the delivery of the equity instrument, are measured at cost.
When disposed, the difference between the consideration obtained and the carrying amount of
the financial assets shall be included into the current profit or loss; meanwhile, the corresponding
disposal portion of accumulated change in fair value previously included into other
comprehensive income shall be transferred to the current profit or loss.
⑤ Other financial liabilities
Other financial liabilities are initially recognized based on the sum of its fair value and relevant
transaction costs, and subsequently measured at amortized cost.


(3) Recognition and measurement of transfer of financial assets
A financial asset shall be derecognized when the Company has transferred nearly all the risks
and rewards related to the ownership of the financial asset to the transferee, and it shall not be
derecognized if the Company has retained nearly all the risks and rewards related to the
ownerships of the financial asset.
The substance-over-form principle shall be adopted while making a judgment on whether the
transfer of financial assets satisfies the above conditions for derecognition.
The transfer of financial assets could be classified into entire transfer and partial transfer. If the
transfer of an entire financial asset satisfies the conditions for derecognition, the difference
between the two amounts below shall be included in the current profit or loss:
① The carrying amount of the financial assets transferred;



                                              139 / 308
                                            Annual Report 2019


② The consideration received as a result of the transfer, plus the accumulative amount of the
change in fair value previously included into the owners’ equity (in cases where the transferred
financial assets are financial assets (debt instruments) at fair value through other comprehensive
income, and available-for-sale financial assets).


If the partial transfer of financial assets satisfies the conditions for derecognition, the overall
carrying amount of the transferred financial assets shall be apportioned according to their
respective relative fair value between the portion of derecognized part and the remaining part,
and the difference between the two amounts below shall be included in the current profit or loss:
① The carrying amount of the derecognized portion;
② The sum of consideration of the derecognized portion, plus the corresponding derecognized
portion of accumulated change in fair value previously included in owners’ equity (in cases where
the transferred financial assets are financial assets (debt instruments) at fair value through other
comprehensive income, and available-for-sale financial assets).
If the transfer of financial assets does not meet the conditions for derecognition, the financial
assets continue to be recognized and the consideration received is recognized as a financial
liability.


(4) Conditions for derecognition of financial liabilities
When the current obligation under a financial liability is completely or partially discharged, the
whole or relevant portion of the liability is derecognized; if an agreement is entered into between
the Company and a creditor to replace the original financial liabilities with new financial liabilities
with substantially different terms, the original financial liabilities will be derecognized and the new
financial liabilities will be recognized.
If the contract terms of the original financial liabilities are substantially amended in part or in full,
the original financial liabilities will be derecognized in full or in part, and the financial liabilities
whose terms have been amended will be recognized as a new financial liability.
When financial liabilities are derecognized in full or in part, the difference between the carrying
amount of the financial liabilities derecognized and the consideration paid (including transferred
non-cash assets or new financial liability) will be included in the current profit or loss.
Where the Company repurchases part of its financial liabilities, the carrying amount of such
financial liabilities will be allocated according to the relative fair value between the continuously
recognized part and derecognized part on the repurchase date. The difference between the
carrying amount of the derecognized portion of financial liabilities and the consideration paid
(including transferred non-cash assets or new financial liability) will be included in the current
profit or loss.


(5) Method of determining the fair values of financial assets and liabilities

                                                140 / 308
                                          Annual Report 2019


A financial instrument with an active market determines its fair value by quoted prices in an active
market. Financial instruments that do not exist in an active market shall use valuation techniques
to determine their fair value. During the valuation process, the Company uses valuation
techniques appropriate to the prevailing circumstances with the support of sufficient data and
other information available, selects inputs consistent with the characteristics of the assets or
liabilities considered in the transactions of relevant assets or liabilities by market participants,
and gives priority to relevant observable inputs. Unobservable inputs are used only when the
relevant observable inputs are not accessible or the access to which is impracticable.


(6) Impairment test method and accounting treatment for impairment of financial assets
Applicable accounting policies from 1 January 2019
The Company takes into consideration all reasonable and evidence-based information, including
forward-looking information, and estimates the anticipated credit loss on a single or combination
of financial assets measured at amortized cost and financial assets (debt instruments) at fair
value through other comprehensive income. The measurement of anticipated credit loss
depends on whether the credit risk of the financial assets has increased significantly since the
initial recognition.
If the credit risk of the financial instruments has increased significantly since the initial recognition,
the Company will measure its loss provision based on the amount of anticipated credit loss for
the lifetime of the financial instruments; if the credit risk of the financial instruments has not
significantly increased since the initial recognition, the Company will measure its loss provision
based on the amount of anticipated credit loss for the financial instruments in the next 12 months.
The increase or reversal of the loss provision resulting therefrom is included in the current profit
and loss as an impairment loss or gain.
Usually, after an overdue for more than 30 days, the Company believes that the credit risk of the
financial instrument has increased significantly unless there is conclusive evidence that the credit
risk of the financial instrument has not increased significantly since the initial recognition.
If the credit risk of financial instrument at the balance sheet date is low, the Company will believe
that the credit risk of the financial instrument has not increased significantly since the initial
recognition.
If there is any objective evidence indicating that some financial assets have incurred credit
impairment, the Company will make provision for impairment for the financial asset in a single
financial asset manner.
For accounts receivable, whether it contains significant financing components or not, the
Company always measures its loss reserves in accordance with the amount of anticipated credit
losses for the entire lifetime.




                                                141 / 308
                                         Annual Report 2019


For lease receivable and long-term receivables obtained by the Company through selling goods
and rendering services, the Company always measures its loss reserves in accordance with the
amount of anticipated credit loss for the entire lifetime.


Applicable accounting policies before 1 January 2019
The Company shall assess the carrying amount of financial assets other than those measured
at fair value with change included in the current profit or loss at the balance sheet date. If there
is objective evidence indicating that the financial asset is impaired, impairment provision shall
be made.
① Impairment provision for available-for-sale financial assets:
If the fair value of available-for-sale financial assets falls significantly, or judged by the Company
that descending trend is not temporary after taking into account various relevant factors
comprehensively at the end of the period, impairment will be recognized, and the cumulative
loss arising from decline in fair value that had been recognized directly in the shareholders’ equity
shall be transferred from the shareholders’ equity and recognized as impairment loss.
As for the available-for-sale debt instruments whose impairment losses have been recognized,
if, within the accounting period thereafter, an increase in fair value is objectively related to a
subsequent event that occurs after the original impairment losses were recognized, the originally
recognized impairment losses shall be reversed and be recorded into the profits and losses of
the current period.
Impairment loss incurred during an investment period on an available-for-sale equity instrument
shall not be reversed through profit or loss.
② Impairment provision for held-to-maturity investment:
The measurement of the impairment loss for held-to-maturity investments shall be treated with
reference to that for the accounts receivable.


11. Bills receivable
Determination and accounting treatment of the anticipated credit loss of notes receivable
"√ Applicable" "□ Not applicable"
Please refer to Note V (X) Financial instruments


12. Accounts receivable
Determination and accounting treatment of the anticipated credit loss of accounts
receivable
"√ Applicable" "□ Not applicable"
Please refer to Note V (X) Financial instruments



                                                142 / 308
                                         Annual Report 2019


13. Receivables financing
"√ Applicable" "□ Not applicable"
Please refer to Note V (X) Financial instruments


14. Other receivables
Determination and accounting treatment of the anticipated credit loss of other receivables
"√ Applicable" "□ Not applicable"
Please refer to Note V (X) Financial instruments


15. Inventories
"√ Applicable" "□ Not applicable"
(1) Classification of inventories
Inventories include raw materials, materials in transit, turnover materials, goods-in-stock,
expendable biological assets, goods in production, goods in transit, commissioned processing
materials and so forth.
(2) Determination of cost
Cost of inventories is determined using the weighted average method.


(3) Basis for the determination of net realizable value for different types of inventories
Net realizable value of held-for-sale commodity stocks, such as finished goods, goods-in-stock,
and held-for-sale raw materials, during the normal course of production and operation, shall be
determined by their estimated selling price less the related selling expenses and taxes; the net
realizable value of material inventories, which need to be processed, during the normal course
of production and operation, shall be determined by the amount after deducting the estimated
cost of completion, estimated selling expenses and relevant taxes from the estimated selling
price of finished goods; the net realizable value of inventories held for execution of sales
contracts or labor contracts shall be calculated on the ground of the contracted price. If an
enterprise holds more inventories than the quantity stipulated in the sales contract, the net
realizable value of the exceeding part shall be calculated on the ground of general selling price.
Provision for decline in value of inventories is made on an item-by-item basis at the end of the
period. For large quantity and low value items of inventories, provision for decline in value may
be made based on categories of inventories; for items of inventories relating to a product line
that is produced and marketed in the same geographical area with the same or similar end uses
or purposes, which are impossible to be evaluated separately from other items in that product
line, provision for decline in value of inventories may be determined on an aggregate basis.




                                              143 / 308
                                          Annual Report 2019


Unless there is clear evidence indicating that abnormality in market price exists as of the balance
sheet date, the net realizable value of inventories is determined based on the market price as of
the balance sheet date.
The net realizable value of inventories at the end of current period is determined based on the
market price of the balance sheet date.
(4) Inventory system
The perpetual inventory system is adopted.
(5) Amortization of low-value consumables and packaging materials
① Low-value consumables are amortized using the immediate write-off method;
② Packaging materials are amortized using the immediate write-off method.


16. Held for sale assets
"√ Applicable" "□ Not applicable"
The Company classifies the non-current assets or disposal groups which meet the following
conditions as held-for-sale categories:
(1) According to the general practice for selling such kind of asset or disposal group in the similar
transaction, it can be immediately sold in the prevailing circumstance;
(2) The sale of the asset or group is very likely to happen, which means that the Company has
made a resolution for one selling plan and had acquired decided purchase commitment, and it
is estimated that the sale will be completed within one year. Where the sale can be done only
upon the approval of relevant authorities or regulatory authorities of the Company as required
by relevant provisions, the approval has been obtained.


17. Debt investment
(1). Determination and accounting treatment of the anticipated credit loss of debt
    investments
"□ Applicable" "√ Not applicable"


18. Other debt investment
(1). Determination and accounting treatment of the anticipated credit loss of other debt
    investments
"□ Applicable" "√ Not applicable"




                                              144 / 308
                                          Annual Report 2019


19. Long-term receivables
(1) Determination and accounting treatment of the anticipated credit loss of long-term
     receivables
"√ Applicable" "□ Not applicable"
Please refer to Note V (X) Financial instruments


20. Long-term equity investments
"√ Applicable" "□ Not applicable"
(1) Joint control or significant influence criterion
Joint control is the contractually agreed sharing of control of an arrangement, and exists only
when decisions about the relevant activities of the arrangement require the unanimous consent
of the parties sharing control. The Company together with the other joint venture parties can
jointly control over the investee, and are entitled to the right of the net assets of the investee who
is joint venture of the Company.
Significant influence refers to the power to participate in making decisions on the financial and
operating policies of an enterprise, but not power to control or jointly control the formulation of
such policies with other parties. Where the investor can exercise significant influence over the
investee, the investee is an associate of the Company.


(2) Determination of initial investment cost
① Long-term equity investments formed through business combination of entities
For business combinations involving entities under common control: where the Company pays
cash, transfers non-cash assets, bears debts or issues equity securities as consideration of
combinations, the initial investment cost of long-term equity investments are the share with
reference to the book value of the shareholders’ equity of the acquiree in the consolidated
financial statements of the ultimate controlling party on the date of combinations. In connection
with imposing control over the investee under joint control as a result of additional investment
and other reasons, the initial investment cost of long-term equity investments shall be
determined based on share of carrying amount in the consolidated financial statements of the
ultimate controlling party by net assets of acquiree after the merger on the date of merger. The
difference between initial investment cost and the carrying amount of long term equity investment
before merger and the sum of carrying amount of newly paid consideration for additional shares
acquired on the date of merger is to adjust share premium. If the balance of share premium is
insufficient, any excess is adjusted to retained earnings.
For business combinations involving entities not under common control: the cost of the
combinations ascertained on the date of acquisition shall be taken as the initial investment cost
of the long-term equity investments. In connection with imposing control over the investee not


                                               145 / 308
                                          Annual Report 2019


under joint control as a result of additional investment and other reasons, the initial investment
cost when changing to the cost method shall be the sum of the carrying amount of the equity
investment originally held and the newly increased initial investment cost.
② Long-term equity investments acquired by other means
The initial investment cost of a long-term equity investment obtained by the Company by cash
payment shall be the purchase cost paid actually.
The initial investment cost of a long-term equity investment obtained by the Company by means
of issuance of equity securities shall be the fair value of the equity securities issued.
If the non-monetary assets transaction is commercial in nature and the fair value of the assets
received or surrendered can be reliably measured, fair value shall be taken as the measurement
basis. If the assets received or surrendered can be reliably measured, for long-term equity
investments received, the fair value of the assets surrendered and related taxes payable are
recognized as the initial investment cost of long-term equity investments received, unless there
is clear evidence indicating that the fair value of the assets received is more reliable. If neither
the non-monetary assets transaction is commercial in nature, nor can the fair value of the assets
received and surrendered be reliably measured, for long-term equity investments received, the
carrying amount of the assets surrendered and related taxes payable are recognized as the
initial investment cost of long-term equity investments received.
For the long-term equity investments acquired through debt restructuring, its carrying amount is
determined based on the fair value of the creditor’s rights waived, the taxes that can be directly
attributable to the assets and other costs, and the balance between the fair value and carrying
amount of the creditor’s rights waived is included in the current profit or loss.


(3) Subsequent measurement and recognition of profit or loss
① Long-term equity investment accounted for by cost method
Long-term equity investment in subsidiaries of the Company is accounted for by cost method,
except for the actual consideration paid for the acquisition of investment or the declared but not
yet distributed cash dividends or profits which are included in the consideration, investment gains
are recognized as the Company’s shares of cash dividends or profits declared by the investee.
② Long-term equity investment accounted for by equity method
Long-term equity investments of associates and joint ventures are accounted for by equity
method. Where the initial investment cost of a long-term equity investment exceeds the
investor’s interest in the fair value of the investee’s identifiable net assets at the date of
acquisition, no adjustment shall be made to the initial investment cost of long-term equity
investments; where the initial investment cost is less than the investor’s interest in the fair value
of the investee’s identifiable net assets at the date of acquisition, the difference shall be included
in the current profit or loss.



                                               146 / 308
                                         Annual Report 2019


The Company recognizes the investment income and other comprehensive income according
to the shares of net profit or loss and other comprehensive income realized by the investee which
it shall be entitled or shared respectively, and simultaneously makes adjustment to the carrying
amount of long-term equity investments; the carrying amount of long-term equity investments
shall be reduced by attributable share of the profit or cash dividends for distribution declared by
the investee. In relation to other changes of owners’ equity except for net profit and loss, other
comprehensive income and profit distributions of the investee, the carrying amount of long-term
equity investments shall be adjusted and included in the owners’ equity.
When determining the amount of proportion of net profit or loss in the investee which it entitles,
fair value of each identifiable assets of the investee at the time when the investment is obtained
shall be used as the basis, and adjustment shall be made to the net profit of the investee
according to the accounting policies and accounting period of the Company. During the period
of holding investments, when the investee prepares consolidated financial statements, the
accounting shall be based on the amounts attributable to the investee in the net profit, other
comprehensive income and other changes of the owners’ equity in the consolidated financial
statements.
The unrealized profit or loss resulting from transactions between the Company and its associates
or joint ventures shall be offset in proportion to the investor’s equity interest of investee, based
on which investment income or loss shall be recognized. Any losses resulting from internal
transactions, which are attributable to impairment of assets, shall be fully recognized.
Transactions of the assets casted and sold that are able to constitute an agreement between the
Company and associates and joint ventures shall be dealt with in accordance with Note “III (V)
Accounting treatments for enterprise merger under and not under joint control” and Note III (VI)”
Preparation of consolidated financial statements”.
In recognition of share of losses in the investee, the Company treats it in the following order:
firstly, the Company will write off the carrying amount of long-term equity investments. Secondly,
in the event the aforesaid carrying amount is insufficient for write-off, it shall continue to
recognize investment loss and write off carrying amount of long-term receivables to the extent
of the carrying amount of the long-term equity which substantively constitutes the net investment
in the investee. Finally, after the above treatment, for the additional obligations which shall be
still assumed by entities according to investment contract or agreement, the estimated liabilities
shall be recognized based on the obligations which are expected to assume, and included in the
current investment loss.
③ Disposal of long-term equity investments
For disposal of long-term equity investment, the difference between the carrying amount and the
consideration actually received shall be included in the current profit or loss.
For the long-term equity investment under the equity method, when such investment is disposed,
part of amounts that shall be originally included in other comprehensive income shall be

                                              147 / 308
                                          Annual Report 2019


accounted for in proportion by using the same basis as the investee used for direct disposal of
relevant assets or liabilities. The owners’ equity which is recognized due to other changes of
owners’ equity except for net profit and loss, other comprehensive income and profit distributions
shall be transferred in proportion into the current profit or loss, excluding the other
comprehensive income derived from changes of net liabilities or net assets due to re-
measurement on defined benefit plan by the investee.
When the control or material influence over the investee is lost due to partial disposal of equity
investment and other reasons, the remaining equities shall be accounted for in accordance with
the standards on recognition and measurement of financial instruments, and the difference
between the fair value and the carrying amount at the date when control or material influence is
lost shall be included in the current profit or loss. For other comprehensive income recognized
in the original equity investment due to the equity method is adopted, it shall be treated with the
same accounting basis as the investee used for direct disposal of relevant assets or liabilities
when ceasing to use the equity method. All owners’ equities which are recognized due to other
changes of owners’ equity except for net profit and loss, other comprehensive income and profit
distributions shall be transferred into the current profit or loss when ceasing to use the equity
method.
When the control over the investee is lost due to partial disposal of equity investment and other
reasons, the remaining equities after disposal shall be accounted for by equity method in
preparing individual financial statements provided that joint control or material influence over the
investee can be imposed, and shall be adjusted as if such remaining equities has been
accounted for by the equity method since they are obtained. Where the remaining equities after
disposal cannot impose joint control or material influence over the investee, it shall be accounted
for according to relevant provisions of the standards on recognition and measurement of financial
instruments, and the difference between fair value and the carrying amount on the date when
control is lost shall be included in the current profit or loss.
If the disposed equity interest is acquired in an enterprise merger as a result of making additional
investment or other reasons, the remaining equity interest after disposal will be accounted for by
cost method or equity method when preparing the separate financial statements. Other
comprehensive income and other owners’ equity recognized when the equity interests held on
the date of acquisition is accounted for by equity method and shall be transferred on pro rata
basis; for the remaining equity interest after disposal accounted for by the recognition and
measurement standard of financial instruments, other comprehensive income and other owners’
equity shall be fully transferred.


21. Investment real estate
Not applicable


                                               148 / 308
                                        Annual Report 2019


22. Fixed assets
(1) Conditions for recognition
"√ Applicable" "□ Not applicable"
Fixed assets are tangible assets that are held for use in the production or supply of goods or
services, for rental to others, or for administrative purposes; and have a useful life of more than
one accounting year. Fixed assets are recognized when they meet the following conditions:
① It is probable that the economic benefits associated with the fixed assets will flow to the
enterprise;
② The cost of fixed assets can be reliably measured.


(2) Method for depreciation
"√ Applicable" "□ Not applicable"
                        Method for           Useful lives of       Residual           Annual
        Category
                        depreciation       depreciation (year)       value      depreciation rate
 Property and       Straight-line                                                       4.75
                                                    20                  5
 buildings          method
 Machinery and      Straight-line                                                      9.5-9
                                                    10                5-10
 equipment          method
 Transportation     Straight-line                                                       25-9
                                                   4-10               0-10
 vehicles           method
 Other              Straight-line                                                    47.5-9.5
                                                   2-10               0-10
 equipment          method
Fixed assets are depreciated by categories using the straight-line method, and the depreciation
rates are determined by categories based upon their estimated useful lives and their estimated
residual value. Where the parts of a fixed asset have different useful lives or cause economic
benefits for the enterprise in different ways, different depreciation rates or depreciation methods
shall be applied, and each part shall be depreciated separately.
For fixed assets leased under finance lease, if it can be reasonably determined that the
ownership of the leased asset can be acquired upon the expiry of the lease term, depreciation
will be prepared during the remaining useful life of the leased asset. If it cannot be reasonably
determined that the ownership of the leased asset can be acquired upon the expiry of the lease
term, depreciation will be prepared during the lease term or the remaining useful life of the leased
asset, whichever is shorter.
Note: physical assets newly acquired through the increase of capital by M&G Holdings (Group)
Co., Ltd. to the Company in 2010 are stated at valuation, and depreciated at the remaining useful
life.



                                             149 / 308
                                        Annual Report 2019


(3) Recognition basis and measurement method of fixed assets under finance lease
"√ Applicable" "□ Not applicable"
Where any one of the following conditions is provided in the lease agreement between the
Company and the lesser, assets under finance lease will be recognized:
① the ownership of the leased asset is transferred to the Company upon the expiry of lease;
② the Company has the option to purchase the leased asset, and the purchase consideration
entered into is expected to be far less than the fair value of the leased asset upon the exercise
of the option;
③ the lease term accounts for the majority of the useful life of the leased asset;
④ the present value of the minimum lease payment upon the commencement of the lease is
substantially the same as the fair value of the leased asset.
On the commencement of the lease, the leased asset shall be stated at an amount equal to the
fair value of the leased asset or the present value of the minimum lease payments (whichever is
lower), and the minimum lease payments shall be stated as the carrying amount of long-term
payables. The difference between the stated amount of the leased asset and the minimum lease
payments shall be accounted for as unrecognized finance charge.


23. Construction in progress
"√ Applicable" "□ Not applicable"
Construction in progress is measured and recognized as fixed assets at all the expenses
incurred to bring the fixed assets ready for their intended use. If the construction in progress of
fixed assets constructed are ready for their intended use but the final account of completed
project has not been issued, it should be transferred to fixed assets at an estimated cost
according to the construction budget, construction price or actual cost, and depreciation should
be provided according to the Company’s deprecation policy for fixed assets from the date when
the assets are ready for their intended use. When the final account of completed project is issued,
the estimated cost will be adjusted according to the actual cost, but the original depreciation
charge will not be adjusted.


24. Borrowing costs
"√ Applicable" "□ Not applicable"
(1) Criteria for recognition of capitalized borrowing costs
Borrowing costs refer to the borrowing interests, amortization of discounts or premiums, ancillary
costs and exchange differences arising from foreign currency borrowings.
For borrowing costs incurred by the Company that are directly attributable to the acquisition,
construction or production of assets qualified for capitalization, the costs will be capitalized and



                                             150 / 308
                                          Annual Report 2019


included in the costs of the related assets. Other borrowing costs shall be recognized as expense
in the period in which they incur and are included in the current profit or loss.
Assets qualified for capitalization are assets (fixed assets, investment property, inventories, etc.)
that necessarily take a substantial period of time for acquisition, construction or production to get
ready for their intended use or sale.
Capitalization of borrowing costs begins when the following three conditions are fully satisfied:
① expenditures for the assets (including cash paid, transferred non-currency assets or
expenditure for holding debt liability for the acquisition, construction or production of assets
qualified for capitalization) have been incurred;
② borrowing costs have been incurred;
③ acquisition, construction or production that are necessary to enable the asset reach its
intended usable or saleable condition have commenced.


(2) Capitalization period of borrowing costs
The capitalization period shall refer to the period between the commencement and the cessation
of capitalization of borrowing costs, excluding the period in which capitalization of borrowing
costs is temporarily suspended.
Capitalization of borrowing costs shall be suspended during periods in which the qualifying asset
under acquisition and construction or production ready for the intended use or sale.
If part of an asset being acquired, constructed or produced has been completed respectively and
put into use individually, capitalization of its relevant borrowing costs should be suspended.
If different parts of the assets acquired, constructed or produced are completed separately, but
such asset will not be ready for the intended use or sale until all parts have been completed,
then the borrowing costs will be capitalized until the completion of all parts of the said asset.


(3) Suspension of capitalization period
Capitalization of borrowing costs shall be suspended during periods in which the acquisition,
construction or production of a qualifying asset is interrupted abnormally, when the interruption
is for a continuous period of more than 3 months; if the interruption is a necessary step for making
the qualifying asset under acquisition and construction or production ready for the intended use
or sale, the capitalization of the borrowing costs shall continue. The borrowing costs incurred
during such suspension period shall be recognized as the current profit or loss. When the
acquisition and construction or production of the asset resumes, the capitalization of borrowing
costs commences.


(4) Calculation of capitalization rate and amount of borrowing costs
For specific borrowings for the acquisition, construction or production of assets qualified for
capitalization, the amount of borrowing costs for capitalization is determined through borrowing

                                               151 / 308
                                          Annual Report 2019


costs of the specific borrowings actually incurred in the current period minus the interest income
earned on the unused borrowing loans as a deposit in the bank or as investment income earned
from temporary investment.
For general borrowings for the acquisition, construction or production of assets qualified for
capitalization, the to-be-capitalized amount of interests on the general borrowings shall be
calculated and determined by multiplying the weighted average asset disbursement of the part
of the accumulative asset disbursements minus the specifically borrowed loans by the
capitalization rate of the general borrowings used. The capitalization rate shall be calculated and
determined according to the weighted average interest rate of the general borrowings.


25. Biological assets
"□ Applicable" "√ Not applicable"


26. Oil and gas assets
"□ Applicable" "√ Not applicable"


27. Right-of-use assets
"□ Applicable" "√ Not applicable"


28. Intangible assets
(1) Valuation method, useful life and impairment test
"√ Applicable" "□ Not applicable"
① Valuation method of intangible assets
A. Intangible assets are initially measured at cost upon acquisition by the Company;
The costs of externally purchased intangible assets include the purchase price, relevant taxes
and expenses paid, and other expenditures directly attributable to putting the asset into condition
for its intended use. If the payment for the intangible assets is delayed beyond the normal credit
conditions and it is of financing nature in effect, the cost of the intangible assets shall be
ascertained based on the present value of the purchase price.
For the intangible assets obtained through debt restructuring for offsetting the debt of the debtor,
its stated value is determined by the fair value of the creditor’s rights waived, the taxes that can
be directly attributable to putting the asset into condition for its intended use and other costs,
and the balance between the fair value and carrying amount of the creditor’s rights waived is
included in the current profit or loss.
If the non-monetary assets transaction is commercial in nature and the fair value of the assets
received or surrendered can be reliably measured, fair value shall be taken as the measurement
basis. If the assets received or surrendered can be reliably measured, for intangible assets
                                              152 / 308
                                         Annual Report 2019


received, the fair value of the assets surrendered and related taxes payable are recognized as
the initial investment cost of intangible assets received, unless there is clear evidence indicating
that the fair value of the assets received is more reliable. If neither the non-monetary assets
transaction is commercial in nature, nor can the fair value of the assets received and surrendered
be reliably measured, for intangible assets received, the carrying amount of the assets
surrendered and related taxes payable are recognized as the initial investment cost of intangible
assets received.
B. Subsequent measurement
The useful life of intangible assets shall be analyze and judged upon acquisition.
As for intangible assets with finite useful life, they are amortized using the straight-line method
over the term in which economic benefits are brought to the enterprise; if the term in which
economic benefits are brought to the enterprise by intangible assets cannot be estimated, the
intangible assets shall be regarded as intangible assets with indefinite useful life, and shall not
be amortized.
② Estimated useful lives for the intangible assets with finite useful life
 Item                              Estimated useful lives            Basis
 Land use rights                   50                                Certificate of land use rights
 Image identification rights       12 months to 64 months            License contract
 Software                          3 to 10 years                     Expected years of benefit
 Patent right                      10                                Patent right certificate
 Others                            19 months to 120 months           Expected years of benefit
Note: land use rights newly acquired through the increase of capital by M&G Holdings (Group)
Co., Ltd. to the Company in 2010 are stated at valuation, and amortized at the remaining
useful life.


(2) Accounting policy regarding the expenditure on the internal research and
     development
"√ Applicable" "□ Not applicable"
① Specific criteria for the division of research phase and development phase
The expenses for internal research and development projects of the Company are divided into
expenses in the research phase and expenses in the development phase.
Research phase: scheduled, innovative investigations and research activities to obtain and
understand scientific or technological knowledge.
Development phase: apply the research outcomes or other knowledge to a plan or design prior
to a commercial production or use in order to produce new or essentially-improved materials,
devices, products, etc.
② Specific criteria for capitalization at development phase


                                              153 / 308
                                          Annual Report 2019


Expenses in the development phase are recognized as an intangible asset when all of the
following conditions are satisfied:
A. it is technically feasible to complete the intangible asset so that it will be available for use or
sale;
B. there is an intention to complete the intangible asset for use or sale;
C. the intangible asset can produce economic benefits, including there is evidence that the
products produced using the intangible asset has a market or the intangible asset itself has a
market; if the intangible asset is for internal use, there is evidence that there exists usage for the
intangible asset;
D. there is sufficient support in terms of technology, financial resources and other resources in
order to complete the development of the intangible asset, and there is capability to use or sell
the intangible asset;
E. the expenses attributable to the development stage of the intangible asset can be measured
reliably.
Expenses incurred during the development stage which do not meet the above conditions, are
included in the current profit or loss. Expenses incurred during the research phase are included
in the current profit or loss.


29. Impairment of long-term assets
"√ Applicable" "□ Not applicable"
Long-term assets, such as long-term equity investment, fixed assets, construction in progress,
intangible assets with finite useful life, are tested for impairment if there is any indication that an
asset may be impaired at the balance sheet date. If the result of the impairment test indicates
that the recoverable amount of the asset is less than its carrying amount, the difference shall be
used to make impairment provision and an impairment loss are recognized. The recoverable
amount is the higher of the net amount of asset’s fair value less costs to sell and the present
value of the future cash flows expected to be derived from the asset. Provision for asset
impairment is determined and recognized on the individual asset basis. If it is not possible to
estimate the recoverable amount of an individual asset, the recoverable amount of a group of
assets to which the asset belongs to is determined. An assets group is the smallest group of
assets that is able to generate cash inflow independently.
Impairment test to goodwill, intangible assets with indefinite useful life and intangible assets not
ready to use shall be carried out at least at the end of each year.
When the Company carries out impairment test to goodwill, the Company shall, as of the
purchasing day, allocate on a reasonable basis the carrying amount of the goodwill formed by
enterprise merger to the relevant asset groups, or if there is a difficulty in allocation, the Company
shall allocate it to the portfolio of asset groups. When apportioning the carrying amount of
goodwill, the Company shall carry out impairment test to goodwill after conducting apportionment

                                               154 / 308
                                         Annual Report 2019


in accordance with relative benefit that the assets group or portfolio of asset groups can obtain
from the synergistic effect of enterprise merger.
For the purpose of impairment test to the relevant asset groups or portfolio of asset groups
containing goodwill, if any evidence shows that the impairment of asset groups or portfolio of
asset groups related to goodwill exists, an impairment test will be made firstly on the asset
groups or portfolio of asset groups not containing goodwill, thus calculating the recoverable
amount and comparing it with the relevant carrying amount so as to recognize the corresponding
impairment loss. Then the Company will make an impairment test to the asset groups or portfolio
of asset groups containing goodwill, and compare the carrying amount of these asset groups or
portfolio of asset groups (including the carrying amount of the goodwill apportioned thereto) with
the recoverable amount. Where the recoverable amount of the relevant assets or portfolio of the
asset groups is lower than the carrying amount thereof, the impairment loss of the goodwill shall
be recognized.
Once the above asset impairment loss is recognized, it will not be reversed in the subsequent
accounting periods.


30. Long-term prepaid expenses
"√ Applicable" "□ Not applicable"
Long-term prepaid expenses are expenses which have occurred with amortization period over
1 year and shall be borne by the current period and subsequent periods. Long-term prepaid
expenses of the Company include decoration fee and so forth.
(1) Amortization method
Long-term prepaid expenses are amortized averagely in the expected benefit period.
(2) Amortization period

              Item                     Estimated useful lives                    Basis
 Decoration fee                    3 to 5 years                     Expected years of benefit
 Others                            2                                Expected years of benefit


31. Employee remuneration
(1) Method of accounting treatment for short-term remuneration
"√ Applicable" "□ Not applicable"
During the accounting period when employees provide service, the Company will recognize the
short-term remuneration actually incurred as liabilities, and the liabilities will be included in the
current profit or loss or relevant costs of assets.
The Company will pay social insurance and housing funds for the employees, and will make
provision of trade union funds and employee education costs in accordance with the
requirements. During the accounting period when employees provide service, the Company will
                                              155 / 308
                                          Annual Report 2019


determine relevant amount of employee remuneration in accordance with the required provision
basis and provision ratios.
Non-currency employee benefits will be measured in accordance with their fair value if they can
be measured reliably.


(2) Method of accounting treatment for post-employment benefits
"√ Applicable" "□ Not applicable"
① Defined contribution scheme
The Company will pay basic pension insurance and unemployment insurance in accordance
with the relevant provisions of the local government for the employees. During the accounting
period when employees provide service, the Company will calculate the amount payable which
will be recognized as liabilities in accordance with the local stipulated basis and proportions, and
the liabilities will be included in the current profit or loss or costs of related assets.
In addition to basic pension insurance, the Company also established the enterprise annuity
payment system (supplementary pension insurance)/enterprise annuity scheme according to
relevant policy of national enterprise annuity system. The Company makes payment to local
social insurance agencies/annuity scheme based on a certain proportion of total employee
remuneration. Corresponding expense is included in the current profit or loss or costs of related
assets.
② Defined benefit scheme
The welfare responsibilities generated from defined benefit scheme based on the formula
determined by projected unit credit method will be vested to the service period of employees and
included into the current profit or costs of related assets.
The deficit or surplus generated from the present value of obligations of the defined benefit
scheme minus the fair value of the assets of defined benefit scheme is recognized as net
liabilities or net assets. When the defined benefit scheme has surplus, the Company will measure
the net assets of the defined benefit scheme at the lower of the surplus of defined benefit scheme
and the upper limit of the assets.
All obligations of the defined benefit plan, including the expected duty of payment within 12
months after the end of annual reporting period during which employees provide service, shall
be discounted based on the bond market yield of sovereign bond matching the term of
obligations of the defined benefit plan and currency or corporate bonds of high quality in the
active market on the balance sheet date.
The service cost incurred by defined benefit scheme and the net interest of the net liabilities and
net assets of the defined benefit scheme will be included in the current profit or loss or costs of
relevant assets. The changes as a result of re-measurement of the net defined benefit liabilities
or assets shall be recognized in other comprehensive income and shall not be reversed to profit
or loss at subsequent accounting period. When the original defined benefit plan is terminated,

                                                156 / 308
                                          Annual Report 2019


amount originally included in other comprehensive income shall be transferred to undistributed
profit in the scope of equity.
When the defined benefit scheme is settled, the gain or loss is confirmed based on the difference
between the present value of obligations and the settlement price of the defined benefit scheme
as at the balance sheet date.


(3) Accounting method for termination benefits
"√ Applicable" "□ Not applicable"
The Company will pay termination benefits when the Company can no longer withdraw the offer
of termination plan or layoff proposal or when the Company recognizes costs for restructuring
which involving the payment of termination benefits (whichever is earlier). The remuneration
incurred by the termination benefits will be recognized as liabilities that will be included in the
current profit or loss.


(4) Accounting treatment of other long-term employees’ benefits
"□ Applicable" "√ Not applicable"


32. Lease liabilities
"□ Applicable" "√ Not applicable"


33. Estimated liabilities
"√ Applicable" "□ Not applicable"
(1) Recognition criteria for estimated liabilities
The Company shall recognize the obligations related to contingencies involving litigation,
guarantee provided to debt, loss-making contract, restructuring as estimated liabilities, when all
of the following conditions are satisfied:
① the obligation is a present obligation of the group;
② it is probable that an outflow of economic benefits will be required to settle the obligation;
③ the amount of the obligation can be measured reliably.
(2) Method of measuring the various estimated liabilities
Estimated liabilities shall be initially measured at the best estimate of the expenses required to
settle the related present obligation.
Factors pertaining to a contingency such as risk, uncertainties, and time value of money shall be
taken into account as a whole in getting the best estimate. Where the effect of the time value of
money is material, the best estimate shall be determined by discounting the related future cash
outflow.
The best estimate will be dealt with separately in the following circumstances:

                                               157 / 308
                                          Annual Report 2019


The expenses required have a successive range (or band), in which the possibilities of
occurrence of each result are the same, and the best estimate should be determined as the
middle value for the range, i.e. the average of the upper and lower limit.
The expenses required does not have a successive range (or band), or although there is a
successive range (or band), the possibilities of occurrence of each result are not the same, and
if the contingency is related to individual item, the best estimate should be determined as the
most likely amount; if the contingency is related to several items, the best estimate should be
calculated and determined according to the possible results and the relevant possibilities.
Where some or all of the expenses required to settle an estimated liability are expected to be
reimbursed by a third party, the reimbursement is separately recognized as an asset when it is
virtually certain that the reimbursement will be received. The amount recognized for the
reimbursement is limited to the carrying amount of the liability recognized.


34. Share-based payments
"√ Applicable" "□ Not applicable"
Share-based payments are transactions that grant equity instruments or assume equity-
instrument based liabilities for receiving services rendered by employees or other parties. The
Company’s share-based payments included equity-settled share-based payments and cash-
settled share-based payments.
Equity-settled share-based payments
Equity-settled share-based payments made in exchange for services rendered by employees
are measured at the fair value of equity instruments granted to employees. If the Company
makes the share-based payments by restricted shares, employees will subscribe shares, but the
shares shall not be listed on the market or transferred before it fulfills the unlocking condition to
be unlocked. If the unlocking conditions stipulated in the equity incentive scheme cannot be
fulfilled eventually, the Company will repurchase those shares based on the predetermined price.
Upon obtaining the payment for subscribing restricted shares made by the employees, the
Company will recognize the share capital and capital reserve (share capital premium) according
to the payment it receives, while fully recognizing a liability for its repurchasing obligation as well
as its treasury shares. On each balance sheet date within the vesting period, the Company will
make the best estimation of the number of vested equity instruments based on the subsequent
information such as [the updated changes in the number of executives] and [the achievement of
performance standard]. Based on the above results, the services received in the current period
will be included in the relevant cost or expense based on the fair value on the date of grant, and
the capital reserve will be increased accordingly. The recognized cost or expense and owners’
interest will not be adjusted after the vesting date. However, equity instruments vested
immediately after the date of grant will be included in the relevant cost or expense based on its
fair value on the date of grant, and the capital reserve will be increased accordingly.

                                               158 / 308
                                          Annual Report 2019


For the share-based payments that are not vested eventually, no cost or expense will be
recognized, unless the vesting condition is market condition or non-exercisable condition. Under
such circumstances, no matter whether the market condition or non-exercisable condition can
be fulfilled, the share-based payments will be deemed as vested as long as all the non-market
conditions in the vesting condition are fulfilled.
If the terms of the equity-settled share-based payments are amended, the Company shall
recognize the services received at least based on the situation before the amendment is made.
In addition, any amendment resulting in the increase of the fair value of the equity instrument
granted or changes that are beneficial to employees on the amendment date, will be recognized
as an increase in the service received.
If the equity-settled share-based payments are canceled, they will be accounted for as
accelerated exercise on the date of cancellation, and the unrecognized amount will be
recognized immediately. If employees and other parties are able to satisfy the non-vesting
conditions, but the conditions are not fulfilled during the vesting period, the equity settled share-
based payments will be deemed as canceled. However, if new equity instruments are vested
and they are verified at the vesting date of new equity instrument as alternatives vested to
canceled equity instruments, the treatment on the new equity instrument is in conformity with the
modified treatment on disposal of equity instrument.


35. Preference shares, perpetual bonds and other financial instruments
"□ Applicable" "√ Not applicable"


36. Revenue
"√ Applicable" "□ Not applicable"
(1) General principle of recognition of revenue from sales of goods
① All the significant risks and rewards of ownership of the goods have been transferred to the
buyer;
② The Company does not retain either continuing managerial involvement to the degree usually
associated with ownership or effective control over the goods sold;
③ The amount of revenue can be reliably measured;
④ It is probable that relevant economic benefits will flow to the Company;
⑤ The relevant amount of costs incurred or to be incurred can be measured reliably.
(2) Specific principles
① Timing of revenue recognition for regional sales and overseas sale (export agent): Shanghai:
sales revenue is recognized after goods are delivered; regions other than Shanghai: sales
revenue is recognized after goods are delivered and delivery documents are confirmed with
signature from the logistic companies;


                                               159 / 308
                                        Annual Report 2019


② Timing of revenue recognition for KA sales: sales revenue is recognized after goods are
delivered and delivery documents are confirmed with signature from the logistic companies;
③ Timing of revenue recognition for self-managing and export business: revenue is recognized
when the goods pass the ship’s rail in the port of shipment under the term of FOB;
④ Timing of revenue recognition for direct sales of office supplies: sales revenue is recognized
after goods are delivered and confirmed by customers;
⑤ Timing of revenue recognition for direct sales large flagship store: sales revenue is
recognized after goods are delivered and confirmed by customers.


37. Government grant
"√ Applicable" "□ Not applicable"
(1) Types
Government grants are transfer of monetary assets or non-monetary assets from the
government to the Company at no consideration, and are classified into government grants
related to assets and government grants related to income.
Government grant related to assets refers to government grant obtained by the Company that
are used to purchase or construct or otherwise form long-term assets. Government grants
related to income refer to the government grants other than government grants related to assets.
The standard for the Company to classify the government grant as assets related: If obtained
grant is used to purchase, construct or otherwise form fixed assets, intangible assets and other
long-term assets as expressly stipulated in government documents, then such grant is deemed
as assets related.
The standard for the Company to classify the government grant as income related: If the
government grant (excluding grant related to assets) is used to compensate relevant costs or
losses of the Company that are already incurred or to be incurred in subsequent periods, then
such grant is deemed as income related.
Where there is no express regulation on the grant object in government documents, then the
Company will classify a government grant as assets related or as income related depending on
the specific purpose that the grant is used for.


(2) Timing of recognition
Government grants are recognized when the grants are received actually or when the rights to
get government grants are obtained and it is basically certain that the grants can be received.


(3) Accounting treatment
Government grants related to assets shall offset the carrying amount of relevant assets or be
recognized as deferred income. If it is recognized as deferred income, it shall be included in the
current profit and loss in a reasonable and systematic way within the useful life of the relevant

                                             160 / 308
                                           Annual Report 2019


assets (if it is related to the daily activities of the Company, it shall be included in other income;
otherwise, it shall be included in the non-operating income);
Government grants related to income that are used for compensation for the relevant costs or
losses of the Company in subsequent periods are recognized as deferred income and are
included in the current profit or loss in the period in which the relevant costs, expenses or losses
are recognized (if it is related to the daily activities of the Company, it shall be included in other
income; otherwise, it shall be included in the non-operating income) or offset the relevant costs
or losses; government grants related to income that are used for compensation for the relevant
costs or losses that the Company has already incurred shall be directly included in the current
profit or loss (if it is related to the daily activities of the Company, it shall be included in other
income; otherwise, it shall be included in the non-operating income) or offset the relevant costs
or losses.
The Company's policy-based concessional loans are classified into the following two conditions
and are accounted for respectively:
① If the lending bank provides loans to the Company at a policy-based preferential interest rate
after the Ministry of Finance allocates the interest-grant funds to the lending bank, the actual
borrowing amount received is recognized as the entry value of the borrowing and the relevant
borrowing expenses are measured in accordance with the principal amount of the borrowing and
policy-based preferential interest rate.
② When the government directly distributes the interest-grant funds to the Company, the
corresponding discount will offset the relevant borrowing costs.


38. Deferred income tax assets and liabilities
"√ Applicable" "□ Not applicable"
Deferred tax assets are recognized to the extent that it is probable that future taxable profits will
be available against which deductible temporary differences can be offset. For deductible losses
and tax credits that can be reversed in the future period, deferred tax assets shall be recognized
to the extent that it is probable that taxable profit will be available in the future to offset the
deductible losses and tax credits.
Save as the exceptions, deferred tax liabilities shall be recognized for the taxable temporary
difference.
The exceptions for not recognizing deferred tax assets and liabilities include: the initial
recognition of the goodwill; other transactions or matters other than enterprise merger in which
neither profit nor taxable income (or deductible loss) will be affected when transactions occur.
When the Group has a legal right to settle on a net basis and intends either to settle on a net
basis or to realize the assets and settle the liabilities simultaneously, current tax assets and
current tax liabilities are offset and presented on a net basis.


                                               161 / 308
                                          Annual Report 2019


When the Group has a legal right to settle current tax assets and liabilities on a net basis, and
deferred tax assets and deferred tax liabilities relate to income taxes levied by the same taxation
authority on either the same taxable entity or different taxable entities which intend either to settle
current tax assets and liabilities on a net basis or to realize the assets and liabilities
simultaneously, in each future period in which significant amounts of deferred tax assets or
liabilities are expected to be reversed, deferred tax assets and deferred tax liabilities are offset
and presented on a net basis.


39. Lease
(1) Accounting treatment method of operating lease
"√ Applicable" "□ Not applicable"
① The Company's rental expenses paid for leased assets shall be amortized at straight-line
method over the whole lease period (including rent-free period) and will be included in the current
expenses. Initial direct expenses related to lease transactions paid by the Company shall be
included in current expenses.
When the lessor of assets bears expenses related to the lease which shall be borne by the
Company, the Company shall deduct the part of expenses from the total rents and amortize the
rents after deduction over the lease term and include them in current expenses.
② The Company's rental expenses collected for leased assets shall be amortized at straight-
line method over the whole lease period (including rent-free period) and recognized as the
relevant rental income. Initial direct costs related to lease transactions and paid by the Company
are included in current expenses; in case of a large amount, such costs shall be capitalized and
then included in the current revenue by stages at the same base as the recognition of rental
income over the whole lease term.
When the Company bears expenses related to the lease which shall be borne by the lessee, the
Company shall deduct the part of expenses from the total rental income and amortize the rents
after deduction over the lease term.


(2) Accounting treatment method of financing lease
"√ Applicable" "□ Not applicable"
① Assets acquired under financing leases: At the commencement of the lease term, assets
acquired under financing leases shall be recorded at the lower of their fair values and the present
values of the minimum lease payments, and the Company shall recognize the long-term
payables at amounts equal to the minimum lease payments,and shall record the differences
between book value of the leased assets and the long-term payables as unrecognized financing
expenses. The Company adopts the effective interest rate method for unrecognized financing



                                               162 / 308
                                         Annual Report 2019


expenses, which shall be amortized over the lease terms and included in financial expenses.
Initial direct expenses incurred to the Company shall be included in the value of the leased assets.
② Assets leased out under financing leases: On the lease beginning date, the Company
recognizes the difference between the sum of financing lease receivable and the unguaranteed
residual value, and the present value thereof as unrealized financing income, and recognizes
them as rental income over the periods when the rents are received in the future. Initial direct
expenses related to the rental transactions incurred to the Company shall be included in the
initial measurement of the financing lease receivables and the amount of income recognized in
the lease term will be reduced.


(3) Determination method and accounting treatment method of lease under new lease
    standards
"□ Applicable" "√ Not applicable"


40. Other significant accounting policies and accounting estimates
"√ Applicable" "□ Not applicable"
Discontinued operation is a component that satisfies one of the following conditions and is
separately identifiable, and has been disposed of by the Company or is classified by the
Company as held for sale:
(1) It represents a separate major line of business or geographical area of operations;
(2) It is part of a single coordinated plan to dispose of a separate major line of business or
geographical area of operations; or
(3) It is a subsidiary acquired exclusively with a view to resale.


41. Changes in significant accounting policies and accounting estimates
(1) Changes in significant accounting policies
"√ Applicable" "□ Not applicable"
   Contents and reasons of                                           Remarks (name and amount
                                      Review and approval
    changes in accounting                                               of report items affected
                                            procedure
            policies                                                          materially)
 The Notice of the Ministry of    The 18th meeting of the            See other descriptions l
 Finance on Revising and          fourth Board meeting
 Issuing the Format of
 Financial Statements of
 General Enterprises for
 2019 and the Notice on
 Revising and Issuing the

                                              163 / 308
                                           Annual Report 2019


 Format of Consolidated
 Financial Statements (2019
 Version) were implemented
 The Accounting Standards          The 18th meeting of the            See other descriptions 2
 for Business Enterprises No.      fourth Board meeting
 22 - Recognition and
 Measurement of Financial
 Instruments, the Accounting
 Standards for Business
 Enterprises No. 23 -
 Transfer of Financial Assets,
 the Accounting Standards
 for Business Enterprises No.
 24 - Hedging Accounting
 and the Accounting
 Standards for Business
 Enterprises No. 37 -
 Presentation of Financial
 Instruments (revised in
 2017) were implemented

Other explanation
1. The Ministry of Finance released the Notice of the Ministry of Finance on Revising and Issuing
the Format of Financial Statements of General Enterprises for 2019 (Cai Kuai (2019) No.6) and
the Notice on Revising and Issuing the Format of Consolidated Financial Statements (2019
Version) ((Cai Kuai (2019) No.16)) on 30 April 2019 and 19 September 2019 respectively,
revising the format of financial statements of general enterprises. The main impact of the
Company's implementation of the above regulations is shown as follows:

 Contents and reasons         Review and            Item and amount in statement influenced
 of changes in                  approval
                                                     Consolidation             Parent company
 accounting policies           procedure
 (1) The “bills receivable                    The “bills receivable and   The “bills receivable
                              The 18th
 and accounts                                  accounts receivable” is     and accounts
                              meeting of
 receivable” in the                           divided into “bills         receivable” is divided
                              the fourth
 balance sheet is                              receivable” and             into “bills receivable”
                              Board
 divided into “bills                          “accounts receivable”.     and “accounts
                              meeting
 receivable” and                              Balance of “bills           receivable”. Balance of
 “accounts receivable”;                      receivable” at the end of   “bills receivable” at the

                                               164 / 308
                                         Annual Report 2019


 the “bills payable and                     last year is                   end of last year is
 accounts payable” is                       RMB1,894,232.00, and           RMB0.00, and balance
 divided into “bills                        balance of “accounts          of “accounts
 payable” and “accounts                    receivable” at the end of     receivable” at the end
 payable”; the                              last year is                   of last year is
 comparison data is                          RMB808,772,112.91;             RMB93,324,765.86;
 adjusted accordingly.                       The “bills payable and        The “bills payable and
                                             accounts payable” is          accounts payable” is
                                             divided into “bills           divided into “bills
                                             payable” and “accounts       payable” and
                                             payable”. Balance of          “accounts payable”.
                                             “bills payable” at the end   Balance of “bills
                                             of last year is RMB0.00,       payable” at the end of
                                             and balance of “accounts      last year is RMB0.00,
                                             payable” at the end of        and balance of
                                             last year is                   “accounts payable” at
                                             RMB1,319,407,048.21.           the end of last year is
                                                                            RMB240,475,062.99.
 (2) The item of
 “Including:
 derecognition of
                                             The amount of                  The amount of
 income from financial      The 18th
                                             “derecognition of income      “derecognition of
 assets at amortized        meeting of
                                             from financial assets at       income from financial
 cost” is added to the     the fourth
                                             amortized cost” in the        assets at amortized
 item of investment         Board
                                             current period is              cost” in the current
 income in the income       meeting
                                             RMB0.00.                       period is RMB0.00.
 statement. The
 comparison data is not
 adjusted.


2. In 2017 the Ministry of Finance revised the Accounting Standards for Business Enterprises
No. 22 - Recognition and Measurement of Financial Instruments, the Accounting Standards for
Business Enterprises No. 23 - Transfer of Financial Assets, the Accounting Standards for
Business Enterprises No. 24 - Hedging Accounting and the Accounting Standards for Business
Enterprises No. 37 - Presentation of Financial Instruments. It is stipulated in the revised
standards that for financial instruments that have not been derecognized on the date of first
implementation, if the previous recognition and measurement are inconsistent with the revised
standards, they shall be retrospectively adjusted. If the comparative figures in financial

                                             165 / 308
                                         Annual Report 2019


statements for the prior period are inconsistent with the revised standards, no adjustment is
required. The Company adjusted the retained earnings and other comprehensive income at the
beginning of the year due to the cumulative impact of retrospective adjustment. Based on the
adjusted balance at the end of last year according to Cai Kuai (2019) No. 6 and Cai Kuai (2019)
No. 16, the main impacts of implementing the above new financial instrument standards are as
follows:

 Contents and reasons       Review and            Item and amount in statement influenced
 of changes in                approval
                                                   Consolidation          Parent company
 accounting policies         procedure
 (1) Non-tradable
                                                                       Available-for-sale
 available-for-sale
                                             Available-for-sale        financial assets:
 equity instrument
                            The 18th         financial assets:         decreased by
 investments are
                            meeting of       decreased by              RMB3,600,000.00
 designated as
                            the fourth       RMB3,600,000.00           Other equity
 “financial assets
                            Board            Other equity instrument   instrument
 measured at fair value
                            meeting          investments: increased    investments:
 through other
                                             by RMB3,600,000.000       increased by
 comprehensive
                                                                       RMB3,600,000.00
 income”.
                                                                       Retained earnings:
                                             Retained earnings:        decreased by
                                             decreased by RMB0.00      RMB0.00
                                             Bills receivable:         Bills receivable:
                                             decreased by RMB0.00      decreased by
 (2) Provision of
                                             Accounts receivable:      RMB0.00
 expected credit loss
                                             decreased by RMB0.00      Accounts receivable:
 was made for “financial   The 18th
                                             Other receivables:        decreased by
 assets at amortized        meeting of
                                             decreased by RMB0.00      RMB0.00
 cost” and “financial     the fourth
                                             Debt investment:          Other receivables:
 assets measured at fair    Board
                                             decreased by RMB0.00      decreased by
 value through other        meeting
                                             Other comprehensive       RMB0.00
 comprehensive income
                                             income: increased by      Debt investment:
 (debt instrument)”.
                                             RMB0.00                   decreased by
                                             Deferred income tax       RMB0.00
                                             assets: increased by      Other comprehensive
                                             RMB0.00                   income: increased by
                                                                       RMB0.00


                                             166 / 308
                                            Annual Report 2019


                                                                            Deferred income tax
                                                                            assets: increased by
                                                                            RMB0.00
                                                                            Retained earnings:
                                                Retained earnings:
                                                                            increased by
                                                increased by
                                                                            RMB5,380,330.00
                                                RMB6,081,955.00
                                                                            Other current assets:
                                                Other current assets:
 (3) Bank financial           The 18th                                      decreased by
                                                decreased by
 product is reclassified      meeting of                                    RMB820,000,000.00
                                                RMB1,020,000,000.00
 into financial assets        the fourth                                    Deferred income tax
                                                Deferred income tax
 held for trading and         Board                                         liabilities: increased by
                                                liabilities: increased by
 measured at fair value       meeting                                       RMB949,470.00
                                                RMB1,183,345.00
                                                                            Financial assets held
                                                Financial assets held for
                                                                            for trading: increased
                                                trading: increased by
                                                                            by
                                                RMB1,027,265,300.00
                                                                            RMB826,329,800.00


(2) Changes in significant accounting estimates
"□ Applicable" "√ Not applicable"


(3) Particulars on adjustment to relevant items of the financial statements for the year
    due to implementation of new standards for financial instruments, new standards for
    revenues or new standards for lease from 2019
"√ Applicable" "□ Not applicable"
                                      Combined Balance Sheet
                                                                        Unit: Yuan     Currency: RMB
                                                                                      Adjustment
             Item                  31 December 2018          1 January 2019
                                                                                        amount
 Current assets:
 Cash and equivalents                 1,046,668,874.97       1,046,668,874.97
 Transaction settlement
 funds
 Lending funds
 Held-for-trading financial                Not applicable    1,027,265,300.00        1,027,265,300.00
 assets




                                                167 / 308
                                    Annual Report 2019


Financial assets at fair                                  Not applicable
value through current profit
or loss
Derivative financial assets
Bills receivable                    1,894,232.00                               -1,894,232.00
Accounts receivable               808,772,112.91         808,772,112.91
Receivables financing              Not applicable          1,894,232.00         1,894,232.00
Prepayment                         42,336,973.71          42,336,973.71
Premium receivable
Reinsurance premium
receivable
Reserves for reinsurance
contract receivable
Other receivables                 110,280,059.38         110,280,059.38
Including: Interest
receivable
Dividend receivable
Financial assets purchased
under agreements to resell
Inventories                     1,042,701,610.00    1,042,701,610.00
Held for sale assets
Non-current assets due
within one year
Other current assets           1,046,977,400.35          26,977,400.35     -1,020,000,000.00
Total current assets            4,099,631,263.32    4,106,896,563.32            7,265,300.00
Non-current assets:
Loans and advances to
customers
Debt investment                    Not applicable
Available-for-sale financial        3,600,000.00          Not applicable       -3,600,000.00
assets
Other debt investment              Not applicable
Held-to-maturity investment                               Not applicable
Long-term receivables
Long-term equity                   30,175,665.26          30,175,665.26
investments



                                        168 / 308
                                   Annual Report 2019


Investments in other equity       Not applicable          3,600,000.00    3,600,000.00
instruments
Other non-current financial       Not applicable
assets
Investment real estate
Fixed assets                     876,617,888.99         876,617,888.99
Construction in progress          24,506,469.59          24,506,469.59
Productive biological assets
Oil and gas assets
Right-of-use assets
Intangible assets                187,987,875.67         187,987,875.67
Development expenses
Goodwill                             131,001.23            131,001.23
Long-term prepaid                118,024,364.67         118,024,364.67
expenses
Deferred income tax assets        25,525,520.98          25,525,520.98
Other non-current assets         311,300,000.00         311,300,000.00
Total non-current assets        1,577,868,786.39    1,577,868,786.39
Total assets                    5,677,500,049.71    5,684,765,349.71      7,265,300.00
Current liabilities:
Short-term borrowings
Borrowings from central
bank
Placements from banks and
other financial institutions
Held-for-trading financial
                                  Not applicable
liabilities
Financial liabilities at fair
value through current profit                             Not applicable
or loss
Derivative financial
liabilities
Bills payable
Accounts payable                1,319,407,048.21    1,319,407,048.21
Accounts received in
                                 147,647,053.87         147,647,053.87
advance



                                        169 / 308
                                 Annual Report 2019


Financial assets sold under
repurchase agreements
Deposits from customers
and other banks
Brokerage for trading
securities
Brokerage for underwriting
securities
Employee benefits payable      120,786,076.52         120,786,076.52
Taxes payable                  279,377,546.18         279,377,546.18
Other payables                 240,665,881.17         240,665,881.17
Including: Interest payable
Dividend payable
Fees and commissions
payable
Reinsured accounts
payable
Held-for-sale liabilities
Non-current liabilities due
within one year
Other current liabilities
Total current liabilities     2,107,883,605.95    2,107,883,605.95
Non-current liabilities:
Reserves for insurance
contracts
Long-term borrowings
Bonds payable
Including: Preference
shares
Perpetual bonds
Lease liabilities
Long-term payable                5,109,800.00           5,109,800.00
Long-term employee
benefits payable
Estimated liabilities
Deferred income                 67,277,109.51          67,277,109.51



                                      170 / 308
                                         Annual Report 2019


 Deferred income tax
                                           564,909.50           1,748,254.50      1,183,345.00
 liabilities
 Other non-current liabilities
 Total non-current liabilities          72,951,819.01          74,135,164.01      1,183,345.00
 Total liabilities                    2,180,835,424.96    2,182,018,769.96        1,183,345.00
 Owner’s equity (or shareholders’ equity):
 Share capital                         920,000,000.00         920,000,000.00
 Other equity instruments
 Including: Preference
 shares
 Perpetual bonds
 Capital reserve                       272,347,764.53         272,347,764.53
 Less: Treasury shares
 Other comprehensive
 income
 Special reserve
 Surplus reserve                       343,733,386.35         344,271,419.35        538,033.00
 General risk provision
 Undistributed profit                 1,874,727,294.53    1,880,271,216.53        5,543,922.00
 Total equity attributable to
 the owners of the parent             3,410,808,445.41    3,416,890,400.41        6,081,955.00
 company
 Minority equity                        85,856,179.34          85,856,179.34
 Total owners’ equity (or
                                      3,496,664,624.75    3,502,746,579.75        6,081,955.00
 shareholders’ equity)
 Total liabilities and owner's
 equity (or shareholders’            5,677,500,049.71    5,684,765,349.71        7,265,300.00
 equity)


Description on adjustment to relevant items:
"√ Applicable" "□ Not applicable"
See Note V (41). (4) Description on retrospective adjustment to previous comparative data due
to implementation of new standards for financial instruments and new standards for leases for
details.


                                 Parent Company’s Balance Sheet
                                                                     Unit: Yuan   Currency: RMB


                                              171 / 308
                                    Annual Report 2019


                                                                             Adjustment
              Item               31 December 2018        1 January 2019
                                                                               amount
Current assets:
Cash and equivalents                 552,507,774.24       552,507,774.24
Held-for-trading financial                                                  826,329,800.00
                                      Not applicable      826,329,800.00
assets
Financial assets at fair value
                                                           Not applicable
through current profit or loss
Derivative financial assets
Bills receivable
Accounts receivable                   93,324,765.86        93,324,765.86
Receivables financing                 Not applicable
Prepayment                             9,002,289.37         9,002,289.37
Other receivables                    227,644,350.97       227,644,350.97
Including: Interest receivable
Dividend receivable
Inventories                          433,945,665.76       433,945,665.76
Held for sale assets
Non-current assets due within
one year
                                                                                          -
Other current assets                 820,679,150.20           679,150.20
                                                                            820,000,000.00
Total current assets               2,137,103,996.40      2,143,433,796.40     6,329,800.00
Non-current assets:
Debt investment                       Not applicable
Available-for-sale financial
                                       3,600,000.00        Not applicable    -3,600,000.00
assets
Other debt investment                 Not applicable
Held-to-maturity investment                                Not applicable
Long-term receivables
Long-term equity investments         878,722,964.35       878,722,964.35
Investments in other equity
                                      Not applicable        3,600,000.00      3,600,000.00
instruments
Other non-current financial
                                      Not applicable
assets
Investment real estate
Fixed assets                         792,636,398.34       792,636,398.34

                                        172 / 308
                                    Annual Report 2019


Construction in progress             23,686,726.44         23,686,726.44
Productive biological assets
Oil and gas assets
Right-of-use assets
Intangible assets                   184,634,388.95        184,634,388.95
Development expenses
Goodwill
Long-term prepaid expenses           15,345,487.19         15,345,487.19
Deferred income tax assets             5,277,303.99         5,277,303.99
Other non-current assets            311,300,000.00        311,300,000.00
Total non-current assets           2,215,203,269.26      2,215,203,269.26
Total assets                       4,352,307,265.66      4,358,637,065.66   6,329,800.00
Current liabilities:
Short-term borrowings
Held-for-trading financial
                                     Not applicable
liabilities
Financial liabilities at fair
value through current profit or                            Not applicable
loss
Derivative financial liabilities
Bills payable
Accounts payable                    240,475,062.99        240,475,062.99
Accounts received in
                                     80,736,039.60         80,736,039.60
advance
Employee benefits payable            76,794,379.93         76,794,379.93
Taxes payable                       187,418,365.45        187,418,365.45
Other payables                       29,240,729.97         29,240,729.97
Including: Interest payable
Dividend payable
Held-for-sale liabilities
Non-current liabilities due
                                    140,000,000.00        140,000,000.00
within one year
Other current liabilities
Total current liabilities           754,664,577.94        754,664,577.94
非流动负债:
Long-term borrowings
Bonds payable

                                        173 / 308
                                       Annual Report 2019


 Including: Preference shares
 Perpetual bonds
 Lease liabilities
 Long-term payable                     187,109,800.00        187,109,800.00
 Long-term employee benefits
 payable
 Estimated liabilities
 Deferred income                        29,979,024.38         29,979,024.38
 Deferred income tax liabilities                                 949,470.00       949,470.00
 Other non-current liabilities
 Total non-current liabilities         217,088,824.38        218,038,294.38       949,470.00
 Total liabilities                     971,753,402.32        972,702,872.32       949,470.00
 Owner’s equity (or shareholders’ equity):
 Share capital                         920,000,000.00        920,000,000.00
 Other equity instruments
 Including: Preference shares
 Perpetual bonds
 Capital reserve                       274,008,599.09        274,008,599.09
 Less: Treasury shares
 Other comprehensive income
 Special reserve
 Surplus reserve                       343,404,526.44        343,942,559.44       538,033.00
 Undistributed profit                 1,843,140,737.81      1,847,983,034.81    4,842,297.00
 Total owners’ equity (or
                                      3,380,553,863.34      3,385,934,193.34    5,380,330.00
 shareholders’ equity)
 Total liabilities and owner's
 equity (or shareholders’            4,352,307,265.66      4,358,637,065.66    6,329,800.00
 equity)


Description on adjustment to relevant items:
"√ Applicable" "□ Not applicable"
See Note V (41). (4) Description on retrospective adjustment to previous comparative data due
to implementation of new standards for financial instruments and new standards for leases for
details.




                                           174 / 308
                                                 Annual Report 2019


(4) Description on retrospective adjustment to previous comparative data due to
       implementation of new standards for financial instruments and new standards for
       leases from 2019
"√ Applicable" "□ Not applicable"
Based on the balance at the end of the previous year adjusted according to Cai Kuai (2019) No.6
and Cai Kuai (2019) No.16, various financial assets and financial liabilities were classified in
accordance with the provisions of the standards for recognition and measurement of financial
instruments before and after the revision and the measurement results were compared as
follows:
Consolidation

             Old standards for financial instruments                     New standards for financial instruments
                        Measurement                                Presentation     Measurement
 Presentation item                           Carrying value                                             Carrying value
                              category                                 item              category
Cash and                                                       Cash and
                       Amortized cost      1,046,668,874.97                       Amortized cost      1,046,668,874.97
equivalents                                                    equivalents
Financial assets at
                       at fair value                                              at fair value
fair value through                                             Held-for-trading
                       through profit or                                          through profit or
current profit or                                              financial assets
                       loss                                                       loss
loss
                       at fair value                                              at fair value
Derivative financial                                           Derivative
                       through profit or                                          through profit or
assets                                                         financial assets
                       loss                                                       loss
                                                               Bills receivable   Amortized cost
                                                                                  at fair value
Bills receivable       Amortized cost      1,894,232.00        Receivables        through other
                                                                                                      1,894,232.00
                                                               financing          comprehensive
                                                                                  income
                                                               Accounts
                                                                                  Amortized cost      808,772,112.91
                                                               receivable
Accounts                                                                          at fair value
                       Amortized cost      808,772,112.91
receivable                                                     Receivables        through other
                                                               financing          comprehensive
                                                                                  income
                                                               Other
Other receivables      Amortized cost      110,280,059.38                         Amortized cost      110,280,059.38
                                                               receivables
Held-to-maturity
                                                               Debt investment
investment
                       Amortized cost                          (Including other   Amortized cost
(Including other
                                                               current assets)
current assets)




                                                       175 / 308
                                                  Annual Report 2019


Available-for-sale                                              Debt investment
financial assets        at fair value                           (Including other       Amortized cost
(Including other        through other                           current assets)
current assets)         comprehensive                           Other debt             at fair value
                        income (debt                            investment             through other
                        instruments)                            (Including other       comprehensive
                                                                current assets)        income

                                                                Held-for-trading
                                                                financial assets       at fair value
                        at fair value                                                  through profit or
                                                                Other non-
                        through other                                                  loss
                                                                current financial
                        comprehensive
                                                                assets
                        income (equity
                                                                                       at fair value
                        instruments)                            Investments in
                                                                                       through other
                                                                other equity
                                                                                       comprehensive
                                                                instruments
                                                                                       income
                                                                Held-for-trading
                                                                financial assets       at fair value
                                                                Other non-             through profit or
                                                                current financial loss
                        at cost (equity
                                            3,600,000.00        assets
                        instruments)
                                                                                       at fair value
                                                                Investments in
                                                                                       through other
                                                                other equity                               3,600,000.00
                                                                                       comprehensive
                                                                instruments
                                                                                       income
                                                                                       at fair value
Other current                                                   Held-for-trading
                        Amortized cost      1,020,000,000.00                           through profit or   1,027,265,300.00
assets                                                          financial assets
                                                                                       loss
Long-term                                                       Long-term
                        Amortized cost                                                 Amortized cost
receivables                                                     receivables
Financial liabilities
                        at fair value                           Held-for-trading       at fair value
at fair value
                        through profit or                       financial              through profit or
through current
                        loss                                    liabilities            loss
profit or loss
                        at fair value                           Derivative             at fair value
Derivative financial
                        through profit or                       financial              through profit or
liabilities
                        loss                                    liabilities            loss



Parent company

              Old standards for financial instruments                         New standards for financial instruments

 Presentation item       Measurement          Carrying value        Presentation         Measurement         Carrying value

                                                        176 / 308
                                                 Annual Report 2019


                              category                                item              category

Cash and                                                      Cash and
                       Amortized cost      552,507,774.24                        Amortized cost      552,507,774.24
equivalents                                                   equivalents

Financial assets at
                       at fair value                                             at fair value
fair value through                                            Held-for-trading
                       through profit or                                         through profit or
current profit or                                             financial assets
                       loss                                                      loss
loss

                       at fair value                                             at fair value
Derivative financial                                          Derivative
                       through profit or                                         through profit or
assets                                                        financial assets
                       loss                                                      loss

                                                              Bills receivable   Amortized cost

                                                                                 at fair value

Bills receivable       Amortized cost                         Receivables        through other

                                                              financing          comprehensive

                                                                                 income

                                                              Accounts
                                                                                 Amortized cost      93,324,765.86
                                                              receivable

Accounts                                                                         at fair value
                       Amortized cost      93,324,765.86
receivable                                                    Receivables        through other

                                                              financing          comprehensive

                                                                                 income

                                                              Other
Other receivables      Amortized cost      227,644,350.97                        Amortized cost      227,644,350.97
                                                              receivables

Held-to-maturity
                                                              Debt investment
investment
                       Amortized cost                         (Including other   Amortized cost
(Including other
                                                              current assets)
current assets)

Available-for-sale                                            Debt investment

financial assets       at fair value                          (Including other   Amortized cost

(Including other       through other                          current assets)

current assets)        comprehensive                          Other debt         at fair value

                       income (debt                           investment         through other

                       instruments)                           (Including other   comprehensive

                                                              current assets)    income

                       at fair value                          Held-for-trading   at fair value

                       through other                          financial assets   through profit or




                                                      177 / 308
                                                  Annual Report 2019


                        comprehensive                          Other non-          loss

                        income (equity                         current financial

                        instruments)                           assets

                                                                                   at fair value
                                                               Investments in
                                                                                   through other
                                                               other equity
                                                                                   comprehensive
                                                               instruments
                                                                                   income

                                                               Held-for-trading

                                                               financial assets    at fair value

                                                               Other non-          through profit or

                                                               current financial   loss
                        at cost (equity
                                            3,600,000.00       assets
                        instruments)
                                                                                   at fair value
                                                               Investments in
                                                                                   through other
                                                               other equity                            3,600,000.00
                                                                                   comprehensive
                                                               instruments
                                                                                   income

                                                                                   at fair value
Other current                                                  Held-for-trading
                        Amortized cost      820,000,000.00                         through profit or   826,329,800.00
assets                                                         financial assets
                                                                                   loss

Long-term                                                      Long-term
                        Amortized cost                                             Amortized cost
receivables                                                    receivables

Financial liabilities
                        at fair value                          Held-for-trading    at fair value
at fair value
                        through profit or                      financial           through profit or
through current
                        loss                                   liabilities         loss
profit or loss

                        at fair value                          Derivative          at fair value
Derivative financial
                        through profit or                      financial           through profit or
liabilities
                        loss                                   liabilities         loss



42. Others
"√ Applicable" "□ Not applicable"
Hedge accounting
(1) Classification of hedging
① Fair value hedge is a hedge of the exposure to changes in fair value of a recognized asset
or liability or an unrecognized firm commitment (except for foreign exchange risk).
② Cash flow hedge is a hedge of the exposure to changes in cash flows. Such changes in cash
flows mainly come from a specific type of risk related to a recognized asset or liability or an


                                                       178 / 308
                                         Annual Report 2019


expected transaction that is likely to occur, or the foreign exchange risk included in an
unrecognized firm commitment.
② Hedge of net investment in an overseas operation is a hedge of the foreign exchange
exposure arising from net investment in an overseas operation. Net investment in an overseas
operation refers to an enterprise's equity proportion in the net assets in an overseas operation.


(2) Designation of hedging relationship and confirmation of hedging effectiveness
Applicable accounting policies from 1 January 2019
At the commencement of the hedging relationship, the Company shall specify the hedging
relationship formally and prepare a formal written document on the hedging relationship, risk
management objectives and the strategies of hedging. This document shall at least specify the
contents and number of the hedging instruments, the nature and number of the hedged items,
the nature of the hedged risk, the type of hedge and the evaluation of the Company on the
effectiveness of the hedging instruments. Hedging effectiveness refers to the extent that the
changes in the fair value or cash flow of a hedging instrument may offset the changes resulted
from the hedging risks in the fair value or cash flow of a hedged item.
The Company shall continuously evaluate the hedging effectiveness to determine whether the
hedging meets the requirements on effectiveness for using hedging accounting within the
accounting period when the hedging relationship is specified. If the hedging fails to meet the
requirements, the use of hedging relationship shall be terminated.
The use of hedge accounting shall meet the following requirements for the hedging effectiveness:
① There is an economic relationship between the hedged item and the hedging instrument.
② In the value change caused by the economic relationship between the hedged item and the
hedging instrument, the influence of credit risk is not dominant.
③ An appropriate hedging ratio is adopted, and this ratio will not form an imbalance in the
relative weight of the hedged item and the hedging instrument, thereby generating accounting
results that are inconsistent with the hedge accounting objectives. If the hedging ratio is no longer
appropriate, but the hedging risk management objectives have not changed, the number of
hedged items or hedging instruments shall be adjusted so that the hedging ratio meets the
requirements on effectiveness again.


Applicable accounting policies before 1 January 2019
At the commencement of the hedging relationship, the Company shall specify the hedging
relationship formally and prepare a formal written document on the hedging relationship, risk
management objectives and the strategies of hedging. This document shall state the nature of
the hedging instruments, the hedged items or transactions, and the hedged risk, and the method
of the Company for the evaluation on the effectiveness of the hedging instruments.



                                              179 / 308
                                        Annual Report 2019


Hedging effectiveness refers to the extent that the changes in the fair value or cash flow of a
hedging instrument may offset the changes resulted from the hedging risks in the fair value or
cash flow of a hedged item. The Company shall continuously evaluate the hedging effectiveness
to judge whether the hedging is highly effective within the accounting period when the hedging
relationship is specified. If a hedging satisfies the following conditions simultaneously, the
Company shall recognize it as being highly efficient:
① At the commencement and in subsequent periods of a hedging, the hedging is expected to
be highly effective in offsetting the changes in the fair value or cash flows caused by the hedged
risk during the period in which the hedging is specified; and
② The actual offset result of the hedging is within a range of 80% to 125%.


(3) Accounting treatment method of hedge
① Fair value hedge
Changes in the fair value of hedging derivatives are included in the current profit and loss.
Changes in the fair value of a hedged item due to hedging risk are included in the current profit
and loss, while adjusting the book value of the hedged item.
For fair value hedges related to financial instruments measured at amortized cost, adjustments
to the carrying value of the hedged item are amortized in the remaining period between the
adjustment date and the maturity date and are included in the current profit and loss.
Amortization carried out in accordance with the effective interest rate method can begin
immediately after the adjustment of the carrying value, and shall not be later than the adjustment
made due to the changes in the fair values caused by the hedging risk after the hedged item is
terminated.
If the hedged item is derecognized, the un-amortized fair value is recognized as current profit or
loss.
If the hedged item is a unrecognized firm commitment, the accumulated changes in the fair value
of the firm commitment caused due to the hedged risk is recognized as an asset or liability, and
the related gains or losses are included in the current profit and loss. Changes in the fair value
of hedging instruments are also included in the current profit and loss.
② Cash flow hedge
The portion of the gains or losses from hedging instruments, which belongs to the effective hedge,
shall be directly recognized as other comprehensive income, and the portion which belongs to
the ineffective hedge shall be included in the current profit and loss.
If the hedged transaction affects the current profit or loss, for example, when the hedged financial
income or financial expense is confirmed or the expected sale occurs, the amount recognized in
other comprehensive income will be transferred to the current profit and loss. If the hedged item
is the cost of a non-financial asset or liability, the amount originally recognized in other
comprehensive income is transferred out and included in the initial recognition amount of the

                                             180 / 308
                                         Annual Report 2019


non-financial asset or liability (or the amount originally recognized in other comprehensive
income is transferred out in the same period in which the non-financial asset or liability affects
the profit and loss, and included in the current profit and loss).
If the expected transaction or firm commitment is not expected to occur, the cumulative gains or
losses of hedging instruments previously included in shareholders’ equity are transferred out and
included in the current profit and loss. If the hedging instrument expires, is sold, terminated or
exercised (but has not been replaced or extended), or the designation of the hedging relationship
is revoked, the amount previously included in other comprehensive income will not be transferred
out until the expected transaction or firm commitment affects the current profit and loss.
③ Hedge of net investment in an overseas operation
Hedge of net investment in an overseas operation, including hedge of monetary items as part of
net investment, is handled similarly to cash flow hedge. The portion of the gains or losses from
hedging instruments, which is recognized as effective hedge, shall be recorded in other
comprehensive income, and the portion which is recognized as ineffective hedge shall be
included in the current profit and loss. When disposing of overseas operations, any accumulated
gains or losses included in shareholders’ equity are transferred out and included in the current
profit and loss.
VI. Taxes
1.   Major tax types and tax rates
Particulars on major tax types and tax rates
"√ Applicable" "□ Not applicable"

           Tax type                       Taxing basis                        Tax rate
 Value added tax (“VAT”)      The output tax is calculated on
                                the basis of the income from
                                sales of products and taxable
                                income from rendering of
                                services calculated according
                                                                     16%, 13% (Note), 10%, 9%,
                                to the provisions of the tax
                                                                     6%, 5%
                                law. The difference between
                                the output tax and the input
                                tax which is allowed to be
                                deductible in the current
                                period is the payable VAT.
 Urban maintenance and          Calculated and paid according
 construction tax               to the actually-paid VAT and         7%、1%
                                consumption tax



                                              181 / 308
                                        Annual Report 2019


 Enterprise income tax          Calculated and paid according
                                                                 15%、20%、25%
                                to the taxable income
Note: According to the Notice on Adjusting the VAT Rate of the Ministry of Finance and the State
Administration of Taxation (Cai Shui [2019] No. 39), the original 16% and 10% VAT rates are
respectively adjusted to 13% and 9% for taxable sale behaviors and imported goods of the
taxpayers from 1 April 2019. The income from sales of products of the Company and its
subsidiaries is subject to VAT at the rate of 16% from January to March 2019 and at the rate of
13% from 1 April 2019.


If there are taxpayers with different enterprise income tax rates, the disclosure will be made for
description
"√ Applicable" "□ Not applicable"

                Name of taxpayer                                Income tax rate (%)
 Shanghai M&G Zhenmei Stationery Co.,                                                         25
 Ltd.(上海晨光珍美文具有限公司)
 Shanghai M&G Colipu Office Supplies Co.,                                                     25
 Ltd.
 Lianyungang Colipu Office Supplies Co.,                                                      20
 Ltd.(连云港市科力普办公用品有限公司)
 Shenyang M&G Colipu Office Supplies Co.,                                                     25
 Ltd.(沈阳晨光科力普办公用品有限公司)
 Shanghai M&G Stationery & Gift Co., Ltd.(上                                                  25
 海晨光文具礼品有限公司)
 Shanghai M&G Stationery Sales Co., Ltd.(上                                                   25
 海晨光文具销售有限公司)
 Guangzhou M&G Stationery&Gifts Sales Co.,                                                    25
 Ltd.(广州晨光文具礼品销售有限公司)
 Yiwu Chenxing Stationery Co., Ltd.(义乌市晨                                                  25
 兴文具用品有限公司)
 Harbin M&G Sanmei Stationery Co., Ltd.(哈                                                    25
 尔滨晨光三美文具有限公司)
 Zhengzhou M&G Stationery&Gifts Co.,                                                          25
 Ltd.(郑州晨光文具礼品有限责任公司)
 M&G Life Enterprise Management Co.,                                                          25
 Ltd.(晨光生活馆企业管理有限公司)
 M&G Life Enterprise Management (Shanghai)                                                    25
 Co., Ltd.(晨光生活馆企业管理(上海)有限公司)

                                            182 / 308
                                       Annual Report 2019


 Shanghai M&G Jiamei Stationery Co., Ltd.(上                                           25
 海晨光佳美文具有限公司)
 Jiangsu M&G Life Enterprise Management                                                25
 Co., Ltd.(江苏晨光生活馆企业管理有限公司)
 Zhejiang New M&G Life Enterprise                                                      25
 Management Co., Ltd.(浙江新晨光生活馆企业
 管理有限公司)
 Jiumu M&G Store Enterprise Management                                                 25
 Co., Ltd.(九木杂物社企业管理有限公司)
 Shanghai M&G Information Technology Co.,                                              25
 Ltd.(上海晨光信息科技有限公司)
 Shenzhen Erya Creative and Cultural                                                   25
 Development Co., Ltd.(深圳尔雅文化创意发展
 有限公司)
 Shanghai M&G Office Supplies Co., Ltd.                                                25
 Office Depot Network Technology Co., Ltd.                                             25
 Luoyang M&G Stationery Sales Co., Ltd.(洛                                             20
 阳晨光文具销售有限公司)
 Hangzhou Sanmei M&G Stationery Co.,                                                   25
 Ltd.(杭州三美晨光文具有限公司)
 Jiangsu Marco Pen Co., Ltd.(江苏马可笔业有                                            25
 限公司)
 Changchun Macro Stationery Co., Ltd.(长春                                             25
 马可文教用品有限公司)
 Yili Senlai Wood Co., Ltd.(伊犁森徕木业有限                                           25
 公司)
 Axus Stationery (Hong Kong) Company Ltd.                                            16.5
 International stationery company                                                      20


2.   Tax preference
"√ Applicable" "□ Not applicable"
On 28 October 2019, the Company obtained High- and New-tech Enterprise Certificate
(certificate number GR201931001046, valid for 3 years) issued jointly by Shanghai Municipal
Science and Technology Commission, Shanghai Finance Bureau and Shanghai Municipal Tax
Service, State Taxation Administration.




                                           183 / 308
                                       Annual Report 2019


On 2 November 2018, the subsidiary Axus Stationery (Shanghai) Company Ltd. (“Axus
Stationery”) obtained High- and New-tech Enterprise Certificate (certificate number
GR201831003575, valid for 3 years) issued jointly by Shanghai Municipal Science and
Technology Commission, Shanghai Finance Bureau and Shanghai Municipal Tax Service, State
Taxation Administration.


The Company and the subsidiary Axus Stationery paid the enterprise income tax at the rate of
15% this year.


The subsidiaries Luoyang M&G Stationery Sales Co., Ltd. and Lianyungang Colipu Office
Supplies Co., Ltd. paid the enterprise income tax according to the Enterprise Income Tax Law
of the People's Republic of China and the Notice of the Ministry of Finance and the State
Administration of Taxation on the Implementation of Inclusive Tax Relief Policy for Small and
Micro Enterprises (Cai Shui [2019] No. 13), namely, starting from 1 January 2019 to 31
December 2021, for SMEs with annual taxable income not exceeding RMB 1 million, the
enterprise income tax at 20% shall apply based on 25% of the taxable income; for SMEs with
annual taxable income between RMB 1 million and RMB 3 million, the enterprise income tax at
20% shall apply based on 50% of the taxable income.
3.     Others
"□ Applicable" "√ Not applicable"


VII. Notes to the Items in Consolidated Financial Statements
1.     Cash and equivalents
"√ Applicable" "□ Not applicable"
                                                                  Unit: Yuan    Currency: RMB
                Item                  Closing balance                  Opening balance
 Cash on hand                                       503,222.44                     816,463.47
 Cash at bank                                1,922,791,232.44                  736,640,850.12
 Other cash and
                                                 12,306,239.47                 309,211,561.38
 equivalents
 Total                                       1,935,600,694.35               1,046,668,874.97
      Including: Total cash
                                                  3,541,107.84
     deposited outside China

Other explanation
Details of the Cash and equivalents that are restricted for use due to mortgage, pledge or
freeze and which are deposited overseas and of which the remittance is restricted were as
follows:
                                           184 / 308
                                      Annual Report 2019


                Item                  Closing balance        Balance at the end of the year
 Letter of credit (“L/C”)
                                             5,079,343.94                         4,926,946.37
 deposit
 Performance bond                              230,000.00                           240,482.50
 Structured deposit                                                             300,000,000.00
 Fund of restricted use                      2,844,914.52
 Time deposits over three
                                           550,000,000.00
 months
               Total                       558,154,258.46                       305,167,428.87


2.   Held-for-trading financial assets
"√ Applicable" "□ Not applicable"
                                                               Unit: Yuan        Currency: RMB
                   Item                    Closing balance              Opening balance
 Financial assets at fair value                  661,878,587.24                1,027,265,300.00
 through current profit or loss
 Including:
 Debt instrument investment
 Equity instrument investment
 Derivative financial assets
 Others                                          661,878,587.24                1,027,265,300.00
 Financial asset designated as at
 fair value through profit or loss
 Including:
                   Total                         661,878,587.24                1,027,265,300.00
Other descriptions:
"√ Applicable" "□ Not applicable"
Other bank wealth management products purchased for the Company.


3.   Derivative financial assets
"□ Applicable" "√ Not applicable"


4.   Bills receivable
(1). Notes receivable presented by category
"√ Applicable" "□ Not applicable"
                                                                  Unit: Yuan      Currency: RMB


                                          185 / 308
                                       Annual Report 2019


              Item                      Closing balance                Opening balance
 Bank acceptance bills                                                                         0
 Commercial acceptance bills                                                                   0
              Total                                                                            0


(2). Notes receivable pledged by the Company at the end of the period
"□ Applicable" "√ Not applicable"
(3). Notes receivable endorsed or discounted by the Company at the end of the period but
    not due yet at the balance sheet date
"□ Applicable" "√ Not applicable"
(4). Notes transferred by the Company into accounts receivable at the end of the period
    due to the note issuer’s failure of performance
"□ Applicable" "√ Not applicable"


(5). Disclosure by accruing method for bad debt provisions
"□ Applicable" "√ Not applicable"
Bad debt provisions accrued separately:
"□ Applicable" "√ Not applicable"


Bad debt provisions accrued according to the combination:
"□ Applicable" "√ Not applicable"


If bad debt provisions are accrued according to the general model of expected credit losses,
please refer to the disclosure on other receivables:
"□ Applicable" "√ Not applicable"


(6). Particulars on bad debt provisions
"□ Applicable" "√ Not applicable"


(7). Particulars on notes receivable actually written-off in the current period
"□ Applicable" "√ Not applicable"


Other explanation
"□ Applicable" "√ Not applicable"




                                            186 / 308
                                                                 Annual Report 2019


    5.        Accounts receivable
    (1). Disclosure by account age
    "√ Applicable" "□ Not applicable"
                                                                                                          Unit: Yuan             Currency: RMB
                                Account age                                          Carrying balance at the end of the period
     Within 1 year
     Including: Sub-item within 1 year


     Sub-total within 1 year                                                                                                  1,022,427,308.95
     1 to 2 years                                                                                                                30,982,477.00
     2 to 3 years                                                                                                                  3,510,597.38
     Above 3 years                                                                                                                 2,117,572.04
     3 to 4 years
     4 to 5 years
     Above 5 years
     Less: Bad debt provisions                                                                                                   -32,943,231.22
                                      Total                                                                                   1,026,094,724.15


    (2). Disclosure by accruing method for bad debt provisions
    "√ Applicable" "□ Not applicable"
                                                                                                        Unit: Yuan             Currency: RMB
                                                   Closing balance                                                             Opening balance
                        Carrying balance               Bad debt provisions                             Carrying balance             Bad debt provisions
   Category                                                           Accruing        Carrying                                                    Accruing       Carrying
                                      Percentage                                                                    Percentage
                       Amount                          Amount        percentage        value          Amount                        Amount       percentage       value
                                         (%)                                                                           (%)
                                                                        (%)                                                                         (%)
Bad debt
provisions
                     23,438,444.19             2.21 13,612,009.12         58.08      9,826,435.07   2,713,628.91       0.33      2,713,628.91     100.00
accrued
separately
Including:


Bad debt
provisions
accrued            1,035,599,511.18        97.79 19,331,222.10               1.87 1,016,268,289.08 821,997,824.94     99.67      13,225,712.03      1.61      808,772,112.91
according to the
combination
Including:
Combination 1:
                   1,035,599,511.18        97.79 19,331,222.10               1.87 1,016,268,289.08 821,997,824.94     99.67      13,225,712.03      1.61      808,772,112.91
Account age


      Total        1,059,037,955.37        /       32,943,231.22         /        1,026,094,724.15 824,711,453.85       /        15,939,340.94       /        808,772,112.91




    Bad debt provisions accrued separately:
                                                                          187 / 308
                                                       Annual Report 2019


            "√ Applicable" "□ Not applicable"
                                                                                       Unit: Yuan         Currency: RMB
                                                                                   Closing balance
                      Name                                                                     Accruing
                                                  Carrying balance    Bad debt provisions                         Accruing reason
                                                                                            percentage (%)
Xiangshan Haowenke Stationery & Sports Goods              68,304.73            68,304.73             100.00   Not expected to be
Co., Ltd.                                                                                                     recovered
Changxing Shengxing Stationery Co., Ltd.                264,790.33            264,790.33             100.00   Not expected to be
                                                                                                              recovered
Hangzhou Yunman Department Store Co., Ltd.              227,671.00            227,671.00             100.00   Not expected to be
                                                                                                              recovered
Zhejiang C&U Supermarket Co., Ltd.                        11,756.54            11,756.54             100.00   Not expected to be
                                                                                                              recovered
Zebra Higo (Beijing) Commercial Chain                  1,539,651.03         1,539,651.03             100.00   Not expected to be
Management Co., Ltd.                                                                                          recovered
Kiddy Children’s Products (Shanghai) Co., Ltd.            8,636.16             8,636.16             100.00   Not expected to be
                                                                                                              recovered
Shanghai Kingwing General Aviation Co., Ltd.            183,045.93            183,045.93             100.00   Not expected to be
                                                                                                              recovered
Shanghai Eastone Automotive Technology Co.,               17,033.08            17,033.08             100.00   Not expected to be
Ltd.                                                                                                          recovered
Shanghai Zhouji Restaurant Management Co.,                22,978.71            22,978.71             100.00   Not expected to be
Ltd.                                                                                                          recovered
Shenzhen TFS Investment Development Co., Ltd.             11,859.64            11,859.64             100.00   Not expected to be
                                                                                                              recovered
Danone (China) Food & Beverage Co., Ltd.                  79,476.80            79,476.80             100.00   Not expected to be
                                                                                                              recovered
Shanghai Chuangzhi Computer Technology Co.,                4,082.47             4,082.47             100.00   Not expected to be
Ltd.                                                                                                          recovered
Shanghai Yiguo E-commerce Co., Ltd.                     210,937.67            210,937.67             100.00   Not expected to be
                                                                                                              recovered
Shanghai Lantern Network Technology Co., Ltd.           585,865.00            585,865.00             100.00   Not expected to be
                                                                                                              recovered
Ping An Bank Co., Ltd. Shanghai Branch                    51,623.74            51,623.74             100.00   Not expected to be
                                                                                                              recovered
Huzhou Yuanhui Real Estate Development Co.,               83,636.84            83,636.84             100.00   Not expected to be
Ltd.                                                                                                          recovered
Shanghai Renjian Investment Co., Ltd.                     64,389.16            64,389.16             100.00   Not expected to be
                                                                                                              recovered
HNA Import and Export Co., Ltd.                       19,652,870.14         9,826,435.07              50.00   As the liquidity risk of
                                                                                                              the group company is
                                                                                                              high, whether it can be
                                                                                                              recovered is uncertain
Shanghai Donghao Oil Products Co., Ltd.                 126,732.39            126,732.39             100.00   Not expected to be
                                                                                                              recovered
Ningbo Jiangdong Benyuan Stationery Co., Ltd.             62,788.05            62,788.05             100.00   Not expected to be
                                                                                                              recovered



                                                             188 / 308
                                                 Annual Report 2019


Guangdong ONE PLUS ONE Commercial Chain            43,451.16            43,451.16        100.00      Not expected to be
Stores Co., Ltd.                                                                                     recovered
Shenyang Yong Modern Trading Company               36,202.46            36,202.46        100.00      Not expected to be
                                                                                                     recovered
Changsha Kaifu Huida Stationery Supermarket        21,799.03            21,799.03        100.00      Not expected to be
                                                                                                     recovered
Dongguan Tangxia Yikang Stationery and Sports      16,399.07            16,399.07        100.00      Not expected to be
Goods Mall                                                                                           recovered
Wuhan Bowen Stationery Business Department         11,089.41            11,089.41        100.00      Not expected to be
                                                                                                     recovered
Shaoxing Datong Commercial Trading Co., Ltd.       10,838.99            10,838.99        100.00      Not expected to be
                                                                                                     recovered
Beijing Guoyu Rongfeng Co., Ltd.                     9,036.16            9,036.16        100.00      Not expected to be
                                                                                                     recovered
Huai'an Famous Brand Culture and Education           3,261.97            3,261.97        100.00      Not expected to be
Office Supplies Co., Ltd.                                                                            recovered
Shenzhen Luohu Jinhonghui Stationery Store           3,093.39            3,093.39        100.00      Not expected to be
                                                                                                     recovered
Shanghai Golden Times Commercial Trading Co.,        2,038.64            2,038.64        100.00      Not expected to be
Ltd.                                                                                                 recovered
Hefei Yizheng Stationery Co., Ltd.                   1,795.12            1,795.12        100.00      Not expected to be
                                                                                                     recovered
Yunnan Timely Rain Commercial Trading Co.,           1,038.51            1,038.51        100.00      Not expected to be
Ltd.                                                                                                 recovered
Nanning Feida Zhishang Stationery Company             270.87              270.87         100.00      Not expected to be
                                                                                                     recovered
                       Total                    23,438,444.19       13,612,009.12            58.08               /



          Description on bad debt provisions accrued separately:
          "□ Applicable" "√ Not applicable"
          No


          Bad debt provisions accrued according to the combination:
          "□ Applicable" "√ Not applicable"


          If bad debt provisions are accrued according to the general model of expected credit losses,
          please refer to the disclosure on other receivables:
          "□ Applicable" "√ Not applicable"


          (3). Particulars on bad debt provisions
          "√ Applicable" "□ Not applicable"
                                                                                Unit: Yuan     Currency: RMB
       Category                Opening                 Change of the current period                     Closing balance


                                                       189 / 308
                                                   Annual Report 2019


                     balance                              Recovered or      Resold or         Other
                                         Accrued
                                                            reversed        written-off      changes

Accrued              2,713,628.91                                                                         13,612,009.12
                                        12,701,407.84      1,803,027.63
separately

Combination 1:      13,225,712.03                                                                         19,331,222.10
                                         7,138,040.23                       1,032,530.16
Account age

     Total          15,939,340.94       19,839,448.07      1,803,027.63     1,032,530.16                  32,943,231.22

      Other descriptions:
      Combination 1: The accruing of the account age change of the current period included an
      increase of RMB4,861,462.60 for business combination. The actual amounts accrued separately
      and according to the combination were: RMB14,977,985.47.
      Significant bad debt provision amounts recovered or reversed in the current period:
      "□ Applicable" "√ Not applicable"


      (4). Particulars on accounts receivable actually written-off in the current period
      "□ Applicable" "√ Not applicable"


      (5). Particulars on top 5 accounts receivable in terms of the balance at the end of the
             period based on debtors
      "√ Applicable" "□ Not applicable"


                                                                Closing balance
                                                               Percentage (%) of
             Company name
                                    Accounts receivable        the total accounts         Bad debt provisions
                                                                    receivable
       State Grid Materials
                                        231,601,047.00                       21.87               1,725,419.13
       Co., Ltd.
       China Southern
       Power Grid Materials               77,503,551.38                          7.32                 393,433.13
       Co., Ltd.
       China Post Group
                                          75,578,464.82                          7.14                 600,085.53
       Company
       China Petroleum &
       Chemical
       Corporation Material               43,627,058.44                          4.12                 326,105.44
       Assembly
       Department
                                                        190 / 308
                                                      Annual Report 2019


 China National
 Water Resources &
 Electric Power                              32,672,838.56                              3.09                164,099.08
 Materials &
 Equipment (Beijing)
                Total                      460,982,960.20                              43.54               3,209,142.31


(6). Accounts receivable derecognizd due to the transfer of financial assets
"□ Applicable" "√ Not applicable"


(7). Assets and liabilities formed due to the transfer and continuous involvement of
         accounts receivable
"□ Applicable" "√ Not applicable"


Other descriptions:
"□ Applicable" "√ Not applicable"


6.       Receivables financing
"√ Applicable" "□ Not applicable"
                                                                                         Unit: Yuan        Currency: RMB
                        Item                               Closing balance                     Opening balance
 Bills receivable                                                   24,262,204.08                          1,894,232.00
 Factoring of accounts                                                5,287,720.75
 receivable
                        Total                                       29,549,924.83                          1,894,232.00


Changes in receivables financing during the current period and changes in fair value:
"√ Applicable" "□ Not applicable"
See the table below for details

                                                                                                             Accumulated loss

                        Balance at the                      Derecognition                                        provisions
                                         Increase of the                       Other           Closing
         Item            beginning of                        of the current                                  recognized in other
                                         current period                       changes          balance
                           the year                             period                                        comprehensive

                                                                                                                  income

 Bills
                         1,894,232.00    52,633,199.44       30,265,227.36                 24,262,204.08
 receivable


                                                             191 / 308
                                             Annual Report 2019


 Factoring of

 accounts                        105,362,252.36   106,817,205.35   6,742,673.74    5,287,720.75

 receivable

     Total        1,894,232.00   157,995,451.80   137,082,432.71   6,742,673.74   29,549,924.83


Other descriptions: Other changes were caused by the increase in business combinations this
year.


If bad debt provisions are accrued according to the general model of expected credit losses,
please refer to the disclosure on other receivables:
"□ Applicable" "√ Not applicable"


Other descriptions:
"√ Applicable" "□ Not applicable"
Notes receivable endorsed or discounted by the Company at the end of the period but not due
yet at the balance sheet date
                                                                             Unit: Yuan       Currency: RMB
                Item                  Amount derecognized at the            Amount not derecognized at
                                             end of the period                    the end of the period
 Bank acceptance bills                                 12,030,000.00

7.   Prepayment
(1) Advance payment presented by account age
"√ Applicable" "□ Not applicable"




                                                   192 / 308
                                          Annual Report 2019


                                                                     Unit: Yuan     Currency: RMB
                                Closing balance                       Opening balance
     Account age
                           Amount       Percentage (%)            Amount          Percentage (%)
 Within 1 year          84,880,944.13              99.43       41,922,742.37                99.02
 1 to 2 years              490,500.60               0.57           392,024.18                0.93
 2 to 3 years                                                        1,876.10
 Above 3 years                                                      20,331.06                0.05
        Total           85,371,444.73             100.00       42,336,973.71               100.00
Description on the reasons for failure to settle the advance payment with an account age over
one year and a significant amount:
No


(2) Particulars on top 5 advance payments in terms of the balance at the end of the period
      according to the concentration of parties to which the advance payments are made
"√ Applicable" "□ Not applicable"


                                                                     Percentage (%) in the total
       Parties to which the advance
                                             Closing balance          balance at the end of the
           payments are made
                                                                     period of advance payment
 CNBM Technology Corporation
                                                  33,075,300.00                             38.74
 Limited
 M&G Holdings (Group) Co., Ltd.                    3,419,063.44                              4.00
 Suzhou Double Elephant Optical
                                                   2,215,051.32                              2.59
 Materials Co., Ltd.
 A. O. Smith (China) Environmental
                                                   1,994,936.63                              2.34
 Products Co., Ltd.
 Shijiazhuang Guoda Logistics Co.,
                                                   1,766,136.44                              2.07
 Ltd. Yuanshi Branch
                   Total                          42,470,487.83                             49.74


Other explanation
"□ Applicable" "√ Not applicable"
8.    Other receivables
Presented by item
"√ Applicable" "□ Not applicable"
                                                                     Unit: Yuan     Currency: RMB
                 Item                       Closing balance                Opening balance

                                              193 / 308
                                      Annual Report 2019


 Interest receivable
 Dividend receivable
 Other receivables                              117,647,039.93                 110,280,059.38
 Total                                          117,647,039.93                 110,280,059.38


Other descriptions:
"□ Applicable" "√ Not applicable"


Interest receivable
(1) Classification of interest receivable
"□ Applicable" "√ Not applicable"
(2) Important overdue interest
"□ Applicable" "√ Not applicable"
(3) Particulars on accruing of bad debt provisions
"□ Applicable" "√ Not applicable"


Other descriptions:
"□ Applicable" "√ Not applicable"


Dividend receivable
(1) Dividend receivable
"□ Applicable" "√ Not applicable"
(2) Important dividend receivable with the account age over one year
"□ Applicable" "√ Not applicable"
(3) Particulars on accruing of bad debt provisions
"□ Applicable" "√ Not applicable"


Other descriptions:
"□ Applicable" "√ Not applicable"


Other receivables
(1) Disclosure by account age
"√ Applicable" "□ Not applicable"
                                                                  Unit: Yuan    Currency: RMB
                  Account age                       Carrying balance at the end of the period

                                            194 / 308
                                       Annual Report 2019


 Within 1 year
 Including: Sub-item within 1 year


 Sub-total within 1 year                                                    99,752,417.89
 1 to 2 years                                                               25,715,031.11
 2 to 3 years                                                               13,588,611.30
 Above 3 years                                                               4,645,114.88
 3 to 4 years
 4 to 5 years
 Above 5 years
 Less: Bad debt provisions                                                 -26,054,135.25
                         Total                                             117,647,039.93


(2) Particulars on classification by amount nature
"√ Applicable" "□ Not applicable"
                                                                   Unit: Yuan      Currency:
RMB
                                      Carrying balance at the    Carrying balance at the
          Amount nature
                                         end of the period       beginning of the period
 Personal loans and petty cash                    8,848,583.44                  8,467,628.64
 Amount paid for materials                       34,532,789.63              13,688,452.79
 Consolidated balance of                                                    20,205,179.36
 related-parties current accounts                17,406,678.21
 - provisional input tax
 Margin and deposit                              66,283,403.63              50,835,514.15
 Royalties collected on behalf                                                    39,000.00
 Bank wealth management                                                     20,000,000.00
 products with guaranteed
 principal and guaranteed
 income
 E-commerce platform amount                                                          781.00
 Others                                          16,629,720.27              11,404,419.62
                 Total                         143,701,175.18              124,640,975.56

(3) Particulars on accruing of bad debt provisions
"√ Applicable" "□ Not applicable"




                                            195 / 308
                                        Annual Report 2019


                                                                    Unit: Yuan     Currency: RMB
                        Phase 1             Phase 2              Phase 3
                                        Expected credit      Expected credit
                        Expected
     Bad debt                          loss for the entire   loss for the entire
                      credit losses                                                    Total
    provisions                         duration (no credit    duration (credit
                      in the next 12
                                          impairment            impairment
                         months
                                           occurred)             occurred)
 Balance as at 1
                      14,360,916.18                                                14,360,916.18
 January 2019
 Balance as at 1
 January 2019 in
                        -651,031.11                                 651,031.11
 the current
 period
 -- Transferred
 into Phase 2
 -- Transferred
                        -651,031.11                                 651,031.11
 into Phase 3
 -- Reversed into
 Phase 2
 -- Reversed into
 Phase 1
 Accrued in the
                       9,819,847.25                               3,208,177.16     13,028,024.41
 current period
 Reserved in the
 current period
 Resold in the
 current period
 Written-off in
 the current            705,861.68                                2,359,820.28      3,065,681.96
 period
 Other changes         1,730,876.62                                                 1,730,876.62
 Balance as at
 31 December          24,554,747.26                               1,499,387.99     26,054,135.25
 2019

Other descriptions:




                                             196 / 308
                                         Annual Report 2019


Other changes included the increase of RMB1,719,516.14 for the Company’s business
combination and the translation difference of RMB11,360.48 of foreign currency statements of
overseas subsidiaries at the end of the year.


Particulars on the significant changes in the carrying balance of other receivables in which
changes in loss provisions occurred in the current period:
"√ Applicable" "□ Not applicable"


                         Phase 1             Phase 2             Phase 3
                                         Expected credit      Expected credit
                                            loss for the        loss for the
    Bad debt         Expected credit
                                          entire duration     entire duration        Total
    provisions      losses in the next
                                            (no credit            (credit
                        12 months
                                           impairment           impairment
                                            occurred)           occurred)
 Balance as at 1
                      124,640,975.55                                             124,640,975.55
 January 2019
 Balance as at 1
 January 2019
                          -797,789.51                             797,789.51
 in the current
 period
 -- Transferred
 into Phase 2
 -- Transferred
                          -797,789.51                             797,789.51
 into Phase 3
 -- Reversed
 into Phase 2
 -- Reversed
 into Phase 1
 Increase of the
                    1,096,121,348.25                            1,499,387.99    1,097,620,736.24
 current period
 Direct
 reduction of the
 current period
 Derecognition
 of the current     1,086,784,428.54                              797,789.51    1,087,582,218.05
 period
 Other changes           9,021,681.43                                              9,021,681.43

                                             197 / 308
                                             Annual Report 2019


     Balance as at
     31 December          142,201,787.19                            1,499,387.99      143,701,175.18
     2019
    Other descriptions:
    Other changes were caused by the increase for the Company’s business combinations.


    The basis for adopting the amount of bad debt provisions accrued for the current period and the
    assessment on whether the credit risk of financial instruments increased significantly:
    "□ Applicable" "√ Not applicable"


    (4) Particulars on bad debt provisions
    "√ Applicable" "□ Not applicable"
                                                                         Unit: Yuan     Currency: RMB
                                                Change of the current period
                     Opening                                                                     Closing
  Category                                           Recovered      Resold or         Other
                     balance          Accrued                                                   balance
                                                     or reversed    written-off    changes
Bad debt
provisions
                                   3,208,177.16                    1,708,789.17                1,499,387.99
accrued
separately
Combination 1:
                 14,360,916.18     11,550,723.87                   1,356,892.79               24,554,747.26
Account age
     Total       14,360,916.18     14,758,901.03                   3,065,681.96               26,054,135.25
    Other descriptions:
    Combination 1: The accruing of the account age change of the current period included an
    increase of RMB1,719,516.14 for business combination. The actual amounts accrued separately
    and according to the combination were RMB13,028,024.41. The amount affected by foreign
    exchange rate changes was RMB11,360.48.


    Significant bad debt provision amounts reversed or recovered in the current period:
    "□ Applicable" "√ Not applicable"


    (5) Particulars on other receivables actually written-off in the current period
    "√ Applicable" "□ Not applicable"
                                                                         Unit: Yuan     Currency: RMB
                          Item                                      Written-off amount
    Other receivables actually written-off                                               3,065,681.96

                                                   198 / 308
                                          Annual Report 2019




Significant writing-off of other receivables:
"□ Applicable" "√ Not applicable"
Description on writing-off of other receivables:
"□ Applicable" "√ Not applicable"


(6) Particulars on top 5 other receivables in terms of the balance at the end of the period
       based on debtors
"√ Applicable" "□ Not applicable"
                                                                     Unit: Yuan        Currency: RMB
                                                                Percentage (%)
                                                                   in the total
                                                                                         Bad debt
  Company           Amount            Closing       Account      balance at the
                                                                                        provisions
       name         nature            balance          age      end of the period
                                                                                      Closing balance
                                                                    of other
                                                                  receivables
Provisional      Consolidated
input tax        balance of
                 related-
                 parties                             Within 1
                                 17,406,678.21                              12.11
                 current                               year
                 accounts -
                 provisional
                 input tax
Shanghai
Xiqia            Amount paid                         Within 1
                                 12,713,462.64                                 8.85       635,673.13
Stationery       for materials                         year
Factory
Shanghai
Linsong Real     Margin and
                                  3,279,861.00      2-3 years                  2.28      1,967,916.60
Estate Co.,      deposit
Ltd.
State Grid
                 Margin and                          Within 1
Materials Co.,                    2,400,000.00                                 1.67       120,000.00
                 deposit                               year
Ltd.




                                                199 / 308
                                                                      Annual Report 2019


                Shenzhen
                Shuncheng
                                     Margin and                                 Within 1
                Supply Chain                               1,627,000.00                                        1.13           81,350.00
                                     deposit                                       year
                Service Co.,
                Ltd.
                       Total                   /          37,427,001.85                                       26.04       2,804,939.73


                (7) Receivables involving government subsidies
                "□ Applicable" "√ Not applicable"


                (8) Other receivables derecognized due to the transfer of financial assets
                "□ Applicable" "√ Not applicable"


                (9) Assets and liabilities formed due to the transfer and continuous involvement of other
                       receivables
                "□ Applicable" "√ Not applicable"


                Other descriptions:
                "□ Applicable" "√ Not applicable"


                9.     Inventories
                (1) Classification of inventories
                "√ Applicable" "□ Not applicable"
                                                                                                     Unit: Yuan         Currency: RMB
                                                   Closing balance                                              Opening balance
         Item                                       Devaluation                                                   Devaluation
                         Carrying balance                               Carrying value     Carrying balance                           Carrying value
                                                    provisions                                                     provisions
Raw materials              230,583,859.11              1,418,134.61       229,165,724.50      179,668,368.02                           179,668,368.02
Work-in-process                55,336,578.58             91,431.46         55,245,147.12       25,245,351.77                             25,245,351.77
Finished products         1,070,802,359.90           35,434,374.53      1,035,367,985.37      835,427,474.28          16,909,196.39    818,518,277.89
Revolving materials            17,933,897.04           1,035,002.57        16,898,894.47          402,083.23                                402,083.23
Expendable
                               14,937,710.39                               14,937,710.39
biological assets
Completed unsettled
assets formed by
construction
contracts
Materials in transit            4,258,709.42                                4,258,709.42



                                                                          200 / 308
                                                           Annual Report 2019


Consigned                 14,249,868.76                         14,249,868.76     16,215,146.47                      16,215,146.47
processing materials
Shipped goods              7,984,719.82                          7,984,719.82       2,652,382.62                       2,652,382.62
       Total           1,416,087,703.02    37,978,943.17     1,378,108,759.85   1,059,610,806.39   16,909,196.39   1,042,701,610.00



               (2) Devaluation provisions of inventories
               "√ Applicable" "□ Not applicable"




                                                               201 / 308
                                                 Annual Report 2019


                                                                                Unit: Yuan         Currency: RMB
                                       Increase amount of the current        Decrease amount of the
                          Opening                     period                      current period
         Item                                                                                             Closing balance
                            balance                                         Reversed or
                                            Accrued            Others                        Others
                                                                              resold
Raw materials                               739,072.04         670,188.37                     -8,874.20      1,418,134.61
Work-in-process                             -580,268.16        671,699.62                                      91,431.46
Finished products      16,909,196.39   16,660,777.49       1,862,261.83                       -2,138.82    35,434,374.53
Revolving materials                         892,499.29         141,489.51                     -1,013.77      1,035,002.57
Expendable
biological assets
Completed unsettled
assets formed by
construction
contracts
Materials in transit
Consigned
processing materials
Shipped goods
        Total          16,909,196.39   17,712,080.66       3,345,639.33                      -12,026.79    37,978,943.17

      Other descriptions:
      Increase amount of the current period - others were caused by the business combination, while
      decrease amount of the current period - others were caused by the translation difference of
      foreign currency statements of overseas subsidiaries at the end of the year.


      (3) Description on the capitalization amount of the borrowing expenses included in the
            balance of inventories at the end of the period
      "□ Applicable" "√ Not applicable"


      (4) Particulars on completed but unsettled assets formed by construction contract at the
            end of the period
      "□ Applicable" "√ Not applicable"
      Other explanation
      "□ Applicable" "√ Not applicable"


      10. Held for sale assets
      "□ Applicable" "√ Not applicable"




                                                       202 / 308
                                       Annual Report 2019


11. Non-current assets due within one year
"□ Applicable" "√ Not applicable"
Important debt investment and other debt investment at the end of the period:
"□ Applicable" "√ Not applicable"
Other explanation
No


12. Other current assets
"√ Applicable" "□ Not applicable"
                                                                    Unit: Yuan   Currency: RMB
                  Item                      Closing balance              Opening balance
Bank wealth management products                                                               0
VAT input tax to be certified                     20,104,638.98                  12,930,815.35
Pre-paid enterprise income tax                      1,104,950.25                    154,827.95
Carbon quota                                            35,824.00
VAT retention amount                                8,035,512.06                 13,891,757.05
                 Total                            29,280,925.29                  26,977,400.35
Other explanation
No


13. Debt investment
(1) Particulars on debt investment
"□ Applicable" "√ Not applicable"
(2) Important debt investment at the end of the period
"□ Applicable" "√ Not applicable"
(3) Particulars on accruing of impairment provisions
"□ Applicable" "√ Not applicable"


The basis for adopting the amount of impairment provisions accrued for the current period and
the assessment on whether the credit risk of financial instruments increased significantly:
"□ Applicable" "√ Not applicable"


Other explanation
"□ Applicable" "√ Not applicable"




                                            203 / 308
                                           Annual Report 2019


14. Other debt investment
(1) Particulars on other debt investments
"□ Applicable" "√ Not applicable"
(2) Important other debt investments at the end of the period
"□ Applicable" "√ Not applicable"
(3) Particulars on accruing of impairment provisions
"□ Applicable" "√ Not applicable"


The basis for adopting the amount of impairment provisions accrued for the current period and
the assessment on whether the credit risk of financial instruments increased significantly:
"□ Applicable" "√ Not applicable"


Other descriptions:
"□ Applicable" "√ Not applicable"


15. Long-term receivables
(1) Long-term receivables
"√ Applicable" "□ Not applicable"
                                                                          Unit: Yuan   Currency: RMB
                              Closing balance                        Opening balance        Discount
       Item           Carrying       Bad debt      Carrying Carrying Bad debt Carrying        rate
                      balance        provisions     value        balance provisions value    range
Financing lease
receivables
Including:
Unrealized
financing
income
Installment sales
of goods
Installment
rendering of
services
Others                6,624,590.00                6,624,590.00

      Total           6,624,590.00                6,624,590.00                                 /
Other descriptions:

                                                  204 / 308
                                        Annual Report 2019


On 29 July 2019, the Company and Axus Stationery’s original actual controllers (Mr. Xu Peifeng
and Mr. Andre Francis Viegas) and original shareholders (Yilin Investment (Shanghai) Co., Ltd.
(“Yilin Investment”), Higton Limited and Beilin Investment (Shanghai) Co., Ltd. (“Beilin
Investment”) signed the Supplementary Agreement to the Equity Transfer Agreement (2).
According to the Agreement, Yilin Investment, Higton Limited and Beilin Investment agreed to
provide company compensation for audit adjustments and losses during the period, and the
compensation would be implemented in two years from 1 July 2019, namely RMB3,312,295
would be returned before 30 June 2020 and RMB3,312,295 before 30 June 2021; Mr. Xu Peifeng
agreed to assume personal guarantee of joint and several liability for the company for all the
above compensation obligations, and the guarantee period started from the effective date of the
Agreement to the date when the creditor's right was fully performed; the scope of guarantee
included but was not limited to the creditor's right, damage compensation (if any), and the
company's cost for realizing the creditor's right; Mr. Xu Peifeng's assets involved in the
assumption of guarantee responsibility were including but not limited to his indirectly-held shares
of Axus Stationery.
(2) Particulars on accruing of bad debt provisions
"□ Applicable" "√ Not applicable"


The basis for adopting the amount of bad debt provisions accrued for the current period and the
assessment on whether the credit risk of financial instruments increased significantly:
"□ Applicable" "√ Not applicable"


(3) Long receivables derecognizd due to the transfer of financial assets
"□ Applicable" "√ Not applicable"


(4) Assets and liabilities formed due to the transfer and continuous involvement of long
    receivables
"□ Applicable" "√ Not applicable"


Other explanation
"□ Applicable" "√ Not applicable"


16. Long-term equity investments
"√ Applicable" "□ Not applicable"
                                                                       Unit: Yuan   Currency: RMB
                                        Change of the current period




                                                205 / 308
                                                                                      Annual Report 2019


  Invested         At the beginning                                                                                 Declaration on                                                   Balance of
                                                                   Investment gains     Adjustment to
  company           of the period                                                                          Other    distribution of    Accruing of             At the end of the     impairment
                                       Additional     Withdrawn       and losses            other
                       Balance                                                                             equity       cash           impairment    Others         period         provisions at the
                                      investment      investment   recognized under    comprehensive
                                                                                                          changes    dividends or      provisions                  Balance            end of the
                                                                   the equity method       income
                                                                                                                        profits                                                         period

I. Joint venture



Sub-total

II. Associate

Ningbo

Zhongchen

Equity

Investment           30,175,665.26                                       -313,145.25        -16,285.82                                                           29,846,234.19

Partnership

(Limited

Partnership)

Shanghai

Pen-making

Technology                            6,000,000.00                       -263,450.72                                                                              5,736,549.28

Services Co.,

Ltd.

Sub-total            30,175,665.26    6,000,000.00                       -576,595.97        -16,285.82                                                           35,582,783.47

       Total         30,175,665.26    6,000,000.00                       -576,595.97        -16,285.82                                                           35,582,783.47

                   Other explanation
                   No


                   17. Investments in other equity instruments
                   (1) Particulars on other equity instrument investments
                   "√ Applicable" "□ Not applicable"
                                                                                                                               Unit: Yuan              Currency: RMB
                                                Item                                         Closing balance                                Opening balance
                     Shanghai M&G Culture and                                                             3,909,179.93                                  3,600,000.00
                     Creativity Co., Ltd.
                                               Total                                                      3,909,179.93                                  3,600,000.00


                   (2) Particulars on non-trading equity instrument investment
                   "√ Applicable" "□ Not applicable"
                                                                                                                                  Unit: Yuan           Currency: RMB
                                                                                                                                        Reason for            Reason for
                                           Dividend                                                      Amount transferred           designation as          transfer from
                                            income                                                           from other                at fair value             other
                                                              Accumulated          Accumulated
                          Item          recognized in                                                     comprehensive               through other       comprehensive
                                                                   gains                losses
                                         the current                                                         income into              comprehensive           income into
                                             period                                                      retained earnings                income                retained
                                                                                                                                                                earnings



                                                                                           206 / 308
                                          Annual Report 2019


 Shanghai                    309,179.93                               The Company
 M&G                                                                  held the
 Culture                                                              investment for
 and                                                                  non-trading
 Creativity                                                           purposes
 Co., Ltd.



Other descriptions:
"□ Applicable" "√ Not applicable"


18. Other non-current financial assets
"□ Applicable" "√ Not applicable"
Other descriptions:
"□ Applicable" "√ Not applicable"


19. Investment real estate
Measurement model of investment real estate
Not applicable


20. Fixed assets
Presented by item
"√ Applicable" "□ Not applicable"
                                                                    Unit: Yuan         Currency: RMB
                 Item                        Closing balance              Opening balance
 Fixed assets                                    1,163,702,352.12                   876,617,888.99
 Disposal of fixed assets
                 Total                           1,163,702,352.12                   876,617,888.99


Other descriptions:
"□ Applicable" "√ Not applicable"


Fixed assets
(1) Particulars on fixed assets
"√ Applicable" "□ Not applicable"
                                                                    Unit: Yuan         Currency: RMB
              Property and     Machinery and         Means of          Other
Item                                                                                          Total
                 buildings        equipment        transportation    equipment

                                              207 / 308
                                         Annual Report 2019


I. Original
carrying
value:
1. Balance at
the
                634,058,338.98   508,257,905.74   51,896,534.68   247,138,600.17   1,441,351,379.57
beginning of
the period
2. Increase
amount of
                307,887,708.81   228,594,626.61    7,103,818.01    65,925,711.32    609,511,864.75
the current
period
(1)
                  1,124,312.14     2,243,162.75    2,718,213.62     8,683,132.13     14,768,820.64
Acquisition
(2) Transfer-
in from
                   344,573.67     44,870,318.20                    43,644,778.63     88,859,670.50
construction
in progress
(3) Increase
for business    306,418,823.00   181,481,145.66    4,385,604.39    13,597,800.56    505,883,373.61
combination


3. Decrease
amount of
                    -34,853.14    10,671,810.89    1,609,309.01     8,464,792.35     20,711,059.11
the current
period
(1) Disposal
                   344,908.44     11,288,741.19    1,619,341.63     8,648,782.88     21,901,774.14
or scraping
(2)
Translation
difference of
                   -379,761.58      -616,930.30      -10,032.62      -183,990.53      -1,190,715.03
foreign-
currency
statements


4. Balance at
the end of      941,980,900.93   726,180,721.46   57,391,043.68   304,599,519.14   2,030,152,185.21
the period


                                             208 / 308
                                         Annual Report 2019


II.
Accumulative
depreciation
1. Balance at
the
                154,272,296.01   195,023,643.78   39,846,494.48   175,591,056.31   564,733,490.58
beginning of
the period
2. Increase
amount of
                100,482,179.17   150,350,773.86    6,746,608.71    59,581,720.59   317,161,282.33
the current
period
(1) Accruing     44,858,253.67    60,679,850.29    3,421,246.71    51,540,231.67   160,499,582.34
(2) Increase     55,623,925.50    89,670,923.57    3,325,362.00     8,041,488.92   156,661,699.99
for business
combination


3. Decrease
amount of
                   647,425.55      5,883,989.75      877,379.09     8,270,294.13    15,679,088.52
the current
period
(1) Disposal
                   660,455.03      6,242,258.00      889,987.33     8,342,204.06    16,134,904.42
or scraping
(2)                 -13,029.48      -358,268.25      -12,608.24       -71,909.93      -455,815.90
Translation
difference of
foreign-
currency
statements


4. Balance at
the end of      254,107,049.63   339,490,427.89   45,715,724.10   226,902,482.77   866,215,684.39
the period
III.
Impairment                                                                (0.00)
provisions
1. Balance at
the


                                             209 / 308
                                               Annual Report 2019


beginning of
the period
2. Increase
amount of
                                           234,148.70                                        234,148.70
the current
period
(1) Accruing
(2) Increase                               234,148.70                                        234,148.70
for business
combination


3. Decrease
amount of
the current
period
(1) Disposal
or scraping


4. Balance at
the end of                                 234,148.70                                        234,148.70
the period
IV. Carrying
value
1. Carrying
value at the
                687,873,851.30     386,456,144.87       11,675,319.58   77,697,036.37   1,163,702,352.12
end of the
period
2. Carrying
value at the
                479,786,042.97     313,234,261.96       12,050,040.20   71,547,543.86    876,617,888.99
beginning of
the period
     Other descriptions:
     For the restricted situation of fixed assets, please refer to Note XIV. Commitments and
     Contingencies.


     (2) Particulars on temporary idle fixed assets
     "□ Applicable" "√ Not applicable"


                                                   210 / 308
                                      Annual Report 2019




(3) Particulars on fixed assets leased in under financing leases
"□ Applicable" "√ Not applicable"


(4) Fixed assets leased out under operating leases
"□ Applicable" "√ Not applicable"


(5) Particulars on fixed assets of which the property ownership certificates have not
    been obtained
"□ Applicable" "√ Not applicable"
Other descriptions:
"□ Applicable" "√ Not applicable"


Disposal of fixed assets
"□ Applicable" "√ Not applicable"


21. Construction in progress
Presented by item
"√ Applicable" "□ Not applicable"




                                          211 / 308
                                               Annual Report 2019


                                                                           Unit: Yuan     Currency: RMB
                     Item                        Closing balance                  Opening balance
       Construction in progress                         260,469,728.76                   24,506,469.59
       Engineering materials
                     Total                              260,469,728.76                   24,506,469.59
      Other descriptions:
      "□ Applicable" "√ Not applicable"


      Construction in progress
      (1) Particulars on construction in progress
      "√ Applicable" "□ Not applicable"
                                                                           Unit: Yuan     Currency: RMB
                               Closing balance                                  Opening balance
      Item          Carrying      Impairment                         Carrying      Impairment
                                               Carrying value                                   Carrying value
                    balance       provisions                         balance       provisions
Qingcun
Production
Base            158,942,138.30                 158,942,138.30       2,300,484.22                 2,300,484.22
Construction
Project
Internet E-
Commerce
                 82,259,438.98                   82,259,438.98
Industrial
Park Project
Fixed assets
not yet
installed          8,824,754.04                   8,824,754.04 20,922,274.63                    20,922,274.63
and put into
use
Others           10,443,397.44                   10,443,397.44      1,283,710.74                 1,283,710.74
      Total     260,469,728.76                 260,469,728.76 24,506,469.59                     24,506,469.59


      Changes in important construction in progress projects in the current period
      "√ Applicable" "□ Not applicable"




                                                   212 / 308
                                                                                         Annual Report 2019


                                                                                                                                           Unit: Yuan             Currency: RMB
                                                                                                                                                                       Including:
                                                                      Amount of        Other                              Proportion of                                                 Interest
                                    At the                                                                                                            Accumulated      Amount of
                                                     Increase         fixed assets     decrease         At the end of the cumulative                                                    capitalizatio
                                    beginning of                                                                                           Progress   amount of        interest                         Source of
Items             Budget                             amount of the    transferred in   amounts in       period            investment in                                                 n rate (%) in
                                    the period                                                                                             of works   interest         capitalization                   fund
                                                     current period   the current      the current      Balance           the project to                                                the current
                                    Balance                                                                                                           capitalization   in the current
                                                                      period           period                             the budget (%)                                                period
                                                                                                                                                                       period

Qingcun                                                                                                                                                                                                 Self-raised

Production                                                                                                                                                                                              funds,

Base               733,910,100.00     2,300,484.22 156,792,972.06        151,317.98                      158,942,138.30 91.22              91.22                                                        borrowings

Construction                                                                                                                                                                                            from financial

Project                                                                                                                                                                                                 institutions

Internet E-

Commerce
                                                      82,259,438.98                                       82,259,438.98
Industrial Park

Project

Fixed assets

not yet
                                     20,922,274.63    73,095,059.90 85,192,580.49                          8,824,754.04
installed and

put into use

Others                                1,283,710.74    15,396,762.86    3,515,772.03     2,721,304.13      10,443,397.44

Total             733,910,100.00     24,506,469.59 327,544,233.80 88,859,670.50         2,721,304.13     260,469,728.76 /                  /                                            /               /




                     The amount of other increases transferred into intangible assets was RMB2,461,673.93, and the
                     amount transferred into long-term deferred expenses was RMB259,630.20.


                     (2) Particulars on impairment provisions accrued for construction in progress in the
                            current period
                     "□ Applicable" "√ Not applicable"
                     Other explanation
                     "□ Applicable" "√ Not applicable"


                     Engineering materials
                     (1) Particulars on engineering materials
                     "□ Applicable" "√ Not applicable"


                     22. Productive biological assets
                     (1) Productive biological assets using cost measurement model
                     "□ Applicable" "√ Not applicable"
                     (2) Productive biological assets using fair value measurement model
                     "□ Applicable" "√ Not applicable"

                                                                                                     213 / 308
                                                     Annual Report 2019


Other explanation
"□ Applicable" "√ Not applicable"


23. Oil and gas assets
"□ Applicable" "√ Not applicable"


24. Right-of-use assets
"□ Applicable" "√ Not applicable"


25. Intangible assets
(1) Particulars on intangible assets
"√ Applicable" "□ Not applicable"
                                                                                      Unit: Yuan         Currency: RMB
                                                                    Image
                                                    Unpatented
       Item        Land use rights   Patent right                identification   Software          Others         Total
                                                    technology
                                                                    rights

I. Original

carrying value

1. Balance at

the beginning      187,858,988.00    6,175,637.85                14,754,928.91    24,618,010.88   1,650,000.00 235,057,565.64

of the period

2. Increase        151,557,936.87    6,470,027.94                    93,989.00     8,633,605.89

amount of the                                                                                       32,622.64 166,788,182.34

current period

(1) Acquisition                        741,339.43                                  3,590,815.98                  4,332,155.41


(2) R&D


(3) Increase for   151,557,936.87    5,728,688.51                    93,989.00     2,581,115.98     32,622.64 159,994,353.00

business

combination

(4) Transfer-in                                                                    2,461,673.93                  2,461,673.93

from

construction in

progress



3. Decrease            -600,414.23                               14,754,928.91                                  14,154,514.68

amount of the

current period

(1) Disposal

(2) Translation        -600,414.23                                                                                -600,414.23

difference of

foreign-




                                                           214 / 308
                                                    Annual Report 2019


currency

statements

(3) Invalid and                                              14,754,928.91                                  14,754,928.91
derecognized

use rights

4. Balance at      340,017,339.10   12,645,665.79                93,989.00   33,251,616.77   1,682,622.64 387,691,233.30

the end of the

period

2. Cumulative

amortization

1. Balance at       19,524,715.50    2,023,538.20            14,335,071.58   10,286,364.69    900,000.00    47,069,689.97

the beginning

of the period

2. Increase         15,562,298.97    1,278,556.24               513,846.33    6,806,933.57    182,622.48    24,344,257.59

amount of the

current period

(1) Accruing         6,253,494.22    1,047,818.95               419,857.33    4,373,675.91    150,000.00    12,244,846.41

(2) Increase for     9,308,804.75     230,737.29                 93,989.00    2,433,257.66     32,622.48    12,099,411.18

business

combination



3. Decrease            -26,452.56                            14,754,928.91                                  14,728,476.35

amount of the

current period

(1) Disposal

(2) Invalid and                                              14,754,928.91                                  14,754,928.91

derecognized

use rights

(3) Translation        -26,452.56                                                                              -26,452.56

difference of

foreign-

currency

statements

4. Balance at       35,113,467.03    3,302,094.44                93,989.00   17,093,298.26   1,082,622.48   56,685,471.21

the end of the

period

III. Impairment

provisions

1. Balance at

the beginning

of the period

2. Increase

amount of the

current period

(1) Accruing

(2) Increase for

business

combination

                                                        215 / 308
                                                    Annual Report 2019




3. Decrease

amount of the
current period

(1) Disposal




4. Balance at
the end of the

period

IV. Carrying

value

1. Carrying      304,903,872.07   9,343,571.35                                   16,158,318.51     600,000.16 331,005,762.09

value at the

end of the

period

2. Carrying      168,334,272.50   4,152,099.65                    419,857.33     14,331,646.19     750,000.00 187,987,875.67

value at the

beginning of

the period




The proportion of intangible assets formed by the Company's internal R&D at the end of the
current period in the balance of intangible assets was 0
(2) Particulars on use rights of land of which the property ownership certificates have
        not been obtained
"□ Applicable" "√ Not applicable"
Other descriptions:
"□ Applicable" "√ Not applicable"


26. Development expenses
"□ Applicable" "√ Not applicable"


27. Goodwill
(1) Original carrying value of goodwill
"√ Applicable" "□ Not applicable"
                                                                                     Unit: Yuan         Currency: RMB
                                                 Increase of the current         Decrease of the

   Name of invested                                      period                   current period
                              Opening                                                                         Closing
  company or event                               Formed due
                              balance                                                                         balance
   forming goodwill                              to business      Others       Disposal      Others

                                                 combination

                                                         216 / 308
                                                      Annual Report 2019


   Shenzhen Erya                 131,001.23                                                                  131,001.23

   Creative and

   Cultural

   Development Co.,

   Ltd.(深圳尔雅文化创

   意发展有限公司)

   Axus Stationery                                30,175,537.1                                         30,175,537.19

   (Shanghai)                                                 9

   Company Ltd.

                                 131,001.23       30,175,537.1                                         30,306,538.42
              Total
                                                              9



  (2) Impairment provisions of goodwill
  "√ Applicable" "□ Not applicable"
                                                                                     Unit: Yuan       Currency: RMB
          Name of                              Increase of the current          Decrease of the
          invested                                       period                  current period
                               Opening                                                                       Closing
      company or
                               balance                                                                       balance
     event forming                              Accrued           Others     Disposal        Others
          goodwill
   Shenzhen Erya                               131,001.23                                               131,001.23
   Creative and
   Cultural
   Development
   Co., Ltd.(深圳尔
   雅文化创意发展
   有限公司)
           Total                               131,001.23                                               131,001.23


  (3) Information regarding the asset group or the combination of asset groups to which
       goodwill belongs
  "√ Applicable" "□ Not applicable"


Name of          Carrying value     Carrying value                         Carrying value     Carrying value      Whether
asset group      of goodwill        of goodwill          Total carrying    of other assets    of the asset        the
                 attributable to    attributable to      value of          in the asset       group or the        asset
                 shareholders       minority             goodwill          group or the       combination of      group
                 of the parent      shareholders                           combination of     asset groups        has

                                                          217 / 308
                                                  Annual Report 2019


                 company                                                      asset groups        including            changed
                                                                                                  goodwill
Shenzhen
Erya
Creative and
Cultural
Development      131,001.23          125,863.93         256,865.16            1,347,489.93        1,604,355.09         No
Co., Ltd.( 深
圳尔雅文化
创意发展有
限公司)
Axus
Stationery
(Shanghai)       30,175,537.19       23,709,350.65      53,884,887.84         438,838,223.62      492,723,111.46       No
Company
Ltd.



  (4) Describe the goodwill impairment test process, key parameters (such as growth rate
           in the forecast period, growth rate in the stable period, profit margin, discount rate,
           forecast period, etc. when estimating the present value of the estimated future cash
           flow, if applicable) and the recognition method for impairment losses of goodwill
  "√ Applicable" "□ Not applicable"


                     Key parameter
                                                                                                                 Amount of
                                               Growth                         Discount rate    Present value
   Name of asset                                                                                                 goodwill
                     Forecast    Expected      rate in the                    (weighted        of estimated
   group                                                     Profit margin                                       impairment
                     period      growth rate   steady                         average cost of future cash flow
                                                                                                                 provisions
                                               period                         capital WACC)
                                                             Calculated
   Axus Stationery                                           according to
   (Shanghai)        2020-2024 [Note]          Flat          predicted        15.43%           519,000,000.00
   Company Ltd.                                              income, costs,
                                                             expenses, etc.

  Note: According to the comprehensive analysis of the contracts and agreements signed by
  Axus Stationery, and development plans, operating trends over the years, market competition
  and other factors, the main business income and related costs, expenses and profits in the
  next five years starting from the evaluation base date were estimated.


  (5) Effect of goodwill impairment test
  "√ Applicable" "□ Not applicable"


                                                         218 / 308
                                            Annual Report 2019


  The Company's acquisition of Axus Stationery was based on the performance promise that the
  agreed gross profit margin needs to be achieved in 2019 and the income from sales outside
  China needs to reach the corresponding amount, but because the Company failed to achieve
  such goals, according to the relevant provisions of the Accounting Standards for Business
  Enterprises, should any new or further evidence arises within 12 months after the acquisition
  date and makes it necessary to adjust the contingent consideration on the acquisition date, it
  shall be recognized and the amount originally included into consolidated goodwill shall be
  adjusted; the Company determined the carrying value of goodwill according to the adjusted
  corresponding consideration.
  For the current year, the Company hired Shanghai Lixin Appraisal Co., Ltd. to issue the Asset
  Appraisal Report on the Recoverable Amount of Relevant Asset Groups of Axus Stationery
  (Shanghai) Company Ltd. involved in the Goodwill Impairment Test Carried out by Shanghai
  M&G Stationery Inc. for the Purpose of Financial Reporting with the report number of Xin Zi Ping
  Bao Zi [2020] No.40043 on 10 April 2020. According to the appraisal results, as of 31 December
  2019, the carrying value of the asst group or the combination of asset groups including goodwill
  of Axus Stationery acquired by the Company was RMB492,723,100, and the recoverable
  amount was RMB519,000,000; after the test, there was no impairment of the goodwill formed by
  the Company's acquisition of Axus Stationery.


  Other explanation
  "□ Applicable" "√ Not applicable"


  28. Long-term prepaid expenses
  "√ Applicable" "□ Not applicable"
                                                                         Unit: Yuan   Currency: RMB
      Item         Opening              Increase         Amortization       Other           Closing
                    balance        amount of the        amount of the      decrease         balance
                                   current period       current period     amounts
Decoration
               117,412,655.81      58,969,490.95        56,178,649.63     3,936,583.49   116,266,913.64
fee
Others              611,708.86     12,770,468.84         2,144,251.34     9,168,506.05     2,069,420.31
      Total    118,024,364.67      71,739,959.79        58,322,900.97    13,105,089.54   118,336,333.95
  Other descriptions:
  The increase amount of the current period included the original value of RMB12,538,099.65 of
  long-term deferred expenses increased for business combinations.
  Other decrease amounts included the accumulated amortization amount of RMB12,279,319.47
  of long-term deferred expenses increased for business combinations.


                                                   219 / 308
                                          Annual Report 2019


29. Deferred income tax assets/Deferred income tax liabilities
(1) Unoffset deferred income tax assets
"√ Applicable" "□ Not applicable"
                                                                       Unit: RMB Currency: RMB
                                      Closing balance                  Opening balance
                              Deductible          Deferred        Deductible       Deferred
          Item
                              temporary          income tax       temporary       income tax
                             differences           Assets         differences       Assets
   Impairment
                            59,901,405.29      14,183,474.28     28,661,424.71    6,791,290.35
 provisions of assets
   Unrealized profits
 from internal             105,422,678.59      17,734,494.35     82,691,090.00   14,122,763.53
 transactions
   Deductible losses          1,394,984.07        348,746.02
   Deferred income          28,808,795.45        4,356,820.94    30,437,478.08    4,611,467.10
          Total            195,527,863.40      36,623,535.59    141,789,992.79   25,525,520.98


(2) Unoffset deferred income tax liabilities
"√ Applicable" "□ Not applicable"
                                                                    Unit: Yuan   Currency: RMB
                                      Closing balance                  Opening balance
                               Taxable            Deferred         Taxable         Deferred
          Item
                              temporary          income tax       temporary       income tax
                              differences         Liabilities     differences     Liabilities
 Assets appreciation
 for business
                           190,554,505.02       34,553,803.87    2,259,638.02      564,909.50
 combination not under
 the common control
 Changes in fair value
 of other debt
 investments
 Changes in fair value
 of other equity
 instrument
 investments




                                              220 / 308
                                       Annual Report 2019


 Changes in fair value
 of trading financial        11,878,587.24       2,022,940.68
 assets
           Total           202,433,092.26       36,576,744.55      2,259,638.02      564,909.50


(3) Deferred income tax assets or liabilities presented on a net basis after offsetting
"□ Applicable" "√ Not applicable"
(4) Details of unrecognized deferred income tax assets
"√ Applicable" "□ Not applicable"
                                                                     Unit: Yuan    Currency: RMB
               Item                    Closing balance                    Opening balance
 Deductible temporary
                                                  80,145,537.46                    55,387,660.23
 differences
 Deductible losses                               319,004,132.22                   222,133,153.97
               Total                             399,149,669.68                   277,520,814.20


(5) The deductible losses of unrecognized deferred income tax assets will expire in the
    following years
"√ Applicable" "□ Not applicable"
                                                                    Unit: Yuan    Currency: RMB
                                                     Amount at the
                         Amount at the end of
          Year                                      beginning of the               Note
                              the period
                                                          period
 2024                           51,157,003.13
 2023                         128,291,769.66              58,495,645.77
 2022                           35,217,084.45             52,048,124.68
 2021                           81,175,636.36             86,639,439.53
 2020                           20,866,933.92             15,739,983.66
 2019                            2,295,704.70              9,209,960.33
          Total               319,004,132.22             222,133,153.97              /


Other descriptions:
"□ Applicable" "√ Not applicable"


30. Other non-current assets
"√ Applicable" "□ Not applicable"

                                             221 / 308
                                       Annual Report 2019


                                                                 Unit: Yuan   Currency: RMB
             Item                      Closing balance                Opening balance
Prepayments for real estate,                    315,153,408.27                311,300,000.00
engineering, equipment, etc.
             Total                              315,153,408.27                311,300,000.00
Other descriptions:
No


31. Short-term borrowings
(1) Classification of short-term borrowings
"√ Applicable" "□ Not applicable"
                                                                 Unit: Yuan   Currency: RMB
             Item                      Closing balance                Opening balance
Pledged borrowings
Mortgaged borrowings                          182,979,528.81
Guaranteed borrowings
Credit borrowings
Interest payable                                   214,235.05
             Total                            183,193,763.86
Other descriptions:
For the relevant mortgage information, please refer to Note XIV. Commitments and
Contingencies.


(2) Particulars on overdue but yet unrepaid short-term borrowings
"□ Applicable" "√ Not applicable"


Particulars of important overdue but yet unrepaid short-term borrowings:
"□ Applicable" "√ Not applicable"
Other explanation
"□ Applicable" "√ Not applicable"


32. Held-for-trading financial liabilities
"□ Applicable" "√ Not applicable"


33. Derivative financial liabilities
"□ Applicable" "√ Not applicable"

                                             222 / 308
                                       Annual Report 2019




34. Bills payable
(1) Presentation of notes payable
"□ Applicable" "√ Not applicable"


35. Accounts payable
(1) Presentation of accounts payable
"√ Applicable" "□ Not applicable"
                                                                Unit: Yuan      Currency: RMB
             Item                     Closing balance              Opening balance
 Within 1 year                            1,857,292,820.26                   1,316,235,807.23
 1 to 2 years                                 2,179,464.37                      1,992,272.43
 2 to 3 years                                 1,103,433.79                        731,795.95
 Above 3 years                                  496,749.45                        447,172.60
             Total                        1,861,072,467.87                   1,319,407,048.21


(2) Accounts payable with the account age over one year
"□ Applicable" "√ Not applicable"
Other explanation
"□ Applicable" "√ Not applicable"


36. Accounts received in advance
(1) Presentation of advance received from customers
"√ Applicable" "□ Not applicable"
                                                                Unit: Yuan      Currency: RMB
                Item                   Closing balance              Opening balance
 Within 1 year                                205,407,801.97                  144,643,662.55
 1 to 2 years                                      824,974.39                   2,713,712.64
 2 to 3 years                                      316,841.78                     179,943.98
 Above 3 years                                     212,675.80                     109,734.70
             Total                            206,762,293.94                  147,647,053.87


(2) Significant advance received from customers with the account age over one year
"□ Applicable" "√ Not applicable"




                                            223 / 308
                                          Annual Report 2019


(3) Particulars of settled but uncompleted projects formed by construction contract at
    the end of the period
"□ Applicable" "√ Not applicable"
Other explanation
"□ Applicable" "√ Not applicable"


37. Employee benefits payable
(1) Presentation of employee benefits payable
"√ Applicable" "□ Not applicable"
                                                                      Unit: Yuan       Currency: RMB
                                                                    Decrease of
                                 Opening          Increase of the                          Closing
            Item                                                     the current
                                 balance          current period                          balance
                                                                       period
 I. Short-term benefits                           684,508,436.9     651,801,356.3       146,780,321.6
                              114,073,241.17
                                                               0                   8                 9
 II. Post-employment
 benefits - Defined             6,712,835.35      77,590,743.51     76,964,408.23        7,339,170.63
 contribution plans
 III. Dismissal benefits                             417,251.98        417,251.98
 IV. Other benefits due
 within one year
                                                  762,516,432.3     729,183,016.5       154,119,492.3
            Total             120,786,076.52
                                                               9                   9                 2


(2) Presentation of short-term benefits
"√ Applicable" "□ Not applicable"
                                                                          Unit: RMB Currency: RMB
                                 Opening          Increase of the Decrease of the
            Item                                                                       Closing balance
                                  balance         current period    current period
I. Salary, bonus, allowance                                                            136,748,768.51
                              109,048,913.79 599,982,363.54 572,282,508.82
and subsidy
II. Employee benefits                               1,248,410.48     1,248,017.15              393.33
III. Social insurance            2,599,960.27      48,360,502.97    47,133,344.02        3,827,119.22
Including: Medical                                                                       3,337,870.76
                                 2,298,876.31      40,569,713.86    39,530,719.41
insurance
Work-related injury                                                                        145,404.67
                                      66,036.09     3,242,652.28     3,163,283.70
insurance

                                               224 / 308
                                           Annual Report 2019


Maternity insurance                   235,047.87       4,548,136.83      4,439,340.91       343,843.79
IV. Housing provident fund       2,196,410.89        19,535,462.44      19,132,641.66     2,599,231.67
V. Labor union and
                                       38,055.30       6,169,123.07      2,884,748.42     3,322,429.95
employee education funds
VI. Short-term                                                                              279,975.38
                                      189,900.92       8,439,402.26      8,349,327.80
compensated absences
VII. Short-term profit
sharing plan
VIII. Other short-term                                  773,172.14        770,768.51          2,403.63
benefits
             Total             114,073,241.17 684,508,436.90 651,801,356.38 146,780,321.69


(3) Presentation of defined contribution plans
"√ Applicable" "□ Not applicable"
                                                                          Unit: Yuan    Currency: RMB
                              Opening          Increase of the        Decrease of the      Closing
           Item
                              balance              current period     current period       balance
 1. Basic pension            6,589,734.69          75,307,562.28        74,741,520.09    7,155,776.88
 2. Unemployment
                              123,100.66             2,283,181.23        2,222,888.14      183,393.75
 insurance
 3. Enterprise
 annuity payment
           Total            6,712,835.35       77,590,743.51          76,964,408.23      7,339,170.63


Other descriptions:
"□ Applicable" "√ Not applicable"


38. Taxes payable
"√ Applicable" "□ Not applicable"
                                                                          Unit: Yuan    Currency: RMB
               Item                         Closing balance                   Opening balance
Value added tax (“VAT”)                             104,412,244.02                    141,466,661.91
Consumption tax
Business tax
Enterprise income tax                                 130,486,171.57                    120,221,282.24
Personnel income tax                                     8,228,966.18                     6,628,590.90


                                               225 / 308
                                      Annual Report 2019


Urban maintenance and
                                                 3,975,132.04                     5,216,961.88
construction tax
Property tax                                          476,707.70
Education surcharge                              5,857,154.52                     5,740,453.51
Land use tax                                     1,492,046.98
Stamp duty                                       3,439,030.61                       103,401.74
Others                                                215,664.52                         194.00
               Total                          258,583,118.14                    279,377,546.18
Other descriptions:
No
39. Other payables
Presented by item
"√ Applicable" "□ Not applicable"
                                                                   Unit: Yuan    Currency: RMB
                 Item                    Closing balance                Opening balance
 Interest payable
 Dividend payable
 Other payables                                331,438,976.35                   240,665,881.17
 Total                                         331,438,976.35                   240,665,881.17


Other descriptions:
"□ Applicable" "√ Not applicable"


Interest payable
(1) Presentation by category
"□ Applicable" "√ Not applicable"


Dividend payable
(1) Presentation by category
"□ Applicable" "√ Not applicable"


Other payables
(1) Other payables presented by amount nature
"√ Applicable" "□ Not applicable"
                                                                   Unit: Yuan    Currency: RMB
                 Item                  Closing balance                 Opening balance
                                          226 / 308
                                           Annual Report 2019


 Margin and deposit                              153,783,801.10     120,859,921.25
 Product license fee                                 1,051,890.00     1,539,546.31
 Estimated fees                                  126,261,415.65      78,855,783.50
 Engineering and decoration                                          26,019,961.51
                                                   28,482,632.65
 fund
 Others                                            21,859,236.95     13,390,668.60
                Total                            331,438,976.35     240,665,881.17


(2) Other payables with the account age over one year
"□ Applicable" "√ Not applicable"
Other particulars:
"□ Applicable" "√ Not applicable"


40. Held-for-sale liabilities
"□ Applicable" "√ Not applicable"


41. Non-current liabilities due within one year
"□ Applicable" "√ Not applicable"


42. Other current liabilities
Particulars on other current liabilities
"□ Applicable" "√ Not applicable"
Changes in short-term bonds payable:
"□ Applicable" "√ Not applicable"
Other descriptions:
"□ Applicable" "√ Not applicable"


43. Long-term borrowings
(1) Classification of long-term borrowings
"□ Applicable" "√ Not applicable"


Other particulars, including interest rate ranges:
"□ Applicable" "√ Not applicable"




                                               227 / 308
                                          Annual Report 2019


44. Bonds payable
(1) Bonds payable
"□ Applicable" "√ Not applicable"
(2) Changes in bonds payable: (excluding other financial instruments such as preferred
     shares classified as financial liabilities and perpetual bonds)
"□ Applicable" "√ Not applicable"
(3) Description on the conversion conditions and conversion time of convertible
     corporate bonds
"□ Applicable" "√ Not applicable"


(4) Description on other financial instruments classified as financial liabilities
Basic information on other financial instruments such as outstanding preferred shares and
perpetual bonds at the end of the period
"□ Applicable" "√ Not applicable"


Form of changes in financial instruments such as outstanding preferred shares and perpetual
bonds at the end of the period
"□ Applicable" "√ Not applicable"
Description of the basis for other financial instruments classified as financial liabilities:
"□ Applicable" "√ Not applicable"


Other descriptions:
"□ Applicable" "√ Not applicable"


45. Lease liabilities
"□ Applicable" "√ Not applicable"


46. Long-term payables
Presented by item
"√ Applicable" "□ Not applicable"
                                                                       Unit: Yuan     Currency: RMB
                Item                         Closing balance                 Opening balance
 Long-term payable
 Special payables                                     6,620,000.00                     5,109,800.00
 Total                                                6,620,000.00                     5,109,800.00
                                               228 / 308
                                           Annual Report 2019




   Other descriptions:
   "□ Applicable" "√ Not applicable"


   Long-term payable
   (1) Long-term payables presented by amount nature
   "□ Applicable" "√ Not applicable"


   Special payables
   (1) Special payables presented by amount nature
   "√ Applicable" "□ Not applicable"
                                                                       Unit: Yuan   Currency: RMB
                                               Increase of      Decrease of                   Cause of
                                 Opening                                         Closing
           Item                                the current       the current                  formation
                                 balance                                         balance
                                                  period           period
New environment-friendly
pen-making material
project belonging to key
special projects for
                               5,109,800.00   8,710,200.00      7,200,000.00   6,620,000.00
improvement and
industrialization of key
basic materials under the
national key R&D plan
           Total               5,109,800.00   8,710,200.00      7,200,000.00   6,620,000.00       /

   Other descriptions:
   No


   47. Long-term employee benefits payable
   "□ Applicable" "√ Not applicable"


   48. Estimated liabilities
   "□ Applicable" "√ Not applicable"


   49. Deferred income
   Particulars on deferred income
   "√ Applicable" "□ Not applicable"
                                               229 / 308
                                                           Annual Report 2019


                                                                                              Unit: Yuan      Currency: RMB
                                                       Increase of          Decrease of
                                 Opening                                                         Closing           Cause of
              Item                                     the current          the current
                                 balance                                                         balance           formation
                                                         period               period
        Government
                             30,215,315.26           5,543,095.62          4,291,731.80       31,466,679.08
        grant
        Reward on
        customer               2,904,973.75             148,497.62         2,853,757.84          199,713.53
        points
        Brand
                             34,156,820.50                                                    34,156,820.50
        maintenance
              Total          67,277,109.51           5,691,593.24          7,145,489.64       65,823,213.11               /


      Items involving government subsidies:
      "√ Applicable" "□ Not applicable"
                                                                                              Unit: Yuan      Currency: RMB
                                           Subsidy                             Amount
                                                         Amount included
                                           amount                             included in
                           Opening                       in non-operating                      Other                          Pertinent to
    Liability items                      increased in                       other income of             Closing balance
                           balance                        income of the                       changes                      assets/income
                                         the current                          the current
                                                          current period
                                           period                               period
Special Fund for
Shanghai Modern
                                                                                                                          Pertinent to
Service Industry -       10,080,267.27                                          672,017.88                 9,408,249.39
                                                                                                                          assets
Three-dimensional
Warehouse
Shanghai's second
batch special fund for
encouraging
                                                                                                                          Pertinent to
enterprises to             783,000.00                                           174,000.00                  609,000.00
                                                                                                                          assets
purchase
international R&D
equipment in 2014
R&D and
industrialization of
key materials and                                                                                                         Pertinent to
                           966,610.33                                           244,646.88                  721,963.45
preparation                                                                                                               assets
technologies in the
pen-making industry
Subsidies for the
                                                                                                                          Pertinent to
second batch of key       2,783,993.79                                          586,104.12                 2,197,889.67
                                                                                                                          assets
technological




                                                                  230 / 308
                                                     Annual Report 2019


transformation
projects in 2013
Subsidies for
absorption and                                                                                   Pertinent to
                          620,217.51                                  90,443.52    529,773.99
innovation projects in                                                                           assets
2014
Service industry
                                                                                                 Pertinent to
guidance funds in        2,123,531.21                                328,891.68   1,794,639.53
                                                                                                 assets
2014
Key technological
transformation                                                                                   Pertinent to
                         4,260,910.89                                561,878.28   3,699,032.61
projects of Shanghai                                                                             assets
in 2015
Inbound Marketing -
                                                                                                 Pertinent to
Internet + product        687,029.12                                 107,310.24    579,718.88
                                                                                                 assets
development project
Special fund for
Shanghai                                                                                         Pertinent to
                         1,340,000.00   580,000.00                   325,087.60   1,594,912.40
informatization                                                                                  assets
development
Special funds for
                                                                                                 Pertinent to
technology R&D            266,167.65                                 134,548.27    131,619.38
                                                                                                 assets
projects
Special funds for
industrial
transformation and                                                                               Pertinent to
                         1,100,000.00                                120,879.10    979,120.90
upgrade                                                                                          assets
development of
Shanghai in 2016
High-value-added
                                                                                                 Pertinent to
product creative          197,296.61                                  29,437.44    167,859.17
                                                                                                 assets
development project
Industrial foundation
                                                                                                 Pertinent to
consolidation project    3,770,000.00                                             3,770,000.00
                                                                                                 assets
in 2016
Special funds for
development of                                                                                   Pertinent to
                          236,290.88                                  80,988.33    155,302.55
SMEs in Shanghai in                                                                              assets
2016
Funds for
improvement of
capacities of
                                                                                                 Pertinent to
Shanghai                 1,000,000.00                                             1,000,000.00
                                                                                                 assets
Engineering
Research Center in
2017
Cultural and creative                                                                            Pertinent to
                                        700,000.00                                 700,000.00
project in 2019                                                                                  assets


                                                         231 / 308
                                                        Annual Report 2019


Subsidies for
injection molding                                                                                                    Pertinent to
                                          570,000.00                                                   570,000.00
machine intelligent                                                                                                  assets
equipment
Zhangjiang Special
Development Fund in
2017 - Achievement
Transformation of                                                                                                    Pertinent to
                                         1,542,320.00                     709,085.34   529,461.95     1,362,696.61
“Green Design -                                                                                                     assets
Innovative R&D” by
Marco Colorful
Painting Pen C1085
Special fund plan for
key technological
                                                                                                                     Pertinent to
renovation projects in                                                     77,333.36   473,666.66      396,333.30
                                                                                                                     assets
Qingpu District in
2012
Construction Project
of "Marco-Color-                                                                                                     Pertinent to
                                          362,370.95                                                   362,370.95
Source" Creative                                                                                                     assets
Experience Center
Special funds for
central foreign                                                                                                      Pertinent to
                                                                           49,079.76   785,276.06      736,196.30
economic and trade                                                                                                   assets
development
Total                    30,215,315.26   3,754,690.95                    4,291,731.80 1,788,404.67   31,466,679.08



        Other descriptions:
        "√ Applicable" "□ Not applicable"
        Other changes were caused by the increase for business combinations.


        50. Other non-current liabilities
        "□ Applicable" "√ Not applicable"


        51. Share capital
        "√ Applicable" "□ Not applicable"
                                                                                        Unit: Yuan        Currency: RMB
                                                 Increase or decrease (+ or -) due to this change
                                                                    Provident
                            Opening           Issue                                                            Closing
                                                         Bonus        funds
                            balance           New                                  Others     Sub-total       balance
                                                         shares    Transferred
                                             shares
                                                                     shares



                                                             232 / 308
                                           Annual Report 2019


     Total       920,000,000.00                                                       920,000,000.00
  shares

Other descriptions:
No


52. Other equity instruments
(1) Basic information on other financial instruments such as outstanding preferred
      shares and perpetual bonds at the end of the period
"□ Applicable" "√ Not applicable"


(2) Form of changes in financial instruments such as outstanding preferred shares and
      perpetual bonds at the end of the period
"□ Applicable" "√ Not applicable"
Changes in other equity instruments of the current period, reasons for changes, and basis for
relevant accounting treatment:
"□ Applicable" "√ Not applicable"


Other descriptions:
"□ Applicable" "√ Not applicable"


53. Capital reserve
"√ Applicable" "□ Not applicable"
                                                                       Unit: Yuan     Currency: RMB
                             Opening        Increase of the     Decrease of the
         Item                                                                       Closing balance
                              balance       current period      current period
 Capital premium
                          272,347,764.53                                            272,347,764.53
 (Share premium)
 Other capital
 reserve
         Total            272,347,764.53                                            272,347,764.53

Other descriptions, including descriptions on changes of the current period and reasons for
changes:
No


54. Treasury shares
"□ Applicable" "√ Not applicable"

                                               233 / 308
                                                           Annual Report 2019




55. Other comprehensive income
"√ Applicable" "□ Not applicable"
                                                                                                 Unit: Yuan           Currency: RMB
                                                        Amount accounted for in the current period

                                           Less: Included      Less: Included

                                               in other           in other
                               Amount
                   At the                  comprehensive comprehensive
                               incurred
                  beginning                income in the       income in the      Less:     Attributable to   Attributable    At the end of
                                before
       Item        of the                     previous            previous       Income       the parent       to minority     the period
                              income tax
                   period                    period and          period and        tax      company after     shareholders      Balance
                                for the
                  Balance                  transferred to      transferred to    expenses       the tax       after the tax
                               current
                                           profit or loss in      retained
                                period
                                             the current       earnings in the

                                               period          current period

I. Other

comprehensive

income not to
                              309,179.93                                                        309,179.93                       309,179.93
be reclassified

into profit or

loss

Including:

Change in re-

measurement

of defined

benefit plans

Other

comprehensive

income that

may not be

reclassified to

profit or loss

under equity

method

Changes in fair

value of other

equity                        309,179.93                                                        309,179.93                       309,179.93

instrument

investments

Change in fair

value of

enterprise's

own credit risk




                                                                 234 / 308
                                Annual Report 2019


II. Other

comprehensive

income to be
                   400,616.76                        217,179.62   183,437.14   217,179.62
reclassified

into profit or

loss

Including:

Other

comprehensive

income that

may be             -16,285.82                        -16,285.82                -16,285.82

reclassified to

profit or loss

under equity

method

Changes in fair

value of other

debt

investments

Amount

included in

other

comprehensive

income on

reclassification

of financial

assets

Credit

impairment

provisions of

other debt

investments

  Effective

portion of cash

flow hedging

profit or loss

  Exchange

differences

from
                   416,902.58                        233,465.44   183,437.14   233,465.44
translation of

financial

statements

Total other

comprehensive      709,796.69                        526,359.55   183,437.14   526,359.55

income



                                    235 / 308
                                         Annual Report 2019


Other descriptions, including the adjustment of the effective portion of cash flow hedging profit
or loss transferred to the initial recognition amount of the hedged item:
No


56. Special reserve
"□ Applicable" "√ Not applicable"


57. Surplus reserve
"√ Applicable" "□ Not applicable"
                                                                     Unit: Yuan     Currency: RMB
       Item         Opening balance      Increase of the      Decrease of the     Closing balance
                                         current period        current period
Statutory surplus
                        344,271,419.35     95,988,980.24                           440,260,399.59
reserve
Arbitrary surplus
reserve
Reserve fund
Enterprise
development
fund
Others
       Total            344,271,419.35     95,988,980.24                           440,260,399.59

Descriptions on surplus reserve, including descriptions on changes of the current period and
reasons for changes:
The statutory surplus reserve is accrued at 10% of the parent company’s net profits.


58. Undistributed profit
"√ Applicable" "□ Not applicable"
                                                                     Unit: Yuan     Currency: RMB
                 Item                         Current period                Previous period
 Pre-adjustment undistributed
 profits at the end of the previous               1,874,727,294.53              1,372,359,133.67
 period




                                             236 / 308
                                         Annual Report 2019


 Total adjustment amount of
 undistributed profits at the
 beginning of the period (“+” refers                   5,543,922.00
 to increase by adjustment and “-”
 refers to decrease by adjustment)
 Post-adjustment amount of
 undistributed profits at the                     1,880,271,216.53               1,372,359,133.67
 beginning of the period
 Add: Net profit attributable to
 shareholders of the parent                       1,060,083,625.03                806,847,308.41
 company in the current period
 Less: Statutory surplus reserve
                                                     95,988,980.24                 74,479,147.55
 accrued
 Arbitrary surplus reserve accrued
 Withdrawal of general risk
 provision
 Dividends on common shares
                                                    276,000,000.00                230,000,000.00
 payable
 Dividends on common shares
 converted to stock capital
 Undistributed profit at the end of
                                                  2,568,365,861.32               1,874,727,294.53
 the period

Details on adjustment of undistributed profits at the beginning of the period:
1. Due to the retrospective adjustment based on the Accounting Standards for Business
Enterprises and their related new regulations, the affected undistributed profit at the beginning
of the period was RMB5,543,922.00.
2. Due to changes in accounting policies, the affected undistributed profit at the beginning of the
period was RMB0.
3. Due to correction of major accounting errors, the affected undistributed profit at the beginning
of the period was RMB0.
4. Due to changes in the scope of the consolidated financial statements caused by the business
combination under common control, the affected undistributed profit at the beginning of the
period was RMB0.
5. Due to other adjustments, the affected undistributed profit at the beginning of the period was
RMB0.




                                             237 / 308
                                           Annual Report 2019


59. Operating income and operating costs
(1) Operating income and operating costs
"√ Applicable" "□ Not applicable"
                                                                        Unit: Yuan      Currency: RMB
                  Amount accounted for in the current           Amount accounted for in the previous
     Item                        period                                        period
                       Revenue                 Costs                Revenue               Costs
  Main
                 11,139,921,640.93       8,229,332,367.02       8,533,924,778.69     6,330,424,573.53
  operations
  Other
                       1,179,723.51            504,901.84           1,063,818.86            22,166.63
  operations
     Total       11,141,101,364.44       8,229,837,268.86       8,534,988,597.55     6,330,446,740.16


Other descriptions:
Details on operating income:
               Item                   Amount in the current period       Amount in the last period
 Income from main operations                   11,139,921,640.93                     8,533,924,778.69
 Including: Sales of goods                     11,128,504,198.10                     8,530,618,597.18
 Management fee for
                                                       4,562,765.09                     2,709,394.05
 franchising
 Hardware and software                                 6,854,677.74                       596,787.47
 Income from other
                                                       1,179,723.51                     1,063,818.86
 operations
 Including: Material income                             996,698.40
 Rental income                                              63,875.37                     955,179.69
 Others                                                 119,149.74                        108,639.17
               Total                           11,141,101,364.44                     8,534,988,597.55


60. Taxes and surcharges
"√ Applicable" "□ Not applicable"
                                                                        Unit: Yuan      Currency: RMB
                                  Amount accounted for in the           Amount accounted for in the
               Item
                                            current period                    previous period
 Consumption tax
 Business tax



                                                238 / 308
                                      Annual Report 2019


 Urban maintenance and
                                               11,196,254.01                   12,512,019.05
 construction tax
 Education surcharge                           17,562,369.49                   18,171,704.35
 Resource tax
 Property tax                                   1,348,318.75
 Land use tax                                     683,113.09                     754,343.70
 Vehicle usage tax
 Stamp duty                                    11,052,982.62                    3,211,910.43
 Others                                           152,020.10                      70,701.73
              Total                            41,995,058.06                   34,720,679.26

Other descriptions:
No


61. Selling expenses
"√ Applicable" "□ Not applicable"
                                                                 Unit: Yuan    Currency: RMB
                                      Amount accounted for in     Amount accounted for in
                Item
                                         the current period          the previous period
                Total                           980,166,101.18                789,386,543.37
 Items with relatively large
 amount:
 Salaries and benefits                          282,098,540.51                264,361,912.83
 Channel construction fee                        52,031,005.95                 46,590,825.26
 Brand promotion fee                             49,109,586.72                 26,183,591.17
 Transportation and handling
                                                 86,718,004.33                 81,667,789.42
 charge
 Business promotion fee                          77,878,656.77                 67,602,773.25
 Rental fee                                     149,176,463.15                108,921,114.59
 Others                                         283,153,843.75                194,058,536.85

Other descriptions:
No


62. Administrative expenses
"√ Applicable" "□ Not applicable"
                                                                 Unit: Yuan    Currency: RMB



                                           239 / 308
                                       Annual Report 2019


                    Item                   Amount accounted for in       Amount accounted for
                                               the current period        in the previous period
                    Total                              469,262,188.13            379,618,754.18
 Items with relatively large amount:
 Salaries and benefits                                 226,532,654.57            187,276,647.20
 Depreciation and amortization                          57,040,455.35             46,069,652.50
 Rental fee                                             34,022,959.81             30,456,723.78
 Office expense                                         23,030,837.14             11,263,997.46
 Others                                                128,635,281.26            104,551,733.24
Other descriptions:
No


63. R&D expenses
"√ Applicable" "□ Not applicable"
                                                                    Unit: Yuan    Currency: RMB
                    Item                   Amount accounted for in       Amount accounted for
                                               the current period        in the previous period
                    Total                              160,403,362.97            114,388,916.75
 Items with relatively large amount:
 Salaries and benefits                                  74,850,775.54             31,648,292.56
 Inventory consumption                                  56,560,157.03             66,844,278.08
 Others                                                 28,992,430.40             15,896,346.11
Other descriptions:
No
64. Financial expenses
"√ Applicable" "□ Not applicable"
                                                                    Unit: Yuan    Currency: RMB
                    Item                   Amount accounted for in       Amount accounted for
                                               the current period        in the previous period
 Interest expense                                        8,386,182.80
 Less: Interest income                                 -20,872,167.57             -5,997,422.97
 Exchange gains and losses                                  566,099.52            -2,768,222.32
 Others                                                  3,522,607.60               806,195.64
                    Total                               -8,397,277.65             -7,959,449.65
Other descriptions:
No


                                           240 / 308
                                           Annual Report 2019


65. Other income
"√ Applicable" "□ Not applicable"
                                                                         Unit: Yuan     Currency: RMB
               Item                   Amount accounted for in the        Amount accounted for in the
                                            current period                     previous period
 Government grant                                   26,355,003.29                        8,716,713.66
 Accrual and deduction of
 input tax
 Handling charge on
 withholding personnel                                 149,878.17
 income tax
               Total                                26,504,881.46                        8,716,713.66


Other descriptions:
    Government subsidies included in other income
                              Amount in the            Amount in the last             Pertinent to
   Subsidy projects
                              current period                    period             assets/income
 Special Fund for
 Shanghai Modern
 Service Industry -                    672,017.88                 672,017.88    Pertinent to assets
 Three-dimensional
 Warehouse
 Shanghai's second
 batch special fund
 for encouraging
 enterprises to                        174,000.00                 174,000.00    Pertinent to assets
 purchase
 international R&D
 equipment in 2014
 R&D and
 industrialization of
 key materials and
                                       244,646.88                 244,646.88    Pertinent to assets
 preparation
 technologies in the
 pen-making industry
 Subsidies for the
 second batch of key                   586,104.12                 586,104.12    Pertinent to assets
 technological
                                               241 / 308
                            Annual Report 2019


transformation
projects in 2013
Subsidies for
absorption and
                          90,443.52               90,443.52   Pertinent to assets
innovation projects in
2014
Service industry
guidance funds in        328,891.68              328,891.68   Pertinent to assets
2014
Key technological
transformation
                         561,878.28              619,089.11   Pertinent to assets
projects of Shanghai
in 2015
Inbound Marketing -
Internet + product       107,310.24              107,310.24   Pertinent to assets
development project
Special fund for
Shanghai
                         325,087.60                           Pertinent to assets
informatization
development
Special funds for
technology R&D           134,548.27              134,548.32   Pertinent to assets
projects
Special funds for
industrial
transformation and
                         120,879.10                           Pertinent to assets
upgrade
development of
Shanghai in 2016
High-value-added
product creative          29,437.44              272,402.74   Pertinent to assets
development project
Special funds for
development of
                          80,988.33              228,817.89   Pertinent to assets
SMEs in Shanghai in
2016
Zhangjiang Special
                         709,085.34                           Pertinent to assets
Development Fund

                                242 / 308
                             Annual Report 2019


in 2017 -
Achievement
Transformation of
“Green Design -
Innovative R&D” by
Marco Colorful
Painting Pen C1085
Special fund plan for
key technological
renovation projects       77,333.36               Pertinent to assets
in Qingpu District in
2012:
Special funds for
central foreign
                          49,079.76               Pertinent to assets
economic and trade
development
Zhangjiang Special
Development Fund
in 2017 -
Achievement
Transformation of       1,217,680.00              Pertinent to income
“Green Design -
Innovative R&D” by
Marco Colorful
Painting Pen C1085
Zero Balance
Special Account of
Shanghai Qingpu
District Finance
Bureau - Enterprise
Support Fund of           10,100.00               Pertinent to income
Shanghai Municipal
Administration for
Market Regulation
Qingpu District
Branch
Construction Project
                          12,629.05               Pertinent to income
of "Marco-Color-

                                 243 / 308
                             Annual Report 2019


Source" Creative
Experience Center
Subsidies for coal-
                          36,864.00                              Pertinent to income
fired boilers
Government
                         742,900.00                              Pertinent to income
subsidies
Industry
development              153,400.00                              Pertinent to income
guidance funds
Post stability
                         428,526.10                218,788.32    Pertinent to income
subsidies
Support funds for
export credit              4,451.92                202,358.65    Pertinent to income
insurance premium
Disability benefit
                          68,181.83                              Pertinent to income
awards
IP related rewards       489,463.00                203,334.50    Pertinent to income
Cultural festival
                           4,000.00                              Pertinent to income
bonuses
Special development
                                                  3,440,000.00   Pertinent to income
funds for SMEs
Training fee
                        1,795,663.80               914,733.81    Pertinent to income
subsidies
Funds for investment
promotion in                                        69,226.00    Pertinent to income
Fengxian District
Rewards from
Hangzhou Qiantang
                                                   210,000.00    Pertinent to income
Smart City Industrial
Construction Center
Support funds for
                        1,780,000.00                             Pertinent to income
physical industries
Appropriation of
bonuses for
                           5,000.00                              Pertinent to income
recognition of
enterprises
Unemployment
                         418,811.79                              Pertinent to income
insurance from Yiwu
                                 244 / 308
                                         Annual Report 2019


 Employment
 Management &
 Service Bureau
 Government
 subsidies for
                                       15,600.00                              Pertinent to income
 automobile
 scrapping
 Special funds for
 development of                  14,600,000.00                                Pertinent to income
 enterprises
 Amount returned by
 financial department                 280,000.00                              Pertinent to income
 in 2018
           Total                 26,355,003.29                8,716,713.66


66. Investment income
"√ Applicable" "□ Not applicable"
                                                                       Unit: Yuan    Currency: RMB
                                          Amount accounted for in        Amount accounted for in
                   Item
                                              the current period             the previous period
 Long-term equity investment
 income accounted for under the                          -576,595.97                   -393,609.74
 equity method
 Investment income from disposal of
 long-term equity investment
 Investment income from financial
 asset designated as at fair value
 through profit or loss during the
 holding period
 Investment income from disposal of
 financial asset designated as at fair
 value through profit or loss
 Investment income from held-to-
 maturity investments during the
 holding period
 Investment income from disposal of
 held-to-maturity investments


                                             245 / 308
                                        Annual Report 2019


 Investment income from available-
 for-sale financial assets during the
 holding period
 Investment income from disposal of
 available-for-sale financial assets
 Investment income from held-for-
 trading financial assets during the
 holding period
 Dividend income from other equity
 instrument investments during the
 holding period
 Interest income from debt
 investment during the holding
 period
 Interest income from other debt
 investments during the holding
 period
 Investment income from disposal of                 24,571,581.29
 held-for-trading financial assets
 Investment income from disposal of
 other equity instrument investments
 Investment income from disposal of
 debt investment
 Investment income from disposal of
 other debt investments
 Income from bank wealth                                                         35,517,479.65
 management products
                  Total                             23,994,985.32                35,123,869.91

Other descriptions:
No


67. Net gain on exposure hedging
"□ Applicable" "√ Not applicable"


68. Gain on change in fair value
"√ Applicable" "□ Not applicable"
                                                                    Unit: Yuan   Currency: RMB
                                            246 / 308
                                         Annual Report 2019


 Sources of income from changes          Amount accounted for in       Amount accounted for in
               in fair value                the current period           the previous period
 Held-for-trading financial assets                   4,613,287.24
 Including: Income from changes
 in fair value of derivative financial
 instruments
 Held-for-trading financial
 liabilities
 Investment real estate measured
 at fair value
                  Total                              4,613,287.24

Other descriptions:
No


69. Credit impairment losses
"√ Applicable" "□ Not applicable"
                                                                     Unit: Yuan   Currency: RMB
                                          Amount accounted for in      Amount accounted for in
                    Item
                                              the current period          the previous period
 Bad debt losses of accounts                         14,977,985.47
 receivable
 Bad debt losses of other                            13,028,024.41
 receivables
 Impairment losses of debt
 investment
 Impairment losses of other debt
 investments
 Bad debt losses of long-term
 receivables
                    Total                            28,006,009.88
Other descriptions:
No


70. Asset impairment losses
"√ Applicable" "□ Not applicable"
                                                                     Unit: Yuan   Currency: RMB


                                             247 / 308
                                           Annual Report 2019


                                           Amount accounted for     Amount accounted for in the
                 Item
                                            in the current period         previous period
 1. Bad debt losses                                                               -4,070,164.66
 2. Inventory devaluation losses                   17,712,080.66                   7,482,750.36
 3. Impairment losses of available-
 for-sale financial assets
 4. Impairment losses of held-to-
 maturity investment
 5. Impairment losses of long-term
 equity investment
 6. Impairment losses on
 investment real estate
 7. Impairment losses of fixed
 assets
 8. Impairment losses of
 engineering materials
 9. Impairment losses of
 construction in progress
 10. Impairment losses of
 productive biological assets
 11. Impairment losses of oil and
 gas assets
 12. Impairment losses of
 intangible assets
 13. Impairment losses of goodwill                    131,001.23
 14. Others
                 Total                             17,843,081.89                   3,412,585.70

Other descriptions:
No


71. Gains from asset disposal
"√ Applicable" "□ Not applicable"
                                                                     Unit: Yuan   Currency: RMB
              Item                    Amount accounted for in the   Amount accounted for in the
                                            current period                previous period
 Gaines or losses from                               6,081,606.95                    -69,195.83
 disposal of fixed assets

                                               248 / 308
                                          Annual Report 2019


                Total                                 6,081,606.95                     -69,195.83
Other descriptions:
No


72. Non-operating profits
Non-operating profits
"√ Applicable" "□ Not applicable"
                                                                       Unit: Yuan   Currency: RMB
                                                                              Amount included in
                          Amount accounted            Amount accounted
                                                                               the current non-
          Item             for in the current         for in the previous
                                                                              recurring gains and
                                 period                     period
                                                                                    losses
 Total gains from
 disposal of non-
 current assets
 Including: Gains
 from disposal of
 fixed assets
 Gains from
 disposal of
 intangible assets
 Gains from
 restructuring of
 debts
 Gains from
 exchange of non-
 currency assets
 Acceptance of
 donations
 Government grant               16,242,800.00               33,406,000.00           16,242,800.00
 Brand maintenance                                             7,843,179.50
 Liquidated                                                                            922,677.94
 damages and fine                     922,677.94               2,814,531.50
 income
 Others                         12,193,177.10                  1,945,301.19         12,193,177.10
          Total                 29,358,655.04               46,009,012.19           29,358,655.04



                                                249 / 308
                                          Annual Report 2019


Government subsidies included in current profit and loss
"√ Applicable" "□ Not applicable"
                                                                       Unit: Yuan     Currency: RMB
                          Amount accounted            Amount accounted
                                                                                    Pertinent to
  Subsidy projects         for in the current         for in the previous
                                                                                 assets/income
                                 period                     period
 Financial support              16,242,800.00               33,406,000.00     Pertinent to income
         Total                  16,242,800.00               33,406,000.00

Other descriptions:
"□ Applicable" "√ Not applicable"


73. Non-operating expenses
"√ Applicable" "□ Not applicable"
                                                                       Unit: Yuan     Currency: RMB
                                                                               Amount included in
                        Amount accounted for        Amount accounted for        the current non-
         Item
                         in the current period      in the previous period     recurring gains and
                                                                                      losses
 Total losses from               3,153,550.20                  7,769,418.99            3,153,550.20
 disposal of non-
 current assets
 Including: Losses
 from disposal of
 fixed assets
 Losses from
 disposal of
 intangible assets
 Losses from
 restructuring of
 debts
 Losses from
 exchange of non-
 currency assets
 Offering of
                                 4,456,387.80                  5,211,500.00            4,456,387.80
 donations
 Abnormal loss                        11,579.27                                           11,579.27
 Fine late payment                    19,532.73                 113,965.06                19,532.73

                                                250 / 308
                                          Annual Report 2019


 Compensation                                                                              657,935.89
                                      657,935.89                  831,477.90
 expenses
 Inventory losses                      25,692.24                   13,243.48                25,692.24
 Others                          10,534,564.93                 6,599,784.52             10,534,564.93
          Total                  18,859,243.06              20,539,389.95               18,859,243.06

Other descriptions:
No


74. Income tax expenses
(1) Table of income tax expenses
"√ Applicable" "□ Not applicable"
                                                                        Unit: Yuan      Currency: RMB
                                        Amount accounted for in           Amount accounted for in
                  Item
                                             the current period                the previous period
 Current income tax expenses                        229,869,239.88                    159,360,651.89
 Deferred income tax expenses                        -12,266,339.47                     -6,982,228.14
                  Total                             217,602,900.41                    152,378,423.75


(2) Adjustment process of accounting profits and income tax expenses
"√ Applicable" "□ Not applicable"
                                                                        Unit: Yuan      Currency: RMB
                          Item                        Amount accounted for in the current period
 Total profits                                                                      1,293,679,744.07
 Income tax expenses calculated at
                                                                                      194,051,961.61
 statutory/applicable tax rate
 Effect of applying different tax rates to
                                                                                        18,551,460.39
 subsidiaries
 Effect of adjusting income taxes of the
                                                                                        -1,593,706.87
 previous periods
 Effect of non-taxable income                                                          -28,090,838.02
 Effect of non-deductible costs, expenses
                                                                                        26,010,897.30
 and losses
 Effect of deductible losses of deferred
 income tax assets not recognized in the                                               -18,128,238.44
 previous period



                                                251 / 308
                                       Annual Report 2019


 Effect of deductible temporary differences
 or deductible losses of deferred income tax                                       26,801,364.44
 assets not recognized in the current period
 Income tax expenses                                                              217,602,900.41

Other descriptions:
"□ Applicable" "√ Not applicable"


75. Other comprehensive income
"□ Applicable" "√ Not applicable"


76. Items of the cash flow statement
(1) Other cash received from operating activities
"√ Applicable" "□ Not applicable"
                                                                     Unit: Yuan    Currency: RMB
                 Item                 Amount accounted for in          Amount accounted for in
                                          the current period             the previous period
 Recovery of current amount and                                                    58,188,219.81
                                                   212,985,779.50
 advances
 Special allowances and                                                            41,020,341.28
                                                     43,659,627.09
 subsidies
 Rental income
 Interest income                                     20,872,167.57                  5,997,422.97
 Non-operating profits                                1,190,996.41                  2,516,883.71
                Total                              278,708,570.57                 107,722,867.77

Descriptions on other cash received from operating activities:
No


(2) Cash paid for other operating activities
"√ Applicable" "□ Not applicable"
                                                                     Unit: Yuan    Currency: RMB
                 Item                 Amount accounted for in          Amount accounted for in
                                          the current period             the previous period
 Inter-company business                            453,378,164.39                 340,401,634.22
 Sales expenses                                    670,248,889.99                 452,856,547.19
 Administration expenses                           191,012,799.95                 126,951,476.82
 Financial expenses                                   3,522,607.60                  1,351,716.08
                                              252 / 308
                                        Annual Report 2019


 Non-operating expenses                              5,881,790.24                      6,364,330.49
 R&D expenses                                      26,898,793.51                      14,183,851.22
                Total                           1,350,943,045.68                     942,109,556.02


Descriptions on cash paid for other operating activities:
No


(3) Other cash received relating to investing activities
"□ Applicable" "√ Not applicable"


(4) Other cash paid relating to investing activities
"□ Applicable" "√ Not applicable"


(5) Other cash received from financing-related activities
"□ Applicable" "√ Not applicable"


(6) Other cash paid for financing-related activities
"√ Applicable" "□ Not applicable"
                                                                        Unit: Yuan    Currency: RMB
                Item                    Amount accounted for in           Amount accounted for in
                                            the current period               the previous period
 Cash paid for financing lease                           8,687,534.78
                Total                                    8,687,534.78

Descriptions on other cash paid for financing-related activities:
No


77. Supplementary information for the cash flow statement
(1) Supplementary information for the cash flow statement
"√ Applicable" "□ Not applicable"




                                             253 / 308
                                         Annual Report 2019


                                                                        Unit: Yuan    Currency: RMB
                                          Amount in the current
    Supplementary information                                             Amount in the last period
                                                  period
1. Reconciliation of net profit to
cash flow from operating
activities:
Net profit                                       1,076,076,843.66                    807,836,414.01
Add: Impairment provisions of
                                                     28,006,009.88                     3,412,585.70
assets
Depreciation of fixed assets, oil
and gas assets, and productive                       17,843,081.89
biological assets
Amortization of right-of-use
                                                   160,499,582.34                    137,811,934.54
assets
Amortization of intangible assets                    12,244,846.41                     9,858,077.23
Amortization of long-term prepaid
                                                     58,322,900.97                    50,404,368.15
expenses
Losses from disposal of fixed
assets, intangible assets and
                                                     -6,081,606.95                        69,195.83
other long-term assets (“-” refers
to gains)
Losses from retirement of fixed
                                                         3,153,550.20                  7,769,418.99
assets (“-” refers to gains)
Losses from changes in fair value
                                                     -4,613,287.24
(“-” refers to gains)
Financial expenses (“-” refers to
                                                     15,729,788.85                     -2,580,870.25
income)
Investment losses (“-” refers to
                                                    -23,994,985.32                    -35,123,869.91
gains)
Decrease in deferred income tax
                                                    -11,098,014.61                     -6,866,481.94
assets (“-” refers to increase)
Increase in deferred income tax
                                                     -1,168,324.86                      -115,746.20
liabilities (“-” refers to decrease)
Decrease in inventories (“-” refers
                                                  -168,780,666.90                    -178,327,653.13
to increase)
Decrease in operating receivables
                                                  -393,772,873.21                    -667,687,434.76
(“-” refers to increase)


                                             254 / 308
                                        Annual Report 2019


 Increase in operating payables
                                                     319,574,538.57                701,480,627.25
 (“-” refers to decrease)
 Others
 Net cash flow generated from
                                                   1,081,941,383.68                827,940,565.51
 operating activities
 2. Major investing and
 financing activities not
 involving cash payment and
 receipts:
 Debts converted to capital
 Convertible company bonds due
 within one year
 Fixed assets acquired under
 financing leases
 3. Net changes in cash and
 cash equivalents:
 Closing balance of cash                           1,377,446,435.89                741,501,446.10
 Less: Opening balance of cash                       741,501,446.10                432,046,118.69
 Add: Closing balance of cash
 equivalents
 Less: Opening balance of cash
 equivalents
 Net increase in cash and cash
                                                     635,944,989.79                309,455,327.41
 equivalents


(2) Net cash amount paid for the acquisition of subsidiaries in the current period
"√ Applicable" "□ Not applicable"
                                                                      Unit: Yuan    Currency: RMB
                                                                              Amount
 Cash or cash equivalents paid for the business combination                        170,005,997.67
 of the current period in the current period
 Including: Axus Stationery (Shanghai) Company Ltd.                                170,005,997.67


 Less: Cash and cash equivalents held by subsidiaries on                            59,357,105.23
 the acquisition date
 Including: Axus Stationery (Shanghai) Company Ltd.                                 59,357,105.23



                                               255 / 308
                                       Annual Report 2019


 Add: Cash or cash equivalents paid for the business
 combination of the prior periods in the current period


 Net cash paid for acquiring subsidiaries                                           110,648,892.44
Other descriptions:
No


(3) Net cash amount received from the disposal of subsidiaries in the current period
"□ Applicable" "√ Not applicable"


(4) Composition of cash and cash equivalents
"√ Applicable" "□ Not applicable"
                                                                       Unit: Yuan    Currency: RMB
                Item                        Closing balance                  Opening balance
 I. Cash                                        1,377,446,435.89                    741,501,446.10
 Including: Cash on hand                                  503,222.44                   816,463.47
 Bank deposits readily available
                                                1,372,791,232.44                    736,400,367.62
 for payment
 Other Cash and equivalents
 readily available for payment at                       4,151,981.01                  4,284,615.01
 any time
 Due from central bank available
 for payment
 Due from placements with banks
 and other financial institutions
 Call loan to banks and other
 financial institutions
 II. Cash equivalents
 Including: Bond investments due
 within three months
 III. Closing balance of cash and
                                                1,377,446,435.89                    741,501,446.10
 cash equivalents
 Including: Cash and cash
 equivalents of which the use is
 restricted for the parent company
 or subsidiaries within the group



                                            256 / 308
                                         Annual Report 2019


Other descriptions:
"□ Applicable" "√ Not applicable"


78. Notes to items of the statement of changes in owners’ equity
Description on “other” item name and adjustment amount adjusted for balance at the end of
the previous year:
"□ Applicable" "√ Not applicable"


79. Assets with restricted ownership or use rights
"√ Applicable" "□ Not applicable"
                                                                         Unit: Yuan     Currency: RMB
                Item                   Carrying value at the end of         Reason for restriction
                                                the period
 Cash and equivalents                                                     Letter of credit deposit
                                                                          and performance bond
                                                      558,154,258.46
                                                                          and fixed deposit over
                                                                          three months, etc.
 Bills receivable
 Inventories
 Fixed assets                                          93,297,472.82      Mortgaged borrowings
 Intangible assets
 Receivables financing                                    5,287,720.75    Factoring of accounts
                                                                          receivable
                Total                                 656,739,452.03                    /

Other descriptions:
For details of accounts receivable factoring and fixed asset mortgage borrowing, please refer to
Note XIV. Commitments and Contingencies.


80. Foreign currency monetary items
(1) Foreign currency monetary items
"√ Applicable" "□ Not applicable"
                                                                                       Unit: RMB Yuan
                                                                                  RMB translated at
                                  Foreign currency
                                                           Translation foreign        the end of the
               Item               balance at the end
                                                              exchange rate                 period
                                      of the period
                                                                                        Balance

                                              257 / 308
                               Annual Report 2019


 Cash and equivalents                      -             -   122,488,302.78
 Including: USD               17,048,608.25         6.9762   118,934,500.87
 EURO                                 90.76         7.8155          709.33
 JPY                               1,121.00         0.0641           71.84
 HKD                              22,127.12         0.8958        19,821.03
 GBP                               1,175.00         9.1501        10,751.37
 VND                      11,736,445,624.57         0.0003     3,522,448.34
 Accounts receivable                       -             -    24,143,538.52
 Including: USD                 453,301.38          6.9762     3,162,321.09
 VND                      69,900,471,814.68         0.0003    20,979,162.58
 HKD                               2,293.92         0.8958         2,054.85
 Prepayments                               -             -      462,263.86
 Including: VND            1,540,216,961.20         0.0003      462,263.86
 Accounts payable                          -             -    76,022,447.65
 Including: USD                 375,614.18          6.9762     2,620,359.64
 VND                     244,279,581,853.16         0.0003    73,315,400.18
 HKD                              96,773.57         0.8958        86,687.83
 Accounts received in                      -             -     5,344,175.70
 advance
 Including: USD                 746,196.83          6.9762     5,205,618.33
 VND                        461,659,311.36          0.0003      138,557.37
 Other receivables                         -             -      497,820.40
 Including: VND            1,620,977,408.45         0.0003      486,502.42
 HKD                              12,634.78         0.8958        11,317.98
 Other payables                            -             -     1,091,367.20
 Including: VND            3,502,005,373.20         0.0003     1,051,053.56
 HKD                              45,003.95         0.8958        40,313.64
 Long-term borrowings                      -             -
 Including: USD
 Short-term borrowings                     -             -     2,979,528.81
 Including: USD                 427,099.11          6.9762     2,979,528.81


Other descriptions:
No




                                   258 / 308
                                           Annual Report 2019


(2) Descriptions on overseas operating entities, including: for important overseas
    business entities, their main overseas business locations, bookkeeping currency and
    selection basis shall be disclosed; in case of any change in the bookkeeping currency,
    the reasons for such change shall be also disclosed
"□ Applicable" "√ Not applicable"


81. Hedging
"□ Applicable" "√ Not applicable"


82. Government grant
(1) Basic information on government grant
"√ Applicable" "□ Not applicable"
                                                                       Unit: Yuan   Currency: RMB
                                                                              Amount included in
            Type                       Amount          Presentation item       current profit and
                                                                                     loss
 Special Fund for Shanghai
 Modern Service Industry -
                                 13,131,632.13       Deferred income                   672,017.88
 Three-dimensional
 Warehouse
 Shanghai's second batch
 special fund for
 encouraging enterprises to           1,740,000.00   Deferred income                   174,000.00
 purchase international
 R&D equipment in 2014
 R&D and industrialization
 of key materials and
                                      2,446,471.05   Deferred income                   244,646.88
 preparation technologies
 in the pen-making industry
 Subsidies for the second
 batch of key technological
                                      5,328,614.61   Deferred income                   586,104.12
 transformation projects in
 2013
 Subsidies for absorption
 and innovation projects in            951,743.46    Deferred income                    90,443.52
 2014
 Service industry guidance            3,450,000.00   Deferred income                   328,891.68

                                                259 / 308
                                    Annual Report 2019


funds in 2014
Key technological
transformation projects of     4,880,000.00   Deferred income   561,878.28
Shanghai in 2015
Inbound Marketing -
Internet + product             1,000,000.00   Deferred income   107,310.24
development project
Special fund for Shanghai
                                                                325,087.60
informatization                1,340,000.00   Deferred income
development
Special funds for
                                786,219.51    Deferred income   134,548.27
technology R&D projects
Special funds for industrial
transformation and
                               1,100,000.00   Deferred income   120,879.10
upgrade development of
Shanghai in 2016
High-value-added product
creative development           1,300,000.00   Deferred income    29,437.44
project
Industrial foundation
consolidation project in       3,770,000.00   Deferred income
2016
Special funds for
development of SMEs in          465,108.77    Deferred income    80,988.33
Shanghai in 2016
Funds for improvement of
capacities of Shanghai
                               1,000,000.00   Deferred income
Engineering Research
Center in 2017
Cultural and creative
                                700,000.00    Deferred income
project in 2019
Subsidies for injection
molding machine                 570,000.00    Deferred income
intelligent equipment
Zhangjiang Special
Development Fund in
                               4,600,000.00   Deferred income   709,085.34
2017 - Achievement
Transformation of “Green
                                        260 / 308
                                    Annual Report 2019


Design - Innovative R&D”
by Marco Colorful Painting
Pen C1085
Special fund plan for key
technological renovation
                               1,160,000.00   Deferred income            77,333.36
projects in Qingpu District
in 2012:
Special funds for central
foreign economic and           1,000,000.00   Deferred income            49,079.76
trade development
Construction Project of
"Marco-Color-Source"
                               2,500,000.00   Deferred income
Creative Experience
Center
Financial support             16,242,800.00   Non-operating profits   16,242,800.00
Special development
                                              Other income
funds for SMEs
Support funds for export
                                   4,451.92 Other income                   4,451.92
credit insurance premium
Training fee subsidies         1,795,663.80   Other income             1,795,663.80
Post stability subsidies        428,526.10    Other income              428,526.10
Knowledge products and
                                489,463.00    Other income              489,463.00
patent subsidies
Funds for investment
promotion in Fengxian                         Other income
District
Rewards from Hangzhou
Qiantang Smart City
                                              Other income
Industrial Construction
Center
Zhangjiang Special
Development Fund in
2017 - Achievement
Transformation of “Green      1,217,680.00   Other income             1,217,680.00
Design - Innovative R&D”
by Marco Colorful Painting
Pen C1085
Zero Balance Special             10,100.00    Other income               10,100.00
                                        261 / 308
                                   Annual Report 2019


Account of Shanghai
Qingpu District Finance
Bureau - Enterprise
Support Fund of Shanghai
Municipal Administration
for Market Regulation
Qingpu District Branch
Construction Project of
"Marco-Color-Source"
                                12,629.05    Other income      12,629.05
Creative Experience
Center
Subsidies for coal-fired
                                36,864.00    Other income      36,864.00
boilers
Government subsidies           742,900.00    Other income     742,900.00
Industry development
                               153,400.00    Other income     153,400.00
guidance funds
Disability benefit awards       68,181.83    Other income      68,181.83
Cultural festival bonuses         4,000.00 Other income          4,000.00
Support funds for physical
                              1,780,000.00   Other income    1,780,000.00
industries
Appropriation of bonuses
for recognition of                5,000.00 Other income          5,000.00
enterprises
Unemployment insurance
from Yiwu Employment
                               418,811.79    Other income     418,811.79
Management & Service
Bureau
Government subsidies for
                                15,600.00    Other income      15,600.00
automobile scrapping
Special funds for
development of               14,600,000.00   Other income   14,600,000.00
enterprises
Amount returned by
financial department in        280,000.00    Other income     280,000.00
2018




                                       262 / 308
                                                       Annual Report 2019


(2) Return of government grant
"□ Applicable" "√ Not applicable"
Other descriptions:
No


83. Others
"□ Applicable" "√ Not applicable"


VIII. Change in consolidation scope
1.     Business combinations not under common control
"√ Applicable" "□ Not applicable"
(1) Business combinations not under common control occurring during the current
       period
"√ Applicable" "□ Not applicable"
                                                                                                  Unit: Yuan       Currency: RMB
                                                                                                                         Net profit of
                                                                                         Basis for     Income of
                                                Equity                                                                  acquiree from
               Equity                                         Equity                    determining acquiree from the
 Name of                   Equity acquisition acquisition                  Date of                                      the acquisition
             acquisition                                    acquisition                     the      acquisition date
 acquiree                        cost         percentage                  acquisition                                    date to the
                time                                           type                     acquisition to the end of the
                                                 (%)                                                                      end of the
                                                                                           date          period
                                                                                                                            period
Axus         30 April        177,038,110.00        56.00 Acquisition 2019-4-30 Acquisition            364,743,402.42 -9,934,923.15
Stationery 2019                                                                         agreement
(Shanghai)
Company
Ltd.



Other descriptions:
No


(2) Business combination cost and goodwill
"√ Applicable" "□ Not applicable"
                                                                                                  Unit: Yuan       Currency: RMB
 Combination cost                                                      XX Company
 --Cash                                                                                                         170,005,997.67
 --Fair value of non-cash assets
 --Fair value of the debts issued or assumed                                                                      13,656,702.33
 --Fair value of the equity securities issued
 --Fair value of contingent consideration
                                                              263 / 308
                                           Annual Report 2019


 --Acquisition-date fair value of the equity held
 before the acquisition date
 --Others                                                                             -6,624,590.00
 Total combination cost                                                              177,038,110.00
 Less: Fair value share of the identifiable net
                                                                                     146,862,572.81
 assets acquired
 Goodwill/Amount of the combination cost
 below fair value share of the identifiable net                                       30,175,537.19
 assets acquired


Description on determination method for fair value of combination cost, contingent consideration
and its change:
No


Main reason for the formation of large-amount goodwill:
No


Other descriptions:
According to the equity transfer agreement signed between the Company and the original
shareholder and ultimate controller of Axus Stationery, the consideration for 56% equity of Axus
Stationery was RMB177,038,110.00, of which RMB13,656,702.33 was not paid; the amount in
arrear of      Axus   Stationery’s original    shareholder was      RMB6,624,590.00, of      which
RMB170,005,997.67 has been paid in cash.


(3) Identifiable assets and liabilities of acquiree on the acquisition date
"√ Applicable" "□ Not applicable"
                                                                       Unit: Yuan     Currency: RMB
                                            Axus Stationery (Shanghai) Company Ltd.
                                   Fair value on the            Carrying value on the acquisition
                                      acquisition date                        date
 Assets:                                   815,983,742.56                            617,929,441.79
 Cash and equivalents                       63,033,979.82                             63,033,979.82
 Receivables                                60,954,759.68                             60,954,759.68
 Inventories                               186,767,547.77                            174,919,855.43
 Fixed assets                              348,987,524.92                            271,750,108.32
 Intangible assets                         147,781,660.13                             38,812,468.30



                                                264 / 308
                                         Annual Report 2019


 Construction in                           2,025,571.50                           2,025,571.50
 progress
 Long-term prepaid                           258,780.18                            258,780.18
 expenses
 Other current assets                      6,078,498.05                           6,078,498.05
 Other non-current                            95,420.51                              95,420.51
 assets
 Liabilities:                           553,729,148.25                          517,829,203.29
 Borrowings                             293,443,925.46                          293,443,925.46
 Payables                               216,213,376.08                          216,213,376.08
 Deferred income tax
                                          35,899,944.96
 liabilities
 Long-term payable                         6,383,497.08                           6,383,497.08
 Deferred income                           1,788,404.67                           1,788,404.67
 Net assets                             262,254,594.31                          100,100,238.50
 Less: Minority equity                  115,392,021.50                           44,044,104.94
 Net assets acquired                    146,862,572.81                           56,056,133.56


Determination method for fair value of identifiable assets and liabilities:
No
Contingent liabilities of acquiree assumed in the business combination:
No
Other descriptions:
No


(4) Gains or losses arising from the re-measurement of the equity held before the
     acquisition date at fair value
Whether there is a transaction where a business combination is achieved stepwise through
multiple transactions and the control is obtained within the Reporting Period
"□ Applicable" "√ Not applicable"


(5) Descriptions on the situation that it is unable to reasonably determine the
     combination consideration or the fair value of identifiable assets and liabilities of the
     acquiree at the combination date or the end of the combination period
"□ Applicable" "√ Not applicable"



                                              265 / 308
                                      Annual Report 2019


(6) Other explanation
"□ Applicable" "√ Not applicable"


2.   Enterprise merger under the same control
"□ Applicable" "√ Not applicable"


3.   Reverse acquisition
"□ Applicable" "√ Not applicable"




                                          266 / 308
                                                                   Annual Report 2019




4.   Disposal of subsidiaries
Whether there is a loss of control upon a single disposal of investment to subsidiaries
"□ Applicable" "√ Not applicable"
Other descriptions:
"□ Applicable" "√ Not applicable"


Whether there is a loss of control in the current period upon a stepwise disposal of investment to subsidiaries through multiple transactions
"□ Applicable" "√ Not applicable"


5.   Changes in scope of consolidated financial statements for other reasons
Descriptions on changes in the scope of consolidated financial statements for other reasons (e.g, establishing subsidiaries, clearing subsidiaries,
etc.) and their related circumstances:
"√ Applicable" "□ Not applicable"
(1) This year the Company deregisters two subsidiaries M&G Life Jiangxi Enterprise Management Co., Ltd. and Beijing Asia Business Online
Information Technology Co., Ltd.
(2) This year the subsidiary Shenyang M&G Colipu Office Supplies Co., Ltd. was incorporated into the scope of consolidated financial statements
through establishment. The registered capital is RMB500,000, and the investment ratio is 100%.


6.   Others
"□ Applicable" "√ Not applicable"




                                                                        267 / 308
                                                    Annual Report 2019



       IX. Equity in Other Entities
       1.    Equity in subsidiaries
       (1) Composition of the corporate group
       "√ Applicable" "□ Not applicable"
                                                               Nature of    Shareholding ratio (%)
   Subsidiary name          Main place       Registered                                               Acquisition
                                                                     the
            Name            of business        address                       Direct      Indirect        way
                                                               business
Shanghai M&G Colipu                                           Retail,                                Establishment
Office Supplies Co.,       Shanghai          Shanghai         wholesale,        70.00
Ltd.                                                          etc.
Shanghai M&G                                                                                         Establishment
                                                              Production,
Stationery & Gift Co.,
                           Shanghai          Shanghai         sale and        100.00
Ltd.(上海晨光文具礼品
                                                              so forth
有限公司)
Shanghai M&G                                                                                         Establishment
                                                              Retail,
Stationery Sales Co.,
                           Shanghai          Shanghai         wholesale,                   100.00
Ltd.(上海晨光文具销售
                                                              etc.
有限公司)
Guangzhou M&G                                                                                        Establishment
                                                              Retail,
Stationery&Gifts Sales
                           Guangzhou         Guangzhou        wholesale,                   100.00
Co., Ltd.(广州晨光文
                                                              etc.
具礼品销售有限公司)
Yiwu Chenxing                                                                                        Establishment
                                                              Retail,
Stationery Co., Ltd.(义
                           Yiwu              Yiwu             wholesale,                   100.00
乌市晨兴文具用品有限
                                                              etc.
公司)
M&G Life Enterprise                                                                                  Establishment
                                                              Retail,
Management Co.,
                           Shanghai          Shanghai         wholesale,        60.00
Ltd.(晨光生活馆企业管
                                                              etc.
理有限公司)
M&G Life Enterprise                                                                                  Establishment
Management                                                    Retail,
(Shanghai) Co., Ltd.       Shanghai          Shanghai         wholesale,                   100.00
(晨光生活馆企业管理                                           etc.
(上海)有限公司)




                                                        268 / 308
                                         Annual Report 2019



Shanghai M&G Jiamei                                                                  Establishment
                                                     Production,
Stationery Co., Ltd.(上
                          Shanghai   Shanghai        sale and      100.00
海晨光佳美文具有限公
                                                     so forth
司)
Shanghai M&G                                                                         Establishment
                                                     E-
Information
                                                     commerce
Technology Co.,           Shanghai   Shanghai                       55.00
                                                     business,
Ltd.(上海晨光信息科技
                                                     etc.
有限公司)
Jiangsu M&G Life                                                                     Establishment
Enterprise                                           Retail,
Management Co.,           Nanjing    Nanjing         wholesale,              70.00
Ltd.(江苏晨光生活馆企                                etc.
业管理有限公司)
Zhejiang New M&G                                                                     Establishment
Life Enterprise                                      Retail,
Management Co.,           Hangzhou   Hangzhou        wholesale,             100.00
Ltd.(浙江新晨光生活馆                                etc.
企业管理有限公司)
Jiumu M&G Store                                                                      Establishment
Enterprise                                           Retail,
Management Co.,           Shanghai   Shanghai        wholesale,             100.00
Ltd.(九木杂物社企业管                                etc.
理有限公司)
Shanghai M&G                                                                         Acquired by
Zhenmei Stationery                                                                   business
                                                     Retail,
Co., Ltd.(上海晨光珍                                                                 combination
                          Shanghai   Shanghai        wholesale,    100.00
美文具有限公司)                                                                      under
                                                     etc.
                                                                                     common
                                                                                     control
Harbin M&G Sanmei                                                                    Acquired by
Stationery Co., Ltd.(哈                                                              business
                                                     Retail,
尔滨晨光三美文具有限                                                                 combination
                          Harbin     Harbin          wholesale,             100.00
公司)                                                                                under
                                                     etc.
                                                                                     common
                                                                                     control




                                                269 / 308
                                            Annual Report 2019



Zhengzhou M&G                                                                         Acquired by
Stationery&Gifts Co.,                                                                 business
                                                       Retail,
Ltd.(郑州晨光文具礼品                                                                 combination
                         Zhengzhou     Zhengzhou       wholesale,            100.00
有限责任公司)                                                                         under
                                                       etc.
                                                                                      common
                                                                                      control
Shenzhen Erya                                                                         Acquired by
Creative and Cultural                                                                 business
Development Co.,                                       Design and                     combination
                         Shenzhen      Shenzhen                      51.00
Ltd.(深圳尔雅文化创意                                  so forth                       under
发展有限公司)                                                                         common
                                                                                      control
Shanghai M&G Office                                    Retail,                        Establishment
Supplies Co., Ltd.       Shanghai      Shanghai        wholesale,   100.00
                                                       etc.
Office Depot Network                                                                  Acquired by
Technology Co., Ltd.                                                                  business
                                                       Retail,
                                                                                      combination
                         Beijing       Beijing         wholesale,            100.00
                                                                                      under
                                                       etc.
                                                                                      common
                                                                                      control
Lianyungang Colipu                                                                    Establishment
                                                       Retail,
Office Supplies Co.,
                         Lianyungang   Lianyungang     wholesale,            100.00
Ltd.(连云港市科力普办
                                                       etc.
公用品有限公司)
Shenyang M&G                                                                          Establishment
Colipu Office Supplies                                 Retail,
Co., Ltd.(沈阳晨光科     Shenyang      Shenyang        wholesale,            100.00
力普办公用品有限公                                     etc.
司)
Hangzhou Sanmei                                                                       Establishment
                                                       Retail,
M&G Stationery Co.,
                         Hangzhou      Hangzhou        wholesale,            100.00
Ltd.(杭州三美晨光文具
                                                       etc.
有限公司)
Luoyang M&G                                                                           Establishment
                                                       Retail,
Stationery Sales Co.,
                         Luoyang       Luoyang         wholesale,            100.00
Ltd.(洛阳晨光文具销售
                                                       etc.
有限公司)
                                                  270 / 308
                                            Annual Report 2019



Axus Stationery                                                                      Acquired by
(Shanghai) Company                                                                   business
                                                      Production,
Ltd.                                                                                 combination
                        Shanghai    Shanghai          sale and      56.00
                                                                                     not under
                                                      so forth
                                                                                     common
                                                                                     control
Jiangsu Marco Pen                                                                    Acquired by
Co., Ltd.(江苏马可笔                                                                 business
                                                      Production,
业有限公司)                                                                          combination
                        Jiangsu     Jiangsu           sale and              100.00
                                                                                     not under
                                                      so forth
                                                                                     common
                                                                                     control
Changchun Macro                                                                      Acquired by
Stationery Co., Ltd.                                                                 business
                                                      Production,
(长春马可文教用品有                                                                  combination
                        Jilin       Jilin             sale and              100.00
限公司)                                                                              not under
                                                      so forth
                                                                                     common
                                                                                     control
Yili Senlai Wood Co.,                                                                Acquired by
Ltd.(伊犁森徕木业有限                                                                business
                                                      Production,
公司)                                                                                combination
                        Xinjiang    Xinjiang          sale and              100.00
                                                                                     not under
                                                      so forth
                                                                                     common
                                                                                     control
Axus Stationery (Hong                                                                Acquired by
Kong) Company Ltd.                                                                   business
                                                      Retail,
                                                                                     combination
                        Hong Kong   Hong Kong         wholesale,            100.00
                                                                                     not under
                                                      etc.
                                                                                     common
                                                                                     control
International                                                                        Acquired by
stationery company                                                                   business
                                                      Production,
                                                                                     combination
                        Vietnam     Vietnam           sale and              100.00
                                                                                     not under
                                                      so forth
                                                                                     common
                                                                                     control




                                                271 / 308
                                          Annual Report 2019



Descriptions on the situation that the shareholding ratio in the subsidiary is different from the
share of the voting rights:
No


Basis for holding half or less of the voting rights of the investee but still controlling the investee
and holding more than half of the voting rights but not controlling the investee:
No


Basis for controlling important structured entities included in the scope of consolidated financial
statements:
No


Basis for determining whether the Company is an agent or a principal:
No


Other descriptions:
No


(2) Important non-wholly owned subsidiaries
"√ Applicable" "□ Not applicable"
                                                                       Unit: Yuan    Currency: RMB
                                                                  Dividends
                                         Profits and losses
                                                                 declared and       Minority equity
                           Minority        attributable to
      Name of                                                    distributed to     balance at the
                        shareholding            minority
     subsidiaries                                                  minority           end of the
                              ratio       shareholders in
                                                                shareholders in         period
                                         the current period
                                                               the current period
 Shanghai M&G
 Colipu Office                 30.00%          22,741,063.01                        123,473,104.09
 Supplies Co., Ltd.


Descriptions on the situation that the shareholding ratio of minority shareholders in the subsidiary
is different from that of the voting rights:
"□ Applicable" "√ Not applicable"


Other descriptions:
"□ Applicable" "√ Not applicable"


                                                 272 / 308
                                                                                  Annual Report 2019



                  (3) Major financial information of important non-wholly owned subsidiaries
                  "√ Applicable" "□ Not applicable"
                                                                                                                                 Unit: 0’000 Currency: RMB
                                                  Closing balance                                                                            Opening balance

     Name of                         Non-
                       Current                 Total        Current          Non-current          Total       Current      Non-current   Total         Current       Non-current      Total
   subsidiaries                     current
                       assets                 assets        liabilities       liabilities       liabilities    assets        assets      assets        liabilities    liabilities   liabilities
                                    assets

Shanghai M&G

Colipu Office          163,996.71   3,579.48 167,576.19     122,907.02             3,511.47     126,418.49    112,789.59      3,253.11 116,042.70        93,003.83      3,461.53    96,465.36

Supplies Co., Ltd.




                                       Amount accounted for in the current period                                       Amount accounted for in the previous period
                                                                                              Cash flow                                                                 Cash flow
             Name of                                                      Total                                                                       Total
                                 Operating                                                      from          Operating                                                     from
          subsidiaries                         Net profit       comprehensive                                                   Net profit       comprehensive
                                 revenue                                                      operating        revenue                                                  operating
                                                                      income                                                                         income
                                                                                              activities                                                                 activities
        Shanghai M&G
        Colipu Office
                                 365,806.17    7,580.35                                       14,880.10       258,604.90        3,213.52                                14,280.02
        Supplies Co.,
        Ltd.



                  Other descriptions:
                  No


                  (4) Significant restrictions on the use of corporate group assets and the liquidation of
                        corporate group debts
                  "□ Applicable" "√ Not applicable"


                  (5) Financial support or other support provided to structured entities included in the
                        scope of consolidated financial statements
                  "□ Applicable" "√ Not applicable"


                  Other descriptions:
                  "□ Applicable" "√ Not applicable"


                  2.    Transactions which result in a change in the share of owners’ equity in the subsidiary
                  but the Company still controls the subsidiary
                  "□ Applicable" "√ Not applicable"


                                                                                            273 / 308
                                          Annual Report 2019



3.   Equity in joint ventures or associates
"√ Applicable" "□ Not applicable"
(1) Important joint ventures or associates
"□ Applicable" "√ Not applicable"


(2) Major financial information of important joint ventures
"□ Applicable" "√ Not applicable"


(3) Major financial information of important associates
"□ Applicable" "√ Not applicable"


(4) Summary financial information of unimportant joint ventures and associates
"√ Applicable" "□ Not applicable"
                                                                    Unit: Yuan    Currency: RMB
                                      Balance at the end of the    Balance at the beginning of
                                  period/Amount accounted for      the period/Amount accounted
                                        in the current period        for in the previous period
 Joint ventures:


 Total carrying value of
 investments
 Total of the following items
 calculated according to the
 shareholding ratio
 --Net profits
 --Other comprehensive
 income
 --Total comprehensive
 income


 Associates:


 Total carrying value of
                                                   35,582,783.47                  30,175,665.26
 investments




                                               274 / 308
                                       Annual Report 2019



 Total of the following items
 calculated according to the
 shareholding ratio
 --Net profits                                    -576,595.97                       -393,609.74
 --Other comprehensive
                                                    -16,285.82
 income
 --Total comprehensive                            -592,881.79                       -393,609.74
 income
Other explanation
No


(5) Descriptions on significant limitation of the ability of a joint venture or associate to
     transfer funds to the Company
"□ Applicable" "√ Not applicable"


(6) Excess losses incurred by a joint venture or associate
"□ Applicable" "√ Not applicable"


(7) Unrecognized commitments related to joint venture investment
"□ Applicable" "√ Not applicable"


(8) Contingent liabilities related to joint venture or associate investment
"□ Applicable" "√ Not applicable"


4.   Important joint operations
"□ Applicable" "√ Not applicable"


5.   Equity in structured entities not included in the consolidated financial statements
Descriptions on structured entities not included in the consolidated financial statements:
"□ Applicable" "√ Not applicable"


6.   Others
"□ Applicable" "√ Not applicable"




                                            275 / 308
                                                      Annual Report 2019



X.   Risks associated with financial instruments
"√ Applicable" "□ Not applicable"
The Company faces various financial risks in its business operations: credit risk, market risk and
liquidity risk. The Company's Board of Directors is fully responsible for the determination of risk
management objectives and policies and bears the ultimate responsibility for risk management
objectives and policies. The Company's overall objective of risk management is to develop a risk
management            policy    that    minimizes        risks   without     unduly        affecting    the   Company's
competitiveness and resilience.
(I) Credit risk
Credit risk is the risk that a party to a financial instrument fails to perform its obligations, causing
financial losses to the other party. The Company mainly faces customer credit risk caused by
credit sales. Before signing a new contract, the Company assesses the credit risk of new
customers. The Company has set a credit limit for each customer, which is the maximum amount
that does not require additional approval. The Company ensures that the overall credit risk of
the Company is within a controllable range through the annual monitoring of existing customer
credit ratings and the monthly review of aging analysis of accounts receivable.
(II) Market risk
Market risk of financial instruments is the risk that the fair value or future cash flows of financial
instruments will fluctuate due to changes in market prices, including exchange rate risk and other
price risks.
Exchange rate risk is the risk that the fair value or future cash flows of a financial instrument will
fluctuate due to changes in foreign exchange rates. The Company matches foreign currency
income with foreign currency expenditure as far as possible to reduce exchange rate risk. In
addition, the Company may also sign forward foreign exchange contracts or currency swap
contracts to avoid exchange rate risk. During the current period and the previous period, the
Company did not sign any forward foreign exchange contracts or currency swap contracts.
Foreign exchange risk faced by the Company mainly comes from financial assets and liabilities
denominated in USD, and the amounts of foreign currency financial assets and liabilities
converted into RMB are shown below:

                                       Closing balance                                      Opening balance

         Item                           Other foreign                                        Other foreign
                          USD                                 Total            USD                               Total
                                         currencies                                           currencies

 Cash           and
                      118,934,500.87     3,553,801.91     122,488,302.78   51,086,558.15        79,156.03     51,165,714.18
 equivalents

 Accounts
                        3,162,321.09    20,981,217.43      24,143,538.52    4,107,704.54                       4,107,704.54
 receivable

 Prepayment                                462,263.86        462,263.86                       4,002,319.29     4,002,319.29

 Other                                     497,820.40        497,820.40


                                                          276 / 308
                                                     Annual Report 2019



 receivables

 Total foreign

 currency               122,096,821.96     25,495,103.60    147,591,925.56   55,194,262.69    4,081,475.32      59,275,738.01

 financial assets

 Short-term
                           427,099.11                          427,099.11
 borrowings

 Accounts
                          2,620,359.64     73,402,088.01     76,022,447.65    4,242,195.19                       4,242,195.19
 payable

 Accounts

 received in              5,205,618.33       138,557.37       5,344,175.70    7,912,504.08                       7,912,504.08

 advance

 Other payables                             1,091,367.20      1,091,367.20

 Total foreign

 currency
                          8,253,077.08     74,632,012.58     82,885,089.66   12,154,699.27                      12,154,699.27
 financial

 liabilities

(III) Liquidity risk
Liquidity risk is the risk of a shortage of funds of the Company when the Company is performing
its obligation to settle in the form of delivery of cash or other financial assets. The Company's
policy is to ensure that there is sufficient cash to pay off the debts due. Liquidity risk is centrally
controlled by the Company's Finance Department. Finance Department ensures that the
Company has sufficient funds to repay debts under all reasonable forecasts by monitoring cash
balances, marketable securities at any time, and rolling forecasts of the cash flows in the coming
12 months.
Financial liabilities of the Company are presented as unrealized contractual cash flows on the
maturity date as follows:
                                                                Closing balance
       Item              Within 1                          3 months - 1          1-5         Above 5
                                         1-3 months                                                              Total
                          month                                 year           years          years
 Short-term             214,235.05
                                         2,979,528.81      180,000,000.00                                    183,193,763.86
 borrowings


XI. Disclosure of fair value
1.     Closing fair value of assets and liabilities measured at fair value
"√ Applicable" "□ Not applicable"
                                                                                       Unit: Yuan        Currency: RMB
                 Item                                                  Closing fair value




                                                            277 / 308
                                        Annual Report 2019



                             Level-1 fair       Level-2 fair
                                                               Level-3 fair value
                                value              value                                Total
                                                                measurement
                            measurement       measurement
I. Continuous fair
value measurement
(I) Held-for-trading
financial assets
1. Financial assets at
fair value through profit
or loss
(1) Debt instrument
investment
(2) Equity instrument
investment
(3) Derivative financial
assets
(4) Others                  661,878,587.24                                          661,878,587.24
2. Financial assets
designated as at fair
value through profit or
loss
(1) Debt instrument
investment
(2) Equity instrument
investment
(II) Other debt
investments
(III) Other equity
                                                                   3,909,179.93       3,909,179.93
instrument investments
(IV) Investment real
estate
1. Land use rights used
for rent
2. Rental buildings
3. Land use rights held
and ready to be
transferred after
appreciation
                                             278 / 308
                                        Annual Report 2019



(V) Biological assets
1. Consumable
biological assets
2. Productive biological
assets
Receivables financing                                        29,549,924.83 29,549,924.83


Total assets                  661,878,587.24                 33,459,104.76 695,337,692.00
continuously
measured at fair value
(VI) Held-for-trading
financial liabilities
1. Financial liabilities at
fair value through profit
or loss
Including: Trading
bonds issued
Derivative financial
liabilities
Others
2. Financial liabilities
designated as at fair
value through profit or
loss


Total liabilities
continuously
measured at fair value
II. Non-continuous fair
value measurement
(I) Assets held for sale


Total assets not
continuously
measured at fair value




                                               279 / 308
                                           Annual Report 2019



Total liabilities not
continuously
measured at fair value
Other descriptions:
The level to which the fair value measurement result belongs is determined by the lowest level
to which the input value that is important to the fair value measurement as a whole belongs.


2.   Basis for determining market prices of items continuously and not continuously
     measured at the first-level fair value
"√ Applicable" "□ Not applicable"
The input value of the first level is the unadjusted quotation of the same asset or liability that can
be obtained on the measurement date in the active market.


3.   Qualitative and quantitative information on valuation techniques and important
     parameters adopted by items continuously and not continuously measured at the
     second-level fair value
"√ Applicable" "□ Not applicable"
The input value of the second level is the directly or indirectly observable input value of related
assets or liabilities except the input value of the first level.


4.   Qualitative and quantitative information on valuation techniques and important
     parameters adopted by items continuously and not continuously measured at the
     third-level fair value
"√ Applicable" "□ Not applicable"
The input value of the third level is the unobservable input value of the related asset or liability.


5.   Information on adjustment between the beginning carrying value and the closing
     carrying value of items continuously measured at the third-level fair value and
     sensitivity analysis on unobservable parameters
"□ Applicable" "√ Not applicable"


6.   For items continuously measured at fair value, in case of any conversion between
     various levels during the period, reasons for the conversion and policies to determine
     the conversion time should be provided
"□ Applicable" "√ Not applicable"



                                                280 / 308
                                           Annual Report 2019



7.    Changes in valuation techniques and reasons for changes during the period
"□ Applicable" "√ Not applicable"


8.    Particulars on fair value of financial assets and liabilities which are not measured at
      fair value
"□ Applicable" "√ Not applicable"


9.    Others
"□ Applicable" "√ Not applicable"


XII. Related Parties and Related-Party Transactions
1.    Particulars on the parent company of the Company
"√ Applicable" "□ Not applicable"
                                                                  Unit: 0’000        Currency: RMB
                                                                    The parent
                                                                                       The parent
                                      Nature of                     company's
     Name of the      Registered                     Registered                     company's voting
                                         the                       shareholding
 parent company        address                         capital                      right ratio in the
                                      business                      ratio in the
                                                                                     Company (%)
                                                                  Company (%)
 M&G Holdings
                                   Industrial
 (Group) Co.,         Shanghai                           30,000             58.26               58.26
                                   Investment
 Ltd.

Descriptions on the parent company of the Company
No
The ultimate controlling party of the Company is Chen Huwen, Chen Huxiong and Chen Xueling
Other descriptions:
No


2.    Particulars on subsidiaries of the Company
Particulars on subsidiaries of the Company are shown in the relevant notes
"√ Applicable" "□ Not applicable"
For particulars on subsidiaries of the Company, see Note VII. “Equity in Other Entities” for details.


3.    Particulars on joint ventures and associates of the Company
For important joint ventures and associates of the Company, see the Notes for details
"√ Applicable" "□ Not applicable"
                                                  281 / 308
                                       Annual Report 2019



For important joint ventures and associates of the Company, see the Note VII. “Equity in Other
Entities” for details.


Particulars on other joint ventures and associates which have related-party transactions with the
Company in the current period or had related-party transactions with the Company in the
previous period and form balances are as follows
"√ Applicable" "□ Not applicable"
     Name of joint venture and associate                 Relationship with the Company
 Ningbo Zhongchen Equity Investment          Associates
 Partnership (Limited Partnership)
 Shanghai Pen-making Technology              Associates
 Services Co., Ltd.
Other explanation
"□ Applicable" "√ Not applicable"


4.    Particulars on other related parties
"√ Applicable" "□ Not applicable"
           Name of other related parties            Relationship between other related parties
                                                                  and the Company
 Shanghai Jiekui Investment Management             Share-participation shareholders
 Firm (L.P.)
 Shanghai Keying Investment Management             Share-participation shareholders
 Office (L.P.)
 Guo Weilong                                       Others
 Wuxi Creative M&G Trading Co., Ltd.               Others
 Nanjing Zhaochen Stationery Sales Co., Ltd.       Others
 Nanjing Youchen Stationery Sales Co., Ltd.        Others
 Nanjing Chenri Stationery Sales Co., Ltd.         Others
Other explanation
No


5.    Particulars on related-party transactions
(1) Related-party transactions for the purchase and sales of goods and the rendering
      and receipt of services
Table of information on the purchase of goods/the receipt of services
"□ Applicable" "√ Not applicable"


                                             282 / 308
                                             Annual Report 2019



  Table of information on the sale of goods/the rendering of services
  "√ Applicable" "□ Not applicable"
                                                                           Unit: Yuan   Currency: RMB
                                 Related-party         Amount accounted for Amount accounted for
      Related party
                              transaction content       in the current period    in the previous period
Sales entities controlled Sale of goods                       387,821,087.67            332,427,736.80
by Guo Weilong
M&G Holdings (Group)        Sale of goods                                                    26,730.34
Co., Ltd.
M&G Holdings (Group)        Fixed assets                                                      5,882.90
Co., Ltd.


  Particulars on related-party transactions for the purchase and sales of goods and the rendering
  and receipt of services
  "□ Applicable" "√ Not applicable"


  (2) Particulars on related-party entrusted management/contracting and entrusting
       management/outsourcing
  Table of information on the Company's entrusted management/contracting:
  "□ Applicable" "√ Not applicable"
  Particulars on related-party entrusting/contracting
  "□ Applicable" "√ Not applicable"


  Table of information on the Company's entrusting management/outsourcing
  "□ Applicable" "√ Not applicable"
  Particulars on related-party management/outsourcing
  "□ Applicable" "√ Not applicable"


  (3) Particulars on related-party leases
  The Company as the lessor:
  "√ Applicable" "□ Not applicable"
                                                                           Unit: Yuan   Currency: RMB
                                                         Rental income              Rental income
                                 Types of leased
        Name of lessee                                  recognized in the         recognized in the
                                        assets
                                                          current period           previous period




                                                 283 / 308
                                           Annual Report 2019



Shanghai Jiekui                 Self-owned office
Investment Management building
Firm (L.P.)
Shanghai Keying                 Self-owned office
Investment Management building
Office (L.P.)


The Company as the lessee:
"√ Applicable" "□ Not applicable"
                                                                       Unit: Yuan   Currency: RMB
                                                    Rental fee recognized Rental fee recognized in
 Name of lessor      Types of leased assets
                                                    in the current period    the previous period
M&G Holdings        Self-owned houses                        3,622,857.14             2,818,095.24
(Group) Co., Ltd. (including office
                    buildings, workshops,
                    parking spaces,
                    warehouses, dormitory
                    buildings, etc.)
M&G Holdings        Self-owned office                       20,368,751.26            19,032,828.26
(Group) Co., Ltd. buildings and parking
                    spaces
M&G Holdings                                                 5,283,878.50             5,602,223.96
                    Utilities
(Group) Co., Ltd.


Descriptions on related-party leases
"□ Applicable" "√ Not applicable"


(4) Particulars on related-party guarantees
The Company as a guarantor
"□ Applicable" "√ Not applicable"
The Company as a guaranteed party
"□ Applicable" "√ Not applicable"
Descriptions on related-party guarantees
"□ Applicable" "√ Not applicable"


(5) Related-party fund lending
"□ Applicable" "√ Not applicable"

                                                284 / 308
                                          Annual Report 2019




(6) Related-party asset transfer and debt restructuring
"□ Applicable" "√ Not applicable"


(7) Compensation of key management personnel
"□ Applicable" "√ Not applicable"


(8) Other related-party transactions
"□ Applicable" "√ Not applicable"


6.   Receivables from and payables to related parties
(1) Receivables
"√ Applicable" "□ Not applicable"
                                                                         Unit: Yuan     Currency: RMB
                                           Closing balance                   Opening balance
     Items         Related party        Carrying        Bad debt          Carrying        Bad debt
                                         balance       provisions         balance        provisions
Accounts         M&G Holdings
                                                                           25,003.50           156.21
receivable       (Group) Co., Ltd.
                 M&G Holdings
Prepayments                            3,419,063.44                      3,906,164.44
                 (Group) Co., Ltd.
                 Sales entities
Other
                 controlled by Guo            12.93            0.65
receivables
                 Weilong


(2) Payables
"√ Applicable" "□ Not applicable"
                                                                         Unit: Yuan     Currency: RMB
        Items              Related party           Carrying balance at      Carrying balance at the
                                                the end of the period       beginning of the period
                      Sales entities                           9,576.58
Accounts payable      controlled by Guo
                      Weilong
                      Sales entities                      1,310,000.00                     961,000.00
Other payables        controlled by Guo
                      Weilong

                                              285 / 308
                                         Annual Report 2019



                     M&G Holdings (Group)                 6,234,878.32          521,547.01
                     Co., Ltd.
                     Sales entities                      38,198,477.81       12,367,997.96
Advance receipts     controlled by Guo
                     Weilong


7.   Related-party commitments
"□ Applicable" "√ Not applicable"


8.   Others
"□ Applicable" "√ Not applicable"


XIII. Share-based payments
1.   Overall situation of share-based payment
"□ Applicable" "√ Not applicable"


2.   Particulars on equity-settled share-based payment
"□ Applicable" "√ Not applicable"


3.   Particulars on cash-settled share-based payment
"□ Applicable" "√ Not applicable"


4.   Particulars on modification and termination of share-based payment
"□ Applicable" "√ Not applicable"


5.   Others
"□ Applicable" "√ Not applicable"


XIV. Commitments and Contingencies
1.   Important commitments
"√ Applicable" "□ Not applicable"
Important external commitments, nature, and amount existing on the balance sheet date
(1) Mortgage, pledge and guarantee matters in which Shanghai Pudong Development Bank Co.,
Ltd. Songjiang Sub-branch (“SPD Songjiang Sub-branch”) is involved


                                             286 / 308
                                        Annual Report 2019



① On 24 March 2016, the subsidiary Jiangsu Marco Pen Co., Ltd. and SPD Songjiang Sub-
branch signed the Cap Guarantee Contract numbered ZB9808201600000004, pursuant to which,
SPD Songjiang Sub-branch provides a guarantee with a maximum amount not exceeding the
equivalent of USD12,000,000.00 to the debts incurred by Jiangsu Marco Pen Co., Ltd. in
handling various financing businesses during the period from 24 March 2016 to 23 March 2022;
② On 24 March 2016, Xu Peifeng and Yang Min, as the ultimate controllers of Axus Stationery,
and   SPD     Songjiang   Sub-branch     signed    the    Cap   Guarantee    Contract    numbered
ZB9808201600000005, pursuant to which, SPD Songjiang Sub-branch provides a guarantee
with a maximum amount not exceeding the equivalent of USD12,000,000.00 to the debts
incurred by Axus Stationery in handling various financing businesses during the period from 24
March 2016 to 23 March 2022;
③ On 29 March 2017,Axus Stationery and SPD Songjiang Sub-branch signed the Factoring
Agreement numbered 98082013280133, which stipulated that Axus Stationery transfers the
receivables to SPD Songjiang Sub-branch through the way as agreed in the Agreement, and
SPD Songjiang Sub-branch agrees to assign related accounts receivable and provide related
factoring services in accordance with the conditions and methods stipulated in the Agreement.
As of 31 December 2019, the outstanding factoring borrowing from Axus Stationery was
USD427,099.11, equivalent to RMB2,979,528.81.
(2) Mortgage matters in which China Merchants Bank Co., Ltd. Shanghai Branch is involved
On 29 October 2019, the subsidiary Axus Stationery and China Merchants Bank Co., Ltd.
Shanghai Branch (“CMB Shanghai Branch”) signed the Credit Agreement numbered
121XY2019028027; the credit line is RMB180,000,000.00, and the credit period is 12 months,
from 30 October 2019 to 29 October 2020; the types of credit business under the credit line
include but are not limited to loans\order loans, trade financing, bill discounting, commercial bill
acceptance, commercial acceptance bill confirmation\discount, international\domestic letter of
guarantee, customs duty payment guarantee, corporate account overdraft, derivative transaction
and gold leasing. CMB Shanghai Branch has the right to adjust the floating ratio and/or basic
point of current asset loans regularly or irregularly in accordance with changes in relevant
national policies, changes in domestic credit market prices or changes in Axus Stationery’s own
credit policies. As of 31 December 2019, the outstanding loan of Axus Stationery was
RMB180,000,000.00.
At the same time, Axus Stationery and the bank signed the Maximum Mortgage Contract
numbered 121XY2019028027 based on the above credit agreement, the mortgage period is
from the effective date of the mortgage contract to the expiration of the period of the creditor's
rights claims under the Credit Agreement; the collaterals used for mortgage include:
 Name of             Ownership No.       Original value      Accumulated         Net value
 collateral                                                  depreciation
 No. 111 Xuezi       HFDQ Zi (2013)        47,061,453.52        22,483,546.11      24,577,907.41

                                             287 / 308
                                      Annual Report 2019



 South Road,         No. 015437
 Xianghuaqiao
 Street, Qingpu
 District
 No. 233 Xuezi       HFDQ Zi (2013)
 South Road,         No. 013396
 Xianghuaqiao                           32,156,238.78      11,248,094.31     20,908,144.47
 Street, Qingpu
 District
 No. 333 Xuezi       HFDQ Zi (2015)
 South Road,         No. 015718
 Xianghuaqiao                           60,230,210.97      12,418,790.03     47,811,420.94
 Street, Qingpu
 District
                  Total                139,447,903.27      46,150,430.45     93,297,472.82


2.   Contingencies
(1) Important contingencies on the balance sheet date
"□ Applicable" "√ Not applicable"


(2) If the Company has no important contingent issues that need to be disclosed, it
     should also be explained:
"√ Applicable" "□ Not applicable"
There were no important contingent issues that need to be disclosed during the Reporting
Period


3.   Others
"□ Applicable" "√ Not applicable"


XV. Post-balance sheet date events
1.   Important non-adjustment matters
"□ Applicable" "√ Not applicable"


2.   Profit distribution
"√ Applicable" "□ Not applicable"
                                                                Unit: Yuan    Currency: RMB
                                          288 / 308
                                        Annual Report 2019



 Profits or dividends proposed to be                                                368,000,000
 distributed
 Profits or dividends reviewed and
 approved to be declared for distribution
According to the Profit Distribution Plan for 2019 reviewed and approved by the 20th meeting of
the 4th session of Board of Directors of the Company on 10 April 2020, based on the total sock
capital registered on the registration date for the implementation of the equity distribution, the
Company intends to distribute the dividend in cash at RMB4 every 10 shares (tax inclusive) and
the total profit distributed this time is RMB368,000,000.00. The remaining distributable profits in
2019 will be carried forward to the following year.


3.   Sales return
"□ Applicable" "√ Not applicable"


4.   Explanations on other post-balance-sheet-date events
"√ Applicable" "□ Not applicable"
According to the 2020 Restricted Stock Incentive Plan of Shanghai M&G Stationery Inc. (Draft)
considered and approved at the 20th meeting of the fourth Board of Directors of the Company
on 10 April 2020, the form of incentives to be adopted is restricted stock. The source of the stock
is RMB A-share common stock issued by the Company to the incentive target. Incentive target
includes directors, senior management personnel and key management, technical, and business
personnel who serve in the company (including holding subsidiaries, the same below) when the
Company announces this incentive plan. It does not include independent directors, supervisors,
shareholders or actual controllers who hold more than 5% of shares individually or in total, and
their spouses, parents and children. The validity period of this incentive plan is from the date
when the registration of the first grant of restricted stocks is completed to the date when all the
restricted stocks granted to the incentive objects are exempt from restricted sales or the
repurchase is canceled, and the maximum period is 48 months.


XVI. Other Important Issues
1.   Correction of previous-period accounting errors
(1) Retrospective restatement method
"□ Applicable" "√ Not applicable"


(2) Future application method
"□ Applicable" "√ Not applicable"

                                             289 / 308
                                        Annual Report 2019




2.   Debt restructuring
"□ Applicable" "√ Not applicable"


3.   Asset replacement
(1) Non-monetary asset exchange
"□ Applicable" "√ Not applicable"


(2) Other asset replacement
"□ Applicable" "√ Not applicable"


4.   Annuity plan
"□ Applicable" "√ Not applicable"


5.   Discontinued operations
"□ Applicable" "√ Not applicable"


6.   Segment information
(1) Basis for determining reporting segments and accounting policies
"√ Applicable" "□ Not applicable"
According to the Company's internal organizational structure, management requirements and
internal reporting system, two reporting segments are identified, namely: office direct-selling
business and traditional core business. The Company's reporting segments provide different
services. Since each segment requires different technical or marketing strategies, the
management of the Company separately manages the operating activities of each reporting
segment and regularly evaluates the operating results of these reporting segments to determine
the allocation of resources to them and the evaluation of their performance.
The transfer price between segments is determined on the basis of the actual transaction price,
and the expenses indirectly attributable to each segment are grouped according to the actual
share of each segment. Assets are allocated according to the operation of the segment and the
location of the asset. Segment liabilities include liabilities that can be attributed to the segment
formed by the segment's operating activities. If the expenses associated with liabilities shared
by multiple operating segments are allocated to these operating segments, the jointly assumed
liabilities are also allocated to these operating segments.




                                             290 / 308
                                       Annual Report 2019



(2) Financial information of reporting segments
"√ Applicable" "□ Not applicable"
                                                                  Unit: Yuan      Currency: RMB
        Item          Office direct-   Traditional core     Inter-segment           Total
                    selling business      business           elimination
 I. Revenue
 from foreign      3,635,092,992.22    7,570,977,486.20     64,969,113.98   11,141,101,364.44
 transactions
 II. Revenue
 from inter-
                      22,968,670.31      42,000,443.67                           64,969,113.98
 segment
 transactions
 III. Income
 from
 investments in
                                            -576,595.97                             -576,595.97
 associates
 and joint
 ventures
 IV. Credit
 impairment           -18,750,413.26      -9,255,596.62                          -28,006,009.88
 losses
 V. Asset
 impairment               -66,174.84     -17,776,907.05                          -17,843,081.89
 losses
 VI.
 Depreciation
 and                    9,128,652.71    221,938,677.01                          231,067,329.72
 amortization
 charges
 VII. Total
 profits (total      100,778,132.68    1,192,792,039.85       -109,571.54      1,293,679,744.07
 losses)
 VIII. Income
                      24,974,589.33     192,600,918.20         -27,392.88       217,602,900.41
 tax expenses
 IX. Net profits
                      75,803,543.35    1,000,191,121.65        -82,178.66      1,076,076,843.66
 (net losses)
 X. Total
                   1,675,761,928.19    5,904,802,289.55     15,448,906.00      7,565,115,311.74
 assets
                                           291 / 308
                                      Annual Report 2019



 XI. Total
                   1,264,184,914.55   1,855,536,240.25     15,531,084.66      3,104,190,070.14
 Liabilities


(3) If the Company does not have a reporting segment, or if it cannot disclose the total
     assets and total liabilities of each reporting segment, the reason should be explained
"□ Applicable" "√ Not applicable"


(4) Other explanation
"□ Applicable" "√ Not applicable"


7.   Other important transactions and matters that have an impact on investors’ decisions
"□ Applicable" "√ Not applicable"


8.   Others
"□ Applicable" "√ Not applicable"


XVII.     Notes on the main items of the parent company's financial statements
1.   Accounts receivable
(1) Disclosure by account age
"√ Applicable" "□ Not applicable"
                                                                 Unit: Yuan      Currency: RMB
                  Account age                     Carrying balance at the end of the period
 Within 1 year
 Including: Sub-item within 1 year


 Sub-total within 1 year                                                        83,650,659.61
 1 to 2 years                                                                       61,547.48
 2 to 3 years                                                                       16,481.17
 Above 3 years                                                                      34,618.97
 3 to 4 years
 4 to 5 years
 Above 5 years
 Less: Bad debt provisions                                                        -814,082.58
                      Total                                                     82,949,224.65



                                          292 / 308
                                                                           Annual Report 2019



               (2) Disclosure by accruing method for bad debt provisions
               "√ Applicable" "□ Not applicable"
                                                                                                                  Unit: Yuan          Currency: RMB
                                              Closing balance                                                          Opening balance

                         Carrying balance          Bad debt provisions                        Carrying balance             Bad debt provisions

      Category                                                  Accruing      Carrying                                                   Accruing       Carrying
                                     Percentage                                                           Percentage
                        Amount                     Amount      percentage       value       Amount                        Amount       percentage        value
                                        (%)                                                                  (%)
                                                                  (%)                                                                         (%)

Bad debt

provisions

accrued

separately

Including:



Bad debt

provisions

accrued              83,763,307.23       100.00 814,082.58             0.97 82,949,224.65 94,543,811.55     100.00     1,219,045.69      1.29       93,324,765.86

according to the

combination

Including:

Combination 1:
                     16,281,651.67        19.44 814,082.58             5.00 15,467,569.09 21,821,635.34     23.08      1,219,045.69      5.59       20,602,589.65
Account age

Combination II:

Consolidated

balance of

related-parties

current accounts -

provisional input

tax

Combination III:

Related parties in

the scope of the
                     67,481,655.56        80.56                             67,481,655.56 72,722,176.21     76.92                                   72,722,176.21
consolidated

financial

statements

       Total         83,763,307.23       /        814,082.58       /        82,949,224.65 94,543,811.55       /        1,219,045.69       /           93,324,765.86




               Bad debt provisions accrued separately:
               "□ Applicable" "√ Not applicable"


               Bad debt provisions accrued according to the combination:
               "□ Applicable" "√ Not applicable"


                                                                                293 / 308
                                          Annual Report 2019



If bad debt provisions are accrued according to the general model of expected credit losses,
please refer to the disclosure on other receivables:
"□ Applicable" "√ Not applicable"


(3) Particulars on bad debt provisions
"√ Applicable" "□ Not applicable"
                                                                            Unit: Yuan   Currency: RMB
                                              Change of the current period
                                                                    Resold
                   Opening                          Recovered                                Closing
   Category                                                           or            Other
                    balance           Accrued           or                                   balance
                                                                    written-     changes
                                                    reversed
                                                                      off
 Combination     1,219,045.69                   -                                           814,082.58
 1: Account                       404,963.11
 age


       Total     1,219,045.69                   -                                           814,082.58
                                  404,963.11


Significant bad debt provision amounts recovered or reversed in the current period:
"□ Applicable" "√ Not applicable"


(4) Particulars on accounts receivable actually written-off in the current period
"□ Applicable" "√ Not applicable"
Writing-off of significant accounts receivable
"□ Applicable" "√ Not applicable"


(5) Particulars on top 5 accounts receivable in terms of the balance at the end of the
    period based on debtors
"√ Applicable" "□ Not applicable"


                                                            Closing balance
                                                       Percentage (%) of
    Company name                 Accounts
                                                       the total accounts          Bad debt provisions
                                 receivable
                                                              receivable
 Shanghai M&G
                                 47,760,091.18                          57.02
 Stationery & Gift Co.,
                                                294 / 308
                                           Annual Report 2019



 Ltd.(上海晨光文具礼品
 有限公司)
 Shanghai M&G
 Zhenmei Stationery
                                      6,004,105.02                       7.17
 Co., Ltd.(上海晨光珍
 美文具有限公司)
 Shanghai M&G Office
                                      3,371,128.25                       4.02
 Supplies Co., Ltd.
 Shanghai M&G Colipu
 Office Supplies Co.,                 2,529,948.28                       3.02
 Ltd.
 Hangzhou Sanmei
 M&G Stationery Co.,
                                      2,368,106.90                       2.83
 Ltd.(杭州三美晨光文具
 有限公司)
          Total                  62,033,379.63                          74.06


(6) Accounts receivable derecognizd due to the transfer of financial assets
"□ Applicable" "√ Not applicable"


(7) Assets and liabilities formed due to the transfer and continuous involvement of
     accounts receivable
"□ Applicable" "√ Not applicable"


Other descriptions:
"□ Applicable" "√ Not applicable"


2.   Other receivables
Presented by item
"√ Applicable" "□ Not applicable"
                                                                         Unit: Yuan    Currency: RMB
               Item                          Closing balance                    Opening balance
Interest receivable                                        192,500.00
Dividend receivable
Other receivables                                    284,844,294.54                   227,644,350.97
               Total                                 285,036,794.54                   227,644,350.97


                                               295 / 308
                                      Annual Report 2019



Other descriptions:
"□ Applicable" "√ Not applicable"


Interest receivable
(1) Classification of interest receivable
"√ Applicable" "□ Not applicable"
                                                               Unit: Yuan   Currency: RMB
             Item                     Closing balance              Opening balance
Time deposits
Entrusted loans                                   192,500.00
Bond investment
             Total                                192,500.00


(2) Important overdue interest
"□ Applicable" "√ Not applicable"
(3) Particulars on accruing of bad debt provisions
"□ Applicable" "√ Not applicable"


Other descriptions:
"□ Applicable" "√ Not applicable"


Dividend receivable
(1) Dividend receivable
"□ Applicable" "√ Not applicable"
(2) Important dividend receivable with the account age over one year
"□ Applicable" "√ Not applicable"
(3) Particulars on accruing of bad debt provisions
"□ Applicable" "√ Not applicable"


Other descriptions:
"□ Applicable" "√ Not applicable"


Other receivables
(1) Disclosure by account age
"√ Applicable" "□ Not applicable"

                                            296 / 308
                                          Annual Report 2019



                                                                     Unit: Yuan    Currency: RMB
                    Account age                        Carrying balance at the end of the period
Within 1 year
Including: Sub-item within 1 year


Sub-total within 1 year                                                           106,166,103.04
1 to 2 years                                                                        55,612,983.59
2 to 3 years                                                                        48,436,923.11
Above 3 years                                                                       78,488,187.99
3 to 4 years
4 to 5 years
Above 5 years
Less: Bad debt provisions                                                           -3,859,903.19
                        Total                                                     284,844,294.54


(2) Particulars on classification by amount nature
"√ Applicable" "□ Not applicable"
                                                                     Unit: Yuan    Currency: RMB
          Amount nature               Carrying balance at the end      Carrying balance at the
                                             of the period             beginning of the period
 Personal loans and petty cash                       2,564,837.10                   3,433,742.17
 Consolidated balance of                          277,015,264.79                  213,679,783.79
 related-parties current
 accounts
 Amount paid for materials                             100,145.85                   2,133,099.15
 Consolidated balance of                             1,500,098.94                   2,191,731.16
 related-parties current
 accounts - provisional input
 tax
 Margin and deposit                                  4,865,737.79                   6,372,345.19
 Others                                              2,658,113.26                   2,637,087.02
                Total                             288,704,197.73                  230,447,788.48


(3) Particulars on accruing of bad debt provisions
"√ Applicable" "□ Not applicable"
                                                                    Unit: Yuan    Currency: RMB


                                               297 / 308
                                         Annual Report 2019



                        Phase 1             Phase 2               Phase 3

                                        Expected credit       Expected credit
                        Expected
     Bad debt                          loss for the entire    loss for the entire     Total
                      credit losses
    provisions                         duration (no credit     duration (credit
                      in the next 12
                                          impairment             impairment
                         months
                                           occurred)              occurred)

 Balance as at 1      2,803,437.51                                                  2,803,437.51
 January 2019
 Balance as at 1
 January 2019 in
 the current
 period
 -- Transferred
 into Phase 2
 -- Transferred
 into Phase 3
 -- Reversed into
 Phase 2
 -- Reversed into
 Phase 1
 Accrued in the       1,056,465.68                                                  1,056,465.68
 current period
 Reserved in the
 current period
 Resold in the
 current period
 Written-off in the
 current period
 Other changes
 Balance as at        3,859,903.19                                                  3,859,903.19
 31 December
 2019


Particulars on the significant changes in the carrying balance of other receivables in which
changes in loss provisions occurred in the current period:
"√ Applicable" "□ Not applicable"


                                              298 / 308
                                       Annual Report 2019



                        Phase 1            Phase 2              Phase 3

                                       Expected credit      Expected credit
    Bad debt        Expected credit   loss for the entire   loss for the entire       Total
    provisions        losses in the      duration (no        duration (credit
                    next 12 months    credit impairment        impairment
                                          occurred)             occurred)

 Balance as at 1
                    230,447,788.48                                                230,447,788.48
 January 2019
 Balance as at 1
 January 2019
 in the current
 period
 -- Transferred
 into Phase 2
 -- Transferred
 into Phase 3
 -- Reversed into
 Phase 2
 -- Reversed into
 Phase 1
 Increase of the
                    270,055,776.41                                                270,055,776.41
 current period
 Direct reduction
 of the current
 period
 Derecognition
 of the current     211,799,367.16                                                211,799,367.16
 period
 Other changes
 Balance as at
 31 December        288,704,197.73                                                288,704,197.73
 2019


The basis for adopting the amount of bad debt provisions accrued for the current period and
the assessment on whether the credit risk of financial instruments increased significantly:
"□ Applicable" "√ Not applicable"


                                            299 / 308
                                            Annual Report 2019



(4) Particulars on bad debt provisions
"√ Applicable" "□ Not applicable"
                                                                              Unit: Yuan       Currency: RMB
                                                Change of the current period
                     Opening                           Recovered                                   Closing
  Category                                                          Resold or          Other
                     balance          Accrued              or                                      balance
                                                                    written-off    changes
                                                       reversed
 Combination        2,803,437.51     1,056,465.68                                                 3,859,903.19
 1: Account
 age


       Total        2,803,437.51     1,056,465.68                                                 3,859,903.19



Significant bad debt provision amounts reversed or recovered in the current period:
"□ Applicable" "√ Not applicable"


(5) Particulars on other receivables actually written-off in the current period
"□ Applicable" "√ Not applicable"


(6) Particulars on top 5 other receivables in terms of the balance at the end of the period
       based on debtors
"√ Applicable" "□ Not applicable"
                                                                             Unit: Yuan        Currency: RMB
                                                                          Percentage (%)

                                                                             in the total
                                                                                                  Bad debt
                         Amount         Closing                            balance at the
 Company name                                            Account age                             provisions
                         nature         balance                               end of the
                                                                                               Closing balance
                                                                           period of other

                                                                             receivables

Jiumu M&G Store       Consolidated
                                                       Within 1 year:
Enterprise            balance of
                                                       RMB70,274,700
Management Co.,       related-parties 110,420,206.25                                  38.25
                                                       1-2 years:
Ltd.(九木杂物社企     current
                                                       RMB40,145,500
业管理有限公司)       accounts




                                                  300 / 308
                                              Annual Report 2019



Shanghai M&G         Consolidated

Information          balance of

Technology Co.,      related-parties    23,521,310.33 Within 1 year             8.15

Ltd.(上海晨光信息    current

科技有限公司)        accounts

Shanghai M&G         Consolidated
                                                        1-2 years:
Zhenmei              balance of
                                                        RMB13,750,000
Stationery Co.,      related-parties    21,750,000.00                           7.53
                                                        Above 3 years:
Ltd.(上海晨光珍美    current
                                                        RMB8,000,000
文具有限公司)        accounts

Shanghai Linsong                                                                          1,967,916.60
                     Margin and
Real Estate Co.,                         3,279,861.00 2-3 years                 1.14
                     deposit
Ltd.

Shanghai M&G         Consolidated

Stationery & Gift    balance of

Co., Ltd.(上海晨光   related-parties     2,548,081.03 Within 1 year             0.88

文具礼品有限公司)    current

                     accounts

        Total               /          161,519,458.61           /              55.95      1,967,916.60



(7) Receivables involving government subsidies
"□ Applicable" "√ Not applicable"


(8) Other receivables derecognized due to the transfer of financial assets
"□ Applicable" "√ Not applicable"


(9) Assets and liabilities formed due to the transfer and continuous involvement of other
       receivables
"□ Applicable" "√ Not applicable"


Other descriptions:
"□ Applicable" "√ Not applicable"


3.     Long-term equity investments
"√ Applicable" "□ Not applicable"
                                                                         Unit: Yuan    Currency: RMB


                                                   301 / 308
                                                  Annual Report 2019



                                    Closing balance                                   Opening balance

         Item                           Impairment                         Carrying         Impairment
                     Carrying balance                 Carrying value                                      Carrying value
                                        provisions                          balance         provisions

Investment to
                     1,053,585,409.09                1,053,585,409.09 848,547,299.09                      848,547,299.09
subsidiaries

Investments to

associates and         35,582,783.47                      35,582,783.47 30,175,665.26                        30,175,665.26

joint ventures

        Total        1,089,168,192.56                1,089,168,192.56 878,722,964.35                      878,722,964.35



(1) Investment to subsidiaries
"√ Applicable" "□ Not applicable"
                                                                                   Unit: Yuan           Currency: RMB
                                                                                               Impairmen       Balance of
                                                                                                    t          impairment
                                                            Decrease of
        Invested         Opening        Increase of the                                        provisions       provisions
                                                            the current   Closing balance
        company           balance        current period                                        accrued in       at the end
                                                              period
                                                                                               the current        of the
                                                                                                 period          period
 Shanghai M&G
 Colipu Office
                       462,000,000.00    28,000,000.00                     490,000,000.00
 Supplies Co.,
 Ltd.
 Shanghai M&G
 Zhenmei
 Stationery Co.,        13,288,599.09                                       13,288,599.09
 Ltd.(上海晨光珍
 美文具有限公司)
 Shanghai M&G
 Stationery & Gift
 Co., Ltd.(上海晨      199,419,400.00                                      199,419,400.00
 光文具礼品有限
 公司)
 M&G Life
 Enterprise
 Management
                        60,000,000.00                                       60,000,000.00
 Co., Ltd.(晨光生
 活馆企业管理有
 限公司)
 Shanghai M&G
 Jiamei                 30,000,000.00                                       30,000,000.00
 Stationery Co.,


                                                          302 / 308
                                                                               Annual Report 2019



              Ltd.(上海晨光佳
              美文具有限公司)
              Shanghai M&G
              Information
              Technology Co.,            27,500,000.00                                                                 27,500,000.00
              Ltd.(上海晨光信
              息科技有限公司)
              Shenzhen Erya
              Creative and
              Cultural
              Development                 6,339,300.00                                                                    6,339,300.00
              Co., Ltd.(深圳尔
              雅文化创意发展
              有限公司)
              Shanghai M&G
              Information
              Technology Co.,            50,000,000.00                                                                 50,000,000.00
              Ltd.(上海晨光信
              息科技有限公司)
              Axus Stationery
              (Shanghai)                                          177,038,110.00                                     177,038,110.00
              Company Ltd.
                        Total          848,547,299.09             205,038,110.00                                  1,053,585,409.09



            (2) Investments to associates and joint ventures
            "√ Applicable" "□ Not applicable"
                                                                                                                                Unit: Yuan                 Currency: RMB
                                                                                           Change of the current period
                                                                                                                                                                                 Balance of
                                                                                Investment
                                     At the                                                                                                                                      impairment
                                                                                gains and       Adjustment                 Declaration on                        At the end of
            Investment          beginning of the                                                                                             Accruing of                         provisions
                                                   Additional     Withdrawn       losses         to other     Other equity distribution of                        the period
                Unit                period                                                                                                   impairment Others                   at the end
                                                   investment     investment    recognized      comprehen      changes     cash dividends                          Balance
                                   Balance                                                                                                   provisions                            of the
                                                                                 under the     sive income                    or profits
                                                                                                                                                                                   period
                                                                               equity method

I. Joint venture



Sub-total

II. Associate

Ningbo Zhongchen Equity                                                                          -16,285.82

Investment Partnership           30,175,665.26                                   -313,145.25                                                                     29,846,234.19

(Limited Partnership)

Shanghai Pen-making
                                                   6,000,000.00                  -263,450.72                                                                      5,736,549.28
Technology Services Co., Ltd.

Sub-total                        30,175,665.26 6,000,000.00                      -576,595.97     -16,285.82                                                      35,582,783.47

                Total            30,175,665.26 6,000,000.00                      -576,595.97     -16,285.82                                                      35,582,783.47

            Other descriptions:

                                                                                       303 / 308
                                           Annual Report 2019



No


4.   Operating income and operating costs
(1) Operating income and operating costs
"√ Applicable" "□ Not applicable"
                                                                          Unit: Yuan      Currency: RMB
                       Amount accounted for in the current      Amount accounted for in the previous
       Item                            period                                   period
                            Revenue              Costs               Revenue                Costs
 Main operations       3,888,768,953.18    2,183,782,074.37     3,397,296,920.86       2,034,456,319.11
 Other operations          45,222,989.96                             5,325,437.68
       Total           3,933,991,943.14    2,183,782,074.37     3,402,622,358.54       2,034,456,319.11


Other descriptions:
Details on operating income:
               Item                   Amount in the current period        Amount in the last period
 Income from main operations                     3,888,768,953.18                      3,397,296,920.86
 Including: Sales of goods                       3,888,768,953.18                      3,397,296,920.86
 Income from other
                                                    45,222,989.96                         5,325,437.68
 operations
 Including: Rental income                             4,628,381.90                        5,325,437.68
 Interest income from
                                                      1,983,333.33
 entrusted loans
 Jiku TP freight income                             38,611,274.73
               Total                             3,933,991,943.14                      3,402,622,358.54


5.   Investment income
"√ Applicable" "□ Not applicable"
                                                                          Unit: Yuan      Currency: RMB
                                                Amount accounted for        Amount accounted for in
                    Item
                                                in the current period          the previous period
 Long-term equity investment income
 calculated by cost method
 Long-term equity investment income
 accounted for under the equity                             -576,595.97                     -393,609.74
 method

                                                304 / 308
                                        Annual Report 2019



Investment income from disposal of
long-term equity investment
Investment income from financial
asset designated as at fair value
through profit or loss during the
holding period
Investment income from disposal of
financial asset designated as at fair
value through profit or loss
Investment income from held-to-
maturity investments during the
holding period
Investment income from disposal of
held-to-maturity investments
Investment income from available-for-
sale financial assets during the
holding period
Investment income from disposal of
available-for-sale financial assets
Investment income from held-for-
trading financial assets during the
holding period
Dividend income from other equity
instrument investments during the
holding period
Interest income from debt investment
during the holding period
Interest income from other debt
investments during the holding period
Investment income from disposal of                  22,046,969.52
held-for-trading financial assets
Investment income from disposal of
other equity instrument investments
Investment income from disposal of
debt investment
Investment income from disposal of
other debt investments
Bank wealth management products                                     32,583,726.23
                                            305 / 308
                                          Annual Report 2019



                   Total                              21,470,373.55                   32,190,116.49
Other descriptions:
No


6.   Others
"□ Applicable" "√ Not applicable"


XVIII.   Supplementary information
1.   Table on details of non-recurring gains and losses of the current period
"√ Applicable" "□ Not applicable"
                                                                      Unit: Yuan      Currency: RMB
                      Item                                Amount                 the situation
                                                            6,081,606.95   Mainly due to the
                                                                           disposal of certain old
                                                                           equipment by the
                                                                           subsidiaries held by the
                                                                           Company and the
 Gains or losses on disposal of non-
                                                                           winding up of certain
 current assets
                                                                           subsidiaries under the
                                                                           subsidiaries held by the
                                                                           Company, which is in
                                                                           view of the business
                                                                           demands
 Government subsidies included in the                      42,747,681.46   Mainly including
 profits and losses of the current period                                  government grants
 (except those closely related to the                                      received during the
 Company's business and of fixed                                           Reporting Period and
 amount or fixed quantity granted in                                       government grants
 accordance with national uniform                                          transferred from
 standards)                                                                deferred income
 Investment income arising from                            29,184,868.54   Revenue generated
 changes in fair values held-for-trading                                   from purchase of
 financial assets, derivative financial                                    wealth management
 assets, held-for-trading financial                                        products
 liabilities and derivative financial
 liabilities, and investment gains on the
 disposal of held-for-trading financial

                                              306 / 308
                                            Annual Report 2019



 assets, derivative financial assets, held-
 for-trading financial liabilities, derivative
 financial liabilities and other debt
 investment, except the Company
 normal operations related to effective
 hedging business
                                                               1,803,027.63   Mainly due to the
 Reversal of provision for impairment of                                      provision reversal of
 receivables which are individually tested                                    bad debts on individual
 for impairment                                                               receivables of the
                                                                              Company
                                                              -5,743,388.02   Mainly the expense of
                                                                              public donations and
                                                                              the losses arising from
 Other net non-operating income and                                           the winding up of
 expenses, other than the above items                                         certain subsidiaries
                                                                              controlled by the
                                                                              subsidiaries of the
                                                                              Company
 Effect of income tax                                        -14,413,308.64
 Effect of minority equity                                    -4,764,697.27
                      Total                                   54,895,790.65


For non-recurring profit and loss items defined by the Company according to the Explanatory
Announcement of Information Disclosure by Companies Offering Securities to the Public No. 1
- Non-recurring Gains and Losses, and non-recurring profit and loss items listed in the
Explanatory Announcement of Information Disclosure by Companies Offering Securities to the
Public No. 1 - Non-recurring Gains and Losses defined as recurring profit and loss items,the
reasons shall be explained.
"□ Applicable" "√ Not applicable"


2.   Return on net assets and earnings per share
"√ Applicable" "□ Not applicable"
                                        Weighted                       Earnings per share
 Profits during the Reporting        average return
                                                             Basic earnings per    Diluted earnings
             Period                   on net assets
                                                                   share               per share
                                           (%)

                                                 307 / 308
                                            Annual Report 2019



 Net profit attributable to
 ordinary shareholders of the                    28.17                  1.1523                 1.1523
 company
 Net profit attributable to
 ordinary shareholders of the
 company after deducting                         26.71                  1.0926                 1.0926
 non-recurring gains and
 losses


3.   Difference in the Accounting Information under the PRC Accounting Standards for
     Business Enterprise (“PRC GAAP”) and Overseas Accounting Standards
"□ Applicable" "√ Not applicable"


4.   Others
"□ Applicable" "√ Not applicable"


     Chapter XII References

                              Financial statements signed and sealed by the legal representative,
      References              the person in charge of accounting work, and the person in charge of
                              the accounting agency.
                              Original of the auditor’s report with the seal of the accounting firm and
      References
                              the signature and seal of the certified public accountant.
                              Originals of all company documents and announcements publicly
      References              disclosed on the designated information disclosure media by CSRC
                              during the Reporting Period.
                                                                              Chairman: Chen Huwen
               Date of report and submission approved by the Board of Directors: 10 April 2020


Revision information
"□ Applicable" "√ Not applicable"




                                                 308 / 308